Strategic Management, Term Paper

PROJECT REPORT ON STUDY OF STRATEGY ON MAYOR EDUCATION
CONSULTANCY PVT. LTD.
By
Pragya Budhathoki
Rekha Rai
Seeprata Parajuli
Sulochana Shresta
Master of Business Administration (MBA)
Quest International College
Gwarko, Lalitpur, Nepal
Submitted in
partial fulfillment of the requirement for the Master of Business Administration (MBA)
degree
Submitted to
Pradeep Raj Pandey
Faculty, Strategy Management
Submitted on
June 12, 2019
Mayor Education Consultancy Pvt. Ltd.
Table of Contents
1. Strategic Management ..........................................................................................................4

2. Objectives of the Study ........................................................................................................4
3. Scope of the Study ...............................................................................................................5
4. Limitations of the Study .......................................................................................................5
5. Company Profile ..................................................................................................................5
5.1. About Company ............................................................................................................5
6. Vision ..................................................................................................................................6
7. Mission ................................................................................................................................6
8. Objectives ............................................................................................................................7
9. Services Provided.................................................................................................................7
10. Partners ............................................................................................................................8
11. Macro Environment Analysis ...........................................................................................8
12. Industry Analysis ............................................................................................................ 10
13. Corporate social responsibility (CSR) activities ................................................................... 12
14. Competitive forces and Market intelligence ......................................................................... 13
15. Internal Environment of the Organization ............................................................................ 14
15.1 Organization Culture ..................................................................................................... 14
15.2 Management Factors ..................................................................................................... 14
15.3 Functional Relationships ............................................................................................... 15
15.4 Value Chain Model ........................................................................................................ 17
16. Internal Factor Evaluation (IFE) .......................................................................................... 20
17. External Factor Evaluation (EFE) ........................................................................................ 21
18. Balanced Scorecard ............................................................................................................. 23
19. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.................................. 25
20. Michael Porter’s Generic Strategy ....................................................................................... 25
21. Strategic Position and Action Evaluation (SPACE) Matrix .................................................. 27
22. Strategic Planning Levels in Mayor Education Consultancy Pvt. Ltd. .................................. 29
23. Strategic Portfolio Planning Approaches ............................................................................. 30
Quest International College, Pokhara University (MBA) 1

23.1 Boston Consulting Group (BCG) ................................................................................... 30
24. Internal- External (IE) Matrix .............................................................................................. 32
25. The Grand Strategy Mix ...................................................................................................... 33
26. Quantitative Strategic Planning Matrix (QSPM) .................................................................. 35
27. Conflict Management .......................................................................................................... 37
28. Corporate Governance ......................................................................................................... 38
29. Strategy Evaluation ............................................................................................................. 40
30. Contingency planning .......................................................................................................... 41

Executive Summary
Mayor Education Consultancy (MEC) has as most successful educational consultant
specializing in overseas education. They believe in imparting qualified students with an
opportunity to pursue their higher studies abroad and help them gain academic excellence
with quality degrees that are recognized worldwide. This project report is concern on the
study of strategy on Mayor Education Consultancy Pvt. Ltd.
The primary objective of Mayor Consultancy is to provide the complete solution for
students studying abroad. Similarly, specific objectives are: Maintaining a level of standard
in compliance with regulatory framework of the Government of Nepal, fostering a win –
win business relation with Education Providers and serving the perspective students with
high level of professionalism. Guiding prospective students to find the right avenues for
International Degree and have outstanding exposure in the global job market. Maintain
quality standard by compliance of quality services to student and education provider.
Bridging the gap between students and international institutions, which open its door to
higher learning.
Our report cover mission, vision and objectives of Mayor Education Consultancy (MEC).
This project includes macro environment analysis, industry analysis, internal environment,
CSR activities, competitive intelligence, management factors, functional relationship
influencing internal environment and value chain model. Moreover, for the strategy
formulation we include input stage, matching stage and decision stage. In input stage, we
had discuss about External Factor Evaluation (EFE) Matrix and Internal Factor Evaluation
(IFE) matrix. Likewise, The matching stage include SWOT matrix, Space matrix, BCG
matrix, IE matrix and Grand strategy. Moreover, we have prepared QSPM Model for the
decision stage. For the implementation and strategy review, evaluation and control we
describe about conflict management, corporate governance, evaluation framework and
contingency planning.

1. Strategic Management
Strategy is the direction and scope of an organization over long-term which achieves advantages
of firm to challenges of the environment. It is designed to ensure that basic objectives of the
enterprises are achieved through proper execution of the organization. It is a process of
translating perceived opportunity into successful outcomes, by means of purposive action
sustained over a significant period of time. It is not simply focusing on the present or
extrapolating what has happened in the past but involves looking into the future. It involves
intent, which both establishes a future direction or destination, and the importance of time
because that intent cannot be realized immediately. Management is defined both in terms of its
function as those activities that serve to ensure that the basic objectives of the enterprise, as set
by the strategy, are achieved, and as a group of senior employees responsible for performing this
function.
Strategic management is all that is necessary to position the firm a way that will assure its long-
term survival in a competitive environment. A strategy is an organization’s way of saying how it
creates unique value and thus attracts the custom that is its lifeblood. It is a set of managerial
decision and actions that determine the long-run performance of an organization. It defined as
the process of evaluation, planning, and implementation designed to maintain or improve
competitive advantage. The process of evaluation is concerned with assessment of the external
and internal environments. Planning involves developing business models, corporate direction,
competitive tactics, international strategy, acquisitions, and collaborative action. The
implementation phase requires leadership to build the appropriate organizational structure,
develop management culture, control the strategic processes, and steer the organization through
ethical corporate governance. The outcomes of strategic activity are visible in the change in
revenues, market shares, profits, and return on investment for stakeholders. The outcomes create
a feedback loop which in turn affects the external and internal environment of the organization.
Strategic management is importance to gain financial benefits to the organizations in the form of
increased profit even in the face of environmental threats. Reduce uncertainty by prescribing the
future course of action. It is used for achieving clear and directional objectives of organization. It
helps to increased organizational effectiveness by achieving its objectives within the given
resources.
2. Objectives of the Study

The primary objective of the study is to know how the consultancy prepares their strategy on
their organization.
Specific objectives are as follow:
 To identify their overall organization condition (strength, weakness, opportunity, and
threats)
 To know the factors that impact of prepare the strategy of organization.

 To analyze findings and suggestion for the study.
3. Scope of the Study

 To help in differentiate between the practice and the theories regarding the preparation of
strategy of organization.
 To understand the consultancy industry, and their role to provide exposure on education.
 To recommend based on observation for the betterment of the consultancy.
4. Limitations of the Study

 The main limitation of the study was collection of the information as the firm has been
opened recently and it is small firm that is the reason to have very less information.
 There are time constraints to know the overall organization strategy implementation.
 Confidentiality is another limitation to get the correct information from the organization.
5. Company Profile
Company Name: Mayor Education Consultancy (MEC) Year of Establishment: 2016 A.D.
Address: Putalisadak Owner: Raju Dhakal Contact No: +977- 9801037878

Website: www.mayoredu.com.np Email ID: info@mayoredu.com.np
No. of students applying abroad each year: 50-100
Visa processed successfully till date: 98% No. of Employees: 5
5.1. About Company

Mayor Education Consultancy (MEC) has as most successful educational consultant specializing
in overseas education. They believe in imparting qualified students with an opportunity to pursue
their higher studies abroad and help them gain academic excellence with quality degrees that are
recognized worldwide. They assist students to make proper decisions regarding their further
studies to gain admission for suitable courses in reputed institutions through providing advice on
their higher education overseas plans. They guide in every step from university/college
admissions to the successful visa interviews and enrollments at the institution of their choice.
Not only that, they also helps to find best-suited programs and institutions, which is best fit for
their qualifications and budget. At Mayor, students receive the environment that is conducive to
learning, inspiring, growing, and encouraging each individual to reach their full potential while
learning about the diverse transitions of Secure Abroad Future life to ensure that they are ready
for the transition regarding culture, language and educational processes of their chosen learning
destinations.

In long run, Mayor Education Consultancy envisions students to come in Nepal and use their
skills in the development of the Country. Abroad knowledge, technology and international
exposure are some of the major factors of inspiration for upcoming future generations. Those
students who return with their skills & manpower can guide the new generation to be as
professional & skilled like them.
Mayor has good educational partnerships with different educational institutes in Australia, USA,
New Zealand, Bangladesh and India. Frequent visits made to those countries help them to
explore better educational opportunities for Nepalese student at an affordable cost and also
through assistance for the deserving students to get scholarships and other financial aids so that
they can carry out their study without financial burden. Mayor has helped realize goals of many
aspirants to expand their knowledge in their chosen academic fields.
6. Vision
Vision states a direction and describes the end of the journey. It explains what the firm wants to
be in future and the level it wants to attain .A strong vision helps a business to guess future
events, prepare for changes and innovations, courageous in facing the future, forecast changes
in the demand of customers and boost employee efficiency (Powers, 2012).
 To explore the scope and future opportunity of the variety of subject available around the
globe and present it to the student for their perspective and potential future.
 To create a structured, secure and nurturing atmosphere where we can provide informed
guidance to students so that they can make proper and wiser decisions regarding their
future studies.
 To inspire a wave of students, who have the will-power and determination, by assisting
them to acquire required knowledge and exposure to contribute towards developing the
nation.
7. Mission
The mission defines the long-term vision of the organization in terms of what it wants to be and
whom it wants to serve. It will contain the purpose of the organization, the key beliefs and values
of the company, the guiding principles that define the code of conduct that tells employees how
to behave.
 To focus on providing guidance-related services dedicated to ensuring a stable and
consistent learning experience for the well-being of our students.
 To establish a family-like atmosphere of growth and development within our team and
students.

