Unique Gifts at Your Door Step

UNIQU
E
GIFTS
AT
YOUR
DOOR
STEP
 Unique Gifts at Your Door Step

Contents
A. EXECUTIVE SUMMARY.....................................................................................................1

1. Company Identification.....................................................................................................1

2. Vision................................................................................................................................2

3. Mission..............................................................................................................................2

4. Goals.................................................................................................................................2

5. Key to Success..................................................................................................................3

B. COMPANY SUMMARY........................................................................................................4

1. Industry History................................................................................................................4

2. Legal Form........................................................................................................................4

3. Location and Facilities......................................................................................................4

4. Management Structure......................................................................................................5

5. Products.............................................................................................................................7

C. MARKET ANALYSIS............................................................................................................9

1. Target Market....................................................................................................................9

2. Industry Analysis............................................................................................................10

3. SWOT Analysis..............................................................................................................11

3.1. Strengths......................................................................................................................11

3.2. Weakness.....................................................................................................................12

3.3. Opportunities...............................................................................................................12

3.4. Threats.........................................................................................................................12

D. MARKETING STRATEGY.................................................................................................14

1. Product Strategy..............................................................................................................14

2. Place Strategy..................................................................................................................14
 Unique Gifts at Your Door Step
3. Pricing Strategy...............................................................................................................14

4. Promotional Strategy.......................................................................................................15

5. Sales Forecast..................................................................................................................16

4.1. Market Condition........................................................................................................17

E. IMPLEMENTATION STRATEGY......................................................................................18

1. Overall Strategy..............................................................................................................18

2. Monitoring Plan..............................................................................................................19

F. FINANCIAL STATEMENTS...............................................................................................20

G. FINANCIAL REPORT.........................................................................................................22

1. Financial Projection........................................................................................................22

2. Assumptions....................................................................................................................22

3. Financial Position............................................................................................................22

4. Estimated Capital Needs.................................................................................................23

References......................................................................................................................................24
 A. EXECUTIVE SUMMARY
1. Company Identification
Unique Gifts at Your Door Step is an online business going to be started in Los Angeles,
one of the biggest business market in California. Unique Gifts at Your Door Step will be
focusing on bringing smile on faces of your loved ones by providing customized and unique gifts
and related items at their door steps. The gift delivery will be available to any desired places
exactly meeting their requirement efficiently and effectively. Even though there are number of
other businesses working in Los Angeles, California and other areas of United States but online
gift shop with doorstep delivery still seems and may prove a wonderful business idea. We have
evaluated the idea carefully and found it very attractive. We have started business by carefully
evaluating the market and are here to fulfil the gap of delivering customized gifts to places of
loved ones of people in their desired way.
The business is a single owned and based on idea of working online in Los Angeles. The
business aims on providing multiple gifts including printed gift items, customized shirts, other
wearable, home decoration items, home accessories, customized personal care items, customized
bakery and other gift items. Unique Gifts at Your Door Step is an online business because
majority of people feel comfortable in shopping online rather than going to market and wasting a
lot of time.
We have also estimated our initial set up costs. The business will be started with a total
fund of $290,000. The entrepreneur will invest $90,000 and rest will be taken as bank loan.

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 2. Vision
Vision of Unique Gifts at Your Door Step is to be listed in top 10 leading gift stores in
California in next 10 years.
3. Mission
Mission of Unique Gifts at Your Door Step is to bring sweetness to relations through its
unique gifts with outclass doorstep delivery. Our mission also include to bring smiles on the
faces of people living in Los Angeles and expand to whole California by providing them unique,
and the best quality customized products at their desired places in reasonable price.
4. Goals
Goals of Unique Gifts at Your Door Step include following:
1. Providing unique and best quality products to customers.
2. Providing surprises and gifts directly to their loved ones.
3. Delivering desired products of right quality on right time at right place.
4. Providing a vast variety of gift items at reasonable prices.
5. Bringing happiness and joy in life of people of Los Angeles and then expanding to whole
California.
6. Building our company as a well-known brand throughout Los Angeles.

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