CHAPTER III

ENVIRONMENTAL ANALYSIS

A. SWOT Analysis

STRENGTHS WEAKNESSES

 Fresh ingredients are always  The service of food takes

used in the food offerings as time due to the process of

most of the raw materials are grilling after an order, as well

restocked each day as the usage of electric grill

 Locally adopted street food  Other competitors can easily

menu which also includes offer similar food menu

new varieties of grilled  Dependent on having

skewers contacts and connections to

 Offers healthy and generous large suppliers of raw

serving of food at a ingredients in order to price

competitive price the food menu competitively

 Uses electric grill which is a  Limited space available for

healthier method of grilling the potential location

than using coal-powered grill

OPPORTUNITIES THREATS
 Increase market size by

expanding to other school

 Increase in prices of raw
institutions and/or business
materials can cause upward
areas
pricing
 Can offer healthier food menu
 Other customers may prefer
by incorporating meat
charcoal-grilled food rather
alternatives like tofu and
than electric-grilled food
other vegetables which is
 Electric grills are costly to
preferred by consumers who
replace when needed
are conscious about their diet
 Alternative supply of
 Can offer other products
electricity is needed in case
which are complimentary to
of power outage
grilled foods such as bottled
 New competitor with grilled
sauces and the like
food choices near the

business area
Table 1. SWOT Analysis
B. Competitor’s Analysis

INDIRECT COMPETITORS

ORIGIN: Philippines ORIGIN: Philippines

NAME OF BUSINESS: Kenyo Brgr NAME OF BUSINESS: Grill’d

Kenyo Brgr is a restaurant that serves Spot

flame-grilled burgers along with side Grill’d Spot is located at Bulihan,

dishes, and is located at Paseo Del Malolos, Bulacan. They serve

Congreso, Malolos, Bulacan. American style burgers and

barbeque with the prices ranging

from 60 pesos to 180 pesos.

 ORIGIN: Philippines
ORIGIN: Philippines
NAME OF BUSINESS: Mang
NAME OF BUSINESS: Funnside
Inasal
Ningnangan

Mang Inasal is recognized as one

Funnside Ningnangan is a self-
of the leading chicken inasal
service restaurant located at Sto.
branded fast food restaurant chain
Cristo, Guiguinto, Bulacan. They are
in the country. It was established
offering grilled seafoods and meat,
in Iloilo City in 2003. To date, it
vegetable dishes, noodles, and pancit.
has over 450 stores nationwide and
It has branches in Caloocan, Tarlac,
counting. It has other branches in
Angeles, Apalit, San Matias,
Robinsons Malolos and Xentro
Pampanga and Pulilan, Marilao,
Mall Malolos.
Guiguinto, Bulacan.