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Native name
富士フイルムホールディングス株式会社
Romanized name
TypePublic company KK
Traded as
TYO: 4901
TOPIX Large70 component
IndustryDocument solutions
Digital imaging
Medical imaging
Cosmetics
Regenerative Medicine
Stem Cells
Biologics
FounderDaicel Corporation
Area served
Worldwide
Key people
ProductsDigital imaging
Medical imaging
Photographic materials
Biologics manufacturing, equipment and services
Cosmetics
Operating income
Net income
Number of employees
73,906 (2019)[1]
Websitewww.fujifilm.com
The offerings from the company that started as a manufacturer of photographic films, which it
still produces, include: document solutions, medical imaging and diagnostics equipment,
cosmetics, pharmaceutical drugs, regenerative medicine, stem cells, biologics manufacturing,
magnetic tape data storage, optical films for flat-panel displays, optical devices, photocopiers
and printers, digital cameras, color films, color paper, photofinishing and graphic arts
equipment and materials.[2][4][9][10][11]
Contents
1History
o 1.120th century
o 1.221st century
2Subsidiaries
3Products
o 3.1Photographic film
o 3.2Cameras and lenses
o 3.3Other
4See also
5References
6External links
History[edit]
20th century[edit]
Former Fujifilm logo. The "Fuji" logo on the left was introduced in 1980, while the "Fujifilm"
wordmark on the right was introduced in 1992. Both were replaced with the current logo in
2006.
Fuji Photo Film Co., Ltd. was established in 1934 as a subsidiary of Daicel with the aim of
producing photographic films. Over the following 10 years, the company produced
photographic films, motion-picture films and X-ray films. In the 1940s, Fuji Photo entered the
optical glasses, lenses and equipment markets. After the Second World War, Fuji Photo
diversified, penetrating the medical (X-ray diagnosis), printing, electronic imaging and magnetic
materials fields. In 1962, Fuji Photo and UK-based Rank Xerox Limited (now Xerox Limited)
launched Fuji Xerox Co., Ltd. through a joint venture.
From the mid-1950s, Fuji Photo accelerated the establishment of overseas sales bases. In the
1980s, Fuji Photo expanded its production and other bases overseas, stepping up the pace of its
business globalization. Meanwhile, Fuji Photo developed digital technologies for its photo-
related, medical and printing businesses. As a result, it invented computed radiography (CR),
which solved a number of issues of traditional radiography, resulting a decrease of radiation
exposure to both technician and patient. Fujifilm's systems were marketed and sold under the
FCR brand.[12]
Like its rival Eastman Kodak which dominated in the US, Fuji Photo enjoyed a longtime near-
monopoly on camera film in Japan. By becoming one of the title sponsors of the 1984 Los
Angeles Olympics (an opportunity that Kodak passed on), offering cheaper camera film, and
establishing a film factory in the US, Fuji gained considerable market share there, while Kodak
had little success in penetrating Japan. In May 1995, Kodak filed a petition with the US
Commerce Department under section 301 of the Commerce Act arguing that its poor
performance in the Japanese market was a direct result of unfair practices adopted by Fuji. The
complaint was lodged by the US with the World Trade Organization. On January 30, 1998, the
WTO announced a "sweeping rejection of Kodak's complaints" about the film market in Japan.
[13][14]
21st century[edit]
The new millennium witnessed the rapid spread of digital technology, and demand for
photographic films plunged in line with the growing popularity of digital cameras. In response,
Fuji Photo implemented management reforms aimed at drastic transformation of its business
structures. Even as early as the 1980s, the company had foreseen the switch from film to
digital, so "it developed a three-pronged strategy: to squeeze as much money out of the film
business as possible, to prepare for the switch to digital and to develop new business lines."
