Business Plan Gift Shop

[COMPANY NAME]
Business Plan
[NAME]
[ADDRESS]
[CITY, STATE ZIP]
Phone: XXX-XXX-XXXX
Fax: XXX-XXX-XXX
[EMAIL]
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [COMPANY NAME] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [COMPANY NAME].
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and
that any disclosure or use of same by reader may cause serious harm or damage to [COMPANY
NAME].
Upon request, this document is to be immediately returned to [COMPANY NAME].
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.

Table of Contents
1.0 Executive Summary.....................................................................................................................2

Chart: Highlights...........................................................................................................................2
1.1 Objectives....................................................................................................................................2
1.2 Mission...........................................................................................................................................2
1.3 Keys to Success.........................................................................................................................2
2.0 Company Summary......................................................................................................................2
2.1 Company Ownership................................................................................................................2
2.2 Start-up Summary....................................................................................................................2
Table: Start-up..............................................................................................................................2
Chart: Start-up..............................................................................................................................2
3.0 Products............................................................................................................................................2
4.0 Market Analysis Summary.........................................................................................................2
4.1 Market Segmentation..............................................................................................................2
Table: Market Analysis................................................................................................................2
Chart: Market Analysis (Pie).....................................................................................................2
4.2 Target Market Segment Strategy.......................................................................................2
4.3 Industry Analysis.......................................................................................................................2
4.3.1 Competition and Buying Patterns...............................................................................2
5.0 Web Plan Summary......................................................................................................................2
5.1 Website Marketing Strategy.................................................................................................2
5.2 Development Requirements..................................................................................................2
6.0 Strategy and Implementation Summary.............................................................................2
6.1 SWOT Analysis...........................................................................................................................2
6.1.1 Strengths..............................................................................................................................2
6.1.2 Weaknesses.........................................................................................................................2
6.1.3 Opportunities......................................................................................................................2
6.1.4 Threats..................................................................................................................................2
6.2 Competitive Edge......................................................................................................................2
6.3 Marketing Strategy...................................................................................................................2
6.4 Sales Strategy............................................................................................................................2
6.4.1 Sales Forecast....................................................................................................................2
Table: Sales Forecast..............................................................................................................2
Chart: Sales Monthly...............................................................................................................2
Chart: Sales by Year................................................................................................................2
6.5 Milestones....................................................................................................................................2
Table: Milestones..........................................................................................................................2
Chart: Milestones..........................................................................................................................2
7.0 Management Summary...............................................................................................................2
7.1 Personnel Plan............................................................................................................................2
Table: Personnel............................................................................................................................2
8.0 Financial Plan..................................................................................................................................2
8.1 Start-up Funding.......................................................................................................................2
Table: Start-up Funding.............................................................................................................2
8.2 Important Assumptions..........................................................................................................2
Page 1
Table of Contents
8.3 Break-even Analysis.................................................................................................................2

Table: Break-even Analysis......................................................................................................2
Chart: Break-even Analysis......................................................................................................2
8.4 Projected Profit and Loss.......................................................................................................2
Table: Profit and Loss..................................................................................................................2
Chart: Profit Monthly...................................................................................................................2
Chart: Profit Yearly.......................................................................................................................2
Chart: Gross Margin Monthly...................................................................................................2
Chart: Gross Margin Yearly.......................................................................................................2
8.5 Projected Cash Flow.................................................................................................................2
Table: Cash Flow...........................................................................................................................2
Chart: Cash.....................................................................................................................................2
8.6 Projected Balance Sheet........................................................................................................2
Table: Balance Sheet...................................................................................................................2
8.7 Business Ratios..........................................................................................................................2
Table: Ratios...................................................................................................................................2
Table: Sales Forecast..........................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: Profit and Loss..........................................................................................................................2
Table: Cash Flow...................................................................................................................................2
Table: Balance Sheet...........................................................................................................................2
Page 2
[COMPANY NAME] December 31, 2010
1.0 Executive Summary
[COMPANY NAME]
[NAME]
[ADDRESS]
[CITY, STATE ZIP]
Phone: XXX-XXX-XXXX
Fax: XXX-XXX-XXXX
[EMAIL]

Introduction
[COMPANY NAME] is a start-up Company located in [CITY], [STATE] and owned 100% by [NAME].
The Company will become a licensee of [COMPANY NAME]. [COMPANY NAME] has created a
personalization product that is revolutionizing the floral industry, and is making its mark on many
markets that traditionally have not had an interest in flowers, like the gift market, the greeting
card market and the promotional industry. By creating a patented process that embosses your
own personalized message or photograph directly onto the petal of live, fresh flowers, [COMPANY
NAME] has combined the customized instant message with the emotion of a flower to create “The
New Standard of Expression”, and given you the opportunity to print flowers for today’s era of
personalization.
Location
The Company will have a storefront in the Greater [CITY], [STATE] area.
The Company
[COMPANY NAME] business was formed in 2010 as a Corporation in the State of [STATE]. The
Company is a start-up business in the Floral and Gift Shop Industry owned 100% by [NAME].
Our Services
[COMPANY NAME] has created machinery and processes that are the finest quality available
anywhere in the world. They are extremely reliable and easy to use. This state of the art
equipment does not apply a sticker or a decal; it prints on the petals of flowers that look like they
were grown with metallic letters as a part of the petal. There is no shellacking the flower or any
other plastic looking process. It actually embosses beautiful bright colors and even metallic ink
directly onto the petals of fresh live flowers. In addition our equipment can personalize wooden
flowers, silk flowers, silk petals, fresh petals, soap petals, glass, wood or ceramic vases and all
kinds of pots and plant holders.
The Market
[COMPANY NAME]'s storefront will be located in [CITY], [STATE] area. The city proper had a 2009
estimated population of 645,169, making it the twentieth largest in the country. [CITY] is also the
anchor of a substantially larger metropolitan area called Greater [CITY], home to 4.5 million
people and the tenth-largest metropolitan area in the country. Greater [CITY] as a commuting
region includes six [STATE] counties, [COUNTIES, all of [STATE] and parts of [STATE]; it is home
to 7.5 million people, making it the fifth-largest Combined Statistical Area in the United States.
[NAME] | (XXX) XXX-XXXX 1