8. Objectives
The primary objective of Mayor Consultancy is to provide the complete solution for students
studying abroad.
Similarly, specific objectives are:
 Maintaining a level of standard in compliance with regulatory framework of the Government
of Nepal, fostering a win – win business relation with Education Providers and serving the
perspective students with high level of professionalism.
 Guiding prospective students to find the right avenues for International Degree and have
outstanding exposure in the global job market.
 Maintain quality standard by compliance of quality services to student and education
provider.
 Bridging the gap between students and international institutions which open its door to
higher learning.
9. Services Provided
They provide different services which helps to reach in end goals of the students through;
a. Career Counseling: Nowadays, there are so many options available in the market and
students have difficulties to decide where and what to study. So, mayor provides the most
effective career counseling to aspiring students on desired academic programs offered by
highly recognized and reputed institutions worldwide. Through provide complete
information about the opportunity of study, program, institution, community, and admission
requirements and fill the application form of the right institution for the students who meet
the requirements and forward their documents to the institution for admission before the
deadline.
b. Documentation Guidance: When students get admission letters from the college/university it
needs to prepare different documents which are required by the embassy of a country to issue
a student visa at that time they help to prepare all the required documents and arrange the
visa preparation classes to the students who need to face the visa interview.
c. Course Selection: Students have various choices but they were confused with the course
selection, which is tough job for the student. They help to take a corrective decision for the
study.
d. University/College Selection: Universities are like a mushroom in market. For the bright
future they needs to choose right and best university who able to meet the requirements of
students. They help to students select universities/colleges keeping their grades and budget in
mind and guide students through the entire process, so that they get what they deserve.
e. Interview Assistance: Interview determines the selection and rejection from
University/Colleges as well as from entering that particular country. They provide right

platform for proper guidance because here we guide student about every detail before facing
the interview.
f. Educational Loan Assistance: The big problem for study in abroad is a big amount of
money. The students experience financial hurdles head-on with a combination of
preparedness, exhaustion of resources, and a genuine personal investment. Students are not
aware about the procedure of student loans for study abroad which helps to ease the financial
burden rather than detract from it. They provide detail guidance about the loan.
g. Visa Assistance: Applying for a visa can be a complicated process. Students have to provide
evidence that they meet the genuine criteria for temporarily staying in that particular country.
That will require writing and submitting a statement as part of this. They help through the
proper visa applications and provide latest visas information, rules and changes being made.
h. Pre-Departure Briefing: Leaving the homeland in itself is not an ordinary task for the
student who dares to pursue their dreams. They assist with re-booking in the event of delays
or cancellations; help families travelling with young children. They make sure of hassle-free
airport experience in their travel journey.
10. Partners
The key partners of mayor consultancy are the different country university/college who provides
the education opportunity for the Nepalese students who are connected with Mayor Consultancy.
Australia, USA, Egypt, China, Ukraine, Belarus, Kyrgyzstan, Russia are countries and their
university/ college collaborate with the Mayor Consultancy to facilitate the students and meet
their future goals. Similarly, the marketing media (online portals) which is the medium of
marketing and distribution of information regarding their services to the customers. Both
partners help them to reach on their goals. Foreign university/college bring the new schemes or
areas of studies which helps to expand the market of their services and opportunities for the
Nepalese students to expose their knowledge and interest and the media helps to reached the
every corner of Nepal students and increase their clients. It helps to increase their market and
profit.
11. Macro Environment Analysis

Simply, Macro Environment Analysis refers to external analysis or PESTEL analysis. The
reason for analysis the macro environment is to identify possible opportunities and threats that
will impact on industry as a whole and that are outside the control of industry. It helps to
determine consultancy business environment in the context of Nepal which includes the Political,
economical, socio-cultural technological, environmental and legal factors which is both directly
and indirectly linked to impact business decision and affect their marketing activities.
a. Political Factor: Macro political environment analysis is all about how and to what degree a
government intervenes in the economy. In this analysis includes the political stability or

instability, government policy, tax policy and so on. Organizations’ need to be able to
respond to the current and anticipated future legislation, and adjust their marketing policy
accordingly. The political environment creates the both the strength and weakness or
opportunity and threats for the organization. There is a government policy regarding the visa
process, migration process sometimes it takes long period of time which creates threats in
business. Tax policy is the major problems for every business which also discourages the
consultancy firm to bring the exposure for the Nepalese students.VAT exempt on export of
service so, any service render outside Nepal will not attract VAT. Recently government
provide the education loan at five percent interest subsidy will be made available for students
belonging to economically deprived, marginalized and targeted communities in order to help
them pursue higher studies which helps to increase the students for the consultancy.
b. Economic Factor: Economic factors analysis the significant impact on how an organization
does business and also how profitable they are. It includes exchange rates, economic growth,
inflation, interest rates, and so on. These all economics factor impact on the consultancy firm
because they done business with the foreign countries. They facilitate the Nepalese students
to reach in different countries for study. After the approval letter from the university/ college
students needs to deposit the admission and tuition fee in respective country currency which
is influence by the current exchange rate fluctuation of exchange rate impact on students
capacity to pay, and most of students take a loan for the study in abroad when the increase in
interest rate they are not able to take a loan. Similarly, inflation is the condition when the
value of currency is low at that time huge amount of money needs to prepare by the students
and meaning of low economic growth is the capacity of people have less. These all factor
discourage the students to study in aboard so, it is one of the affecting factors and needs to
analyze it.
c. Socio- cultural Factor: Social-cultural environment analysis will identify trends in society’s
beliefs, behaviors, values and norms. Shared beliefs and attitudes of the population play a
great role in how organizations understand customers and what drives them and what type of
services are offer to the customers. Nowadays, people’s perception, beliefs are changing day
by day. Most of the Nepalese students attract to study in aboard. According to the statistics at
the Ministry of Education for 2017/18 60,000 over students have gone abroad to study. This
shows that the students change their behavior on study and want to study in abroad it change
the education market of the Nepal. As a result establish the consultancy day by day and
create the opportunity of consultancy business. So, one of the consultancy is Mayor
Consultancy who take the opportunity of that socio- culture changes.
d. Technological Factor: Technological environment analysis will identify changes in the

application of technology and uptake of technology. Technology is fast disrupting various
industries across the board. A firm should not only do technological analysis of the industry

but also the speed at which technology disrupts that industry. Slow speed will give more time
while fast speed of technological disruption may give a firm little time to cope and be
profitable. Nowadays, the industry has been transforming really fast, not even giving chance
to the established players to cope with the changes. In consultancy business it affects on the
ways of providing services, distributing and communicating with target markets. Technology
provides the competitive advantage in comparison to the competitors. It finds new ways and
innovation way to link with the customers, partners, and other stakeholders of organization.
Mayor Consultancy updates their technology with changing and effectively communicates
with their customers, partners, and other stakeholders of organization.
e. Environmental: Environment analysis will identify how changes in the environment will
impact on industry. Different markets have different norms or environmental standards which
can impact the profitability of an organization in those markets. They have become important
due to the increasing pollution targets, doing business as an ethical and sustainable company,
carbon footprint targets set by governments. Nowadays, government tries to reduce the
pollution from Nepal and try to convert the all office manual work into electronic work.
Mayor Consultancy done their activities through the electronic process and they try to use
less paper and try to contribute in country cleanliness.
f. Legal factors: Legal environment analysis includes health and safety, equal opportunities,
advertising standards, customer rights and laws, labor laws. Organizations need to know
what is and what is not legal within country and if organization markets has with globally
then organization should take each country has its own set of rules and regulations. Mayor
consultancy meets these legal factors they have a friendly environment in their organization
which provides the equal participation of employees and employees are satisfied with the
organization facilities and working environment and they also secure the rights of the
customer and transparency the information which they required in their procedure process
and responsible and accountable in their action.
After analysis the macro environment it helps to identify the strengths and weaknesses for an
organization further helping in SWOT analysis.
12. Industry Analysis

An industry analysis is done for analysis the current business environment to gain a competitive
advantage. For continued success and growth it is enormously important for every business to
understand the industries in which they operate. The industry analysis helps to compare the
performance of organization with the performance of industry to understand how well the
industry is doing and how the industry changes are effecting or will affect the performance of a
firm. It helps the business to predict changes and further allows the business to react
strategically. Similarly, it provides the picture of the potential markets areas where they can
succeed through analysis their competitors and position in market by comparing with their

competitors and determine how they can differentiate their services from other companies
operating in the same industry. The reason behind analysis the industry is to identify the potential
opportunities and threats of firms. It helps in looking at both the internal and the external factors
which helps to analyze the business potential for success in any market.
The porters five models in Mayor Consultancy
a. Rivalry among the existing company: In recent days, the consultancy business in market like
a mushroom there has numerous competitors who all operate at an equal level of service on
procedure, then it is a higher threat of competition. The entire consultancy try to attract the
students towards them and it creates competition in market. From this reason students
compare the university/ college ranking, charges of applying documents, facilities offer by
consultancy (part-time job, follow –up).
How Mayor Consultancy can tackle the rivalry among the existing company
 To gain the competitive advantage on the competition mayor consultancy has partner
with good university/ college.
 They are the first and only one consultancy which provides the facilities to study in
Egypt beside them no other consultancy have such opportunity.
 They can’t take any processing charges from the students.
b. Bargaining Power of Supplier: Suppliers are important for all organization. Almost all the
companies need numerous suppliers for their fulfillment of organization need. For the
consultancy suppliers are the press who provide the means of marketing pamphlet and
brochure and the foreign university / college who provide different schemes and helps to
expand the services of consultancy. As a result suppliers are in dominant position can
decrease the margins consultancy can earn in the market. Powerful suppliers in Industrials
sector use their negotiating power to extract higher prices from the firms in Industrial
Services field. The overall impact of higher supplier bargaining power is that it lowers the
overall profitability of Industrial Services.
How Mayor Consultancy can tackle the Bargaining Power of Suppliers
• By building relationship with multiple suppliers
c. Bargaining Power of Buyer: In the context of consultancy business buyers are the students
who buy their services. Buyers are often a demanding lot. They want to buy the best
offerings available by paying the minimum price as possible. This put pressure on Mayor
Consultancy profitability in the long run. And the reason for increase the bargaining power of
customers is there are huge numbers of consultancy in market.
How Mayor Consultancy can tackle the Bargaining Power of Buyers

