IS QUIZ 4 PGP 23 E, October 22 2019 Roll No:..................

10 minutes, 20 Questions, only one right answer per-question, no -ve marking

1. HelloFresh's USP is that food cooked ............... is healthier

A. After Delivery B. Using local produce

C. With European ingredients D. Fresh, just-in-time

2. Virtual Classroom used at IIMK is (more fundamentally) a/an ....................

A. Analytics Dashboard B. Big Data System

C. Customer Relationship Management System D. Content Management System

3. Opening Case: HelloFresh has twin logistics advantages of long leadtime (Wed to Sun, atleast) and ...................

A. Changing population profile B. Subscription Model

C. Low Nos. of SKUs D. Health-conscious consumers

4. The feature where you could review a book (on your blog) that you ordered on Amazon.com, and give a link which will take reader's to the
buying page, is a/an ....................

A. Strict No-No B. Unethical practice

C. Affiliate Program D. All the above

5. Companies' relentless focus on ...................... means they are often blind to Disruptive Technologies

A. Operations B. Sustaining Technologies

C. Cannibalism (of their products) D. Bottomline

6. Unsual tricks to aid Personalization of E-Commerce experience, however successful, would endup hampering ...............

A. Employee Morale B. Customer Trust

C. Compliance D. Acquisition Probability

7. E-Business is E-Commerce plus .........................

A. Physical Businesses existing due to ECommerce (e.g. Cloudtail) B. Strategic Thinking

C. Digitized Business Processes D. Profits

8. Choose from the following: (C2B, C2C)

A. (Netflix, Airbnb) B. (Gmail, Ola)

C. (Priceline, OLX) D. (10-year-challenge, PUBG)

9. Slack is aspiring to be the office ................... of the future

A. Facility Management B. Printing Needs supplier

C. Data Storage D. Nervous System

10. A business process being 'streamlined' was noticed in the case of ...............

A. A/B Testing B. Machine Learning

C. Muffin-or-Puppy problem D. IIMK-Kochi Electives

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11. A bit like how AWS is profitable while Amazon.com is not (albeit it is huge), Slack is a profitable byproduct of a .............. company

A. Event Management B. Gaming

C. Infomediary D. Market Survey and Research

12. Traffic to an E-Commerce site often depends on its ......................

A. Length of Longtail B. Ability to pay for Ads

C. Business Model D. Search Engine Ranking

13. In the bandit problem, which is a stylised machine learning problem, the goodness of the method is measured by a quantity called ...................

A. CSF B. Regret

C. KPI D. Running Time

14. E-Commerce has the advantage that unlike 'Physical' it can cater to ..............

A. The Fashion-Conscious B. Longtail

C. People who are sleeping D. Bots

15. For an E-Commerce Site, consumer behaviour while on the site is often ferreted out using the branch of Analytics called ..........................

A. Descriptive Analytics B. Predictive Analytics

C. Prescriptive Analytics D. Clickstream Analytics

16. MMT is a/an ................, in the model/hierarchy of Information Businesses.

A. Comparison Site B. Startup

C. Machine-Learning wannabe D. Infomediary

17. If we're an E-Commerce player, the ultimate performance-based payment scheme to providers of Net traffic would be ...................

A. Pay-per-click B. Pay-per-impression (of Ad)

C. Pay-per-conversion D. Pay for clicks on other's Ads

18. An important technological tool in personalization of E-Commerce experience is the ............

A. Cookie B. Shopping Cart

C. Recommender Engine D. Site Experience

19. With its multiple 3rd-party integrations, eventually, atleast for high-performance or high-communication organizations, Slack is likely to
replace the ..............

A. ERP B. Developer's Brain

C. CRM D. CMS

20. SMS has enhanced ................... (quite long ago) while streaming-on-phone has enhanced .....................

A. (Efficiency, Effectiveness) B. (KPIs, CSFs)

C. (E-Commerce, E-Business) D. (Information Reach, Information Richness)