Financial Considerations
The current financial plan for [COMPANY NAME] is to obtain grant funding in the amount of
$300,000. The grant will be used to launch operations of our [COMPANY NAME] License program.
The major focus for grant funding is as follows:
1. 100% African-American minority owned
2. Hire employees, the Company will look to hire minorities, veterans and the unemployed
3. Location remodel and upgrades, the Company will use "green" materials and applications for
environmental issues and energy savings
4. Purchase a fuel-efficient van
Chart: Highlights
Highlights
$400,000
$360,000
$320,000
$280,000
Sales
$240,000
$200,000 Gross Margin
$160,000 Net Profit

$120,000
$80,000
$40,000
$0
Year 1 Year 2 Year 3

1.1 Objectives
[COMPANY NAME] objectives are:
1. To provide a unique flower/gift item to the local community
2. To provide jobs to the local community
3. Institute good business practices
4. To be an active and vocal member of the community
1.2 Mission
The mission of [COMPANY NAME] is to revolutionize the floral gift and promotional industry by
combining the magic of fresh flowers with the sentiment of personalized messages by imprinting
customized images or words directly onto the pedals of the flower itself.

1.3 Keys to Success
[COMPANY NAME] Keys to success are:
1. Advertising and promotion to our targeted customer base
2. Provide for the satisfaction of 100% of our customers
3. Be an active member of the community
4. Encourage customer input
2.0 Company Summary
[COMPANY NAME] is a start-up Company located in [CITY], [STATE] and owned 100% by [NAME].
The Company will become a licensee of [COMPANY NAME]. [COMPANY NAME] has created a
personalization product that is revolutionizing the floral industry, and is making its mark on many
markets that traditionally have not had an interest in flowers, like the gift market, the greeting
card market and the promotional industry. By creating a patented process that embosses your
own personalized message or photograph directly onto the petal of live, fresh flowers, [COMPANY
NAME] has combined the customized instant message with the emotion of a flower to create “The
New Standard of Expression”, and given you the opportunity to print flowers for today’s era of
personalization. This patented method of embossing images, photos, and messages onto fresh-cut
flowers without harming or shortening the life of the flower enables those who take advantage of
the [COMPANY NAME] license opportunity to create a unique, one of a kind gift that promises to
change the reasons that people buy flowers forever. When they see the things that can be done
with an embossed flower, they will buy embossed flowers for many more occasions than they ever
bought regular flowers.

Upon receipt of grant funding, the Company will open a small store front to sell the [COMPANY
NAME] product line. Additionally, the Company will become a reseller of other miscellaneous gift
and floral items.

2.1 Company Ownership
[COMPANY NAME] business was formed in 2010 as a Corporation in the State of [STATE]. The
Company is a start-up business in the Floral and Gift Shop Industry owned 100% by [NAME].
2.2 Start-up Summary
[COMPANY NAME] start-up expenses of $10,000 includes legal fees, initial marketing,

rent, insurance and utility costs prior to opening, website development and miscellaneous
expenses. The Company will also purchase initial inventory of $1,000.
Additionally, the Company will use $150,000 of grant funds to purchase fixed assets as follows:
1. License fee including Production Equipment - $50,000
2. Leasehold Improvements - $20,000
3. Purchase Company Van - $35,000
4. Purchase Interior Equipment; shelving, display cases, cooler, cooler displays, floor displays,
checkout counters, backroom shelving, Receiving & Shipping areas and all interior finishes -
$30,000
5. Purchase registers and computers - $10,000
6. Purchase Office Equipment - $5,000
The following table is a detailed cost estimate for the purchase of fixed assets and start-up
expenses of the business.

Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $1,000
Marketing/Stationary $2,500
Insurance $200
Rent $1,000
Utilities $200
Website Development $3,000
Other $2,100
Total Start-up Expenses $10,000
Start-up Assets
Cash Required $139,000
Start-up Inventory $1,000
Other Current Assets $0
Long-term Assets $150,000
Total Assets $290,000
Total Requirements $300,000
Chart: Start-up
Start-up
$300,000
$270,000
$240,000
$210,000
$180,000
$150,000
$120,000
$90,000
$60,000
$30,000
$0
Expenses Assets Investment Loans

3.0 Products
[COMPANY NAME] will become a [COMPANY NAME] Licensee. By creating a patented process that
embosses your own personalized message or photograph directly onto the petal of live, fresh
flowers, [COMPANY NAME] has combined the customized instant message with the emotion of a
flower to create “The New Standard of Expression”, and given you the opportunity to print flowers
for today’s era of personalization. This patented method of embossing images, photos, and
messages onto fresh-cut flowers without harming or shortening the life of the flower enables those
who take advantage of the [COMPANY NAME] license opportunity to create a unique, one of a kind
gift that promises to change the reasons that people buy flowers forever. When they see the
things that can be done with an embossed flower, they will buy embossed flowers for many more
occasions than they ever bought regular flowers.

[COMPANY NAME] has created machinery and processes that are the finest quality available
anywhere in the world. They are extremely reliable and easy to use. This state of the art
equipment does not apply a sticker or a decal; it prints on the petals of flowers that look like they
were grown with metallic letters as a part of the petal. There is no shellacking the flower or any
other plastic looking process. It actually embosses beautiful bright colors and even metallic ink
directly onto the petals of fresh live flowers. In addition our equipment can personalize wooden
flowers, silk flowers, silk petals, fresh petals, soap petals, glass, wood or ceramic vases and all
kinds of pots and plant holders.
4.0 Market Analysis Summary
[COMPANY NAME]'s storefront will be located in [CITY], [STATE] area. [CITY] is the capital and
largest city in [STATE], and is one of the oldest cities in the United States. The largest city in New
England, [CITY] is regarded as the unofficial "Capital of New England" for its economic and cultural
impact on the entire New England region. The city proper had a 2009 estimated population of
645,169, making it the twentieth largest in the country. [CITY] is also the anchor of a
substantially larger metropolitan area called Greater [CITY], home to 4.5 million people and the
tenth-largest metropolitan area in the country. Greater [CITY] as a commuting region includes six
[STATE] counties, [COUNTIES], all of [STATE] and parts of [STATE]; it is home to 7.5 million
people, making it the fifth-largest Combined Statistical Area in the United States.
4.1 Market Segmentation
[COMPANY NAME] has the following market segments:

1. General population in the Greater [CITY] and surrounding areas with total population of 7.5
million people.
2. Florists and Gift Shops- The Company will wholesale printed flowers to local shops.
3. Internet Sales - The Company will update their website with the ability to tie-into social media
websites.

