Resilient Business Model

in Face of COVID-19

Prof.Dr.Aung Tun Thet

4/16/2020
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RESILIENT BUSINESS MODEL

• Five-phased approach
• Ensure resilient to disruption

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COVID 19

• Organizations assess impact on supply chain

access, product launches, employee well-being and
business continuity
• Failed to consider resilient business model

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RESILIENCE BUSINESS MODEL

• Missing from traditional business continuity plans

• Organizations plan for disruptions to resources and
processes
• Don’t recognize business models as big threat to
continuity of operations

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COMPANIES

• Leverage systematic approach to strengthen

resilience of current business models
• Ensure ongoing operations during COVID-19
• Digital technologies and capabilities influence every
aspect of business models

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PHASE 1: DEFINE CURRENT BUSINESS MODEL

• Identify core customer base essential to business and

core needs
• Expand to value propositions, capabilities and
financial models

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PHASE 1: DEFINE CURRENT BUSINESS MODEL

• Customers: Who are the key customers?

• Value Proposition: What do we offer to fulfill their
key needs ?
• Capabilities: What ecosystem partners needed to
deliver value propositions?
• Financial Models: What revenue models do we use for
core customers?
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PHASE 2: IDENTIFY UNCERTAINTIES

• Gather diverse group of people from across

organization
• Identify uncertainties most likely to be detrimental
• Not exact science
• Identify potential disruptions of known COVID-19
factors
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PHASE 3: ASSESS IMPACT

Consider how uncertainty impact business

1. Develop impact categories
2. Develop impact time frames
3. Define cyclical impacts
4. Define business impact scales and scoring
5. Weigh impact parameters
6. Identify and assess risk dependencies
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PHASE 4: DESIGN CHANGES

• Consider what need to change to address potential

impacts
• Record any potential solutions
• Assess later

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PHASE 4: DESIGN CHANGES

• For example
• When governments close physical spaces or people not
willing to come into retail shop
• Potential impact high
• Change strategy focus on changing how business use
physical space

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PHASE 4: DESIGN CHANGES

• Retailers converted stores into warehouses and

distribution centers
• IT supporting increases in e-commerce solutions
• Establishing plans for changes in advance vital
• Quick reactions and flexibility make a huge
difference

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PHASE 5: EXECUTE CHANGES

• Decisions made by senior leadership

• Phases 1 through 4 of scenario planning act as
essential inputs
• Focus on agile approach to execution

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PHASE 5: EXECUTE CHANGES

• Business-unit leaders aware of changes and have

final approval
• Achieve alignment
• Result in speedy delivery and results

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