(Company Name) (NAME), President (Address) (City, State) (ZIP) Tel: XXX-XXX-XXXX Fax: XXX-XXX-XXXX

[COMPANY NAME]

[NAME], President

[ADDRESS]
[CITY, STATE]
[ZIP]

Tel: XXX-XXX-XXXX
Fax: XXX-XXX-XXXX
Email: [EMAIL]

BUSINESS PLAN

Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [NAME] in this business
plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [NAME].
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to [NAME].
Upon request, this document is to be immediately returned to [NAME].
___________________
Signature
[NAME]
Name (typed or printed)
June 4, 2010
Date
This is a business plan. It does not imply an offering of securities.

Table of Contents
1.0 Executive Summary........................................................................................................1

Chart: Highlights...........................................................................................................1
1.1 Objectives..................................................................................................................2
1.2 Mission.......................................................................................................................2
1.3 Keys to Success..........................................................................................................2
2.0 Company Summary........................................................................................................3
2.1 Company Ownership....................................................................................................3
2.2 Company History.........................................................................................................3
Table: Past Performance.................................................................................................3
Chart: Past Performance.................................................................................................4
3.0 Products and Services.....................................................................................................5
4.0 Market Analysis Summary................................................................................................6
4.1 Market Segmentation...................................................................................................6
Table: Market Analysis...................................................................................................6
Chart: Market Analysis (Pie)............................................................................................7
4.2 Target Market Segment Strategy...................................................................................8
4.3 Service Business Analysis.............................................................................................8
4.3.1 Competition and Buying Patterns.............................................................................8
5.0 Web Plan Summary.........................................................................................................9
5.1 Website Marketing Strategy..........................................................................................9
5.2 Development Requirements..........................................................................................9
6.0 Strategy and Implementation Summary...........................................................................10
6.1 SWOT Analysis..........................................................................................................10
6.1.1 Strengths...........................................................................................................10
6.1.2 Weaknesses........................................................................................................10
6.1.3 Opportunities......................................................................................................10
6.1.4 Threats..............................................................................................................10
6.2 Competitive Edge......................................................................................................10
6.3 Marketing Strategy....................................................................................................11
6.4 Sales Strategy...........................................................................................................11
6.4.1 Sales Forecast.....................................................................................................11
Table: Sales Forecast................................................................................................11
Chart: Sales Monthly.................................................................................................12
Chart: Sales by Year.................................................................................................12
7.0 Management Summary..................................................................................................13
7.1 Personnel Plan...........................................................................................................13
Table: Personnel..........................................................................................................13
8.0 Financial Plan...............................................................................................................14
8.1 Important Assumptions..............................................................................................14
8.2 Projected Profit and Loss............................................................................................14
Table: Profit and Loss...................................................................................................14
Chart: Profit Monthly....................................................................................................16
Chart: Profit Yearly......................................................................................................16
Chart: Gross Margin Monthly.........................................................................................17
Chart: Gross Margin Yearly...........................................................................................17
8.3 Projected Cash Flow...................................................................................................18
Table: Cash Flow.........................................................................................................18
Chart: Cash................................................................................................................19
8.4 Projected Balance Sheet.............................................................................................20
Table: Balance Sheet....................................................................................................20
8.5 Business Ratios.........................................................................................................21
Table: Ratios...............................................................................................................21
Table: Sales Forecast............................................................................................................1
Table: Personnel..................................................................................................................2
Page 1
Table of Contents
Table: Personnel..................................................................................................................2
Table: Profit and Loss...........................................................................................................3
Table: Profit and Loss...........................................................................................................3
Table: Cash Flow..................................................................................................................4
Table: Cash Flow..................................................................................................................4
Table: Balance Sheet............................................................................................................5
Table: Balance Sheet............................................................................................................5
Page 2
[COMPANY NAME] Business Plan
1.0 Executive Summary
The grant request of $200,000.00 will be put to use in the following manner:
 Business growth.
 Salary increase for employees.
 Pay off remaining debt.
 Increase advertising campaign.
 Purchase a new van.
 Licenses and insurance.
By focusing on its strengths, its key customers, and the underlying values they need,
[COMPANY NAME] will increase sales to more than $110,000 in three years, while also
maintaining the gross margin on sales, with a focus on cash management and working capital.
This business plan leads the way. It renews our vision and strategic focus: adding value to our
target market segments, and reinforcing our ties with businesses in our local markets. It also
provides the step-by-step plan for improving our sales, gross margin, and profitability.
This plan includes this summary, chapters on the company, products and services, market
focus, action plans and forecasts, management team, and the financial plan.
Chart: Highlights
Highlights
$110,000
$100,000
$90,000
$80,000
$70,000 Sales
$60,000 Gross Margin

