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    The Meaning of Marketing ANSWERS in Class

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    Carol Hughes gives a talk about the principles of marketing. She explains that marketing is more complex than just selling and involves extensive market research and product development. According to Philip Kotler, there are five key marketing processes: 1) opportunity identification, 2) new product and customer attention development, 3) customer attraction, 4) customer retention and loyalty building, and 5) order fulfilment. Hughes argues that a company successful at these processes will likely be successful, while failure in any one could mean failure to survive.

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    The Meaning of Marketing ANSWERS in Class

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    formato de alirio oferta demanda
    92 views1 page
    Carol Hughes gives a talk about the principles of marketing. She explains that marketing is more complex than just selling and involves extensive market research and product development. According to Philip Kotler, there are five key marketing processes: 1) opportunity identification, 2) new product and customer attention development, 3) customer attraction, 4) customer retention and loyalty building, and 5) order fulfilment. Hughes argues that a company successful at these processes will likely be successful, while failure in any one could mean failure to survive.

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    Carol Hughes gives a talk about the principles of marketing. She explains that marketing is more complex than just selling and involves extensive market research and product development. According to Philip Kotler, there are five key marketing processes: 1) opportunity identification, 2) new product and customer attention development, 3) customer attraction, 4) customer retention and loyalty building, and 5) order fulfilment. Hughes argues that a company successful at these processes will likely be successful, while failure in any one could mean failure to survive.

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    © All Rights Reserved
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    92 views1 page

    The Meaning of Marketing ANSWERS in Class

    Uploaded by

    formato de alirio oferta demanda
    Carol Hughes gives a talk about the principles of marketing. She explains that marketing is more complex than just selling and involves extensive market research and product development. According to Philip Kotler, there are five key marketing processes: 1) opportunity identification, 2) new product and customer attention development, 3) customer attraction, 4) customer retention and loyalty building, and 5) order fulfilment. Hughes argues that a company successful at these processes will likely be successful, while failure in any one could mean failure to survive.

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    of 1

    English 4

    Marketing

    Fill in the blanks: LISTEN to Carol Hughes give a talk about what marketing is and

    then fill in the blanks with the appropriated word. You need to write the EXACT word

    in the text in order to have a complete point.

    Hello, everyone. As you 1__ probably____ know, I’m Carol Hughes, and today I’m

    going to be talking about the 2_principles_ of marketing. Marketing is too often

    confused with selling. Selling is only the tip of the marketing iceberg. What is unseen is

    the extensive market 3___ research____ and 4__ development______ of products, the

    challenge of pricing them right, of opening up 5__ Distribution___, and of letting the

    market know about the product. So, marketing is a far more complex 6___

    Processes_____ than selling.

    But what is marketing? According to marketing guru Philip Kotler, there are five key

    processes in marketing. First, there’s 7___ opportunity__ 8_____ Identification___,

    second is new 9_____ product____ 10 __ Customer attention development____; third,

    there’s customer attraction; the fourth process is 11 __ Customer____ retention and 12 __

    rentability_ _loyalty___ building; and last but not least, order fulfilment.

    Now, you’re probably wondering, what’s the significance of all of this? Well, Kotler

    would argue that a 13 ___company _____ that handles all of these processes well will

    probably be 14 ___ Successful____. But a company that fails at any one of these

    processes will not 15___ Survive_____. Let’s take a look at a couple of case studies…

    Taken from Market Leader Advanced (Course Book), 3rd ed., p. 40, CD 1, track 1.31, designed by Isabel Vélez, adapted by Diana
    Yepes

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