COMPANY

PRESENTATION | 2021

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PT DIGITAL MEDIATAMA MAXIMA TBK
COMPANY PROFILE AND MILESTONES 2015 Establishment
Released CMS Cloud Platform Development
• LG Signage – Sub Distributor
• LG Certified WebOS Developer
• Cloud CMS launch under kioskonten.com & ezykafe.com

2016 launched
• CMS Multiplatform: WebOS- Android – Linux – Tizen
• Analytic Computer Vision Solution
Digital Trade Marketing Infrastructure platform 2017 Infrastructure Coverage
• 19 Cities across Sumatra, Java, Bali, Kalimantan, Sulawesi
DMM is a digital trade marketing ecosystem platform • 675 advertising points.
providing end-to-end services from content management, 2018
programmatic advertising , commercial commerce to sales • Developed ‘Smart Targeted Advertisement’ System
acquisition program. • Joined NFCX Group as a Subsidiary
• Infrastructure Coverage:
• 25 Cities across Sumatra, Java, Bali, Kalimantan, Sulawesi
• 4,105 advertising points.
2019
• Listed in IDX on 21st October 2019
• Collaborating with Sampoerna Retail Community (SRC) to
Vision Mission digitally empower SRC SME business.
To act as a digital ecosystem platform Facilitating business across Indonesia with
and cloud content exchange expert an efficient and effective promotion & 2020
engagement strategy through end to end
that provides comprehensive yet
digital ecosystem from sourcing, commercial
PT Digital Mediatama Maxima Tbk (DMMX)
efficient solutions to digitally to engagement.
empower business in Indonesia Expand to 30 Cities Across Sumatra, Java, Bali, Kalimantan,
Sulawesi
Expand to Lifestyle Content : Intellectual Property, Content
Production , and Games
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CORE BUSINESS

DMM provides end-to-end service support, from

hardware sales, system operation and infra Hardware Sales and Service Revenue Model
MANAGED maintenance to content management.
SERVICE
DMM rents out infrastructure as well as provides end-
to-end service support, from system operation, Rental Revenue Model
INFRASTRUCTURE infrastructure maintenance, to content management.
AS A SERVICE
(IAAS)
DMM offers an advertising marketplace by
Advertising Revenue Model
leveraging assets under its ecosystem.
ADVERTISING
EXCHANGE HUB
DMM offers a complete B2B trade marketing program,
which includes: advertising, marketing promotions, Product Sales & Service Revenue Model
Trade Marketing marketplace commerce and sales activation
& MarketPlace
Commerce DMM offers a System Development following
DMM offers a strong Intellectual Property assortment to Entertainment & Digital Content Sales
Industry Needs for their targeted Marketing Activities Adaptive Development Support
create powerful engagement lifestyle Content

Entertainment 3

DMM offers a gamification engagement for consumer Game Publisher

which include commercial and marketing engagement
Digital Marketing Services
Games Hub
 BLUEPRINT

Sourcing Monetization Strong Powerful

Exchange Platform Merchant Engagement

Content Management Platform Modern Retail Engagement Platform

Brand Cloud Signage Platfom Targeted AI

Offices

Advertising Exchange Hub Strong IP

Public Agencies

Consumer
eCommerce Commerce Platform
Merchant MarketPlace eCommerce Mom & Pop Stores

Trade Marketing

Gamification
Games Hub
 MANAGED SERVICE
Clientele :

MANAGED Offers periodic maintenance and content management

SERVICE services to clients' facilities (backwall, digital poster and
signage)

Solution & Service :

a. Commercial Signage H/W & Enclosure Provider
b. Monthly Manage Service Contract

Existing DMM Coverage : 7,200++ Stores and 9,200++ Signages

Source: Company Research per Dec 2020

MANAGED SERVICE SOLUTION FOR PHILIP MORRIS

 INFRASTRUCTURE AS A SERVICE
Clientele :