$50,000 Net Profit
$40,000
$30,000
$20,000
$10,000
$0
2010 2011 2012
Page 1
1.1 Objectives
1. Sales of $60,000 in 2010, $85,000 in 2011 and $110,000 in 2012.

2. Gross margin higher than 30% on alarm products.
3. Full capacity by year end 2010.
4. Expansion of services by year end 2010.
5. Add additional employees.
6. Purchase a new van.
1.2 Mission
[COMPANY NAME] is a home and business security alarm company with a continued legacy as a
leading home and business alarm system supplier that provides reliable security solutions for
your family and home, as well as business security systems and builder security and technology
solutions.
Other offerings include intercoms, cameras, data & cable and access gates.
1.3 Keys to Success
The keys to our success are:
 Building and maintaining strategic alliances with our manufacturers and other industry
related business partners;
 Adopting a customer - and market-focused sales and marketing paradigm; and,
Managing the business by implementing, and consistently measuring and adjusting the
fundamentals of a Balanced Scorecard:
o Financial Goals vs. Results

o Internal Business Process Goals vs. Results
o Employee Learning and Growth Goals vs. Results
o Customer Satisfaction Goals vs. Results
Page 2
2.0 Company Summary
[COMPANY NAME] is incorporated as a C-Corp company in the state of [STATE] and is

headquartered in [CITY], [STATE]. The Company is owned by [NAME].
2.1 Company Ownership
[COMPANY NAME] is a privately held C corporation owned in majority by its president [NAME].
[NAME] initially acquired the bulk of the accounts, client list, and work van from Advanced
Communications Group for $20,000 in 2005.
2.2 Company History
[NAME] started the business about 5 years ago in 2005. A veteran of the industry, [NAME] has
held the roles of helper, mechanic, installer, lead installer, project manager and
owner/operator.
Table: Past Performance
Past Performance
2007 2008 2009
Sales $20,403 $31,681 $32,005
$0 $0 $0
Gross Margin
Gross Margin % 0.00% 0.00% 0.00%
Operating Expenses $25,630 $25,630 $28,928
Balance Sheet
2007 2008 2009
Current Assets
Cash $0 $0 $0
Other Current Assets $0 $0 $0
Total Current Assets $0 $0 $0
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $0 $0 $0
Current Liabilities
Current Borrowing $0 $0 $0
Other Current Liabilities (interest free) $0 $0 $0
Total Current Liabilities $0 $0 $0
Page 3
Long-term Liabilities $0 $0 $0
Total Liabilities $0 $0 $0
Paid-in Capital $0 $0 $0
Retained Earnings $0 $0 $0
Earnings $0 $0 $0
Total Capital $0 $0 $0
Total Capital and Liabilities $0 $0 $0
Chart: Past Performance
Past Performance
$33,000
$30,000
$27,000
$24,000
$21,000
Sales
$18,000 Gross
$15,000 Net
$12,000
$9,000
$6,000
$3,000
$0
2007 2008 2009
Page 4
3.0 Products and Services
Building on our established reputation as an industry-leading home security services company,

all of us here at [COMPANY NAME] will continue our mission of offering state-of-the-art home
security systems, outstanding service, and creating "Customers for Life."

