Brand Management

Final Assignment
Semester: Fall 2020

Name: Sharif Ahmed

ID# 2020010001004
Course Code: MKT670
Section-01
Email: hey.sharif@gmail.com
Mobile: 01880888098
 Ans. To the Qus. No -1
As a In-Charge of Milo I will discuss the product, pricing and place according to the lectures.

Product: Product is about that we are selling. It can be product and services. My company is
Milo, so that my company sell malted cholate powder which is mixed with hot water and milk to
produce a beverage. It offers essential vitamins and minerals to meet the nutrition and energy
demands of young bodies and minds.

What carries of my product? Milo carries essential vitamins and minerals which is need for
human body. Not only that Milo also carry-

 Calcium for strong teeth and bones.

 Iron to carry oxygen to the body’s cells.
 Vitamin A for healthy eye sight.
 Vitamins B1 and B2 to help release energy from food.
 Vitamin C to keep skin and gums in good shape.

My company offer Milo in two different size. They are-

Descriptions Pack Size

Milo Active Go Power 400g

Milo Active Go Power 250g

Milo beverage is playing an important role in a balanced and healthy diet and lifestyle. And we
enable healthier and happier lives ensuring quality, taste, and nutrition across all products.

Milo is a vegetarian product.

Pricing: I need to make sure pricing in a proper way. So that my product price in a rang which is
affordable to the customer and make sure profit.

In Bangladesh customer find milo to different size pack. Milo (chocolate Flavored) powder drink
pouch 250ml price is 270tk. and Milo cereal box 300gm price is 350tk.

Region and country wish our pricing is change. In India our Milo 400gm price is Rs.899.

Place: Reaching the target customers. Place is all about distribute product to the customers. At
first need to ready product then set the price and make distribute product to the customers. I need
to set a proper distribution channel. Because of I can’t cover hole country from my position.
That’s why I need place. And find out which place I sell my product. Place another name is
channel strategy.

 Distributors- Distributors is a wholesaler, who sale bulk amount of product. Distributors

sale product to retailers and sometimes they sale product to consumers.
 Retails- Retailers deal with consumer, who consume the product. As a In charge of Milo I
always make sure that product available in retail stores.
 Ans. To the Qus. No -2
As A DIRECTOR! Developing a television commercial script for my assigned brand which will be
broadcasted to all the popular Bangladeshi TV channels. Mentioning the location of the shooting,
celebrities I will use for the brand, dresses they will wear, theme that will be used etc. in my script?

Theme: Milo is a brand of Nestle Ltd. The main things of this brand it is a nutrition and energy
drinks for young bodies and minds. So that TVC can be based on a cricket player who is very
tired when is doing practice. And he needs to something which is give him energy and nutrition.

Music: My advertisement theme is, A man who is tired. He needs some energetic things. So the
music will be rock genre not melody not comedy.

Shooting Location: My shooting location is “Sher-e-Bangla National Cricket Stadium” at

Dhaka.

Celebrities: For this TVC I choose Musfiqur Rahim. He an idol player. And he has huge number
of young fans. And our product is for youngers.

Dresses: Milo jersey.

Script: The script will be mainly playing based.

 Ans. To the Qus. No -3

Company: Qualities or benefits buyers emphatically relate with a brand, emphatically assess,
and accept they may not discover to the same degree with a competitive brand. Milo brand
separated their brand image from their competitors like Horlicks in terms of taste, quality.

Country of origin: Tasty and trusted, Milo brand is the world’s leading chocolate malt beverage
that can be prepared with hot or cold milk or water. It offers essential vitamins and minerals to
meet the nutrition and energy demands of young bodies and minds. Launched in Australia in the
early 1930s, the Milo brand takes kids' development seriously. It has long been known as an
energy beverage strongly associated with sports and good health.

Milo country of origin is Australia. And developed by Thomas Mayne and introduce in 1934at
Sydney Royal Easter Show.

Co-Branding: Milo did co-branding like any other brand. Milo co-brand with Nestle another
brand NIDO.

Licensing: Licensing is most essential part of any kind of brand. Without it none a brand can’t
make progress.

Celebrity Endorsement: Celebrity endorsement is a marketing strategy is to use one or multiple

celebrity to advertise product and services. In this section celebrity promote brand in his/her fan
base and achieve primary goal.
Supporting Cultural Event: Milo is a product which target customer is younger and kids. So,
Milo creates various cultural function on school, college, university. So younger or target
customers easily connect with Milo.

Third Party Sources: In Bangladesh Milo got certification from BSTI that Milo do not have
harmful ingredients. It will leverage the secondary brand value of Milo.
Ans. To the Qus. No -4