 Most of the customers are taken from their family, friends, relative’s referrals. It will
reduce the bargaining power of the buyers because of it will more trustworthy
between them.
 Customers often seek discounts and offerings on established products so mayor bring
the new country Egypt for study which is only have with them then it can limit the
bargaining power of buyers.
 New country will also reduce the defection of existing customers of Mayor to its
competitors.
d. Threat of Substitution: The substitution of Mayor Consultancy is those consultancies that

have self IELTS, TOFEL, GMAT, English Language classes because till now the mayor
consultancy doesn’t have such classes. It will be threat for the mayor consultancy in
comparison to their consultancy.
How Mayor Consultancy can tackle the threat of substitution
 From the Ashad 1 st they are going to run the preparation classes and try to overcome
from their threats and compete with the head to head with their competitors in market.
e. Threat of New Entry: New entrants in Industrial Services brings innovation, new ways of
doing things and put pressure on Mayor Consultancy through new countries , better
university / college, reducing costs, and providing new value propositions to the customers.
Mayor Consultancy has to manage all these challenges and build effective barriers to
safeguard its competitive edge.
How Mayor consultancy can tackle the Threats of New Entrants
 By bring new countries than other consultancy. New countries expand the opportunity
of students to study and for the firm it attracts the new customers.
 New entrants are less likely to enter a dynamic industry. Mayor consultancy building
capacities and spending money on research and development to maintain their
standards regularly. It significantly reduces the window of extraordinary profits for
the new firms thus discourage new players in the industry.
By analyzing all the five competitive forces of Mayor Consultancy helps to gain a complete
picture of what impacts the profitability of their organization. It helps to identify how they
compete with their existing competitors, what type of strategy the use to reduce the bargaining
power of suppliers, bargaining power of customers, overcome from substitute services and
barrier for new entrants to gain the competitive advantage and be successful in their industry.
13. Corporate social responsibility (CSR) activities

Corporate responsibility consists of the duties and responsibilities to carry its responsibilities in
society as organization, job creator, marketer, purchasers and the responsible personal in an
effective and efficient way. The responsibilities are carried out to fulfill the principles of the
organization towards society and for the fulfillment of the government rules and legal provisions
to create a positive impact of the organization in the society.

Mayor education consultancy however, does not seem involved in CSR activities directly but it
is donating certain sum to various non-profit organizations being indirectly involved in CSR
activities. The owner of the consultancy told that being involved in such activities increases
goodwill of the company, increases awareness among people about the existence of the company
and moreover, it provides satisfaction that their business is able to contribute for the welfare of
the society.
14. Competitive forces and Market intelligence

As a tool to handle its competition Mayor consultancy is diversifying its services. It has been
providing counseling and visa processing facility to its clients in Kathmandu valley but now it
has been planning to diverse it branch out of Kathmandu valley and open new branches in
Pokhara and Chitwan. It would help them to increase their customer base on those parts of the
nation as well. Similarly, the organization focuses on growth and motivation of its employees
and keeps them in priority. Organization provides friendly working environment where
employees could share their view-points, put their opinions which creates flexible and
encouraging working environment enabling team work and proper operation of the organization.
Also, as a competitive intelligence while most of the education consultancy are charging visa
processing fees with students Mayor has set itself different by free visa processing facility which
can be the base for attracting clients up to certain extent.
Consultancy also gathers competitive intelligence by collecting, analyzing informations about

competitors and customers and distributing those informations to employees so that they can take
required action to perform competitively with their competitors. It would help them what sort of
schemes their competitors are using or bringing to attract clients and what kind of service is
being demanded by customers so that, consultancy can come up with similar schemes demanded
by customers and better schemes, offers can be launched in order to remain ahead of
competitors. When market information is acquired then it is made sure that certain outcome is
generated from those information by discussing them with employees, listening to their opinions
on what can be done for the betterment of the business and to gain competitive advantage in the
market.
Likewise, as the consultancy itself does not run IELTS, TOEFL and similar classes it has proper
cooperation with other education consultancy where they refer their clients who come to visit
them for enquiring about visa processing and abroad study. This shows that proper co-operation
among the competitors is also important for sustaining the business. Mayor education
consultancy seems using tactical intelligence as it is small-scale business and is concerned on
today's win rather than being predictive for future. As this business generally cannot be
predictive as well they make strategies to win the market today.

15. Internal Environment of the Organization

Internal environment of the organization deals with strength and weakness of the organization. It
also deals with the amount and nature of firm's resources. Organization culture also affects
internal environment of the organization to greater extent. Management factors, functional
relationships also have control over internal environment of the organization as well as strategic
management.
15.1 Organization Culture

Mayor education consultancy is practicing flexible organizational culture. Employees are free to
express themselves and talk to top level employees. Works are processed in friendly manner
where each members of the firm contribute with equal effort for the betterment of the
organization. Flexible working hours are provided to the employees so that they can perform
their task conveniently. However, employees must make sure that tasks assigned to them are
completed timely and quality work is expected. Leaves and holidays are also considered as per
the need and urgency of employees. They are not bounded strictly in the office environment
rather they are motivated with flexible, friendly environment for generating better output. Proper
flow of communication prevails among each members of the organization. It has led organization
to be team-oriented, innovative, stable and outcome-oriented.
15.2 Management Factors

1. Planning: Planning is most for any kind of business. Planning involves process of making
activities required to achieve a desired goals. Likewise, in Mayor Consultancy planning
process is carried out with the involvement of every staffs. For the formulation of strategies,
goals every staffs of organization are considered and there opinions are valued. Planning for
new schemes, effective operation of business are carried out by conducting meetings on the
monthly basis and discussion on day to day operation are made at the end of the day
everyday so that staffs can report their activities of all day long and plan for the next day.
2. Organizing: Organizing involves assigning tasks, delegation of authority, allocating
resources across the organization to attain the organizational goals. Mayor consultancy tries
to satisfy its employees by making friendly working environment. The consultancy follows
both top-down and button-up communication process in order to flow the information among
the employees. Different staffs are assigned to handle clients coming to enquire about
different countries. It makes work of the staffs easier making them focus on particular task.
3. Motivating: Mayor Education consultancy in order to motivate its employees has given
flexible working environment. It provides flexible working time to its staff providing them
easy leaves when and where required. Owner believes that it would motivate employees
towards their work and promote effective performance in the organization. Further, good
incentive is provided to employees who perform better task. It will build proper
communication pattern in the organization fostering team work and will also help in creating
job satisfaction among the employees.

4. Staffing: Staffing can be referred as hiring eligible candidates for specific position in the
organization. It is an operation of recruiting employees by evaluating their skills, knowledge
and then offering them specific roles in the job. In Mayor Consultancy there are five
employees employed. Generally employees are hired on the referral basis on education
consultancy as the field is controversial they want to hire trusted employees. If they cannot
get employees in referral basis then they post job vacancy in online portals after that
interview is conducted and selection is made then after.
5. Controlling: Controlling can be referred as verifying if everything occurs as per the plans or
not. It is the phase of strategy evaluation. When the strategy and plans are made in the
consultancy then owner of the consultancy keeps following-up every plan if they are going
on the right track or not. If yes, what can be further action to make it more effective and if
no, what next plan can be made to make it successful are decided discussing with the
employees.
15.3 Functional Relationships
Operations:
- Process
-Workforce
-Quality
Human Marketing:
Resource:
- Customer
- Recruitment Service Analysis
-Motivation -Sales & Promotion
-Retention -Pricing
Finance:
- Investment
-Profitability
-Growth
1. Operations: For the operation of consultancy proper technology like adequate number of
computers for staffs, proper internet connections are installed. Similarly, other
technology required to run the business are well maintained. Office layout has been set in
such manner that work of any individual would not affect work of another. They have
separate space for dealing with clients of different nature, separate counseling room is
maintained, and separate enquiry room is maintained. Being located in Putalisadak,
Kathmandu it has been location advantage for the consultancy as they get maximum
inflow of students in that area applying for abroad study. Consultancy has made sure that
they provide proper facilities to their employees and clients. Works are properly divided

and assigned to employees on the basis of their skills and abilities. Employees are always
kept in motivated work environment so that better result can be attained. It focuses on
delivering quality service to its customers. This can be the reason why consultancy have
98 percent visa success rate.
2. Marketing: For marketing their business, Mayor Consultancy has media partners where
they advertise about their services and facilities being provided to the clients. In order to
recruit the employees they have partnered with online job portals which have made them
easier to acquire staffs for them. However, most of the times employees are hired on the
referral basis. Likewise, customers also visit the consultancy on the referral basis most of
the times. Consultancy conducts customer analysis and conducts their marketing
activities like distributing pamphlets, brochures, participating in educational fairs
targeting those customers. It is found that major customers for the consultancy are the
students who completed their +2, Bachelor and willing to apply abroad for higher studies.
Similarly, MBBS students who are willing to apply abroad for MD are attracted by
schemes of China and Egypt. So, consultancy conducts marketing activities taking these
into considerations and the schemes for MD for Egypt are available only in Mayor
Consultancy and they are taking maximum benefit of it. They believe that major way to
attract customers is by delivering quality service to them. Reasonable pricing scheme is
set by consultancy in order to facilitate customers. They do not take visa processing
charge which helps in reducing certain cost of customers which can make Mayor
different than their competitors. However, no research and development activities have
been conducted by the consultancy so far.
3. Finance: Financial part has been always crucial for any kind of business. Consultancy
being small business industry it did not had proper financial analysis made. All the
financial and investment decisions, analysis are taken and done by the owner of the firm.
Consultancy is always looking forward for the growth since its establishment and as
meeting its expansion goal it is now planning to expand its services on other part of
country as well outside Kathmandu Valley. Likewise, it has also thought of investing in
other training courses to offer wide variety of service to its client. As per the owner of the
consultancy it is a business where we can get wonderful return sometimes and we may
also get zero return sometimes. It depends on the flow of customers and the seasons when
students generally apply for abroad study. However, the consultancy generally remains in
profit and it has gross profit ratio of 50% and net profit ratio of 30%.
4. Human Resource: Currently five employees are employed in the consultancy. Each
member has proper co-ordination among themselves which boosts the office
environment. Employees are treated as assets for an organization in order to encourage
them for effective service. Recruitment process is carried out with the help of job portals
or in the maximum case it is on the referral basis. Various skills, knowledge of candidates
are screened, analyzed in order to recruit employees for various positions. In order to
motivate employees good incentives, bonus are provided to them and no compromise is

made on the amount of commission they should get. Employees working in the firm
represents entire organization to their clients so, if they are motivated in the office,
satisfied by their job they would handle the clients accordingly and spread positive
message outside in the market so, similar environment is created by the owner to the
employees so that employees could spread positive message regarding the firm and
perform their duties accordingly.
15.4 Value Chain Model