Our security system company headquarters are located in [CITY], [STATE].
Page 5
4.0 Market Analysis Summary
[COMPANY NAME] will focus on local markets, including both small and home offices, medium
to large businesses, corporate and local government offices.
4.1 Market Segmentation
Our market segmentation scheme is fairly straightforward, and focuses on all [DISTRICT]
county homes and businesses. The information contained in our customer analysis table is
taken directly from the 2000 US Census and government directories, and clearly shows that our
largest market potential is the small office and home office (SOHO) segment. This segment is
largely overlooked by most of our competitors because of its "low end" buying habits, and a
reluctance to compete with the major retailers of similar services. We will target the SOHO
market segment with value-added and affordable business solutions customized to its unique
needs, and offer the same quality of service and support as are afforded the larger businesses.
The next largest market segment is medium to large businesses, and is the arena where we
now focus most of our sales efforts. We will continue to target this segment, but with a different
approach. We will work with the medium to large businesses to determine their needs, and
design customized solutions before ordering the required systems.
This segment will remain an extremely important part of our marketing mix, and contains a
large portion of our current clients. A majority of our systems upgrade opportunities and repeat
business will come from this market segment initially.
Table: Market Analysis
Market
Analysis
2010 2011 2012 2013 2014
Potential Growth CAGR
Customers
[CITY], 3% 201,588 207,636 213,865 220,281 226,889 3.00%
[STATE]
[COUNTY], 3% 950,000 978,500 1,007,855 1,038,091 1,069,234 3.00%
[STATE]
0% 0 0 0 0 0 0.00%
Total 3.00% 1,151,588 1,186,136 1,221,720 1,258,372 1,296,123 3.00%
Page 6
Chart: Market Analysis (Pie)
Page 7
4.2 Target Market Segment Strategy
We will not be successful waiting for the customer to come to us. Instead, we must focus on the
specific market segments whose needs match our offerings. Focusing on targeted segments is
the key to our future.
Therefore, our focus and marketing message will be the products and services offered. We will
develop our message, communicate it, and fulfill our commitment to excellence.
4.3 Service Business Analysis
The Alarm Detection service industry consists of many small individual facilities. [COMPANY
NAME] direction is to establish itself as a full-service, 24-hour facility, creating customer
convenience and loyalty.
4.3.1 Competition and Buying Patterns
Business decision makers and finance managers understand the concept and value of service
and support, and are much more likely to pay for it when the offering is clearly stated.
There is no doubt that we compete more against the box pushers than against other service
providers. Our research and experience has indicated that our target market segments think
about price, but would buy based on quality service if the offering were properly presented.
They think about price because that is what is traditionally presented to them first. We have
very good indications that many would rather pay 10-20% more for a relationship with a long-
term vendor providing back up and quality service and support. They end up in the box-pusher
channels because they are not aware of the alternatives.
Availability is also very important. The business decision makers tend to want immediate, local
solutions to problems.
Page 8
5.0 Web Plan Summary
The [COMPANY NAME] website will be the virtual business card and portfolio for the company,
as well as its online "home." The [COMPANY NAME] website needs to be a simple and well
designed, a website that stays current with the latest trends and provides information to the
customers and a portal to our products and services. A site that is too flashy, or tries to use too
much of the latest Shockwave of Flash technology can be overdone, and cause potential clients
to look elsewhere for products or information.
5.1 Website Marketing Strategy
We will maintain a two-way link between our website and our product suppliers. In addition to
using the page as a sales tool, we will develop a monthly newsletter and a links page for other
"security-related" sties.
5.2 Development Requirements
The [COMPANY NAME] website will be initially developed with few technical resources. A simple
hosting provider, Register.com services, will host the site and provide the technical back end.
Although [COMPANY NAME] has not selected a designer yet, we anticipate using a [CITY]-based
user graphic and interface designer to develop the simple, yet Internet focused site. This group
will design all website graphics and layout.
Page 9
6.0 Strategy and Implementation Summary
We have clearly defined the target market and have differentiated ourselves by offering a
unique solution to our customers security needs. Our sales and marketing strategy will be a
combination of targeted mass marketing techniques as well as a focused direct sales team
approach. Reasonable sales targets have been established with an implementation plan
designed to ensure the goals set forth below are achieved.
6.1 SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company,
and describes the opportunities and threats facing [COMPANY NAME].
6.1.1 Strengths
 Strong relationships with suppliers that offer credit arrangements, flexibility, and response
to special product requirements.
 Excellent and stable staff, offering personalized customer service.
 High customer loyalty among repeat and high-dollar purchase customers.
6.1.2 Weaknesses
 Access to additional operating capital.

