VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGIA

UNIT 2 – STEP 3 – IDENTIFY TECHNOLOGY VALUE

PRESENTED BY:

JUAN CARLOS GIRALDO VILLAMIL - COD: 7.697.490

MAURICIO GUTIERREZ - COD: 7.725.757

JOSE DAVID MAHECHA-COD: 1075.540.013

VIVIANA GAMBOA-COD: 26,478,287

TUTOR:

JENNIFER TOVAR QUINTERO

GROUP: 212032_68

UNIVERSITY NACIONAL ABIERTA Y A DISTANCIA

INDUSTRIAL ENGINEERING

5th, APRIL 2021

NEIVA
 Table of contents

Introduction ....................................................................................................................................1

Objetives .........................................................................................................................................2

Objetive general ...........................................................................................................................2

Objetive specific .......................................................................................................................2

Activity 3 .........................................................................................................................................3

Activities assignment and work responsibilities chart – one per group .......................................3

Activity 4 .........................................................................................................................................4

Valuation methods infographics – one per student ......................................................................4

Activity 6 .........................................................................................................................................8

Problem selection chart – one per group ......................................................................................8

Activity 7 .........................................................................................................................................9

Hand draw synoptic table pictures - one per student....................................................................9

Activity 9 .......................................................................................................................................13

Videos evidencing the Power point presentation – one per student ...........................................13

Conclusions ...................................................................................................................................14

References .....................................................................................................................................15
 INTRODUCTION

This work is done to know the strategic importance of knowing and using technological advances
in the Company's productive processes, to optimize resources and maximize Corporate efficiency.
For this step, different analysis methods will be used, this method is used to analyze the
technological evaluation applied in the organization, considering the different aspects to be
evaluated, such as market, cost, technology and income generated by the company.
According to the bibliography of Unit 2, a table will be made to show information that explains
the method chosen by each student, these methods are income method, cost method, market
method, real option method calculated by decision tree , real object. The option method calculated
with the Black-Sholes model. In the second step we will study the difficulties of evaluating
technology, considering one of them, students will define the causes and consequences of this
problem when evaluating technology in companies and universities.
 OBJECTIVES

Objective general

• Analyze valuation methods identifying the worth from technology innovation.

• Improve corporate performance to meet goals.

Objective specific

• Identify which method should be used for the assessment of technologies.

• Know the characteristics of valuation methods
• Investigate and determine the causes and consequences related to the lack of information
on the market and marketing channels faced by companies in Colombia to assess their
technological innovations.
 ACTIVITY 3

Activities assignment and work responsibilities chart – one per group

Activities Assignment and Work Responsibilities

Group Number: 212032_68
Unit name: Unit 2 – Step 3 – Identify technology value
Selected topic Student name
Income approach method Jose David Mahecha
Cost approach method Viviana Gamboa
Market approach method Juan Carlos Giraldo
Real options method calculated with Decision Mauricio Gutierrez
trees
Real options method calculated with Student 5. Name
Black-Sholes model
Student chosen to submit the Student Name
final document to the Evaluation
Environment:
 ACTIVITY 4

Infographics : Juan Carlos Giraldo

Infographics : Mauricio Gutierrez
Infographics: Jose David Mahecha
Students 4: Viviana Gamboa
 ACTIVITY 6

Problem selection chart – one per group

Problem selection chart

Group Number: 212032_68
Unit name: Identify technology value
Difficulties in valuing technologies for transfer Votes

Little knowledge of valuation methods by technology Mauricio Gutierrez

managers in charge of the Juan Carlos Giraldo
process Jose David Mahecha
Viviana Gamboa
Lack of information on the market and
commercialization channels
Lack of information on production costs
Ignorance of licenses, patents or similar technology
transfer agreements
lack of communication between developers and
technology managers in charge of the
process
Difficulty selected by the group: Little knowledge of valuation
methods by technology
managers in charge of the
process
 ACTIVITY 7

Hand draw synoptic table pictures – one per student

Hand draw synoptic table pictures - MAURICIO GUTIERREZ

Synoptic table pictures – JUAN CARLOS GIRALDO V.
Synoptic table pictures – JOSE DAVID MAHECHA Q.
Students 4: Viviana Camboa
 ACTIVITY 9

Videos evidencing the power point presentation – one per student

JUAN CARLOS GIRALDO VILLAMIL: Video LinK

https://www.youtube.com/watch?v=6xTANG-FBUw

MAURICIO GUTIERREZ: Video LinK

https://youtu.be/VC356PoFVXg

JOSE DAVID MAHECHA: Video Link

https://www.youtube.com/watch?v=T0J51JY0YQw

VIVIANA GAMBOA: Enlace del video

https://youtu.be/ErZPbg7aqAc
 CONCLUSIONS

• We learned the importance of being at the forefront of technological advances that make
our production line efficient, facilitating lobbying, optimizing resources and expanding
the profit margin.
• Yes, technology is well taken advantage of and given the necessary use if it helps to
eradicate poverty in underdeveloped countries, since with the new technology it is
possible to open different negotiating doors and therefore more opportunities to eradicate
poverty, this is seen reflected in new and better jobs which provide the opportunity for
more people to change their lives giving economic support to their families.
• An investigation must be carried out that allows to define the intensity, the
competitiveness, the degree of development of the technology, the associated commercial
advantages and the degree of exclusivity; that allow to establish the market specifically and
to be able to average the estimated profitability of said technology.
• Have knowledge about the valuation methods to know which of these should be applied
or consult a specialist to define the correct valuation method.
 BIBLIOGRAFÍA

• Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Options Model
(pp 84-87). Hoboken, N.J.: Wiley. Retrieved from. Obtenido de
https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?dir
ect=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_84

• Medellín Cabrera, E. A. (2019). Obtenido de Technology valuation at universities:

Difficulties and proposals. Contaduría y administración, 64(spe1). Retrieved from::
http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf

• Triana Ortiz, K. (2017). Obtenido de Valuation Methods. [Video]. Recovered from::

http://hdl.handle.net/10596/12322