Task Performance in Technopreneurship

Submitted by:

Group 3:

Advincula, Ehrold Jaze

Dorado, John Daniel J.

Dulce, Joshua

Espineli, Ruth Kimberly G.

Hallig, Erwin Francis

a. Marketing Strategy

The team will use the digital marketing strategy or also known as internet marketing. It utilizes

the internet and online-based digital technologies such as computers, smartphones, tablets, and other

digital-based technologies. The team chose to use this kind of marketing strategy because as we all

know most people now use the internet. In this kind of strategy, the team can get many potential

customers as it will pop up through many social media platforms like Facebook, Instagram, and

YouTube. These three platforms have so many users which if we put our advertisement through these

social media, will have a high chance to get the attention of people which will lead to becoming a

potential customer.

Product

The product is a website for the world’s applications just like a play store. It offers many

applications to download and its older versions so that people with old phones can still access the

apps they want because as the application update’s its software it requires also a higher version of

software of the phone, and we all know not all of us can buy high-end phones. The website also offers

paid applications and game credits.

Price

The price of paid applications on the website is cheaper compared to other play stores. The

prices are discounted so that potential customers will be encouraged to buy from our website than

from other sellers. Game credits are also available on the website which is also discounted and

cheaper compared to other game credits stores. Cheaper prices can attract customers as they can

save money from paying less than other stores.

Place

The sweet thing about our business is that it is online which means you can access it anytime,

anywhere. We do not have to worry about renting or finding a spot to set our business, cost reduction.

Especially nowadays a lot of people have internet. Instead of going out and buy, you just have to

access the internet and browse for applications you want on our website.

Promotion

For our website to be known we made advertisements that will be placed on most used social

media platforms like Facebook, Instagram, and YouTube which is known as social media advertising.

In that way, many people will see our website and hopefully become our customers.

b. Target Market Profile

The target market for the business is the public. Anyone who can access the internet, as the

website has all of the applications suitable for every age. It has many categories that people may

search for. As the target market is the public, we expect to have more profit because the website is

suitable for everyone, especially we have a game credits store so many gamers can be our potential

customers. They can be encouraged to buy from us, as we offer discounted prices on different game

credits like Mobile Legends diamonds, Valorant points, PUBG UC, Call of Duty credits, and many

more. Not only the game credits are discounted but also the paid applications. We all know that

people tend to based on the price before they buy an item, so this will be a good strategy to get

potential customers as the website has cheaper prices of applications and game credits compare to

other competitors plus there are only a few competitors in the market which means there is a high

chance that we can get ahead of other competitors.

c. Advertising

a. Advertisement in Instagram

b. Advertisement in Facebook

c. Advertisement in Youtube