 Cash flow continues to be unpredictable, and a periodic problem.
 Owners are still climbing the "product and service experience curve."
 Challenges of the seasonality of the business.
6.1.3 Opportunities
 Growing market with a significant percentage of our target market still not knowing we
exist.
 Strategic alliances offering sources for referrals and joint marketing activities to extend our
reach.
 Changes in design trends can initiate home updating, and therefore, generate sales.
 Increasing sales opportunities beyond our "100-mile" target area including several smaller
communities that have produced a faithful following of customers.
 Internet potential for selling products to other markets.
6.1.4 Threats
 Competition from a national brand; or a store with greater financing or product resources
could enter the market.
 Continued price pressure due to competition or the weakening market reducing contribution
margins.
6.2 Competitive Edge
Our competitive edge is our positioning as strategic ally with our clients, who are clients more
than customers. By building a business based on long-standing relationships with satisfied
Page 10
clients, we simultaneously build defenses against competition. The longer the relationship
stands, the more we help our clients understand what we offer them and why they need it.
6.3 Marketing Strategy
The marketing strategy is the core of the main strategy:

1. Emphasize service and support.
2. Build a relationship business.
3. Focus on residences, both small and medium sized businesses as key target markets.
6.4 Sales Strategy
We will be offering a unique solution that will be introduced to the market through targeted
advertising, direct mail, website optimization and direct sales.
6.4.1 Sales Forecast
The following table and charts present the sales forecast for [COMPANY NAME].
Table: Sales Forecast
Sales Forecast
2010 2011 2012
Sales
Revenues - Product and Services Sold $60,000 $85,000 $110,000
$0
$0
Total Sales $60,000 $85,000 $110,000
Direct Cost of Sales 2010 2011 2012

Cost of Goods Sold $30,000 $42,500 $55,000
$0
$0
Subtotal Direct Cost of Sales $30,000 $42,500 $55,000
Page 11
Jan Feb Mar Apr
Chart: Sales Monthly
Sales Monthly
$5,000
$4,500
$4,000
$3,500
Revenues - Product and Services Sold
$3,000
$0
$2,500
$0
$2,000
$1,500
$1,000
$500
$0
Chart: Sales by Year
Sales by Year
$110,000
$100,000
$90,000
$80,000
Revenues - Product and Services Sold
$70,000
$60,000
$0
$50,000 $0
$40,000
$30,000
$20,000
$10,000
$0
2010 2011 2012
Page 12
7.0 Management Summary
Our management philosophy is based on responsibility and mutual respect. People who work at
[COMPANY NAME] want to work at [COMPANY NAME] because we have an environment that
encourages creativity and achievement.
7.1 Personnel Plan
The Personnel Plan below reflects our projected current needs, and carries through the third
year of expansion.
Table: Personnel
Personnel Plan
2010 2011 2012
Name or Title or Group $0 $0 $0
Total People 0 0 0
Total Payroll $0 $0 $0
Page 13
8.0 Financial Plan
The following is [COMPANY NAME] financial plan.
8.1 Important Assumptions
The table below presents the assumptions used in the financial calculations of this business
plan.
8.2 Projected Profit and Loss
Month-by-month assumptions for profit and loss are included in the appendix.
Table: Profit and Loss
Pro Forma Profit and Loss

