PRODUCTS UNDER P&G

FABRIC CARE HAIR CARE BABY CARE

ARIEL PANTENE PAMPERS

HEAD &
TIDE
SHOULDERS

REJOICE
FABRIC CARE:

FABRIC CARE

ARIEL TIDE

ARIEL:

Ariel is the world’s leading detergent and epitomizes ‘stain removal’. Introduced in India in
1991, Ariel has continuously led other detergents in product innovation. It was the first to bring
the ‘compact detergent’ technology in India; the enzyme technology for superior and safe stain-
removing power; the proprietary ‘smart eyes’ technology which helps detect and remove stains
better than any other detergent; and now for the first time superior cleaning in a choice of
fragrances. Over the years, the brand has enjoyed endorsement from celebrities such as actress &
social worker Shabana Azmi, Begum of Pataudi, successful actress and homemaker of the
Pataudi family Sharmila Tagore, TV’s most popular ‘saas-bahu’ duo Smriti Iraani and Apara
Mehta, and lakhs of homemakers in India.

ARIEL FRONT-O-MAT:

Ariel Front-o-Mat is introduced in India exclusively for front load washing machines. The
unique tumble wash technology of front-loading machines needs a special chemistry, which
Ariel Front-o-Mat provides. Using Ariel Front-o-Mat completely eliminates the need to bucket
soak and a scrub. Ariel Front-O-Mat is available in 1 kg and 1.5 kg packs.
ARIEL TWO FRAGRENCES:

Research conducted by Ariel on the Indian laundry market indicates that ‘fragrance’ in
detergents is an important factor of delight for the home-maker in her daily laundry chore.
Inspired by the roses that bloom in Indian spring time, Ariel Spring Clean has a flowery
fragrance. And inspired by the subtle refreshing scent of the jasmine flower, Ariel Fresh Clean
has a fresh fragrance catering to the Indian consumers’ special fondness for mogra. Ariel in its
choice of two fragrances – Spring Clean and Fresh Clean, is available at all leading general and
chemist stores and the price remains unchanged at Rs. 145 for 1.5kg; Rs. 99 for 1kg; Rs. 50 for
500gm; Rs. 22 for 200gm and Rs. 2 for a 20gm sachet.

TIDE:

Tide is the World’s Oldest & Most Trusted Detergent brand and is the Market Leader in 23
Countries around the world.

Launched in India in mid-2000, Tide provides ‘Outstanding Whiteness’ on white clothes &
excellent cleaning on coloured clothes as well. This is possible, due to its ‘anti-redisposition’
global technology which Tide employs, these Anti-redeposition Agents help keep soils from re-
settling on clothes after they have been removed during the wash itself. Tide’s Fabric Whitening
Agents deposit on fabrics during laundering to enhance brightness of light coloured fabrics. Tide
improves the washing experience through its pleasant "lemon" perfume that lingers on the
clothes hours after the washing and leaves clothed bright white and prevents them from turning
yellow. It does not bleach or remove color from a garment.

Creative Advertising starring Shekhar Suman, ‘White Stripe’ Campaign and the recent
‘Bagbhan’ Commercial have help made Tide a household name.

Tide enables the homemaker to spend more time with her family and keeps her family looking
their best through clean and 'bright white' clothes. It is available in packs of 200 gm, 500 gm, 1
kg and 2 kg and 20 gm single use sachet.

TIDE DETERGENT BAR:

For consumers who craved for Tide’s surprising whiteness in the form of a bar, try the New Tide
Bar that provides superior whiteness through tough dirt removal. The New Tide Bar is unique as
compared to the available detergent bars because of its three unique features:

1) It has green speckles called Whiteons, a P&G proprietary technology to deliver superior
whiteness, which is further enhanced when clothes are being dried under the sun, as Whiteons
release a unique whitening action on reacting with sunlight;

2) Its technology also ensures that it lasts longer, does not dissolve easily and delivers a good
balance between bar-hardness and ease of application on clothes and;

3) It has a lemony & refreshing fragrance that lingers on clothes hours after wash.

