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smarter decisions faster

Kyle Ownbey – Product Manager, Analytics

TEMS™ – now part of InfoVista | Name of presentation | Date 1

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• Why is GeoBase Needed?

• What is GeoBase?
• GeoBase Architecture
• Use Cases
• Screenshots/Demo
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Why is GeoBase Needed? Inf

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GeoBase is resonating with many customers.

Analysis
Silos
Challenges
The “G”s
Data is
are
increasing huge

Manual and Antiquated

Visual Processes
3
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Are blocks A & B the same color?

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The blocks are actually the same

color. Your eyes see a shadow
and compensate by lightening
the color of the block.
Your eyes can only process so
much visual data. As your eyes
scan the image, your brain
creates data that does not exist.

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016 4

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Visual Analysis
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Today most spatial analysis is done visually. i st
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Engineers use tools to create pictures, but then stare at a computer monitor to
analyze the data.
GeoBase brings analytics into spatial analysis.
• Analytics are scalable
• Ensure procedures are followed
• Everyone gets the same answer

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016 5

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Breaking Down Silos

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The typical operator has over 30 different tools, which equates to almost 100 disparate
data sources.

Traditional Environment

E-Mail E-Mail

GeoBase Environment

Data Data Data Data

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016 6
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What is GeoBase?
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GeoBase is a big data platform that combines an unlimited number of data sources by
translating all data sets into a common metric: A geographic bin.

Drive Prediction
Test Files

OSS DPI
Site Footprint
Config a
Logs Probes at
Data st D
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ive
Dr gs
Social CDR Lo
Data SS ata
Billing O
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Records o c ord
S c
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B n
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GeoBase Parser Pr
ed es
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TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016

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Using partial data will create missed

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opportunities
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• Build the wrong site, or build in the wrong order

• Increased network costs
• Long analysis time
• Requires a high number of headcount

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016

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Consider the most fundamental

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decision
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• Where should I put a cell site?

• Which of the new sites should we keep?
• How can we rank each of the new sites?
• What can you tell me about the areas the new sites cover?
• What is the potential revenue of each site?
Data Data Needed
Used Prediction Spectrum Prediction
Files
Files
POI Subscriber Weather
Data Info

Capacity Road
Drive Test
Forecast Traffic

Population Population
Perform
Demo- Topology Demo-
Topology Data
graphic graphic
Billing
Records Site
Competitive
Config
Data
Social DPI
Roaming
Probes
Data
Clutter Clutter Fault
Manage

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016

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GeoBase allows for complex, but simple to use spatial queries.

Find areas that meet any criteria.
Quality
• Base spatial queries on 100s of criteria
• Return results in seconds
Coverage
• Create default views for base users
Subscribers

Population

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What can TEMS GeoBase Do? pa MS
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Analytics can solve almost any problem. Everything is a formula….Everything.

Expansion Coverage Population Airports Road Traffic

Optimization Quality Subscribers Business Social Media

Overshooting Difference of Min and Max Location

StdDev of Location per Cell
Sites

Store Location Foot Traffic Coverage Road Traffic

Audit Drive Test Site Foot Print Prediction Best Server Call Trace

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HOW WE DO SITE RANKING ?

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Different sites will fill different needs. Maybe the customer is interested in
covering schools, maybe another customer is focused on businesses. Create a
score for each site based on specific needs of each customer.
• Search for sites that fill a
specific design criteria
• Custom scores can be created on
the fly
• Allows for the ever changing
needs of the customer

TEMS™ – now part of InfoVista | Name of presentation | Date 12

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Custom Scoring
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Any KPI can be used in the scoring of an area.

Coverage Weighting Population Weighting

Expansion
Score

Quality Weighting Subscriber Weighting

Optimization
Score

TEMS™ – now part of InfoVista | Name of presentation | Date 13

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With a complete data set, rank

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every proposed site

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• Algorithm that compares the pros and cons

• Taking all factors into account
• Rate and Rank all the proposals
• Results in minutes, not months
Site Need
Increased 99.3%
Confidence
Revenue
Level
Site Cost 37%
-45%

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016

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SCALABLE ANALYTICS
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While using more data is the answer, manual methods can’t

keep up with the business needs.

