Professional Documents
Culture Documents
Module IV Tourist Guide: BM 1661.4 Travels & Tour Operations Management
Module IV Tourist Guide: BM 1661.4 Travels & Tour Operations Management
Module IV Tourist Guide: BM 1661.4 Travels & Tour Operations Management
Enthusiasm
Guides have to be enthusiastic about the things
they are talking; otherwise they may fail to sound
genuine
Self Confidence
Enables guides to carry on duties on an ascertain
and effectively to put people at ease and help
create enjoyable experience
TOUR GUIDES – QUALITIES
Pro-active nature
This is vital for successful tour guiding as guides
are thrust into challenging situations for which they
must find quite a good amenable solutions
Sensitivity
Guides have to be sensitive to others needs and
understanding of others perspectives.
Guides must be attuned to such occurrences as
injuries, illness, disabilities or friction among
tourists
TOUR GUIDES – QUALITIES
Flexibility
In the domain of travel even the best planned
itinerary can go awry
Flexibility and patience are vital
This includes the ability to convince others to be
flexible and patient as well
Authenticity
Most people are instinctively drawn to trust people
who are genuine and have honest behaviour
TOUR GUIDES – QUALITIES
Pleasant and Professional Appearance
Many people may assume that those who are clean,
well grounded and care about their appearance on
top of things extent the same qualities to their work
Many people make assumptions about others based
on aspects like appearance, posture, style etc.
Sense of Humour
A good sense of humour can bring people closer and
to cut tensions as well as extra layer f entertainment
for the guests
TOUR GUIDES - QUALITIES
Knowledge
Knowledge about a wide array of topic is
fundamental.
Subject areas differ from guides in every region
and it is important for guides to investigate on
local educative programmes
Decisiveness:
A guide must be knowledgeable and confident
enough to take decisions
TOUR GUIDES –SKILLS & QUALITIES
Good health:
Many prospective guides underestimate the
vigorousness needed for guides.
Elements like walking long, irregular home, different diet
and eating schedule, stress and constantly being in the
spotlight demand considerable energy
Personal Integrity:
Guides should have strong sense of ethics
They have a moral responsibility to themselves, their
employees, colleagues, travellers and even to their
destination
TOUR GUIDE – DUTIES AND TASKS
Escort individuals or groups on cruises,
sightseeing tours, or through places of interest
such as industrial establishments, public
buildings, and art galleries.
Describe tour points of interest to group members,
and respond to questions.
Greet and register visitors, and issue any required
identification badges and/or safety devices.
Monitor visitors' activities in order to ensure
compliance with establishment or tour regulations
and safety practices.
TOUR GUIDE – DUTIES AND TASKS
Distribute brochures, show audio-visual presentations, and
explain establishment processes and operations at tour
sites.
Provide directions and other pertinent information to visitors.
Provide for physical safety of groups, performing such
activities as providing first aid and directing emergency
evacuations.
Research environmental conditions and clients' skill and
ability levels in order to plan expeditions, instruction, and
commentary that are appropriate.
Provide information about wildlife varieties and habitats, as
well as any relevant regulations, such as those pertaining to
hunting and fishing.
Collect fees and tickets from group members.
TOUR GUIDE – DUTIES AND TASKS
Teach skills, such as proper climbing methods, and
demonstrate and advise on the use of equipment.
Select travel routes and sites to be visited based on
knowledge of specific areas.
Speak foreign languages in order to communicate with
foreign visitors.
Assemble and check the required supplies and
equipment prior to departure.
Perform clerical duties such as filing, typing, operating
switchboards, and routing mail and messages.
CERTIFICATION OF GUIDES– MINISTRY OF TOURISM
Categories of Guides
i) General: There would be regional level guides who would be
authorized to work in their respective regions on a full time basis.
ii) General – Linguistic: Linguists with fluency in foreign languages
(apart from English), such as French, German, Spanish, Korean,
Russian, Japanese, Thai, Arabic, Hungarian, Polish, Hebrew, Chinese
etc., as identified by the Ministry from time to time would be approved
under this category.
iii) Expert Guides: In order to encourage scholars, specialists etc., in the
fields of Tourism, Indian History, Architecture, Culture, Wild Life and
other related fields of tourism, there would be a special category of
Regional Level Tourist Guides known as Expert Guides.
iv) Expert – Linguistic: This category of Regional Level Tourist Guides
would be scholars, specialists etc., in the fields of Tourism, Indian
History / Architecture / Culture/ Archaeology / Wildlife or other related
fields of Tourism with fluency in foreign languages (apart from English),
such as French, German, Spanish, Korean, Russian, Japanese, Thai,
Arabic, Hungarian, Polish, Hebrew, Chinese etc., as identified by the
Ministry from time to time would be approved under this category
CERTIFICATION OF GUIDES– MINISTRY OF TOURISM
Eligibility:
Educational qualification(s):
General:
(a) (i) A Graduate of a recognized University or (ii)
Holder of three year Degree in Tourism / Hospitality
or (iii) Diploma in Archaeology from an Institute
recognized by UGC, Association of Indian Universities
(AIU), AICTE or any other State / Central Government
body.
(b) Fluency in English language is essential.
Candidate should have studied English as a subject
at 10 plus 2 levels.
CERTIFICATION OF GUIDES– MINISTRY OF TOURISM
General Linguistic:
(a) (i) A Graduate of a recognized University or (ii) Holder of
three year Degree in Tourism / Hospitality or
(iii) Diploma in Archaeology from an Institute recognized by
UGC, Association of Indian Universities (AIU), AICTE or any
other State / Central Government body.