The Company will aggressively advertise during the peak selling holiday seasons; Valentine's Day,
Mother's Day, Thanksgiving and Christmas.
[COMPANY NAME]’s market segmentation scheme is fairly straightforward, and focuses on the
target market, the general population in the Greater [CITY] and surrounding areas The
information contained in the market analysis table, displays the Company's main markets.
Table: Market Analysis
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Growth CAGR
Customers
Greater [CITY] 1% 4,500,000 4,545,000 4,590,450 4,636,355 4,682,719 1.00%
Area
Surrounding Area 1% 3,000,000 3,030,000 3,060,300 3,090,903 3,121,812 1.00%
Total 1.00% 7,500,000 7,575,000 7,650,750 7,727,258 7,804,531 1.00%
Chart: Market Analysis (Pie)
4.2 Target Market Segment Strategy
[COMPANY NAME] will target its market segments as follows:
General Population - The Company will launch an aggressive advertising campaign in the Greater
[CITY] and surrounding areas. This will be done with direct mailers, door hangers, yellow
pages, newspaper advertising, and radio advertising. Additionally the Company will update their
website with the ability to tie-into social media websites.

Wholesale to Floral and Gift shops - The Company will wholesale printed fresh cut flowers and
arrangements to florists and Gift shops in the local [CITY] area. The Company will send a media
kit to all of the shops in the targeted areas and the owner will visit shops as a personal touch and
relationship will have to be formed for the shop owners to trust and use our service.
4.3 Industry Analysis
Holiday purchases traditionally drive the florist and gift industry. The holidays, along with
birthdays and anniversaries, are ideal dates for purchases of fresh flowers, floral arrangements
and gift items.
For reference, the following chart ranks floral purchases by holiday:
Holiday Purchase %
Valentine's Day 36%
Mother's Day 27.4%
Christmas & Hanukkah 15.1%
Easter & Passover 8.9%
Thanksgiving Day 7.4%
Sweetest Day 1.2%
Administrative Professional's Day 1.1%
St. Patrick's Day 0.9%
Grandparent's Day 0.9%
Halloween 0.5%
Father's Day 0.4%
Boss' Day 0.2%

Source: American Floral Endowment Consumer Tracking Study
Capturing Valentine's Day Business:
Valentine's Day ranks number one in single-day holiday cut flower purchases, capturing 34
percent of transactions and 36 percent of dollar volume. Eighty percent of consumers who buy
floral arrangements for the romantic holiday purchase cut flowers. According to the International
Mass Retailers Association (IMRA), men are more likely to give flowers than women, and men plan
to spend $95 on the average, while women plan to spend $60. The average amount spent per
household is approximately $94.50, and the trend is an upward one.
To maximize Valentine's Day revenue with add-on sales, the Company will offer special, seasonal
gourmet chocolates in addition to the store's normal gourmet chocolates. Chocolates account for
75% of Valentine's Day candy sales, which totaled an estimated $1.1 billion in 2002. A survey
conducted by the Chocolate Manufacturers Association revealed that 50 percent of women are
likely to give a gift of chocolate to a man for Valentine's Day.
4.3.1 Competition and Buying Patterns
Profile of Traditional Buyers of Floral Arrangements:
Which households buy fresh cut flowers, how often and how much do they spend? According to
the American Floral Endowment Consumer Tracking Study, consumer spending is on the rise. For
example, the percentage of U.S. households making at least one fresh cut flower purchase during
the year continues to increase. The frequency of consumer flower purchases is also remaining
consistent. 27.7% of all US households purchased fresh cut flowers at least once per year.
 The average floral purchase per buying household was 3.7 times.
 The average purchase price per buying household was $62.63.
 The most frequent purchases are women over 35, with incomes in access of $30,000 who live
in metropolitan areas with populations greater than 2.5 million.
 Seventy percent of floral buys are planned purchased.
Source: American Floral Endowment Consumer Tracking Study.
[COMPANY NAME] has three different types of competitors:
Retail Stores - There are many retail florist and gift shops in the Greater [CITY] and surrounding
County areas. These are small operations that rely on walk-in local business. The Company's
advantage over the local florists is our unique patented product.
Wholesale Florists - There are few wholesale Florists in the County. The Company's advantage
over the local florists is our unique patented product.
On-line Florists - In addition to traditional florists, floral arrangements can be purchased via the
Internet. Such services are offered by FTD.com, 1-800-Flowers, etc. Orders are then given to local
florist to deliver. When the floral arrangements arrive, they require arranging, and often the
finished product may not match the photo that drove the purchase. Deliveries present another
challenge if the gift recipient isn't home. The flowers are either returned to the shipper's
distribution center where they remain in a box, or they are left in the box on a doorstep for an
undetermined amount of time. In either situation, the quality of the live, perishable flowers is
reduced.
The Company's internet marketing advantage is its ability to control the buying process; from the
point of order to design, arrangement and delivery to the customer.

5.0 Web Plan Summary
[COMPANY NAME] website will be an opportunity to offer current information on service and
product offerings, company background, announcements and contact information. The website will
be another method to generate steady business from our targeted market.
Upon approval of grant funding, the Company will speak with several persons qualified to provide
an attractive and exciting web page. The Company is considering web designers that are residents
of the [CITY], [STATE] community. The Company feels very strongly in keeping its funds within
the community.
5.1 Website Marketing Strategy
[COMPANY NAME] website will be promoted on all of our marketing materials. We will advertise
our site on our business cards as well as in other industry related publications.

As numerous studies have documented, most people buy based on the conversation and
recommendations of trusted friends, family and colleagues. Finding the people that influence their
peers' decisions where to shop and what to buy has long been viewed as the Holy Grail of
marketing. Increasingly, online social networks are being seen as venues for locating these
influencers. The Company plans to tie-into social media sites to expand our presence on the web
to our targeted customers.
5.2 Development Requirements
[COMPANY NAME] will increase it's presence on the web by promoting the site during the
Advertising Campaigns. The Company plans to tie-into social media sites to expand our presence
on the web to our targeted customer base.