A value chain is a set of activities that a firm operating in a specific industry performs in
order to deliver a valuable product or service for the market.
Support Activities
1. Firm Infrastructure: Consultancy has been using Tally as their accounting software. It
has been giving emphasis on CSR activities for creating goodwill of the firm and
maintaining proper relationship with the society they are operating in. Firm has been
complying with all the legal procedures required to run this particular business.
2. Human Resource Management: Recruitment is done through online job portals and
selection is based up on interview. However, most of the time referral hiring is
followed. In order to motivate employees friendly and flexible environment is created
in the office. Employees work as a team in the office so friendly and supportive work
culture prevails there. Employees are provided with guidance and trainings on dealing
with clients. Employee friendly infrastructures are installed in the office premises.
3. Product and Technology Development: Services are targeted as per the preference of
clients. They focus on the courses on which students generally show interest on and try
to bring courses that could be beneficial for students to pursue their career ahead and
tries to provide quality service as far as possible to satisfy their customers.
4. Procurement: Consultancy maintains good relationship with the colleges and

universities they are tying up with so that proper schemes could be brought to facilitate
the students. It hires counselors on the basis of their experience and negotiation skills.
It should have affiliation with Ministry of Foreign Affairs for the operation.
Primary Activities
1. Inbound Logistics: As consultancy is located in Putalisadak it has been advantage for

the firm and has been convenient location for students. Firm assures that clients get
quality service from them. They even make continuous follow-up with their clients
during the visa processing as well as after accessing the visa as well.

2. Outbound Logistics: Regular feedback is collected from clients about how they are
finding their visa processing service, if they have any problem dealing with the
employees in the consultancy. Similarly, discussion and feedback is taken from
employees as well in order to know the progress of the work they are carrying
forward. If they are finding complexity in the processing or handling the clients.
3. Operations: Proper discussion is made with the employees regarding operation of

consultancy, proper counseling service is provided to the students for choosing the
course and universities to apply for. Consultancy tries to create strong customer base
by facilitating customer in possible manner. Every employee handles their assigned
job in proper manner to give best output for the organization.
4. Marketing & Sales: Marketing and sales are operated by partnering with various media
houses of the country. Positive word of mouth marketing works a lot in this business
field so most of the clients are attracted through referral basis. These days consultancy
has increased its marketing activity and started distributing pamphlets, brochures. In
today's digital marketing world Mayor Consultancy have not put them behind and
have started marketing activities on social Medias like developing their own website,
Facebook, instagram. They have also started visiting to the sites where they feel they
can get maximum clients from.
5. Service: Various services like counseling to students regarding abroad study and
Universities thy have chosen is provided. Individual as well as group counseling
facility is provided by the consultancy. Various trainings on handling clients, dealing
with clients are given to staffs. Consultancy gives utmost priority to quality service so
that no clients should be depressed with their processing services which have resulted
in maximum visa success rate. Visa processing facility is also provided free of cost.

Figure: Value Chain Model of Mayor Education Consultancy
S Firm Infrastructure
U
P  Legal, Accounting, Financial Management
P  Emphasis on CSR and business sustainability
O
R Human Resource Management
T
 Recruitment, training, staff planning
 Strong Management Team
A  Connect employee infrastructure
C
T Product and Technology Development
I
V  Customer oriented service schemes M
I
T A
I Procurement
E R
 Sustainable and progressive relationship with clients, universities and colleges
S
 Communication with schools, universities G
P Inbound Logistics Operations Outbound Logistics Marketing sales Services
R I
I
M
* Convenient *Discussion with *Collect regular *Network with *Training services
A Location. employees, feedback of clients. different media N
R planning, marketing houses *Individual and Group
Y *Quality assurance *Positive word of counseling
A *Building strong mouth
C *Following up clients customer base *E-Marketing *providing quality
T through websites service
I and mobile apps. *Visa application
V
I *Field visits
T *Brochures and
E social media.
S

16. Internal Factor Evaluation (IFE)

IFE Matrix is a strategy tool used to evaluate firm’s internal environment and to reveal its
strengths as well as weaknesses. The strategy formulation tool summarizes and evaluates the
major strengths and weakness in the functional areas of a business and it also provides a basis for
identifying and evaluating relationships among those areas. Internal factor evaluation matrix
helps in evaluation company’s strengths and weaknesses by assigning the variable weights and
ratings and formulation strategies. It can help to take remedial action on internal problems
arising in an organization. Intuitive judgments are required in developing IFE techniques. In the
multidivisional firms, each strategic unit should construct an IFE Matrix. Moreover, divisional
matrices can be integrated to develop an overall corporate IFE Matrix. IFM matrix helps to
understand the factors and work upon those factors so as to gain competitive advantage, growth,
and profitability in the firm. Moreover, IFE internally assesses the organization and formulates,
implement and evaluate strategic plan and cross-functional decision so as to achieve the
company’s primary objective.
In relation to Mayor Education Consultancy, through our interaction with the owner Mr. Raju
Dhakal, we were able to identify various factors internal to the organization that were
responsible for providing it strengths and weaknesses. The consultancy is located at Putalisadak
near the main road. This makes it easier for customers to find it easily in a crowd of a number of
consultancies. This provides it with an advantage in terms of location. The consultancy has
recently completed two years of commencement but in this short duration, it has been able to
establish itself in the consultancy industry due to its high via processing rate. The consultancy is
also providing differentiation in its service as it is currently the only education consultancy that
provides consultancy and visa processing for MD/MS courses in Egypt. Regarding the human
resource of Mayor Consultancy, as it is still in its developing phase, the number of employees is
limited to five. There are defined roles and responsibilities of each employee. The work division
is done in such a way that one employee is responsible for consulting about one country. Due to
this there are no any confusions regarding job responsibilities resulting in no conflicts among the
employees. The organization culture encourages two ways communication due to which every
employee can discuss about the problems occurred with the owner without any hesitation. This
has not only made the employees productive but also made the work environment comfortable
and friendly.
Despite these factors that provide the consultancy with strengths in competing with other
consultancies, there are various other internal factors that provide it weakness to some extent.
The consultancy has a seasonal business because the students applying for abroad studies are not
same all the year round. As a result, there might be instances when the consultancy has to pay
salary to the employees without much work being done. Through our conversation with the
owner of the consultancy, we found out that no any research and development works are carried
out during any period. He also clarified that the majority of students applying abroad come to the
consultancy through referrals and personal relations. This limits the number of customers of the
consultancy because it may not always be possible to survive and grown in the industry on the

basis of referrals and personal relations. One main reason behind this might be lack of
advertising as the consultancy has over reliance on referrals. If the consultancy would spend on
advertising, it doesn’t have to only rely on personal relations to increase the number of
customers.
Looking at these factors providing strengths and weaknesses to the consultancy, an IFE matrix
have been prepared in the following way;
Table: IFE matrix
Internal Strengths Weightage Rating Weighted Score

Differentiated service 20% 4 0.8
Good reputation and image 10% 3 0.3
Friendly working environment 17% 4 0.68
Location advantage 9% 3 0.27
Internal Weaknesses
Seasonal business 8% 2 0.16
Absence of research activities 6% 2 0.12
Weak customer base 20% 1 0.2
Lack of advertising 10% 1 0.1
Major weakness (1), Minor weakness (2), Minor strength (3), Major strength (4)
Total Weighted Score 100% 2.63
The IFE matrix above illustrates that the major factors providing strengths to the consultancy are
differentiated service and friendly working environment. Due to this, they have been provided
more weightage comparatively. Likewise, the factors like weak customer base and lack of
advertising are provided comparatively less weightage as they are more responsible for providing
weakness to the consultancy. As a result of the weightage provided and ratings given to all the
factors, the total weighted score has come to 2.63. This indicates that Mayor Education
Consultancy has a internally strong position in the industry.
17. External Factor Evaluation (EFE)

its costs. Similarly, the consultancy can diversify its business services geographically by opening
its branches outside the valley where there are not many education consultancies EFE is a strategy
tool used to examine company’s external environment and to identify the possible opportunities and
threats. EFE identifies how the external opportunities and threats affect the company. Moreover, EFE
matrix is a strategic management tool, which is frequently used for evaluation of current business

environment. The EFE matrix is a superior instrument to prioritize and visualize the opportunities and
threat that a company is facing. An external factor in the EFE Matrix comes from social, political, legal,
economic and other external forces. Under this method, weightage is provided to various external
factors responsible for providing opportunities and threats. Then, the external position of the
organization can be identified from the weighted score.
In the case of Mayor Education Consultancy, the possible opportunities and threats are brought
about by the external environment and the changes occurring in it. The factors relating to
political, economic, socio-cultural, technological, legal and environmental factors in the external
environment are the responsible for providing the consultancy with opportunities as well as
threats. In relation to opportunities, Mayor Consultancy is the only one consultancy that
processes student visa for MD/MS courses in Egypt. This provides the consultancy an
opportunity to diversify its customer segment as students who want to pursue MD/MS courses in
the future. Likewise, the consultancy does not charge any visa processing fee. This has provided
it with an opportunity to attract more customers. The consultancy is also planning to collaborate
with other consultancies in the future which would help to increase its revenue and reduce.
However, there are various other factors providing threats to the business operation of the
consultancy. With the growth in the number of students seeking higher education in foreign
colleges, the number of education consultancies in the nation has gone up sharply. There are
today about 1,000 education consultancies in the country. This has increased the intensity of
competition among education consultancies in Nepal. The competition is even more intense in
Putalisadak itself as the majority of buildings are education consultancies. Due to the increasing
controversies surrounding student visa for Australia, the customers’ perception towards
education consultancies have been changed. Customers do not trust consultancies like they used
to do in the past. As a result, the number of students applying for study visa has drastically
reduced specially for Australia. Likewise, the legal policies of our nation are such that VAT is
exempt on export of service due to which service rendered outside Nepal will not attract VAT.
Therefore, the attraction of new entrants has increased in the education consultancy industry
which could threaten the existing market share of Mayor Education Consultancy. In this way,
looking at these factors providing opportunities and threats to the consultancy, an EFE matrix
have been prepared as follows;
Figure: EFE matrix
Opportunities Weightage Rating Weightage Score
Collaboration with other consultancies 15% 3 0.45
Diversifying customer base 15% 3 0.45
Opening branches outside the valley 20% 4 0.8
Threats
Intense competition 20% 2 0.4

