DIMAS ADITYA SETIAWAN

2002110867

BUSINNESS PLAN

WOW THAI TEA

Jalan Sultan Hasanuddin No.18 Dumai, Riau-Indonesian

 Background
Thai tea  is one of Thailands current trends in society. With its distinctive, delicious
flavor, it is best suited to the throat when the weather is hot in asa complement to the casual
approach. That’s why this business is considered interesting enough to be chosen because people
are familiar with the taste.

The effort was chosen because to start a business as a beginner in value was not too
difficult and the prepared capital was not too large. That way the founders could serve the best
quality Thai tea at an affordable and competitive price. It is hoped that this Thai tea will be
acceptable in the community and as the opium in the tongues of the culinary connoisseur.

Vision

Introducing and maintaining the quality of the beverage products I produce, namely Thai tea,
which can become a local brand for Thai tea products and become one of the export commodities
from Indonesia.

Goal of future

1. The creation of Thai tea is expected to be the first choice of beverage for parapets and
sweeteners on the occasion of extensive marketing in cities and abroad.
2. Made a huge profit.
3. opening many branches in order to become known to the crowd
4. Reaching the target of sale

Consumers, user, target market

This Thai Tea drink can be enjoyed by all groups, both children and adults. There is no
age limit to enjoy this drink because this drink does not contain alcohol.

Your team/company

Owner/Manajer : Dimas Aditya Setiawan

Marketing Manager : Widiya Ayu

Office Manajer : Davin Ariffi

Event : Rindy Kusuma Amri, Diffa Rifandi

Barriers to achieve the target

1. There are several competitors running the same or similar business to the product being
offered.
2. Lots of Thai tea circulating in malls with a fairly expensive price range with very good
quality places.
3. New competitors on the rise
4. Varian number of the menu of competitors

How to serve customers

1. Focus on the customers

2. Provide efficient services
3. Listen to what the customers wants
4. Establish good communication with customers

adding new customers / users / target market share

1. Selling Thai tea with a delicious taste

2. Provide affordable selling prices
3. Easily accessible business location
4. Added the latest flavors

Accountings

Number Description Quantity Price Total

Raw Material
Thai tea powder 2 pack Rp.50.000 Rp.100.000
Sugar 2 kg Rp.13.000 Rp.26.000

1 Sweetened 3 cans Rp.10.000 Rp.30.000

Condensed Milk

Evaporated milk 3 cans Rp.15.000 Rp.45.000

Powder creamer 1 kg Rp.30.000 Rp.30.000
Gallon Refill 3 pcs Rp.10.000 Rp.30.000
Water
Number Description Quantity Price Total

Supporting Material

Glass of Thai 1 pack Rp.10.000 Rp.10.000

Tea
Plastic 1 pack Rp.8.000 Rp.8.000
Straw 1 pack Rp.8.000 Rp.8.000
2 Stainless glass 5 pcs Rp.10.000 Rp.30.000
Mixer 1 pcs Rp.125.000 Rp.125.000
Water kettle 1 pcs Rp.20.000 Rp.20.000
Dispenser 1 pcs Rp.150.000 Rp.150.000
Ice thermos 1pcs Rp.50.000 Rp.50.000
Filter 1 pcs Rp.8.000 Rp.8.000
Banner 1 pcs Rp.100.000 Rp.100.000
Plastic table 5 pcs Rp.50.000 Rp.250.000
Plastic chair 5 pcs Rp.30.000 Rp.150.000

Number Description Total

3 Employee Salary Rp.1.000.000
Rent Rp.800.000