2010 2011 2012
Sales $60,000 $85,000 $110,000
Direct Cost of Sales $30,000 $42,500 $55,000
Other Costs of Sales $0 $0 $0
Total Cost of Sales $30,000 $42,500 $55,000
Gross Margin $30,000 $42,500 $55,000

Gross Margin % 50.00% 50.00% 50.00%
Expenses
Payroll $0 $0 $0
Marketing/Promotion $0 $0 $0
Depreciation $0 $0 $0
Rent $0 $0 $0
Utilities $0 $0 $0
Insurance $0 $0 $0
Payroll Taxes $0 $0 $0
Other $0 $0 $0
Total Operating Expenses $0 $0 $0
Page 14
Profit Before Interest and Taxes $9,000 $15,500 $22,000

EBITDA $9,000 $15,500 $22,000
Interest Expense $0 $0 $0
Taxes Incurred $0 $0 $0
Other Income
Other Income Account Name $0 $0 $0
Other Income Account Name $0 $0 $0
Total Other Income $0 $0 $0
Other Expense
Supplies and Equipment $12,000 $15,000 $18,000
All Other $9,000 $12,000 $15,000
Total Other Expense $21,000 $27,000 $33,000
Net Other Income ($21,000) ($27,000) ($33,000)

Net Profit $9,000 $15,500 $22,000
Net Profit/Sales 15.00% 18.24% 20.00%
Page 15
Chart: Profit Monthly
Profit Monthly
$800
$700
$600
$500
$400
$300
$200
$100
$0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Chart: Profit Yearly
Profit Yearly
$21,000
$18,000
$15,000
$12,000
$9,000
$6,000
$3,000
$0
2010 2011 2012
Page 16
Chart: Gross Margin Monthly
Gross Margin Monthly
$2,400
$2,100
$1,800
$1,500
$1,200
$900
$600
$300
$0
Chart: Gross Margin Yearly
Gross Margin Yearly
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
2010 2011 2012
Page 17
8.3 Projected Cash Flow
The following chart and table show the project cash flow for [COMPANY NAME].
Table: Cash Flow
Pro Forma Cash Flow

2010 2011 2012
Cash Received
Cash from Operations

Cash Sales $60,000 $85,000 $110,000
Subtotal Cash from Operations $60,000 $85,000 $110,000
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $60,000 $85,000 $110,000
Expenditures 2010 2011 2012
Expenditures from Operations

Cash Spending $30,000 $42,500 $55,000
Subtotal Spent on Operations $30,000 $42,500 $55,000
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $51,000 $69,500 $88,000
Net Cash Flow $9,000 $15,500 $22,000

Cash Balance $9,000 $24,500 $46,500
Page 18
Chart: Cash
Cash
$9,000
$8,000
$7,000
$6,000
Net Cash Flow
$5,000
Cash Balance
$4,000
$3,000
$2,000
$1,000
$0
Jan Mar May Jul Sep Nov
Feb Apr Jun Aug Oct Dec
Page 19
8.4 Projected Balance Sheet
Our Projected Balance Sheet shows we will not have any difficulty meeting our debt obligations
as long as our revenue projections are met.
Table: Balance Sheet
Pro Forma Balance Sheet