INFRASTRUCTURE Offers digital signage installation to Clients as well as

AS A SERVICE
(IAAS)
periodic maintenance and content management
services

Solution Service
a. Monthly Commercial Signage H/W & Enclosure Rental & Manage
Service
DMM Provide : IAAS SOLUTION IN KFC OUTLETS

1. Hardware & Enclosure include site installation with Rental Model

2. Manage Service include CMS System, Operational, Maintenance &
Internet Connectivity

Existing DMM Coverage : 3000++ sites and 5000++ signages

Source: Company Research per Dec 2020

IAAS SOLUTION IN DENNY’S AND ALFMART STORE

 ADVERTISING EXHANGE HUB
Clientele :

ADVERTISING Offers in-stores advertisement spots to ‘big brands’ and

EXCHANGE SMEs through an advertising marketplace
HUB

TransJakarta

Advertisement Capacity : 24 slots* per signage

Common Idle Slot : 10 – 14 Slot (33-42% of total slots)

Source: Company Research per Oct 2020

Minimarket Store
TRADE MARKETING
& MARKETPLACE COMMERCE
Clientele :

Market Place DMM offers a complete B2B trade marketing program,

Commerce which includes: advertising, marketing promotions,
marketplace commerce and sales activation
1st stage
Revenue Stream : Trade Profit from Marketplace eCommerce for digital products

2nd stage
DMMX deploys cloud advertising signage solution to SRC stores
Revenue Stream : Trade Profit from Marketplace eCommerce for Physical products

Existing DMM Coverage : 84,000 ++ Stores

Market potential : 3mio ++ Stores

DMMX forged a partnership with one of the biggest SME retail store community,
Sampoerna Retail Community (SRC) . In the future with this deep-rooted channel,
Source: SRC and Internal
DMMX is looking to establish advertising points upon the SRC’s ecosystem. Data

The partnership program aims to improve the competitiveness of grocery store KOMPAS survey finds, “8 out of 10 store owners recommend other grocery
owners through sustainable business assistance, as well as new innovations, such as stores to join the SRC program, owing to SRC digital ecosystem, fostering
AYO SRC, Pojok Lokal, and Pojok Bayar. store management and a strong community base”

DMMX collaborate with Taspen and BRI to develop Kios Warga for their Trade
Marketing & Marketplace Commerce through Mobile based platform
Source: Company Research per Dec 2020
 ENTERTAINMENT
Clientele :

ENTERTAIMENT DMM offers a strong Intellectual Property assortment to

create powerful engagement lifestyle Content

Solution Service
a. Digital Content Licensing in collaboration with BumiLangit that
manages the largest collection of comic hero characters in Asia with
more than 1,100 characters of Indonesian Superheroes.
b. Digital Activation Platform provider to empower and deliver
excitement and engagement for consumer experience.
c. Cinema Movie Production

Source: Company Research per Oct 2020

 GAMES HUB
Games Hub DMM offers a gamification engagement for consumer
which include commercial and marketing engagement

Solution Service
a. DMM as a Game Publisher both General Games and Character Games
in collaborative with Bumi Langit
b. Commercial Model from Paid Games, Advertising and Sponsorship

Source: Company Research per Oct 2021

NATION-WIDE SCALE COVERAGE SUPPORTING TOP CLIENTELE

30 Service Points across Indonesia Main clients and partners :

Source: Company

30 Manage Service Point Coverage :

Jakarta, Banten, Bogor, Cirebon, Bandung, Sukabumi, Serang, Semarang, Solo, Yogyakarta,
Purwokerto, Surabaya, Malang, Jember, Bali, Lombok, Lampung, Palembang, Jambi, Pekanbaru, Medan, Batam, Balikpapan, Banjarmasin, Pontianak,
Makasar, Palu, Manado, Kendari, Ambon
PT DIGITAL MEDIATAMA MAXIMA TBK
AXA TOWER, 7TH FLOOR
JL. PROF. DR. SATRIO, KUNINGAN,
JAKARTA SELATAN 12940
Email: ima.finnegan@dmmgroup.id | Phone:+62-812-2379-7949

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