It provides outstanding whiteness on white clothes and provides excellent everyday cleaning for
colored clothes too, and is available at Rs. 5 for a 75gm. bar, Rs. 8.50 for a 125gm. bar, and Rs.
13 for a 200gm. bar.
HAIR CARE:

HAIR CARE

HEAD &
PANTENE REJOICE
SHOULDERS

PANTENE:

Extensive research before the launch of the New Pantene Amino Pro-V Complex showed that
women around the world were concerned over deterioration of their hair caused by four types of
damage, such as: mechanical (e.g. excessive brushing or combing), thermal (e.g. excessive use of
blow dryer, curling tongs, straightening irons), chemical (e.g. coloring, relaxing and perming)
and environmental (such as pollution and UV damage). Thus, causing the quality of hair to
deteriorate resulting in less resilient, weaker hair that loses its shine.

The New Pantene Amino Pro-V Complex range of shampoo comes in five variants suited for
individual needs: Pantene Smooth & Silky, Volume & Fullness, Long Black, Hair Fall Control,
and Lively Clean; and is available at all general and chemists stores at a price of Rs. 98 for a
200ml. bottle; Rs. 51 for a 100ml. bottle and Rs. 3 for a 7.5ml sachet.
HEAD & SHOULDERS:

Head & Shoulders is the world’s No. 1 Anti-dandruff shampoo and now has become a part of
Indian homes as well. Head & Shoulders now comes in a new pack-design and logo in six
variants:

x Head & Shoulders Smooth & Silky: Makes hair smoother and silkier
x Head & Shoulders Refreshing Menthol: Removes scalp itch and provides cool sensation
x Head & Shoulders Clean and Balanced: Provides the right balance of cleaning and
conditioning
x Head & Shoulders Silky Black: Formula with Black Sesame and Walnut Extract
nourishes your hair and scalp from within to make black hair look silky.
x Head & Shoulders Naturally Clean: For cleaning up oil, dirt and grime on the scalp. H&S
Naturally Clean transforms unhealthy, sticky hair into healthy, dandruff free and
naturally clean hair. Currently sold only in South and East India.
x Head & Shoulders Nourishing Aloe Vera (Launched By Preity Zinta) for Dandruff-Free,
Beautifully Growing Hair

Head & Shoulders is available in three different pack sizes - 200 ml, 100 ml and 7.5 ml sachets.

REJOICE:

Rejoice has a strong global heritage and is the No. 1 i.e., the largest selling shampoo in Asia (China,
Japan, Singapore, Thailand, Philippines, Hong Kong, Indonesia, Malaysia, Vietnam, etc.). It is loved by
consumers in 85 countries. Over the years Rejoice has enjoyed the endorsements of Tennis Star Michael
Chang, and leading Asian Celebrity Hair Stylists such as Gusnaldi (Indonesia) and James Cooper
(Philippines). Historically, Rejoice was the world’s first Shampoo-cum-Conditioner launched in 1987,
and in 1995, it was awarded a Gold Medal for Technology by Former US President – Bill Clinton for its
innovative technological breakthrough of the ‘shampoo + conditioner’ formula specially designed for
making hair softer and smoother. P&G has launched Rejoice in three unique variants:

x Rich: Specially formulated with higher conditioning to make hair extra smooth and superbly easy
to comb. Suitable for those with dry hair.
x Silky Clean: Specially formulated for hair which is oiled frequently. It provides gentle, effective
cleaning of oil and dirt from hair and then conditions the hair to make it silky smooth. Suitable
for those who oil hair/ whose hair tends to get naturally oily or sticky.
x Complete: Specially formulated as a 3-in-1 shampoo that fights dandruff, and gives silky smooth
hair that smells great all day long. Suitable for the entire family.
 Rejoice shampoo is available at an affordable price in 7.5 ml sachets, 100 ml. and 200 ml. bottles.

BABY CARE:
PAMPERS

Pampers is the world’s number one selling diaper brand with sales
of US$ 6 billion annually.

Pampers provides superior dryness for uninterrupted overnight

sleep, with just one pampers diaper.

In India, Pampers Fresh & Dry is available in a variety of three sizes

–4s, 10s, 25s.

SOURCE:
WWW.P&G.COM
BY:
N.HARI PRASAD
07MBI038