6.0 Strategy and Implementation Summary
[COMPANY NAME] has clearly defined the target market and has differentiated itself by offering
a solid solution to fulfilling its customers' needs. Reasonable sales targets have been established
with an implementation plan designed to ensure the goals set forth below are achieved.
6.1 SWOT Analysis
The SWOT analysis aids in displaying the internal strengths and weaknesses that [COMPANY
NAME] must address. It allows us to examine the opportunities presented to the Company as
well as potential threats. The company's strength will help it to succeed. Strengths are valuable,
but it is also important to realize the weaknesses the Company must address. The
Company's strengths will help it capitalize on emerging opportunities.
6.1.1 Strengths
[COMPANY NAME] Strengths are:
1. Product - The Company's unique patented product, printed fresh roses and flowers
2. Customer Service - our goal is to exceed our customers' expectations with quality, value and
professional service
3. Customer Base - The Company has a large base of customers in their targeted markets
6.1.2 Weaknesses
[COMPANY NAME] weaknesses come from the lack of funding to launch operations and expand the
business.
6.1.3 Opportunities
Opportunities for [COMPANY NAME] include:
1. Expand retail and wholesale service throughout the New England area
2. Increasing the number of clients substantially with internal efficiencies and marketing strategy
3. Growing market with a significant percentage of our target market still not knowing we exist
4. Strategic alliances offering sources for referrals and joint marketing activities to extend our
reach
6.1.4 Threats
[COMPANY NAME] threats are a bad economy, fuel costs and cost of purchasing and importing
flowers and gift items.

6.2 Competitive Edge
[COMPANY NAME] competitive edge is the passion, skill, caring and talent that [NAME] brings to

the Company. The Company's advantage over its competition is the unique patented product the
Company will be offering, printed fresh cut roses and flowers.

The Company will maintain an honest and trustworthy reputation in the community. The Company
will maintain an equally talented staff to assist Mr. [NAME].
The Company will use its strengths to compete in the local market:
 100% Satisfaction Guaranteed

 Your Satisfaction is Our #1 Concern
 Committed to Quality and Service
 Flowers & Gifts for All Occasions
 Personalized Care with Each Order
 Delivery to all of our areas serviced
The Company has a large customer base to draw business from as word of mouth is an important
factor in the retail floral trade. [COMPANY NAME] will be known as a warm, friendly and inviting
place to shop for your floral arrangements.
6.3 Marketing Strategy
[COMPANY NAME] marketing strategy is to continue to expand services into the Greater

[CITY] and surrounding areas by utilizing an aggressive advertising campaign and website social
media advertising.
The Company will target households with direct mailers, newspaper & magazine advertising and
through social websites. [NAME] plans on contacting/introducing/expanding its wholesale
business. A personal touch will be needed for this effort as a trust will have to be formed to secure
customers.
6.4 Sales Strategy
The owner of [COMPANY NAME] believes strongly in customer service, friendly, courteous and
timely customer service. Making sure the customer is satisfied not only with the flowers and
arrangements they purchased but also with the customer’s service provided and shopping
experience.
The Company will use grant money to launch our operations and increase their inventory of floral
and gift products for sale giving the customer a wider variety of goods for purchase.

Currently, [COMPANY NAME] is working on an Advertising Campaign starting in the second quarter

of 2011 that will include the following:
1. Direct Mailers and Door Hangers
2. Newspaper Advertising
3. Radio Advertising
4. Develop and launch Website and social media advertising.
The Advertising Campaign will give the Company new customer leads in the Greater [CITY] and
the surrounding areas.
6.4.1 Sales Forecast
The sales forecast table is broken down into three main revenue streams:
Stems/Roses - The Company anticipates sales of $22,500 during the first year of operations.
Individual printed stem roses will sell for an average of $5.00 each with a cost of sales of 30%.
Flower Bouquets - The Company anticipates sales of $159,000 during the first year of operations.
Printed flower bouquets will sell for an average of $70.00 each with a cost of sales of 30%.
Miscellaneous items - The Company will sell other gift items in their shop with anticipated sales of
$15,000 during the first year of operations with a cost of sales of 50%.
Additionally, the Company will show a cost of sales of 6% of Stems/Roses and Flower Bouquets to
cover shrinkage and spoilage.
The total sales for year 1, 2 and 3 are $196,500, $330,000 and $363,000, respectively.
Table: Sales Forecast
Sales Forecast
Sales
Stems – Roses $22,500 $40,000 $44,000
Flower Bouquets $159,000 $260,000 $286,000
Miscellaneous Items $15,000 $30,000 $33,000
Total Sales $196,500 $330,000 $363,000
Direct Cost of Sales Year 1 Year 2 Year 3

Stems – Roses $6,750 $12,000 $13,200
Flower Bouquets $47,700 $78,000 $85,800
Miscellaneous Items $7,500 $15,000 $16,500
Shrinkage $10,890 $18,000 $19,800
Subtotal Direct Cost of Sales $72,840 $123,000 $135,300

2 Month
1 Month 3
MonthMonth
Chart: Sales Monthly
Sales Monthly
$24,000
$21,000
$18,000 Stems - Roses

$15,000
Flower Bouquets
$12,000
Miscellaneous Items
$9,000
$6,000
$3,000
$0
Chart: Sales by Year
Sales by Year
$360,000
$320,000
$280,000
Stems - Roses
$240,000
Flower Bouquets
$200,000
Miscellaneous Items
$160,000
$120,000
$80,000
$40,000
$0