2010 2011 2012
Assets
Current Assets
Cash $9,000 $24,500 $46,500
Other Current Assets $0 $0 $0
Total Current Assets $9,000 $24,500 $46,500
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $9,000 $24,500 $46,500
Liabilities and Capital 2010 2011 2012
Current Liabilities
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $0 $0 $0
Long-term Liabilities $0 $0 $0
Total Liabilities $0 $0 $0
Paid-in Capital $0 $0 $0
Retained Earnings $0 $9,000 $24,500
Earnings $9,000 $15,500 $22,000
Total Capital $9,000 $24,500 $46,500
Total Liabilities and Capital $9,000 $24,500 $46,500
Net Worth $9,000 $24,500 $46,500
Page 20
8.5 Business Ratios
The company's projected business ratios are provided in the table below.
Table: Ratios
Ratio Analysis
2010 2011 2012 Industry
Profile
Sales Growth 87.47% 41.67% 29.41% 0.00%
Percent of Total Assets

Other Current Assets 0.00% 0.00% 0.00% 100.00%
Total Current Assets 100.00% 100.00% 100.00% 100.00%
Long-term Assets 0.00% 0.00% 0.00% 0.00%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 0.00% 0.00% 0.00% 0.00%

Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
Total Liabilities 0.00% 0.00% 0.00% 0.00%
Net Worth 100.00% 100.00% 100.00% 100.00%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 50.00% 50.00% 50.00% 0.00%
Selling, General & Administrative 35.00% 31.76% 30.00% 0.00%
Expenses
Advertising Expenses 0.00% 0.00% 0.00% 0.00%
Profit Before Interest and Taxes 15.00% 18.24% 20.00% 0.00%
Main Ratios
Current 0.00 0.00 0.00 0.00
Quick 0.00 0.00 0.00 0.00
Total Debt to Total Assets 0.00% 0.00% 0.00% 0.00%
Pre-tax Return on Net Worth 100.00% 63.27% 47.31% 0.00%
Pre-tax Return on Assets 100.00% 63.27% 47.31% 0.00%
Additional Ratios 2010 2011 2012

Net Profit Margin 15.00% 18.24% 20.00% n.a
Return on Equity 100.00% 63.27% 47.31% n.a
Activity Ratios
Accounts Payable Turnover 12.41 12.17 12.17 n.a
Total Asset Turnover 6.67 3.47 2.37 n.a
Debt Ratios
Debt to Net Worth 0.00 0.00 0.00 n.a
Current Liab. to Liab. 0.00 0.00 0.00 n.a
Liquidity Ratios
Net Working Capital $9,000 $24,500 $46,500 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Page 21
Additional Ratios
Assets to Sales 0.15 0.29 0.42 n.a
Current Debt/Total Assets 0% 0% 0% n.a
Acid Test 0.00 0.00 0.00 n.a
Sales/Net Worth 6.67 3.47 2.37 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Page 22
Appendix
Table: Sales Forecast
Sales Forecast
Sales
Revenues - Product and $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Services Sold
Total Sales $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cost of Goods Sold $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Subtotal Direct Cost of $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Sales
Table: Personnel
Personnel Plan
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Page 1
Appendix
Table: Profit and Loss
Pro Forma Profit and

Loss
Sales $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Direct Cost of Sales $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Gross Margin $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Gross Margin % 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Expenses
Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Marketing/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expenses
Profit Before Interest $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
and Taxes
EBITDA $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Income
Other Income Account $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name
Other Income Account $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name
Total Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Expense
Supplies and $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Equipment
All Other $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
Total Other Expense $1,750 $1,750 $1,750 $1,750 $1,750 $1,750 $1,750 $1,750 $1,750 $1,750 $1,750 $1,750
Net Other Income ($1,750) ($1,750) ($1,750) ($1,750) ($1,750) ($1,750) ($1,750) ($1,750) ($1,750) ($1,750) ($1,750) ($1,750)
Net Profit $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
Page 2
Appendix
Net Profit/Sales 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Page 3
Appendix
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Subtotal Cash from $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Operations
Additional Cash Received

Sales Tax, VAT, HST/GST 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Received
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-free)
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures from
Operations
Cash Spending $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Subtotal Spent on Operations $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Additional Cash Spent