Negative perception towards consultancies 15% 1 0.15
Possibility of new entrants 15% 1 0.15
Major threats (1), Minor threats (2), Minor opportunities (3), Major opportunities
(4).
Total Weighted Score 100% 2.4
The EFE matrix above depicts the possible opportunities and threats resulted due to various
factors external to the consultancy. It can be seen that more weightage and rating has been
provided to opening branches outside the valley. It is because it seems to provide more
opportunities in capturing the untapped market. Whereas, the lowest rating has been given to
negative perception towards consultancies and threat of new entrants. It is because the recent
controversies surrounding the consultancy industry is already starting to hamper the business.
Likewise, the entry of new entrants may affect the consultancy by taking over its position in the
sector that it specializes on.
18. Balanced Scorecard

Balanced scorecard can be defined as a management system that enables organizations to
translate the vision and strategy into action. It provides feedback on internal business processes
and external outcomes to continually improve organizational performance and results. Balanced
score card was primarily created as a measurement system and as an answer to a criticism
concerning the unilateral measurement of the performance ability of a company. It is an
approach for deploying strategic decision, communicating expectations and measuring progress
towards agreed to objectives. It is generally organized in four different perspectives: Financial
perspective, Customer perspective, internal perspective and learning perspective. Where
financial perspective deals with shareholders and their return, customer perspective with
customer relationship, internal perspective with business process and satisfaction of shareholders
and customers and learning perspective with the ability of organization to adapt and sustain in
changing environment.
Some of the benefits of balanced scorecard is it avoids management reliance on short-term or
incomplete financial measures ensuring that senior management takes balanced view about
organization's performance. It can further help in strategy division and functioning to achieve
corporate goals. It can help stakeholders to evaluate the organization if measures are
communicated externally. It also helps in remaining organization competitive in long run and to
realize value for its stakeholders.

The Balanced scorecard of Mayor Education Consultancy can be tabulated as below:

Financial Perspectives
Goals Measures Initiatives
Business growth  Increased market  Diversifying the business to other
share geographical areas.
Customers Perspectives
Increasing customer  Service  Finding need of the customers and
base  Diversification entering into new market segments.
 Customer  Opening new branches.
relationship  Conducting CSR activities so that good
relation is maintained in society and
among customers.
 Developing customer trust though
interactive sessions.
Innovation and Learning Perspectives
Emphasizing on  Employee trainings  Improving inter-personal skills of
research and  Growth of firm in employees.
development activities terms of territories  Observing the new market segment
 Competitor analysis which can be targeted.
 Observing competitors moves in the
market so that counter moves can be
placed to gain competitive edge in the
market.
Internal Business Perspectives
Attain efficiency and  Service focus  Analyzing the requirement of the
effectiveness in customers and crafting them with
operation process efficiency
 Giving preference to quality of the
service being delivered

19. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate
the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business
venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves
specifying the objective of the business venture or project and identifying the internal and
external factors that are favorable and unfavorable to achieving that objective. The technique is
credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI
International) in the 1960s and 1970s using data from Fortune 500 companies. The degree to
which the internal environment of the firm matches with the external environment is expressed
by the concept of strategic fit. Factors that are internal to the organization provide it with
strengths and weaknesses. Whereas, opportunities and threats are resulted due to the external
environment and the possible changes in it.
In the case of Mayor Education Consultancy, the various factors that provide strengths,
weaknesses, opportunities and threats have been identified as follows;
STRENGTHS WEAKNESSES
 Differentiated service  Seasonality of business

 Good reputation and image  Absence of research activities
 Friendly working environment  Weak customer base
 Location advantage  Lack of advertising
OPPORTUNITIES THREATS
 Collaboration with other  Intense competition

consultancies  Negative perception towards
 Diversifying customer base consultancies
 Opening branches outside the valley  Possibility of new entrants
Figure: SWOT analysis
20. Michael Porter’s Generic Strategy

Michael Porter's generic strategies describe how a company pursues competitive
advantage across its chosen market scope. They were first set out by Michael Porter in 1985 in
his book, "Competitive Advantage: Creating and Sustaining Superior Performance." Porter
called the generic strategies "Cost Leadership" (no frills), "Differentiation" (creating uniquely

desirable products and services) and "Focus" (offering a specialized service in a niche market).
He then subdivided the Focus strategy into two parts: "Cost Focus" and "Differentiation Focus."
There are three/four generic strategies, either lower cost, differentiated, or focus. A company
chooses to pursue one of two types of competitive advantage, either via lower costs than its
competition or by differentiating itself along dimensions valued by customers to command a
higher price. A company also chooses one of two types of scope, either focus (offering its
products to selected segments of the market) or industry-wide, offering its product across many
market segments. The generic strategy reflects the choices made regarding both the type of
competitive advantage and the scope.
These strategies can be depicted as follows;
Under cost leadership, an organization uses the low cost and best value strategy by offering
products to a wide range of customers at the lowest price available in the market. In a
differentiation strategy a firm seeks to be unique in its industry along some dimensions that are
widely valued by buyers. It selects one or more attributes that many buyers in an industry
perceive as important, and uniquely positions itself to meet those needs. It is rewarded for its
uniqueness with a premium price. Similarly, under focus strategy, the organization selects a
segment or group of segments in the industry and tailors its strategy to serving them to the
exclusion of others.
In the case of Mayor Education Consultancy, it has used differentiation strategy in order to
attract customers and provide them an added value. It practices differentiation as a business
strategy in a sense that the services provided by the consultancy are different as compared to
other consultancies. The consultancy doesn’t charge any fee for visa processing. Likewise,

consultancy regarding abroad study to a range of countries like China, USA, Australia, Ukraine,
Belarus, Kyrgyzstan, Russia and Egypt is provided by it. It is the only consultancy that processes
student visa for MD/MS courses in Egypt. In addition to this, the consultancy provides other
services like course selection, interview assistance, educational loan assistance and pre-departure
briefing. These factors have made Mayor Education Consultancy different in comparison to
other competitors in the educational consultancy industry.
21. Strategic Position and Action Evaluation (SPACE) Matrix

A SPACE matrix is a management tool used to analyze a company. It is used to determine what
type of strategy a company should undertake. It indicates whether aggressive, conservative,
defensive or competitive strategies are the most appropriate for an organization. The matrix is
also based on four important elements called four quadrants of SPACE Matrix. First two
elements called internal dimensions which are Financial Strength (FS) and Competitive
Advantage (CA) and other two are called external dimensions namely Environmental Stability
(ES) and Industry Strength (IS). The idea is to measure how good or bad is the company on those
dimensions, taking into account the internal and external factor evaluations (IFE and EFE
matrices).
Under this, a set of variables that define financial strengths, competitive advantage,
environmental strategy and industry strength are identified and assigned values ranging from -1
to 6. Here, variables related to financial strength and industry strength are ranked from +1
(worst) to +6 (best) and competitive advantage and environmental stability are ranked from -1
(best) to -7 (worst). In the matrix, variables related to FS and ES are plotted along the Y axis
whereas, those relating to CA and IS are plotted along the X axis.
Before preparing the SPACE matrix, it is necessary to identify various variables related to FS,
ES, CA and IS and assigns them ratings accordingly.
Identification and ranking of variables related to FS, ES, CA and IS
Financial Strengths (FS) Environmental Stability

(ES)
Return on investment 5 Competitive pressure -5
Y Net Profit 6 Barriers to entry into the -4

Axis market
Risk involved in business 4 Legal policies -5
FS Average 5 ES Average -4.66
Competitive Advantage Industry Strength (IS)
(CA)

Control over supplier -5 Growth potential 3
Service differentiation -3 Profit potential 4
X Goodwill -3 Ease of entry into the market 3
Axis
CA Average -3.66 IS Average 3.33
Total average for X-axis= (-3.66)+3.33/2 = 3.495

Total average for Y-axis= 5+ (-4.66)/2= 0.1133
On the basis of the above table, the SPACE matrix of Mayor Education Consultancy can be
prepared in the following manner;
FS
Conservative Aggressive
(3.49, 0.11)
CA IS
Defensive Competitive
ES
In the above figure, the average score of CA and IS are plotted against X-axis and that of FS and
ES are plotted against Y-axis. This has resulted in the values of X axis and Y-axis as 3.49 and
0.11 respectively. As the consultancy’s directional vector is positioned in the
aggressive vector (upper-right quadrant) of the matrix, it shows that it is in an outstanding
position to utilize its Internal Strengths (IS) to surmount internal weaknesses, obtain the
advantage of external opportunities, and evade external threats. In this regard, the consultancy
should make use of internal strengths in order to take advantage of external opportunities or

overcome its internal weaknesses to avoid external threats by employing strategies related to
market development, market penetration, product development, forward, backward and
horizontal integration, concentric, conglomerate and horizontal diversification or a mix of
strategies depending on the particular environment that the consultancy is practicing at the time.
For instance; Mayor Education Consultancy could employ market development strategy by
opening its branches in new geographic areas to capture the untapped market. In the same way, it
could also employ market penetration strategy for increasing its market share in the present
market through greater marketing efforts.
22. Strategic Planning Levels in Mayor Education Consultancy Pvt. Ltd.