Analyze large amounts of data in seconds, not

weeks

Small cell analysis requires increased granularity

Spend time analyzing, not gathering and

prepping data

Doesn’t require special skill sets to perform spatial

analytics

TEMS™ – now part of InfoVista | Name of presentation | Date 15

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OUR SOLUTION
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By being able to combine an unlimited number of data sources, TEMS GeoBase can
calculate the value of any site or area. So it can tell you:
• what is covered by this site?
• Does this site provide a competitive advantage to my customer?
• Which areas will need an in-building or small cell solution?
• How can I provide actionable results?
• How can I predict the needs of my customers?

Calculate Provide
Analyze Find areas
value of interactive
Value of to build new
potential reports to
current site sites
sites customers
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What makes GeoBase Different?

• Complete Big Data Solution • Propriety

• Advanced ETL processes data quickly • Visualization technology allows the display of millions
• Scalable database architecture of data points on a standard webpage.
• Spatial Analytics
• Out of the box analytic modules
• Spatial join
• Fast integration
• Out of the box analytic modules
• Numerous data sources compiled.
• Data parsers for most industry standard data formats.
• Command line integration into
planning tools

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Geobase Process
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Ascom/Customer Collected Data

OSS Drive Config DPI

• Data is gathered via SFTP & database links from Logs Test Data Probes

30 different sources Social Billing Prediction CDR

Records Files Data
• Over 50 integrity checks are performed on the
data. GeoBase
• The data is geo-located and joined.
Geo-Location and
• Analytics are performed Joining Engine

• Results are pushed to Visualization and can be

queried
Analytic Engine

Webpage Visualization
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Region 1 Region 1 Region ‘n’
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FTP a
Files Files Files

TEMS GeoBase
Input location

Ascom Discovery Ascom Discovery

Data Hub Platform Web Dashboard

Task manager
File File File
processor processor processor

File handlers

TEMS Discovery Dashboard

Output location

File Aggregation
Hadoop

Connector
Apache Flume

RDBMS
Hadoop RDBMS
Apache Scoop

Alteryx

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016 19

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Use Cases
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Design Optimization Network Operations Marketing

Grade Network
ID Areas for Opto Revenue Map
Elements Utility Analysis

Grade Network
POI Analysis Target Areas
Changes
ID Problem Areas

Spectrum Analysis Customer Impact Advertising Impact

Understand
Automate Site Customer Impact
Network Audit Churn Maps
Placement

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016 20

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Current Use Cases

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AT&T EE Ericsson T-Mobile Tower CO
Design
•Grade Network Elements Compare DT to
•Find expansion areas In-Building Analysis Reduce Utility Costs Tower Placements
•POI Analysis
Predictions

Marketing
•Find Target Areas
•Where to place stores Reporting

Workflow

These use cases

are 2017 Projects

Small Cell

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016 21

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SMALL SITES / INBUILDING

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• Up to 1m x 1m granularity • Spatial information

• Analyse building data • Dynamic query of building data
• Predict where and what kind of solution is needed. • Create unique footprints per site type
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• Compare multiple drive test and predictions
• Identify build opportunities
• Audit network
• Spatial queries made easy
• HTML5 web page

TEMS™ – now part of InfoVista | Name of presentation | Date 23

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POSSIBILITIES ARE ENDLESS
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Cell Edge Analysis i st
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• Use the power of big data analytics to
provide additional value to the customer.
• Have the ability to answer questions
quickly Optimization

In-Building

Revenue Map

TEMS™ – now part of InfoVista | Name of presentation | Date 24

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Machine Learning
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Traditional analysis relied on pattern recognition,

which wasn’t very reliable. With the introduction of
Hadoop and neural networks, automating analytics is
now possible.
• Site Locations
• Capacity
• Comparisons