6.5 Milestones
In order to achieve the growth and marketing goals that have been outlined in this business
plan, the Company has the following deadlines to meet and ideas to implement. Some of these
are outlined below:
1. Obtain grant funding to launch and grow the business
2. Obtain [COMPANY NAME] License and Equipment, see below
3. Lease a storefront space in [CITY], [STATE]
4. Leasehold Improvements - The Company will use "green" materials and applications during
construction for energy savings and environmental issues
5. Purchase Company Van - The Company will purchase a fuel efficient van for pick-ups, deliveries
and community events
6. Purchase Interior Shelving/Equipment - Shelving, display cases, cooler, cooler displays, floor
displays, checkout counters backroom shelving, shipping & receiving areas and all interior finishes
7. Purchase Registers and Computers
8. Purchase Office Equipment
9. Develop a Website
10. Purchase Inventory
11. Hire Employees
12. Launch an Advertising Campaign
13. Reserve Working Capital to support operations until cash flow profitability

[COMPANY NAME] License Package
Description Ultra
Floral Transfer system (can print from 6-12 roses per minute) 1 included
Template Marker System (allows you to create your own templates with Logos, Professional
signatures, pictures, phrases, etc)
Air Filtration system for the laser engraver Included
Rotary Attachment with tilt kit (allow you to engrave on round surfaces) Included
Laser engraver honey comb table (used for cutting different materials On the Included
laser engraver)

Laptop (with all programs loaded) Included
Images on templates (pre-made designs ready to use - most popular Phrases) 100 Images
Custom images on templates (pre-made phrases and images of your Choice) 100 Images

Supplies (sufficient to emboss the #amount of flowers) 500,000
Design Software (allows you to make your own art work) Included
Marketing Materials (tri-fold brochures to promote your products 18 Months
Access to Marketing Library Included
Floral Supplies catalog Included
Days of Training 4 full days
Training Materials (manuals) Included
[COMPANY NAME] pitch book Included
Floral design DVD Classes 21 different
DVD's
Flower Catalog 4 (entire
collection)
Promotional Video (customized) Included
Media and Picture gallery access Included (full)
Art service Included
800 # Technical Support Included
800 # Marketing Support Included
Warranty (Floral Trainer System) Lifetime
Website set-up (your own website with shopping cart, pictures, Media, affiliate Included
program, etc)
Access to "Bring the Best, Train the Rest" forum Included
Affiliate websites ($500 value for each set up) 25
Store program (access to store blue prints, pre-opening manuals, etc) Included
Price $50,990


Table: Milestones
Milestones
Milestone Start End Date Budget Manager Department

Date
Obtain Grant Funding 5/1/2011 5/31/2011 $0 Owner Administrative
Obtain [COMPANY NAME] 5/1/2011 5/31/2011 $50,000 Owner Administrative
License
Launch Location 5/1/2011 5/31/2011 $7,000 Owner Operations
Website Development 5/1/2011 6/30/2011 $3,000 Owner Marketing
Leasehold Improvements 5/1/2011 6/30/2011 $20,000 Owner Operations
Purchase Interior Equipment 5/1/2011 6/30/2011 $30,000 Owner Operations
Purchase Registers and 5/1/2011 6/30/2011 $10,000 Owner Operations
Computers
Purchase Office Equipment 5/1/2011 6/30/2011 $5,000 Owner Operations
Purchase Company Van 5/1/2011 5/31/2011 $35,000 Owner Operations
Purchase Inventory 6/20/2011 6/30/2011 $1,000 Owner Operations
Hire Employees 7/1/2011 6/30/2012 $48,000 Owner Administrative
Launch Marketing Campaign 7/1/2011 6/30/2012 $9,000 Owner Marketing
Working Capital 7/1/2011 6/30/2012 $82,000 Owner Administrative
Totals $300,000
Chart: Milestones
Milestones
Obtain Speaking Roses License
Website Development
Purchase Interior Equipment
Purchase Office Equipment
Purchase Inventory
Launch Marketing Campaign
Q2 `11 Q3 Q4 Q1 `12 Q2

7.0 Management Summary
[COMPANY NAME] will be managed by its owner [NAME]. [NAME] will be responsible for all
administrative and operational aspects of the business.
7.1 Personnel Plan
[COMPANY NAME]'s owner will work during the startup phase of the Company without
compensation. Upon launch of the store [NAME] will receive compensation during the first year of
operations of $48,000.

The store will have two employees, one full-time with compensation of $36,000 in year 1 and one
part-time with compensation of $12,000 in year 1.
The Company anticipates a 3% increase per year for employee salaries. The Personnel Plan
reflects the need to bolster our capabilities to match our positioning.
Table: Personnel
Personnel Plan
[NAME] $48,000 $49,440 $50,923
Full-Time Employee $36,000 $37,080 $38,192
Part-Time Employee $12,000 $12,360 $12,731
Total People 2 3 3
Total Payroll $96,000 $98,880 $101,846

8.0 Financial Plan
The current financial plan for [COMPANY NAME] is to obtain grant funding in the amount of
$300,000. The grant will be used to launch operations of our [COMPANY NAME] License
program including the cost of the licensing package and covering start-up expenses, as shown in
our start-up tables.
The following sections of this plan will serve to describe the Company's financial plan in more
detail:
 General Assumptions
 Break-even Analysis
 Profit and Loss
 Cash Flow
 Balance Sheet
 Ratios
8.1 Start-up Funding
[COMPANY NAME] will launch operations using grant funds in the amount of $300,000. The owner
anticipates receiving grant funds in the amount of $300,000 during May 2011. The
Company anticipates its grand opening in [CITY], [STATE] by July 2011.
The Company will have a $139,000 cash balance at time of launch of operations with total non-
cash assets of $151,000 made up of inventory of $1,000 and long-term assets of $150,000. The
initial loss during startup phase is $10,000.
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $10,000
Start-up Assets to Fund $290,000
Total Funding Required $300,000
Assets
Non-cash Assets from Start-up $151,000
Cash Requirements from Start-up $139,000
Additional Cash Raised $0
Cash Balance on Starting Date $139,000
Total Assets $290,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0

Capital
Planned Investment
Owner $0
Investor $300,000
Additional Investment Requirement $0
Total Planned Investment $300,000
Loss at Start-up (Start-up Expenses) ($10,000)

Total Capital $290,000
Total Capital and Liabilities $290,000
Total Funding $300,000
8.2 Important Assumptions
[COMPANY NAME] is a Corporation and will be taxed accordingly, estimated at a 25% tax

rate. Depreciation expense is calculated using straight-line depreciation and is based on the
scheduled additions in the Milestones Table. Insurance, utilities and all other expenses assume a
3% increase due to inflation & other cost variables.