Strategic planning is long-term process that helps an organization allocate its resources to take advantage
of different opportunities. Moreover, marketing plans, strategic planning drive organization into
successful way. Strategic planning deals with strategic business unit (SBU) which is known as business or
product line with in an organization that has its own competitors, customers and profit center. Mayor
Education Consultancy Pvt. Ltd. has developed customer service department, counseling department,
document processing department and marketing department.
Strategic planning levels in Mayor Education Consultancy Pvt. Ltd. shows different strategic levels that
can exist with in an organizational structure. Mainly the strategic planning levels categories into 3 Levels.
They are Corporate level, Business Level and functional Level.
Figure: Strategic Planning Levels in Mayor Education Consultancy Pvt. Ltd.
Corporate Level
(Mayor Education Consultancy Pvt. Ltd,)
Business Level
( Mayor processing in Bangladesh)
( Mayor processing in Egypt)
( Mayor processing Australia)
(Mayor processing in USA)
Functional Level
(Customer Service Department)
(Counseling Department)
(Document/Visa Processing
Department)
(Marketing Department)

The strategies and actions implemented at the functional level help organization to achieve their
objectives at both business and corporate level and vice versa. The SBUs at the business level helps to
achieve the corporate level objectives. If Mayor Education Consultancy Pvt. Ltd wants to increase its
profits at the corporate level and own multiple business units then each unit might develop strategic plans
to increase profit and thereby the firm’s profits as a whole. For example, Mayor education consultancy
generally process in Bangladesh, Egypt, Australia and USA. They have prepared different strategies and
target in order to increase profit of the consultancy. Every consultancy provides counseling and visa
documentation processing in Bangladesh, Australia and USA. Whereas, Mayor came with new product
where they also process visa documentation in Egypt. Moreover, They have set the target of 20 students
per year for PG course (MD/MS) in Egypt. Likewise, they emerge concept of PG courses in Egypt,
China, Ukraine, Kyrgyzstan, Belarus & more countries as well, which add option for the students for
overseas education. On the other hand, they provide education loan to their students, which also enhance
the profit level of consultancy.
At the functional level, marketing department might develop strategic plans to increase sales and the
market share of consultancy. Furthermore, customer service department should deal with polite manner,
greeting, explain briefly about their queries of customers. Likewise, Counseling department needs to have
ability to study the mind of the customer and be a mentor of customer. Similarly, visa-processing
department also provide fast and furious services to their client which increase the level of loyalty and
trustworthiness. Additionally, they must provide truthful information to their customer which increasing
satisfaction level of the customer, which increase goodwill of consultancy. Thus, goodwill works as the
promotion campaign of the organization and increase no. of applicant in consultancy. Thus, both business
level and functional plans drive the market share into positive direction and scale up profits, so that the
consultancy’s corporate level strategic objectives can be met. Mayor Education Consultancy Pvt. Ltd.
provide full mentoring services include regarding professional consultation regarding education abroad,
selection of the university and the program aboard, local language guidance by expert in short period,
preparation of the application documents, submitting the application & communication with institution
representatives, assistance with the student visa application and post arrival services.
23. Strategic Portfolio Planning Approaches

Portfolio planning approach involves analyzing a firm’s entire collection of businesses relative to one
another. Two of the most widely used portfolio planning approaches includes the Boston Consulting
Group (BCG) and the General Electric (GE) approach. BCG matrix is used for firms, which have a
business portfolio of a variety of industries and need to completely separately. Managers using the BCG
matrix plotted each of the company’s businesses according to market growth rate and relative market
share position.
23.1 Boston Consulting Group (BCG)

BCG matrix is developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s.
According to this technique, business or products are classified as low or high performance depending
upon their growth rate and relative market share. To understand Boston matrix we need to understand
how market share and marker growth interrelated. Market growth rate is the projected rate of sales growth

for the market growth for the market being served by a particular business. Relative market share position
is the market share of a business divided by the market share of its largest competitor.
Figure: The Boston Consulting Group Matrix

BCG matrix is subjective and managers should also use their judgment and other planning approaches
before making decision. Using BCG matrix, managers categorize products and services (SBU) into four
categories, which are explained below:
Stars
A star is product with high growth and high market shares. These businesses represent the best long run
opportunities (growth and profitability) in the firm’s portfolio. To maintain the growth of their star
product, company have to invest money to improve them and how they are distributes as well as promote
them. Mayor education consultancy reputed consultancy which provides a complete solution for abroad
study where they focus on providing professional consultation regarding education abroad, selection of
the university and the program aboard, preparation of the application document to their client which
increase market growth as well as market share is an example of star product. Mainly, processing in USA
and Australia are star product in case of Mayor consultancy, which increase market share and market
growth.
Cash Cows
Cash cows are business with a high market share in low growth markets. Cash cows have a large share of
shrinking market. Although they generate a lot of cash, they do not have a long-term future. In case of
Mayor Education Consultancy, documentation processing in USA, Australia, Egypt, Bangladesh and
China are cash cow. Eventually, processing in USA has slightly replaced by Australia. Likewise, because
of different issues in Australia people are getting less interest in Australia. People are looking toward
Canada, France, Germany, Japan, Denmark, Egypt, Bangladesh, China and many more. Companies with
cash cows need to manage them so that they continue to generate revenue to fund star products.

Question Marks
Question marks are business whose high growth rate gives them considerable appeal but whose low
market share makes their potential uncertain. The problem arises when a product has a low share of high
growth market. Managers classify these products as question marks. They must decide whether to invest
in them hope to become stars or eliminate those products and services. Every consultancy does not have
IELTS, TOEFL, GMAT, GRE and SAT classes. The top most overseas consultancy like Alpha beta,
Beyond Boundaries, Dolphin, NIEC run these classes because it increase flow of students in their
consultancy. But, some of consultancy could not afford these classes because it become expensive them
to run consultancy as operating cost become high. Mayor consultancy have question to run IELTS,
TOEFL, GMAT, GRE and SAT classes or not because it increase market growth but on the other hand it
low the market share. The manager of Mayor consultancy has to decide what they should do with these
services.
Dogs
A dog is a product with low growth and low market share. Dogs do not make much money and do not
have a promising future. A dog product is weak in market and difficult to make profit. For example,
processing in China, Japan, Germany, France need special language courses. Moreover, getting PR is
really tough in these countries. Thus, Mayor consultancy pays less attention in applying these countries
because there is low market share and low market growth opportunities in business world. In spite of that,
they keep producing these services in dog product hoping they’ll succeed.
24. Internal- External (IE) Matrix

Internal –External (IE) Matrix is based on an analysis of internal and external businesses factor, which are
combined into suggestive model. The IE matrix is a continuation of EFE matrix and IFE matrix models.

The total weighted scores derived from the divisions allow construction of the corporate level IE matrix.
On the x-axis of the IE matrix, IFE total weighted,

Score of 1.0 -1.99 = Weak
Score of 2.0 -2.99 = Average
Score of 3.0 -4.0 = Strong
On the y-axis of the IE matrix, EFE total weighted,
Score of 1.0 - 1.99 = Low
Score of 2.0 - 2.99 = Medium
Score of 3.0 - 4.0 = High
The IE matrix can be divided into three major regions that have different strategy implications. First
region described as grow and build which include cells I.II or IV. Intensive (market penetration, market
development and product development) or integrative (backward integration, forward integration and
horizontal integration) strategies can be most appropriate for these divisions. Second region includes III,
V or VII, which can be managed which hold and maintain strategies. Market penetration and product
development are two strategies used in second divisions. Similarly, third region includes VI, VIII or IX
where they used harvest and divest strategies. Third divisions can be managed through Retrenchment and
Divesture. Thus, IFE matrix has secured 2.63 score which signal average position and EFE matrix has
secured 2.4 score which signal medium position. The Internal External (IE) Matrix lies in first region as it
include II and IV cells. Mayor Education Consultancy should focus on market penetration, market
development and product development.
The Internal-External (IE) matrix is similar to the BCG Matrix in that both tools involve plotting
organization divisions in a schematic diagram. But, there are some important difference between the BCG
Matrix and IE Matrix. First, the axes are different also the IE requires more information about the division
than the BCG Matrix. Further, the strategic implications of each matrix are different. For these reasons,
strategists in multidivisional firms often develop both the BCG Matrix and IE Matrix for the present and
then develop projected matrices to reflect expectation of the future.
25. The Grand Strategy Mix

The Grand strategy mix has become a popular tool for formulating feasible strategies, along with the
SWOT Analysis, Space Matrix, BCG Matrix and IE Matrix. Grand strategy is the instrument for creating
alternative and different strategies for the organization. All companies and divisions can position in one of
the Grand matrix’s four strategy quadrants. The Grand Strategy Matrix is based on two dimensions:
competitive position and market growth. Data needed for positioning SBUs in the matrix is derived from
the portfolio analysis. This matrix offers feasible strategies for a company to consider which are listed in
sequential order of attractiveness in each quadrant of the matrix.
1. Quadrant I (Strong Competitive Position and Rapid Market Growth)

2. Quadrant II (Weak Competitive Position and Rapid Market Growth)
3. Quadrant III (Weak Competitive Position and Slow Market Growth)
4. Quadrant IV (Strong Competitive Position and Slow Market Growth)

Figure: The Grand Strategy Matrix
Mayor Education Consultancy positioned in Quadrant II, which need to evaluate present approach to the
marketplace seriously. Although their industry is growing, they are unable to compete effectively, and
they need to determine why the firm’s current approach is ineffectual and how the company can best
change to improve its competitiveness. The suitable strategies for consultancy are to develop new
services, product and markets to penetrate into the markets. As Quadrant II firms are in rapid market
growth industry an intensive strategy might be the first option, which include market penetration, market
development and product development. To achieve the competitive advantage and becoming market
leader Mayor consultancy can go into horizontal integration. Concern on these, Mayor consultancy
planning to collaborate with other consultancy in order to achieve competitive advantage. The overseas
consultancy are growing day by day, which become difficult for Mayor consultancy to beat them. If
Mayor Consultancy foresee a tough competitive environment and faster market growth than the growth of
the firm, the better option is to go into divestiture of some division or liquidation altogether and change
the business.
Thus, Grand strategy simplified the job, it increase efficiency of management by adoption of different
strategies in order to deal with competitive position of the industry. It allows for the better
implementation of strategy because of the intensified focus and objectivity. It conveys a lot of information
about corporate plans in simplified format. However, Grand strategy Matrix may no be simple as we
concern the application of grand strategy in real life is complicated in the business world. Moreover, the

relationship between market share and profitability differs in different industries. The limitations of Grand
strategy options are it concerns on cash related issues rather than values of the consultancy.
Decision Stage
Analysis and intuition provide a basis for making strategy-formulation decisions. The
matching techniques just discussed reveal feasible alternative strategies. The decision
stage shows results where it provide information about which strategies would be better
to enhance business.
26. Quantitative Strategic Planning Matrix (QSPM)

