BRAYAN SEBASEBASTIAN VALENCIA

NAME
Alpina productos Alimenticios S.A

Company ORIGIN Colombian

Information MAIN
Dairy-based food production.
ACTIVITY

HEAD Administrative Building of Alpina sopo,

OFFICE Cundinamarca

WORK
OFFICE sopo ,cundinamarca

CEO
Ernesto Fajardo
YEAR OF
FOUNDATION It was founded in 1945

Your Business 02
ALPINA
 Products or Servicies

Alpina ranked first considering various positioning

attributes such as: brand with more modern and attractive
packaging; brand worth paying for; the best quality brand;
a modern and current brand; it has the best flavor; has the
advertising with which the consumer identifies; and easy-
to-get-anywhere branding.

Your Business SDG Progress 03

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Target Market
Alpina's market analysis, Alpina's relevant market is between dairy
drinks and multifunctional foods, in order to counteract the
competition who has been strong in these two categories. Alpina is
aimed at children, youth, adults and the elderly

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 Best seller
The most sold is the bale of 6 units of 1.1 L of lactose-free milk from
Alpina with more than 39,400 units, followed by the bale of 6 units
of box of 900 ml from the same company with more than 38,300
units.

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 FINANCIAL
PERFORMANCE
ASSEST
Alpina reported that between January and September 2020,
Alpina shows evidence among its
operating revenues totaled $ 1.4 trillion, which represents an
financial assets that they have
increase of 1.4% compared to 2019. The growth is reflected in
deteriorated due to financial difficulties,
the good performance of the e-commerce channel and its
non-compliance with capital payments,
presentations relatives

PROFITS
With an accumulated net profit in nine months of 56,727 million
VALUE MARKET
pesos, the dairy company Alpina closed its fiscal year in the third
quarter of 2019, a product not only of its greater penetration in the During 2017, Alpina obtained great recognitions in
market, but also of its digital transformation that has allowed to terms of corporate reputation, brand value and social
increase their efficiency levels. This was made known by its and environmental responsibility. The business
monitor MERCO, ranked it as the third company with
directors who highlighted the good performance of the company's
the best reputation in the country; Andesco and the
sales, which in the same period totaled more than 1.4 billion pesos,
BiBo Award highlighted its environmental
driven by the exports of its products, which are reaching three new
management; and Compassbranding and Raddar,
destinations.
recognized it as one of the five most valuable brands
in the country.
 REASONS OF
SUCCESS

1 Use of resources 2 prices under control 3 Innovation

Alpina has the challenge of
offering special products to a
growing market and, for this
reason, it considers that
investment in quality should not be
seen as an item that necessarily
impacts consumer prices, since - it
points out - adequate quality
management can mean significant
savings for the organization
One of the most important Alpina focuses its innovation
policies that Alpina has to on five fronts mainly: Product
guarantee that its products Quality Innovation, Latest
meet the highest national and Technology Packaging,
international quality Brand Strengthening, New
standards is the handling it Categories (Cheese, Yogurt,
gives to food that leaves the Milk, Desserts, Juices,
market due to factors such as BabyFood) and Consumer
its expiration date Knowledge 07
CSR(corporate social For this reason, it began an environmental protection

responsibility) program, with which it put tools in place to reduce

environmental impact

occupational risk: the occurrence of an event in the cope with the normal demands of life and be productive
workplace environment for society (feelings, attitudes and behaviors)
Work with negative characteristics must trigger some
disturbance in the health or physical integrity of the
worker as well as material damage.

with energy sustainability, made better energy use

Your Business SDG Progress 08

Name Here Report 2025
THANK YOU