8.3 Break-even Analysis
For the Company's break-even analysis for the first year of operations, the monthly revenue
break-even is projected to be $20,393. Sales are projected to increase 67.94% for year 2
and 10% in year 3 due to the internal expansion of the Company along with the advertising
campaigns.
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $20,393
Assumptions:
Average Percent Variable Cost 37%
Estimated Monthly Fixed Cost $12,833
Chart: Break-even Analysis
Break-even Analysis
$9,000
$6,000
$3,000
$0
($3,000)
($6,000)
($9,000)
($12,000)
$0 $6,000 $12,000 $18,000 $24,000 $30,000
$3,000 $9,000 $15,000 $21,000 $27,000 $33,000
8.4 Projected Profit and Loss
[COMPANY NAME] Pro Forma Profit and Loss statement was constructed based in large part on the
experience of the Licensor, [COMPANY NAME] and investments in marketing and advertising.
The sales for year 1, 2 and 3 are $196,500, $330,000 and $363,000, respectively. Gross Profit will
be 62.93% in year 1 and 62.73% in year 2 and 3. The Company will show a Net Loss of ($30,340)
in year 1, a Net Profit of $36,713 in year 2 and $49,109 in year 3 due to the internal expansion of
the Company to launch the marketing, sales and operation efforts needed to take advantage of
the market and growth in the future years. The Company will show an EBITDA of ($11,340) in
year 1, $67,950 in year 2 and $84,479 in year 3. The percentages of the net profit to sales for this
period were (15.44%), 11.13% and 13.53%, respectively.
The Operating Expenses and Net Profit to Sales for the three year period period are affected by
the internal expansion of the Company. Gross Profit will remain in the 62% range in future years.
Net Profit and Net Profit to Sales Percentage will continue to rise in future years as the internal
expansion and investments in Marketing and Advertising bear fruit.
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $196,500 $330,000 $363,000
Direct Cost of Sales $72,840 $123,000 $135,300
Other Costs of Sales $0 $0 $0
Total Cost of Sales $72,840 $123,000 $135,300
Gross Margin $123,660 $207,000 $227,700

Gross Margin % 62.93% 62.73% 62.73%
Expenses
Payroll $96,000 $98,880 $101,846
Marketing/Promotion $9,000 $9,270 $9,548
Depreciation $19,000 $19,000 $19,000
Rent $6,000 $6,180 $6,365
Utilities $1,200 $1,236 $1,273
Insurance $1,200 $1,236 $1,273
Supplies $8,400 $8,652 $8,912
Payroll Taxes $9,600 $9,888 $10,185
Other $3,600 $3,708 $3,819
Total Operating Expenses $154,000 $158,050 $162,222
Profit Before Interest and Taxes ($30,340) $48,950 $65,479

EBITDA ($11,340) $67,950 $84,479
Interest Expense $0 $0 $0
Taxes Incurred $0 $12,238 $16,370
Net Profit ($30,340) $36,713 $49,109

Net Profit/Sales -15.44% 11.13% 13.53%

Chart: Profit Monthly
Profit Monthly
$4,000
$2,000
$0
($2,000)
($4,000)
($6,000)
Month 1 Month 3 Month 5 Month 7 Month 9 Month 11

Chart: Profit Yearly
Profit Yearly
$50,000
$40,000
$30,000
$20,000
$10,000
$0
($10,000)
($20,000)
($30,000)

Chart: Gross Margin Monthly
Gross Margin Monthly
$16,000
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
Chart: Gross Margin Yearly
Gross Margin Yearly
$210,000
$180,000
$150,000
$120,000
$90,000
$60,000
$30,000
$0

8.5 Projected Cash Flow
[COMPANY NAME] has applied for a grant of $300,000. The Company forecast that it'll receive
$300,000 in May 2011.
The owner will take distributions starting in year 2 based on the net cash, not determined at this
time. The following table displays the Company's cash flow, and the chart illustrates monthly cash
flow in the first year. Monthly cash flow projections are also included in the appendix.
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $196,500 $330,000 $363,000
Subtotal Cash from Operations $196,500 $330,000 $363,000
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $196,500 $330,000 $363,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations

Cash Spending $96,000 $98,880 $101,846
Bill Payments $111,793 $178,198 $190,281
Subtotal Spent on Operations $207,793 $277,078 $292,127
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $207,793 $277,078 $292,127
Net Cash Flow ($11,293) $52,922 $70,873

Cash Balance $127,707 $180,629 $251,502

MonthMonthMont
2
1
Chart: Cash
Cash
$140,000
$120,000
$100,000
$80,000 Net Cash Flow
$60,000 Cash Balance
$40,000
$20,000
$0
8.6 Projected Balance Sheet
[COMPANY NAME] net worth is $259,660, $296,373 and $345,481 for year 1, 2 and 3,

respectively. The Company's Total Assets at the end of year 1, 2 and 3 will be $263,527,
$301,283 and $350,703, respectively.

Table: Balance Sheet
Pro Forma Balance Sheet

Assets
Current Assets
Cash $127,707 $180,629 $251,502
Inventory $4,820 $8,654 $6,201
Other Current Assets $0 $0 $0
Total Current Assets $132,527 $189,283 $257,703
Long-term Assets
Long-term Assets $150,000 $150,000 $150,000
Accumulated Depreciation $19,000 $38,000 $57,000
Total Long-term Assets $131,000 $112,000 $93,000
Total Assets $263,527 $301,283 $350,703
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $3,867 $4,911 $5,222
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $3,867 $4,911 $5,222
Long-term Liabilities $0 $0 $0
Total Liabilities $3,867 $4,911 $5,222
Paid-in Capital $300,000 $300,000 $300,000

Retained Earnings ($10,000) ($40,340) ($3,628)
Earnings ($30,340) $36,713 $49,109
Total Capital $259,660 $296,373 $345,481
Total Liabilities and Capital $263,527 $301,283 $350,703
Net Worth $259,660 $296,373 $345,481

8.7 Business Ratios
The table below presents the projected business ratios from the Florists Industry as a reference
with sales below $500,000.
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 67.94% 10.00% -5.48%
Percent of Total Assets