The Quantitative strategic planning matrix is a strategic tool, which is used to evaluate alternative set of
strategies. The QSPM comes under the third stage of strategy formulation, which is called “ The Decision
Stage” and also final stage of this process. The best thing about QSPM is that it never insist the strategist
to enter the information on assumptions, it extract the information from stage 1 The Input Stage and Stage
2 The matching stage. The QSPM combine the intuitive thinking of managers with the analytical process
to decide the best strategy for the organization success.
Format of Quantitative strategic planning matrix (QSPM)
There are four main columns in QSPM, the left column list down the key internal and external factors,
which are same as EFE and IFE matrix. Adjoining column evaluate Key factors in weight which hold the
numeric value which is obtained from IFE and EFE matrix weight column. The term AS stand for
attractive score, each key factor should number range from 4 to 1. Where 1= not acceptable, 2 =
possible acceptable, 3= probably acceptable and 4= most acceptable. Then, we can compute the total
attractiveness score by multiply each AS by weights assigned and get a sum total of SWOT attractiveness
score for each strategy. The higher the score the more attractive that strategy is. This strategy can be
executed in to two ways. One strategy is acquiring a competing company. The other strategy is to expand
internally.
The below mentioned table illustrate the structure of QSPM for Mayor Education Consultancy Pvt. Ltd.
Table 1: QSPM for Mayor Consultancy Pvt. Ltd.
Alternative 1 – Alternative 2-
Acquire Competitor Expand Internally
Key Factors Weight AS TAS Weight AS TAS
Strengths
Experience, Knowledge 0.09 2 0.18 0.07 2 0.14
Location of Mayor Consultancy 0.07 1 0.07 0.08 1 0.08
Quick response- no red tape 0.09 2 0.18 0.06 1 0.06
Strong in operation (documentation) 0.08 2 0.16 0.05 1 0.05
Friendly environment and teamwork 0.07 3 0.21 0.06 0.5 0.03

Good customer care 0.06 2 0.12 0.05 1 0.05
Strong reputation in market 0.04 1 0.04 0.07 2 0.14
Competence, capabilities 0.05 2 0.1 0.08 3 0.24
Weaknesses
Gap in skills, knowledge 0.06 2 0.12 0.05 1 0.05
Low brand equity, newly established 0.07 3 0.21 0.04 2 0.08
Poor marketing and sales 0.06 2 0.12 0.05 2 0.1
Market awareness and reputation 0.06 1 0.06 0.06 1 0.06
Unreliable cash flow 0.06 2 0.12 0.07 0.5 0.035
High staff turnover 0.05 2 0.1 0.08 1.5 0.12
Staff motivation and involvement 0.04 1 0.04 0.07 1 0.07
Leadership and management issues 0.05 1 0.05 0.06 1 0.06
Sum weights 100% 100%
Opportunities
Market growth 0.09 3 0.27 0.07 2 0.14
Innovation on technology development 0.09 2 0.18 0.06 1 0.06
Emerging or developing market 0.07 1 0.07 0.05 1 0.05
Membership in ECAN 0.06 2 0.12 0.07 2 0.14
New product development 0.06 1 0.06 0.06 2 0.12
Enter new markets 0.07 2 0.14 0.06 1 0.06
More cost/speed conscious customers 0.08 2 0.16 0.08 2 0.16
Threats
Change in environment (PESTLE) 0.09 3 0.27 0.09 3 0.27
Large number of competitors 0.08 2 0.16 0.08 1 0.08
Competitor's new products and innovation 0.07 2 0.14 0.08 1 0.08
Fashion, Season and News 0.06 3 0.18 0.07 2 0.14
Unfavorable taxes 0.05 1 0.05 0.06 1 0.06
Price war and negative perception 0.07 2 0.14 0.08 1 0.08
Competitor oligopoly 0.06 2 0.12 0.09 2 0.18
Sum weights 100% 100%
Sum Total Attractiveness Score 3.94 > 2.985
The above table shows calculations Quantitative Strategic Planning Matrix (QSPM) for Mayor Education
Consultancy Pvt. Ltd. The Figure of total attractiveness score shows that Acquire Competitor strategy has

secured 3.94 scores and Expand Internally strategy has secured 2.985 scores. The acquisition strategy
yields higher score than the internal expansion strategy. Thus, acquiring a competing company is better
option. In order to diversify the consultancy, we can collaborate Mayor consultancy with other
consultancy, which makes consultancy faster, better, easier and more stylish. Moreover, it also scale up
productivity and profitability of consultancy.
27. Conflict Management

Conflict is any situation in which two or more parties feel themselves in opposition. Conflict arises
because of incompatibility of two or more aspects of an element; it may be goal, interests, methods of
working, or any other feature. Conflict is a disagreement among two or more individuals, groups, or
organization. This disagreement may be relatively superficial or very strong. Mayor Education
Consultancy is small organization having altogether 5 employees. They believe in teamwork that is why
there is little risk of conflict among employees. Thus, there is no Individual Level conflict and Group
Level Conflict. However, there is organizational level conflict. As we know that there are number of
consultancy in Nepal. Every consultancy performs as rivalry competitor. Moreover, there are more than 5
consultancies with in that building where Mayor education consultancy is one of them. They have to
compete their rivals using different strategy. Obviously there might be inter organizational conflict
regarding students, services, incompatible objectives, over status, prestige and money. There are five
conflict management approaches. They are forcing, avoiding, compromising, accommodating and
collabo
ration.
Figure:
Conflic
t
Resolut
ion
Strategi
es

Where,
Forcing (Competition) refers as My Way where A wins and B loss
Accommodating refers as Your Way where A Loss and B Win
Collaborating refers as Our Way where A win and B win
Compromising refers as Both Ways where both parties win 50-50
Avoiding refers as No Way where A loss and B loss
Mayor Education Consultancy has inter-organizational organization. Thus, collaboration resolution

strategy would be effective in order to resolve conflict. Collaborating is the method used when people are
both assertive and cooperative. The image of consultancy is negative among the people. Thus,
collaboration approaches helps to build positive image of consultancy. They need to work together to
change attitude of people that consultancy are not established to do fraud activities. They are here to
provide professional consultation regarding education abroad. If they collaborate with each other in order
to scale up service quality it helps to gain trust of people. Moreover, they can jointly work and organize
education seminar. Likewise, they can coordinately work together for CSR activities like cleaning
campaign and organizing different program for students. In this way, both parties feel they have won.
Although collaboration approach is not appropriate for all situation because working together is difficult
task especially when the objectives of company is same.
28. Corporate Governance

Corporate governance is the collection of mechanisms processes and relations by which corporations are
controlled and operated. Corporate governance includes the processes through which corporation’s
objectives are set and pursued in the context of the social, regulatory and market environment. Corporate
governance is the set of processes, customs, policies and laws affecting the way an organization id
directed, administered and controlled. Corporate governance includes relationships among many
stakeholders involved and goals for which the organization is governed. The principle stakeholders are
the shareholders, management and the board of directors. Other stakeholders include employees,
suppliers, customers, banks, regulators, the environment and the community at large. The key elements of
corporate governance monitored by the society include honesty, trust, integrity, openness, performance
orientation, disclosure and transparency, responsibility and accountability, mutual respect and
commitment to the organization.
Practices of CG in Mayor Education Consultation
Good Corporate governance has characters like participation, rule of law, transparency, responsiveness,
consensus, equity, effectiveness and accountability. Mayor Education Consultancy also involve in
corporate governance because it include CG objectives like:
a. Preparation of financial statement

b. Profit distribution
c. Oversight and management of risk
d. Internal controls and independence of the entity’s auditors
e. Individuals participate in decision making activities
f. Provide compensation and reward to employees

The aim of corporate governance objectives is to align the interest of individuals and community goals,
corporation and society in the following ways.
1.Transparency: Mayor education consultancy has to be transparent. They should provide accurate,
adequate and timely disclosure of relevant information to the stakeholder. Transparency and disclosure in
information increase interest in work and stakeholder start to fell loyal toward the organization.
2. Accountability: The manager of Mayor education Consultancy Raju Dhakal should fulfill
accountability to the stakeholder, customers, employee’s society and the Government. Since, managers
are the authorized person in company they should accept accountability for all their decision and actions.
Thus, Raju sir will take all accountability for the decision making in Mayor Education Consultancy. Any
decisions of Mayor consultancy are directed and controlled by manager and he is liable for any mistakes
in consultancy. He need to take all responsibility related with Mayor consultancy.
3. Independence: For ethical reasons, corporate governance seems to be independent, strong and non-
participating body where all decision making is based on business not personal basis. Thus, Mayor
consultant should concern on business issues and motive while taking decision. CG focuses on business
motive rather than personal motive.
4. Fairness: Fairness increase loyalty and trust. Mayor consultancy also focuses on fairness. They should
flow clear and accurate information to the clients. The clients believe on consultancy when they provide
exact information, affordable charges (fees) and fast documentation. Thus, while transferring information
the information should be accurate which does not lead miscommunication. Moreover, there must be
equal treatment between employees. The fair and equal treatment increases employee’s loyalty, trust,
attitude and behavior.
Importance of CG in Mayor Education Consultancy
The following are importance of corporate governance
a. Good corporate governance gains credibility and trust of customer, employees, society and
government.
b. Good corporate governance increase working efficiency of employees. Thus, it increases working
speed of employees.
c. It shapes the growth and future of capital markets of the economy.
d. It enables management to take innovative decisions for effective functioning of the consultancy
within the legal framework of accountability. The effectiveness of legal and regulatory
framework is indispensable to assess the impact of corporate governance on overall economic
performance.
e. Good corporate governance supports investors by making corporate accounting practice
transparent and corporate enterprises disclose financial reporting structures.
f. It improves efficiency and effectiveness of the consultancy and adds to wealth of the economy.
Corporate governance is thus an instrument of economic growth.
g. It improves image of the consultancy and enables home companies to raise global capital.