While both film manufacturers recognized this fundamental change, Fuji Photo adapted to this
shift much more successfully[13] than Eastman Kodak (which filed for bankruptcy in January
2012). Fuji Photo's diversification efforts also succeeded while Kodak's had failed; furthermore
Kodak built up a large but barely profitable digital camera business that was undone quickly by
smartphone cameras.[13]
On September 19, 2006, Fujifilm announced plans to establish a holding company, Fujifilm
Holdings Corp. Fujifilm and Fuji Xerox would become subsidiaries of the holding company. A
representative of the company reconfirmed its commitment to film, which accounts for 3% of
sales.[15]
On January 31, 2018, Fujifilm announced that it would acquire a 50.1% controlling stake in
Xerox for US$6.1 billion, which will be amalgamated into its existing Fuji Xerox business.[16][17]
[18] The deal was subsequently dropped after intervention by activist investors Carl Icahn and
Darwin Deason.[19] In late 2019, Fujifilm announced its acquisition of Xerox's 25% stake in the
57-year-old joint venture, Fuji Xerox.[20]
In December 2019, Fujifilm acquired Hitachi's diagnostic imaging business for US$1.63 billion.
[3]
Amid the 2020 COVID-19 pandemic, one of Fujifilm Toyama Chemical drugs, i.e. favipiravir, an
antiviral commercially named Avigan, is being considered as a possible cure to the virus,[8][21]
after having been approved by China, Russia, and Indonesia authorities by June 2020.
Subsidiaries[edit]
Fuji Xerox was a joint venture between Fujifilm and Xerox Corporation of North America. After
the dissolution of their partnership in 2019, Fujifilm made it a wholly owned subsidiary. In
January 2020, the corporate name change was announced, from Fuji Xerox to Fujifilm Business
Innovation, effective on April 1, 2021.[24]
Fujifilm bought Sericol Ltd., a UK-based printing ink company specializing in screen, narrow
web, and digital print technologies in March 2005.[25]
Fujifilm de México is a Fujifilm subsidiary in Mexico that sells Fujifilm products since 1934 and
has been recognized as one of The Best Mexican Companies (Las Mejores Empresas Mexicanas)
from 2012 to 2015, a recognition promoted by Banamex, Deloitte México and Tecnológico de
Monterrey.[26]
As of July 2020, the Fujifilm Group has two operating companies, which encompass more than
300 subsidiaries in total, and three "shared services companies" under the umbrella.[28] The
group structure and a list of some Fujifilm subsidiaries are the following:[29]
Products[edit]
A Fujifilm blimp
Photographic film[edit]
Other[edit]
Photographic paper
Inkjet printer paper
Magnetic media, including audiotape (also includes the Axia brand) until 2009,
videotape, Magnetic tape data storage and floppy disks
Optical media, such as DVDs and CDs, mostly produced by Ritek and Taiyo Yuden; some
by Philips
Flash memory
Fujifilm X-Trans series of CMOS image sensors.
Photostimulable Phosphor Plate - X-ray film.
Base material for LCD displays
instax: Fuji instant film packs and backs for sheet film cameras
Recording Media
Microfilm
Minilab equipments, announced in 2006 a global alliance with Noritsu Koki, together
holding a market share of more than 80% of the global market
Digital X-Ray, digital mammography and computed radiography devices
Synapse Radiology PACS
Synapse Cardiovascular PACS
Synapse RIS
Ultrasound systems
Endoscopy
Specialty Chemicals
Biologics contract manufacturing and development
Biomaterials
Regenerative medicine
Cosmetics (ASTALIFT series, Nanolift series)
Fujifilm FinePix XP130 yellow camera.
Fujifilm S5 Pro.
Fujifilm IS Pro.
Instant camera Fujifilm Instax SQUARE SQ10.
Instant camera Fujifilm Instax 210.
Fujifilm FinePix S5500.
Fujifilm FinePix S700.
Fujinon GF 32–64 mm F4 R LM WR lens.
Fujifilm products in a film vending machine in Japan.
Fujifilm Fujica STX-1N.
Fujifilm GFX 50S.
A Fujifilm television lens.