Inventory 1.83% 2.87% 1.77% 37.64%
Other Current Assets 0.00% 0.00% 0.00% 33.12%
Total Current Assets 50.29% 62.83% 73.48% 82.46%
Long-term Assets 49.71% 37.17% 26.52% 17.54%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 1.47% 1.63% 1.49% 30.34%

Long-term Liabilities 0.00% 0.00% 0.00% 52.70%
Total Liabilities 1.47% 1.63% 1.49% 83.04%
Net Worth 98.53% 98.37% 98.51% 16.96%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 62.93% 62.73% 62.73% 41.75%
Selling, General & Administrative Expenses 78.37% 51.60% 49.20% 16.76%
Advertising Expenses 4.58% 2.81% 2.63% 1.60%
Profit Before Interest and Taxes -15.44% 14.83% 18.04% 3.43%
Main Ratios
Current 34.27 38.54 49.35 2.32
Quick 33.02 36.78 48.16 1.08
Total Debt to Total Assets 1.47% 1.63% 1.49% 83.04%
Pre-tax Return on Net Worth -11.68% 16.52% 18.95% 85.01%
Pre-tax Return on Assets -11.51% 16.25% 18.67% 14.42%
Additional Ratios Year 1 Year 2 Year 3

Net Profit Margin -15.44% 11.13% 13.53% n.a
Return on Equity -11.68% 12.39% 14.21% n.a
Activity Ratios
Inventory Turnover 24.00 18.26 18.22 n.a
Accounts Payable Turnover 29.91 36.50 36.50 n.a
Payment Days 8 9 10 n.a
Total Asset Turnover 0.75 1.10 1.04 n.a
Debt Ratios
Debt to Net Worth 0.01 0.02 0.02 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $128,660 $184,372 $252,481 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios

Assets to Sales 1.34 0.91 0.97 n.a

Current Debt/Total Assets 1% 2% 1% n.a
Acid Test 33.02 36.78 48.16 n.a
Sales/Net Worth 0.76 1.11 1.05 n.a
Dividend Payout 0.00 0.00 0.00 n.a

Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Sales
Stems - Roses $1,000 $1,000 $1,000 $1,500 $1,500 $1,500 $2,000 $2,000 $2,000 $3,000 $3,000 $3,000
Flower Bouquets $7,000 $7,000 $7,000 $10,000 $10,000 $10,000 $15,000 $15,000 $15,000 $21,000 $21,000 $21,000
Miscellaneous Items $500 $500 $500 $1,000 $1,000 $1,000 $1,500 $1,500 $1,500 $2,000 $2,000 $2,000
Total Sales $8,500 $8,500 $8,500 $12,500 $12,500 $12,500 $18,500 $18,500 $18,500 $26,000 $26,000 $26,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Stems - Roses $300 $300 $300 $450 $450 $450 $600 $600 $600 $900 $900 $900
Flower Bouquets $2,100 $2,100 $2,100 $3,000 $3,000 $3,000 $4,500 $4,500 $4,500 $6,300 $6,300 $6,300
Miscellaneous Items $250 $250 $250 $500 $500 $500 $750 $750 $750 $1,000 $1,000 $1,000
Shrinkage $480 $480 $480 $690 $690 $690 $1,020 $1,020 $1,020 $1,440 $1,440 $1,440
Subtotal Direct Cost of $3,130 $3,130 $3,130 $4,640 $4,640 $4,640 $6,870 $6,870 $6,870 $9,640 $9,640 $9,640
Sales
Page 1
Appendix
Table: Personnel
Personnel Plan
10 11 12
[NAME] $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Full-Time Employee $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Part-Time Employee $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Total People 2 2 2 2 2 2 2 2 2 2 2 2
Total Payroll $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
Page 2
Appendix
Table: Profit and Loss

Pro Forma Profit and
Loss
10 11 12
Sales $8,500 $8,500 $8,500 $12,500 $12,500 $12,500 $18,500 $18,500 $18,500 $26,000 $26,000 $26,000
Direct Cost of Sales $3,130 $3,130 $3,130 $4,640 $4,640 $4,640 $6,870 $6,870 $6,870 $9,640 $9,640 $9,640
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $3,130 $3,130 $3,130 $4,640 $4,640 $4,640 $6,870 $6,870 $6,870 $9,640 $9,640 $9,640
Gross Margin $5,370 $5,370 $5,370 $7,860 $7,860 $7,860 $11,630 $11,630 $11,630 $16,360 $16,360 $16,360
Gross Margin % 63.18% 63.18% 63.18% 62.88% 62.88% 62.88% 62.86% 62.86% 62.86% 62.92% 62.92% 62.92%
Expenses
Payroll $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
Marketing/Promotion $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
Depreciation $1,583 $1,583 $1,583 $1,583 $1,583 $1,583 $1,583 $1,583 $1,583 $1,583 $1,583 $1,587
Rent $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Insurance $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Supplies $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700
Payroll Taxes 10% $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Other $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Total Operating $12,833 $12,833 $12,833 $12,833 $12,833 $12,833 $12,833 $12,833 $12,833 $12,833 $12,833 $12,837
Expenses
Profit Before Interest ($7,463) ($7,463) ($7,463) ($4,973) ($4,973) ($4,973) ($1,203) ($1,203) ($1,203) $3,527 $3,527 $3,523
and Taxes
EBITDA ($5,880) ($5,880) ($5,880) ($3,390) ($3,390) ($3,390) $380 $380 $380 $5,110 $5,110 $5,110
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($7,463) ($7,463) ($7,463) ($4,973) ($4,973) ($4,973) ($1,203) ($1,203) ($1,203) $3,527 $3,527 $3,523
Net Profit/Sales -87.80% -87.80% -87.80% -39.78% -39.78% -39.78% -6.50% -6.50% -6.50% 13.57% 13.57% 13.55%
Page 3
Appendix
Table: Cash Flow
Pro Forma Cash Flow

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month
12
Cash Received
Cash from Operations
Cash Sales $8,500 $8,500 $8,500 $12,500 $12,500 $12,500 $18,500 $18,500 $18,500 $26,000 $26,000 $26,000
Subtotal Cash from $8,500 $8,500 $8,500 $12,500 $12,500 $12,500 $18,500 $18,500 $18,500 $26,000 $26,000 $26,000
Operations
Additional Cash Received