29. Strategy Evaluation

Strategy evaluation means collecting information about how well the strategic plan is progressing.
Strategic evaluation is defined as the process of determining the effectiveness of given strategy in
achieving the organizational objectives and take corrective action wherever required.
Strategy evaluation is the final step of strategy management process. The key strategy evaluation
activities are:
a. examining the underlying bases of firm’s strategies.

b. comparing the actual results with expected results and
c. taking remedial/corrective actions.
Evaluation makes sure that the organizational strategy as well as it’s implementation meets the
organizational objectives. Strategy evaluation is operated at two levels.
1. Strategic control
2. Operational control
Strategic level is concerned more about the consistency of strategy with the environment. The operational
level is concerned on the effort given towards assessing how well the organization is pursuing a given
strategy.
Figure: Strategy Evaluation Framework
Strategy evaluation process is important part of strategy development. In order to evaluate strategy first of
all we have to prepare IFE and EFE matrices and make comparisons to the existing ones. If the decisions

determine by IFE and EFE matrices occur significance difference in the Mayor Education Consultancy
then we can take corrective actions. However, if the decision determine by IFE and EFE matrices does
not occur significance difference then we have to measure organizational performance. Organizational
performance is measured on the basis of actual versus planned strategies. Compare planned to actual
progress toward meeting stated objectives. After comparing actual versus planned strategies, if there is
significance difference then we take corrective actions. If there is no significance difference occurs
between actual and planned strategies then we continue with the present courses. The major criteria for
evaluating strategies are consistency, consonance, feasibility and advantage. Consistency term as strategy,
should not present inconsistent goals & policies. Likewise, consonance means external and internal
environment. Feasibility define as neither overtax resources or create unsolvable sub-problem. Similarly,
advantage term as creation or maintenance of competitive advantage.
30. Contingency planning

Contingency planning is alternative plans that can be put into effect if certain key events do not occur as
expected. The aim of contingency planning is to minimize the impact of a significant foreseeable event.
And to plan for how the business will resume normal operations after the event. Contingency planning
involves preparing for predictable and quantifiable problems and preparing for unexpected and
unwelcome events. Contingency planning is one of the three approaches a business can take to manage
risk. These are risk management, contingency planning crisis and crisis management.
Practice of Contingency planning in Mayor Education Consultancy
Mayor education consultancy has prepared backup plan in order to prevent consultancy from future risk.
The charm of Australia and USA is in declining states concern on these issues Mayor consultancy has
added new services where they provide assistance for the student to apply visa application in Egypt,
Bangladesh, Ukraine, Kyrgyzstan, Belarus and China. Moreover, they are expanding their business
outside the valley as well. They are launching their services in Chitwan as well. Similarly, they are
looking forward to collaborate their business to make their business large. On the other hand, they have
set up another business where they provide banking training to graduates and post graduates who wants to
work inside Nepal. These are some of the contingency planning framework by Mayor education
consultancy in order to mitigate risk and crisis in future.

Appendix:
June 4, 2019 in Mayor Education Consultancy Pvt. Ltd. with Raju Dhakal manager and owner of Mayor
Education Consultancy.

Questionnaire
Dear Sir/Madam,
Namaste,
We are students of Master in Business Administration at Quest International College, Pokhara

University. We are conducting research on "Strategic Management in Educational Consultancy"
which is our final year's project for strategic management. We would be grateful for your
contribution on filling information in this questionnaire which could be helpful for our study. All
your information will be kept confidential and response will be used only for academic purpose.
Thanking you for your valuable time and participation.
Part A: Consultancy Profile
Name: Address:
Date of Establishment: Number of branch(es):
Contact no: No. of Employees:

No. of students applying abroad each year: Owner:
Partner Countries (Universities):

Visa's processed successfully:
Business partners: a. Universities b. Colleges c. Media partners d. Others ……………..
Company's Mission:
Company's Vision:
Company's Objectives:
Part B:
1. What are the services provided by your consultancy?

................................................................................................................................................
................................................................................................................................................
2. Do you carry out any type of research and development activities in this sector? If yes,
can you mention some of them and how impactful were they for your business?

………………………………………………………………………………………………
…………………………………………………………………………………
3. How do you guide your clients throughout visa process?
………………………………………………………………………………………………
4. What do you consider your major strengths, weakness, opportunities and threats for your
business?
………………………………………………………………………………………………
5. Do you think you need to bring improvement to certain areas? If yes, what are those
areas?
………………………………………………………………………………………………
6. Based on your knowledge of current efforts to promote your services, what are the major
barriers to sell your services to clients?
………………………………………………………………………………………………
7. Do you prepare plans beforehand to deal with possible changes in the business due to
political (tax policy, regulations), economic (inflation, interest rate), social (demographic
changes, cultural norms, changes in perception towards abroad study), legal factors (laws
related to abroad study, education)? a. Yes b. No
8. If yes, how do you plan those changes or what strategy do you use?
………………………………………………………………………………………………
9. Have your operations been affected to any extent due to such changes in the past?
a. Yes b. No
10. If yes, how did you deal with those changes?

………………………………………………………………………………………………
11. In your journey have you faced any kind of issues with clients and partners? If yes, how
did you overcome it?
………………………………………………………………………………………………
12. As the attraction in this sector is increasing, how do you plan to respond to the new
entrants?
a. Gaining customer loyalty b. Location advantage c. Developing branches
d. Others (please specify)……………………….
13. Who are your tough competitors? Can you list some of your competitors?
………………………………………………………………………………………………

14. How are you competing to protect your market share from the existing competitors?
a. Price cuts b. Increasing services c. Advertising d. Others (please specify)…………...

15. If your sales objectives are not reached, what actions should your firm take to avoid
losses?
………………………………………………………………………………………………
16. Have you initiated any kind of CSR activities yet? a. Yes b. No
17. If yes, can you mention some of them and have they been helpful to your business?
………………………………………………………………………………………………
18. Have there been any instances of collaboration with other education consultancies in the
past? a. Yes b. No
19. If yes, what were the learning's and challenges?
………………………………………………………………………………………………
20. Do you have any strategic group with others consultancy to share the information, ideas
related to the business? a. Yes b. No
21. If yes, how useful is it?
………………………………………………………………………………………………
22. If No, how do you acquire information's regarding universities, colleges and other
services?
………………………………………………………………………………………………
23. Are you taking any initiatives to promote Nepali Universities? If yes, what action are you
taking for that initiative?
………………………………………………………………………………………………
24. What are the policies related to overseas educations? How these policies work in Nepal?
………………………………………………………………………………………………
25. What are the major risk(s) involved in this business?

………………………………………………………………………………………………
25. Can you tell us about the market share of your companies? What are the strategies you
adopted in order to diversify your company all around the country?
………………………………………………………………………………………………

26. What do you consider provides your business financial strengths?
………………………………………………………………………………………………
27. What are tools to measure financial performance of your consultancy?

………………………………………………………………………………………………
28. How you recruit employees in your consultancy?

………………………………………………………………………………………………
29. What procedures do you adopt to communicate internally with staffs among and within
departments?
………………………………………………………………………………………………
30. What procedures do you adopt to communicate with your external stakeholders?
………………………………………………………………………………………………
31. In case of conflict among employees or in the business, how do you handle the situation?
………………………………………………………………………………………………
32. With the increase in competition in this business have you noticed the change in
customers bargaining power? If yes, can you tell us what kind of changes?
………………………………………………………………………………………………
33. With the increase in competition in this business have your bargaining power with
suppliers changed? If yes, can you tell us what kind of changes?
………………………………………………………………………………………………
34. In case of any circumstances, have you made any contingency plans for your business? If
yes, can you tell us about that?
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
Thank you for your kind co-operation

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PROJECT REPORT ON STUDY OF STRATEGY ON MAYOR EDUCATION

CONSULTANCY PVT. LTD.

1. Strategic Management ..........................................................................................................4

Quest International College, Pokhara University (MBA) 1

Quest International College, Pokhara University (MBA) 2

Quest International College, Pokhara University (MBA) 3

2. Objectives of the Study

Quest International College, Pokhara University (MBA) 4

3. Scope of the Study

4. Limitations of the Study

Address: Putalisadak Owner: Raju Dhakal Contact No: +977- 9801037878

5.1. About Company

Quest International College, Pokhara University (MBA) 5

Quest International College, Pokhara University (MBA) 6

Quest International College, Pokhara University (MBA) 7

11. Macro Environment Analysis

Quest International College, Pokhara University (MBA) 8

d. Technological Factor: Technological environment analysis will identify changes in the

Quest International College, Pokhara University (MBA) 9

12. Industry Analysis

Quest International College, Pokhara University (MBA) 10

Quest International College, Pokhara University (MBA) 11

d. Threat of Substitution: The substitution of Mayor Consultancy is those consultancies that

13. Corporate social responsibility (CSR) activities

Quest International College, Pokhara University (MBA) 12

14. Competitive forces and Market intelligence

Consultancy also gathers competitive intelligence by collecting, analyzing informations about

Quest International College, Pokhara University (MBA) 13

15. Internal Environment of the Organization

15.1 Organization Culture

15.2 Management Factors

Quest International College, Pokhara University (MBA) 14

15.3 Functional Relationships

Quest International College, Pokhara University (MBA) 15

Quest International College, Pokhara University (MBA) 16

15.4 Value Chain Model

4. Procurement: Consultancy maintains good relationship with the colleges and

1. Inbound Logistics: As consultancy is located in Putalisadak it has been advantage for

Quest International College, Pokhara University (MBA) 17

3. Operations: Proper discussion is made with the employees regarding operation of

Quest International College, Pokhara University (MBA) 18

Quest International College, Pokhara University (MBA) 19

16. Internal Factor Evaluation (IFE)

Quest International College, Pokhara University (MBA) 20

Internal Strengths Weightage Rating Weighted Score

17. External Factor Evaluation (EFE)

Quest International College, Pokhara University (MBA) 21

Quest International College, Pokhara University (MBA) 22

18. Balanced Scorecard

Quest International College, Pokhara University (MBA) 23

The Balanced scorecard of Mayor Education Consultancy can be tabulated as below:

Quest International College, Pokhara University (MBA) 24

19. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis

 Differentiated service  Seasonality of business

 Collaboration with other  Intense competition

Figure: SWOT analysis

20. Michael Porter’s Generic Strategy

Quest International College, Pokhara University (MBA) 25

Quest International College, Pokhara University (MBA) 26

21. Strategic Position and Action Evaluation (SPACE) Matrix

Financial Strengths (FS) Environmental Stability

Y Net Profit 6 Barriers to entry into the -4