Anotasi Materi Perkuliahan

Nama Mahasiswa: Muhammad Rahul Ananta

NPM: 1806214393

Mata kuliah: Antropologi Indonesia

Tanggal pengerjaan:

Sumber/bahan bacaan
Thesis/main idea/argumen
utama
Rudito, Bambang. "The improvement of community economy as impact of corporate social
responsibility program: A case study in Pengalengan, Bandung, West Java,
Indonesia." Procedia-Social and Behavioral Sciences 164 (2014): 471-476.
This paper described a successful and innovative collaboration between private sector and
community through a Corporate Social Responsibility program that integrated local culture and
ideas in the implementation. Drawing from an assumption that promoting a change in a particular
community should be driven by the community awareness itself and their indigenous knowledge
to understand in order to realize its own potential. Using socio-cultural mapping approach, this
study discuss how the program is implemented, evaluated the impact of the program to
community economic development after the four years of program implementation.
(hal. 471)

Bagaimana sebuah kolaborasi antara perusahaan dengan masyarakat ternyata mampu sukses
berjalan.
Komponen anotasi
Setiap manusia terhubung
dengan masalah hidup mereka.
Bagaimana manusia dengan
hidup mereka nasib dan takdir
mereka.
Kutipan
This approach assumes that every group of people will
connect to their life concerns (Life, work, time,
relationship and the nature) and respond them differently.
(hal. 472)
 First, related to life, particular people may consider
that life is hard, so they just need to accept it. This
people believe that life has a given destiny so
whatever they try to change, it will go back to its
destiny. Some may consider life is easy. They just
need follow and the universe will show them the
ways. While others views life is hard and but it could
change as long as they are willing to try.
 Second, in term of work, the connection between
individuals and their work is described by the extent
theyaccepts innovations. Some considers their work
is addressed to have a better life, some views “work”
to gain asocial status, while others consider work to
attain success so they will be more responsive to the
Catatan/refleksi pembaca
Kehidupan,kerja,waktu ,relasi
sosial dan alam terhubung dengan
kehidupan manusia. Kita
terhubung dengan lingkungan
disekitar kita.
Kita selalu melihat takdir kita,
hidup kita dengan bagaimana kita
seharusnya hidup. Kita harus bisa
terus menerus membuat inovasi
agar hidup kita bisa berkembang
dan menjadi lebih baik lagi.
 new innovation.
 (hal. 472)

Terdapat prasangka positif dan They are individualistic, have high prejudice with other Prasangka-prasangka adalah hal
negatif terhadap orang lain. people success but tend to be dominant. They also yang wajar bagi kehidupan
have negative perception related to cooperation. It is why a manusia.
most collaborative work always failure develop
in this areas, since the low trust of the member to the
managements. (hal. 474)
kepercayaan masyarakat lokal The problem is, due to some corrupt management, Kepercayaan adalah hal penting
terhadap pihak luar masih Pangalengan community have a stereotype to the similar dalam membangun suatu
rendah, oleh karena itu perlu organization. This may one of the big challenges of Start hubungan. Dengan mengakrabkan
adanya pertimbangan untuk Energy CSR whereas the program was also recommended a diri agar kita menjadi orang yang
melibatkan masyarakat dalam koperasi to encourage community economic development. bersahabat dan kekeluargaan maka
hubungan “kekeluargaan” The trust of local for outsider is low, therefore it is needed a kita harus bisa membaur dengan
consideration to involve of people in a “kinship” masyarakat atau orang yang ingin
relationship to create a harmonious. (hal. 475) percaya dengan kita.

Energi apat dimanfaatkan
untuk banyak hal dan
teknologi juga bermanfaat
untuk suatu komunitas.
This study recommended that this potential should take a Untuk mengembangkan suatu
serious attention of Start Energy in order to address an komunitas kita bisa
appropriate CSR program for the community. Investing in mengembangkan tekonologi dan
technology introduction and development to expand local energi mereka sehingga bisa
market to meet Bandung demand may become a long time menebar kebermanfaatan bagi
orientation solution for develop local economy. (hal. 474) banyak jiwa.
Memanfaatkan alam
Ikatan kekeluargaan sangat
penting.
Lembaga keuangan memiliki
peranan yang penting.
adanya perubahan positif pada After almost four years established, the project show
Another local potential is also found in entrepreneurship. In Alam yang melimpah ruah harus
Pangalengan, some local people active works to pool kita manfaatkan sebaik mungkin
potatoes, produce cassava chips, caramel, and crafts. Minor tapi juga harus bisa kita lestarikan
of the work as tea leave pickers for nearby tea plantations sebaik mungkin agar bisa tetap
lestari dan perekonomian
masyarakat tetap terjaga sampai
generasi selanjutnya.
This study notices that the family tie is important. Keluarga adalah inti dari jaringan
Therefore, most of people who trust in particular position sosial. Menjaga ikatan
may the person who have well recognized in their social kekeluargaan berarti menjaga
networking. (hal. 475) kehidupan sehingga hidup tetap
bisa dirawat.
Their dependent on other groups of people in economic Bank dan perusahaan memiliki
activities is also shown related to capital resources. Main peran yang sangat penting dalam
resources of capital resources are from formal institution menjaga kelangsungan
such as bank and cooperation. Sometime, if they do not perekonomian suatu masyarakat
receive the finding from the intuitions they usually come to atau negara. Uang merupakan hal
tengkulak. The capital from tengkulak commonly by yang paling penting pada
condition. Majority of the requirement related to benefit perekonomian dan memang perlu
sharing and usually the tengkulak will receive more benefit pengaturan yang baik.
than local farmers. (hal. 475)
Pendekatan budaya yaitu
komunitas sasaran baik dari positive progress. (hal. 475) pendekatan etnografi atau
sisi ekonomi maupun orientasi antropologi memiliki dampak yang
This study has proved, using cultural approach as main
nilai besar bagi pengembangan
method to propose a suitable CSR program through
masyarakat sehingga harus bisa
Community Development. The result indicate a positive
dimanfaatkan lebih baik dan lebih
change in the targeted community both intern of economic
dikembangkan lagi.
and also value orientation that bring the community to
sustainability growth. (hal. 476)