Sales Tax, VAT, HST/GST $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Paid Out
Principal Repayment of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Borrowing
Other Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
Long-term Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
Purchase Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $4,250 $4,250 $4,250 $4,250 $4,250 $4,250 $4,250 $4,250 $4,250 $4,250 $4,250 $4,250
Net Cash Flow $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
Cash Balance $750 $1,500 $2,250 $3,000 $3,750 $4,500 $5,250 $6,000 $6,750 $7,500 $8,250 $9,000
Page 4
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet

Assets Starting
Balances
Current Assets
Cash $0 $750 $1,500 $2,250 $3,000 $3,750 $4,500 $5,250 $6,000 $6,750 $7,500 $8,250 $9,000
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $0 $750 $1,500 $2,250 $3,000 $3,750 $4,500 $5,250 $6,000 $6,750 $7,500 $8,250 $9,000
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $0 $750 $1,500 $2,250 $3,000 $3,750 $4,500 $5,250 $6,000 $6,750 $7,500 $8,250 $9,000
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Retained Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Earnings $0 $750 $1,500 $2,250 $3,000 $3,750 $4,500 $5,250 $6,000 $6,750 $7,500 $8,250 $9,000
Total Capital $0 $750 $1,500 $2,250 $3,000 $3,750 $4,500 $5,250 $6,000 $6,750 $7,500 $8,250 $9,000
Total Liabilities and $0 $750 $1,500 $2,250 $3,000 $3,750 $4,500 $5,250 $6,000 $6,750 $7,500 $8,250 $9,000
Capital
Net Worth $0 $750 $1,500 $2,250 $3,000 $3,750 $4,500 $5,250 $6,000 $6,750 $7,500 $8,250 $9,000
Page 5

(Company Name) (NAME), President (Address) (City, State) (ZIP) Tel: XXX-XXX-XXXX Fax: XXX-XXX-XXXX

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This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary........................................................................................................1

1.0 Executive Summary

$60,000 Gross Margin

1. Sales of $60,000 in 2010, $85,000 in 2011 and $110,000 in 2012.

1.3 Keys to Success

The keys to our success are:

o Financial Goals vs. Results

2.0 Company Summary

[COMPANY NAME] is incorporated as a C-Corp company in the state of [STATE] and is

2.1 Company Ownership

2.2 Company History

Table: Past Performance

Total Capital and Liabilities $0 $0 $0

Chart: Past Performance

3.0 Products and Services

Building on our established reputation as an industry-leading home security services company,

4.0 Market Analysis Summary

4.1 Market Segmentation

Table: Market Analysis

Chart: Market Analysis (Pie)

4.2 Target Market Segment Strategy

4.3 Service Business Analysis

4.3.1 Competition and Buying Patterns

5.0 Web Plan Summary

5.1 Website Marketing Strategy

5.2 Development Requirements

6.0 Strategy and Implementation Summary

6.1 SWOT Analysis

 Access to additional operating capital.

6.2 Competitive Edge

6.3 Marketing Strategy

The marketing strategy is the core of the main strategy:

6.4 Sales Strategy

6.4.1 Sales Forecast

Table: Sales Forecast

Direct Cost of Sales 2010 2011 2012

Chart: Sales Monthly

Chart: Sales by Year

7.0 Management Summary

7.1 Personnel Plan

8.0 Financial Plan

The following is [COMPANY NAME] financial plan.

8.1 Important Assumptions

8.2 Projected Profit and Loss

Table: Profit and Loss

Pro Forma Profit and Loss

Gross Margin $30,000 $42,500 $55,000

Total Operating Expenses $0 $0 $0

Profit Before Interest and Taxes $9,000 $15,500 $22,000

Net Other Income ($21,000) ($27,000) ($33,000)

Chart: Profit Monthly

Chart: Profit Yearly

Chart: Gross Margin Monthly

Gross Margin Monthly

Chart: Gross Margin Yearly

Gross Margin Yearly

8.3 Projected Cash Flow

Table: Cash Flow

Pro Forma Cash Flow

Cash from Operations