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“Keep Fit” Gym

As today’s consumers are becoming more health conscious, the demand of fitness centers (Gym)
are increasing at different parts of the country rapidly. Your company has decided to grasp this
opportunity to extend a new business in this sector. As a marketing manager, you responsibility
is to understand the consumer decision making process regarding a Gym- “Keep Fit”. So, try to
explain how the customers can undertake the decision of going to a Gym. Also, based on this
model, what will be your roles at each stage of the consumer decision making process model so
that you can attract new customers, whilst also, retain your present customers.