SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

AP04-EV04- “Taller de comprensión de lectura”.

2021
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TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

Taller de comprensión de lectura

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma
inglés, referente a oferta y demanda.

ORIENTACIÓN
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply Expensive
b. Demand Desire to buy any product
c. High price All people
d. Mass market The lifetime of goods and services.
e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.

1. Tastes or preferences
Consumers may demand for an item one year and ignore it the next.

2. Number of consumers
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TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

A large quantity of buyers carries to an increase in demand; a small quantity of

buyers carries to a decrease (Franny Chan website).
3. Income
When income rises, the quantity demanded will rise too. When income falls, the
demand of that product will fall too (Franny Chan website).

4. Consumer expectations
Purchasers are interested in satisfying their consumption regarding quality as the
most important factor. Likewise, the lead price has an effect on the potential
increase of the consumer´s final decision.

5. Price of related goods

There are two kinds of related goods that can affect the demand: substitutes (for
example, butter and margarine) and complementary (toys and batteries).
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TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

3. Write F for false or T for true

a. Production cost depends on Technology x
F ( ) V ( x)
b. As greater the expectations are, the lower will be the offer from the companies.
F ( ) V (x )
c. One of the four Ps of marketing mix is Packaging
F ( ) V (x )
d. Price is the amount a customer pays for the product
F ( ) V ( x)
e. Planning is to transform and develop marketing objectives to marketing
strategies
F ( ) V (x)

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is the procedure of determining who the best one is. It is an amount
of the quality of company’s products, policies, programs, tactics, etc., and their
contrast with standard measurements, or similar amounts of others.

It is, also, the continuous systematic process for evaluating the companies that are
recognized as best-in-class, for the following purposes:
• Establishing priorities, target, goals
• Developing product and process objectives
• Meeting or surprising industry best practices
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TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

b. What is the process of Benchmarking?

Process of benchmarking Competition and its main aspects In benchmarking, it is

necessary to take into account the next aspects:

1. Planning
It is the plan for running the benchmarking investigation.
2. Analysis
After analyzing the information, it obtains a basis for comparison.
3. Integration
Develop aims and incorporate them into the benchmarked process.
4. Action
It refers to the action plans necessary to achieve the objectives decided in step 3.

c. Number the aspects to be taken into account in Benchmarking:

In benchmarking, it is necessary to take into account the next aspects:
Product
It is the thing produced by labor or effort.
Price
It refers to the quantity of payment or compensation given by one party to another
in return for goods or services.
Sales systems
It is a set of principles, processes, strategies and tools that are put into place to
bring the company results day-in and day-out.
Payment systems
It is used for transferring money include debit cards, credit cards, and e-commerce
payment systems.
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TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

Advertising
It is a form of communication used to encourage or persuade an audience to
continue or take some new action.
Promotion
It refers to the communications with the public in an attempt to influence them
toward buying your products and/ or services.
Location
It is a place where something is or could be located.
Organization
It is a social unit of people systematically structured and managed to meet a need
or to pursue collective goals on a continuing basis.
Planimetry
It is the measurement of plane surfaces; for example, the determination of, angles,
horizontal distances and areas on a map

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

Advertising: is a form of communication that attempts to increase the

consumption of a product or service

Applications: tool to allow a user to perform one or several types of tasks.

Automatic: It is a process that works by itself or that totally or partially

accomplishes a process without human help.

ASSISTANT: That is present in a place or act.

Business: Occupation, activity or work that is done to obtain a benefit

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TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

Cinema: Film, or establishment destined to the projection of cinematographic

films.

Calendar: System of division of time by days, weeks, months and years.

Configuration: Set of the elements that constitute a thing or computer system

Director: Person who directs something.

Dispositive: Piece or set of pieces or elements prepared to perform a specific

function and that are generally part of a more complex set.

Event: Event, especially if it is of some importance.

Helping: It is the necessary support or the cause for something to be, happen or
be done in a certain way.

Movie: Set of cinematographic images that make up an issue or a story.

Markets: Set of potential buyers of a merchandise or service.

Need: is what is essential to live

Producer: person who makes a factory or a product or service

Reports: Oral or written statement about the state of a thing or a person

Software: Set of programs and routines that allow the computer to perform certain
tasks.
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Technology: Set of instruments, technical resources or procedures used in a

certain field or sector.

World: Any planet, considering that it can house living beings or species similar to
humans

6 Write a ten lines text that summarizes the topic of the activity.

The activity consists of reading and carefully analyzing the text that are examples
to take into account to establish the demand for a new product in the market, all
the reading gives us guidelines to do a good planning of demand, advertising and
segmentation and that the product it is really necessary to guarantee its positioning
in the market, it also teaches us terms and / or vocabulary related to supply and
demand.
we also need to answer a questionnaire to show that we understand and properly
handle text vocabulary