(b) Candidates should have knowledge and fluency in a
foreign language (apart from English). The fluency shall be
tested at the time of written examination which shall be
given in the foreign language selected by the Candidate for
which he / she aspires to become a linguistic guide.
CERTIFICATION OF GUIDES– MINISTRY OF TOURISM
Expert Guides:
a) Doctorate in the field of Tourism, Indian History /
Architecture / Culture/ Archaeology / Wildlife or other related
fields of Tourism.
b) Fluency in English language is essential.
Expert – Linguistic:
(a) Doctorate in the fields of Tourism, Indian History /
Architecture / Culture/ Archaeology / Wildlife or other related
fields of Tourism.
(b) Candidates should have knowledge and fluency in a foreign
language (apart from English), in terms of reading, writing and
speaking. The fluency shall be tested at the time of written test
which shall be given in the foreign language selected by the
Candidate for which he / she aspires to become an Expert
Linguistic guide.
CERTIFICATION OF GUIDES– MINISTRY OF TOURISM
Age Limit:
The applicant should be at least 20 years of
age on the date of the first advertisement
appearing in the media for selection of above
mentioned categories of Tourist Guides.
CERTIFICATION OF GUIDES– MINISTRY OF TOURISM
Domicile Proof:
(a) Candidates who wish to get admission in training
programme and work as Regional Level Guides will have to
submit their residence proof of the State that comes under
the jurisdiction of different regions
(b) Candidates have to submit the proof of Domicile with
the application of admission for the Guide Training Course.
Field Training:
(i) The field training would be given at all important
Archaeological Survey of India (ASI) Protected
Monuments which are open to tourists and would also
include special practical training as well as visits to
important landmarks, places of interest etc., in the
region. Before taking up such field training in any of the
ASI monument, ASI would be consulted in advance.
(ii) During the training course, frequent group
discussions shall be arranged to improve their
interactive and relational abilities.
(iii) After the training is over, the candidates would
submit a report of their learning before the viva-voce.
CERTIFICATION OF GUIDES– MINISTRY OF TOURISM
Supplementary Examination:
In case the candidate does not secure minimum
passing marks in the written test or viva-voce after
training; he would be given two opportunities to
appear for supplementary examination and viva
voce, at an interval of three months’, each
counted from the date of declaration of last result.
If a candidate fails to pass in the supplementary
chances, his candidature would be cancelled.
After all supplementary chances are exhausted;
candidate would have to seek fresh admission and
repeat the guide selection and training process.
CERTIFICATION OF GUIDES– MINISTRY OF TOURISM
Attendance:
A minimum of 80 per cent attendance, both in
class room teaching and field training, taken
separately, would be essential before taking the
final examination.
However, relaxation up to 10% can be given by the
Director, IITTM or the concerned authority in the
approved / designated Institute handling /
conducting the course, in genuine cases of
sickness, specific family circumstances or other -
wise satisfactory reasons.
CERTIFICATION OF GUIDES– MINISTRY OF TOURISM
Wider trends
The guide should be aware of the long-term and short-
term trends with regard to visitor numbers and
pressures that could be created with increase in
number.
Appropriate visitor management system has to be
developed in anticipation of more tourist number
HOW TO MANAGE TOURISTS
Seasonality
Most destinations are subject to peak season pressures.
Visitor management systems are to be developed for the
peak seasons
The methods by which the above data could be collected include ticket
sales data, accommodation data, surveying key people, enabling visitors
to register their complaints, observation etc.
HOW TO MANAGE TOURISTS
Methods to consider using for managing visitors
Limit visitor access
The crudest way to protect destinations from
visitor impacts is to block access or severely limit
it.
Visitors do not have a ‘right’ to see a site if it
simply cannot sustain the impacts of the visitation.
If only a set number of people can access the site
each hour or day, then make this clear through
interpretation and presentation of the site.
HOW TO MANAGE TOURISTS
Spread visitors spatially and across time to minimise
the intensity of negative impacts
Never let more and more visitors into delicate
ecological or cultural settings without something
going wrong,
One can ease the pressures by spreading tourism
more evenly across the destination, by broadening
the visitor offer and experiences, or by
encouraging visitors to arrive at less pressured
moments in the day, week, month, or year.
HOW TO MANAGE TOURISTS
Advance ticketing systems
Some destinations have ticket-only access.
This kind of system enables a site to release only enough tickets for
any given day.
It also means they can offer a high quality visitor experience and
protect the destination from pressures.
Tourism businesses may fear such measures as being perceived by
visitors as a negative control, but the effect will be the opposite.
Visitors will actually perceive the destination as more special, more
authentic, and more unique.
Some destinations will become a ‘once-in-a-lifetime’ destination, with
visitors applying for tickets years in advance.
HOW TO MANAGE TOURISTS
Congestion-related pricing systems
People often depend on incentives, and in many cases,
raising the ticket price for sensitive areas of the site on peak
congestion days will engineer a reduction in congestion.
Pricing can be a useful way to incentivise visitors to spread
more evenly throughout the day or week.
By offering much cheaper tickets for quiet periods and more
expensive ones for peak periods, one can engineer a more
even visitor flow and relieve the extreme peak pressures.
Also communicate these concerns to visitors, as some will
prefer to visit at less busy times anyway, especially if it helps
to conserve the site.
TOUR ANALYSIS – PRE TOUR