TEMS™ – now part of InfoVista | Name of presentation | Date 25

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Case Study
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• Use TEMS™ Geobase to rank new or existing sites

TEMS™ – now part of InfoVista | Name of presentation | Date 26

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GeoBase Data Progression Inf
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Additional data provides more features and Option

increased accuracy. Opasdftioasdfn al
Recom
asdf
al
me
nded Live Call
Prediction Info
Requir Files
ed Drive Test

Requir Census & Road

ed Traffic

Site
Location
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Case Study:
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Use TEMS™ Geobase to rank new or existing sites a

TEMS ™ GeoBase allows the user to quickly and easily analyze new
points or polygons, to compare the value of one potential site’s position
against another
Example
Operator acquires a new network consisting of 4,000 new sites.
• Which of the new sites should we keep?
• How can we rank the position of each of the new sites?
• What can you tell me about the areas the new sites cover?
• What is the potential revenue of each site?

Note*: In comparison, Tier 1 operator in U.S. Used TEMS Geobase to

evaluate value of 10,000 new sites against the 100,000 sites they already
owned
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Example – US mobile operator i st

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• In past the Mobile Network Operator in U.S spent about $8B per year on
their network, were looking for a way to make intelligent decisions on
investment dollars
• They already combine multiple data sources to calculate a scoring metric,
in order to rank potential cell-sites
• But this is manual process requires 8-10 people to work for almost 2
months
• Current process limits reporting of results to a quarterly cadence
• The proposed tool is as much about managing a process as it is about
analyzing data
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Ranking Sites – using a Scoring Metric i st

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Determining if a proposed site is better Fills a Coverage Hole

than another site is very complex.
Simplified it needs to solve a number of
parallel conditions. This demands that Fixes a Performance Problem
data is collected and combined from
various sources. High Population Area

However, gathering the data from multiple High Value Customers

sources isn’t the only problem. The
method needs to take into account High Value Area
estimated cell-site coverage (geographic
polygon). Today comparing geographic
polygons is something that is currently
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Simplified Scoring Metric

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Final Score – 128 Final Score – 304

Final Score – 208

1
1
1
1 2
1 2
1 2
1 2 3
Coverage 1 2 3 1 2 3 1 2 3 1 1 2 3
2 3
2 3 3
Quality 2 3 1 2 3 1 2 3 1 2 2 3 3
3 3
3 3
3 3 9
Usage 3 1 2 3 1 2 3 1 2 3 9
3 9
3 9
2 1 2 3 1 2 3 1 2 3 3 9
Usage
# People 9
9
Score 8 7 8 9 7 8 9 7 8 9 9

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Scale is massive i st
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• 100 x Map Files from 30+ data sources

• Coverage files that will be converted to 100m bins
• Total of 1.5 billion (100x 100m) bins
• Existing Cell-Site coverage Polygon
5,000KM
• Total of 100,000 (estimate)
• Site Footprint

3,000KM
• Points of interest
• Circa 100,000 including Colleges
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Results achieved i st
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►Tier1 MNO found that TEMS™ GeoBase enabled a

better understanding of network and customer base,
enabling improved CAPEX investment decisions by
organizing ALL data geographically, and applying unique
insight on the combined data set
• New Site Analysis: Decisions to place a new site based
on potential value. Changed decision making process
throughout company. In first year 40% less CAPEX spent.
• Network Merge Analysis: When combining 2 x RAN,
introduced a method to decide which sites to keep and
which to remove
• Utility Cost Analysis: Based on utility (electric) bills, and
traffic pattern, decide which sites can be turned off.
Indicated huge potential savings ( of $300M/year expense)
• Geo Revenue Analysis: Perform a geographic analysis of
network usage and customer income, to see where income
is actually generated
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Thank You Inf

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TEMS ™ GeoBase
smarter decisions faster

www.tems.com

TEMS™ – now part of InfoVista | GeoBase High Level | Nov 2016 35