Sales Tax, VAT, HST/GST 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-free)
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $8,500 $8,500 $8,500 $12,500 $12,500 $12,500 $18,500 $18,500 $18,500 $26,000 $26,000 $26,000
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month
12
Expenditures from
Operations
Cash Spending $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
Bill Payments $4,862 $6,550 $6,380 $7,966 $8,117 $7,890 $10,232 $10,455 $10,120 $13,029 $13,306 $12,890
Subtotal Spent on $12,862 $14,550 $14,380 $15,966 $16,117 $15,890 $18,232 $18,455 $18,120 $21,029 $21,306 $20,890
Operations
Additional Cash Spent

Sales Tax, VAT, HST/GST $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Borrowing
Other Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment
Purchase Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $12,862 $14,550 $14,380 $15,966 $16,117 $15,890 $18,232 $18,455 $18,120 $21,029 $21,306 $20,890
Net Cash Flow ($4,362) ($6,050) ($5,880) ($3,466) ($3,617) ($3,390) $269 $46 $380 $4,972 $4,695 $5,110
Cash Balance $134,639 $128,589 $122,709 $119,244 $115,627 $112,237 $112,506 $112,551 $112,931 $117,903 $122,597 $127,707
Page 4
Appendix
Table: Balance Sheet
Pro Forma Balance

Sheet
10 11 12
Assets Starting
Balances
Current Assets
Cash $139,000 $134,639 $128,589 $122,709 $119,244 $115,627 $112,237 $112,506 $112,551 $112,931 $117,903 $122,597 $127,707
Inventory $1,000 $1,565 $1,565 $1,565 $2,320 $2,320 $2,320 $3,435 $3,435 $3,435 $4,820 $4,820 $4,820
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $140,000 $136,204 $130,154 $124,274 $121,564 $117,947 $114,557 $115,941 $115,986 $116,366 $122,723 $127,417 $132,527
Long-term Assets
Long-term Assets $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000
Accumulated $0 $1,583 $3,166 $4,749 $6,332 $7,915 $9,498 $11,081 $12,664 $14,247 $15,830 $17,413 $19,000
Depreciation
Total Long-term $150,000 $148,417 $146,834 $145,251 $143,668 $142,085 $140,502 $138,919 $137,336 $135,753 $134,170 $132,587 $131,000
Assets
Total Assets $290,000 $284,621 $276,988 $269,525 $265,232 $260,032 $255,059 $254,860 $253,322 $252,119 $256,893 $260,004 $263,527
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Current Liabilities
Accounts Payable $0 $2,084 $1,914 $1,914 $2,594 $2,367 $2,367 $3,371 $3,036 $3,036 $4,283 $3,867 $3,867
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Subtotal Current $0 $2,084 $1,914 $1,914 $2,594 $2,367 $2,367 $3,371 $3,036 $3,036 $4,283 $3,867 $3,867
Liabilities
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $2,084 $1,914 $1,914 $2,594 $2,367 $2,367 $3,371 $3,036 $3,036 $4,283 $3,867 $3,867
Paid-in Capital $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000
Retained Earnings ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000)
Earnings $0 ($7,463) ($14,926) ($22,389) ($27,362) ($32,335) ($37,308) ($38,511) ($39,714) ($40,917) ($37,390) ($33,863) ($30,340)
Total Capital $290,000 $282,537 $275,074 $267,611 $262,638 $257,665 $252,692 $251,489 $250,286 $249,083 $252,610 $256,137 $259,660
Total Liabilities and $290,000 $284,621 $276,988 $269,525 $265,232 $260,032 $255,059 $254,860 $253,322 $252,119 $256,893 $260,004 $263,527
Capital
Net Worth $290,000 $282,537 $275,074 $267,611 $262,638 $257,665 $252,692 $251,489 $250,286 $249,083 $252,610 $256,137 $259,660
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[COMPANY NAME]

Upon request, this document is to be immediately returned to [COMPANY NAME].

This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary.....................................................................................................................2

8.3 Break-even Analysis.................................................................................................................2

1.0 Executive Summary

[NAME] | (XXX) XXX-XXXX 1

The major focus for grant funding is as follows:

1. 100% African-American minority owned

4. Purchase a fuel-efficient van

$200,000 Gross Margin

$160,000 Net Profit

Year 1 Year 2 Year 3

[NAME] | (XXX) XXX-XXXX 2

[COMPANY NAME] objectives are:

1. To provide a unique flower/gift item to the local community

2. To provide jobs to the local community

3. Institute good business practices

4. To be an active and vocal member of the community

1.3 Keys to Success

[COMPANY NAME] Keys to success are:

1. Advertising and promotion to our targeted customer base

2. Provide for the satisfaction of 100% of our customers

3. Be an active member of the community

4. Encourage customer input

2.0 Company Summary

[NAME] | (XXX) XXX-XXXX 3

2.1 Company Ownership

2.2 Start-up Summary

[COMPANY NAME] start-up expenses of $10,000 includes legal fees, initial marketing,

1. License fee including Production Equipment - $50,000

2. Leasehold Improvements - $20,000

3. Purchase Company Van - $35,000

5. Purchase registers and computers - $10,000

6. Purchase Office Equipment - $5,000

[NAME] | (XXX) XXX-XXXX 4

Total Requirements $300,000

[NAME] | (XXX) XXX-XXXX 5

4.0 Market Analysis Summary

4.1 Market Segmentation

[COMPANY NAME] has the following market segments:

[NAME] | (XXX) XXX-XXXX 6

Table: Market Analysis

Chart: Market Analysis (Pie)

4.2 Target Market Segment Strategy

[COMPANY NAME] will target its market segments as follows:

[NAME] | (XXX) XXX-XXXX 7

4.3 Industry Analysis

For reference, the following chart ranks floral purchases by holiday:

Valentine's Day 36%

Mother's Day 27.4%

Christmas & Hanukkah 15.1%

Easter & Passover 8.9%

Thanksgiving Day 7.4%

Sweetest Day 1.2%

Administrative Professional's Day 1.1%

St. Patrick's Day 0.9%