Keyword Research & Analysis for SneakerBarDetroit.

com

The Keywords/phrases I think will drive the Most: Air Max 270

The page that I’ll be optimizing: https://sneakerbardetroit.com/tag/nike-air-max-270/

Most Valuable Keywords for SneakerBarDetroit.com and KicksOnFire.com

Top 5 Keyphrases

Rank Search Ranking SEO Content Top

Keyword Top Ranked URL Rank Change Volume Difficulty Clicks Alignment 5
nike air https://sneakerbardetroit.com/nike-air- Single
max max-95-dd5365-222-release-date/ 36 15 262,000 77 1300 Page 1
https://sneakerbardetroit.com/doernbecher- Single
jordan 1 air-jordan-1-what-the-2021-release-date/ 26 3 104,000 82 720 Page 1
https://www.kicksonfire.com/tag/air-
jordan 12 jordan-12/ 27 -3 103,000 77 690 Tag 1
yeezy https://sneakerbardetroit.com/tag/adidas-
boost 350 yeezy-boost-350-v2/ 27 -7 87,900 37 600 Tag 1
Air Max https://sneakerbardetroit.com/tag/nike-air-
270 max-270/ 21 -10 84,500 77 720 Tag 1

Total Keyphrase List

Rank Search Ranking SEO Content Top

Keyword Top Ranked URL Rank Change Volume Difficulty Clicks Alignment 5
https://sneakerbardetroit.com/nike-air-max-95-dd5365-222-
nike air max release-date/ 36 15 262,000 77 1300 Tag 1
https://sneakerbardetroit.com/doernbecher-air-jordan-1-
jordan 1 what-the-2021-release-date/ 26 3 104,000 82 720 Tag 1

jordan 12 https://www.kicksonfire.com/tag/air-jordan-12/ 27 -3 103,000 77 690 Tag 1

nike
vapormax https://sneakerbardetroit.com/tag/nike-air-vapormax/ 19 -1 101,000 59 950 Tag 1
yeezy boost https://sneakerbardetroit.com/tag/adidas-yeezy-boost-350-
350 v2/ 27 -7 87,900 37 600 Tag 1
nike air max https://www.kicksonfire.com/category/nike/air-max/ 26 8 262,000 77 1800 Tag

jordan 12 https://sneakerbardetroit.com/tag/air-jordan-12/ 19 -3 103,000 77 950 Tag

Air Max 270 https://sneakerbardetroit.com/tag/nike-air-max-270/ 21 -10 84,500 77 720 Tag

adidas yeezy https://sneakerbardetroit.com/category/adidas-yeezy/ 16 -5 184,000 75 2000

https://sneakerbardetroit.com/nike-air-max-90-dd5354-222-
nike.com release-date/ 16 2 141,000 19 1600

air max 97 https://sneakerbardetroit.com/tag/nike-air-max-97/ 16 7 140,000 80 1600

 https://sneakerbardetroit.com/bape-adidas-superstar-2021-
bape release-date/ 46 117,000 89 460
adidas Ultra
boost https://www.kicksonfire.com/tag/adidas-ultra-boost/ 14 5 104,000 88 1300
Nike Air Max
270 https://sneakerbardetroit.com/tag/nike-air-max-270/ 17 -6 98,500 70 1000

jordan 4 https://sneakerbardetroit.com/tag/air-jordan-4/ 19 -2 74,700 59 690

jordan 4 https://www.kicksonfire.com/tag/air-jordan-4/ 28 -9 74,700 59 480

sneaker news https://www.kicksonfire.com/ 5 -1 71,400 89 2500

adidas nmd https://sneakerbardetroit.com/tag/adidas-nmd/ 18 6 68,400 77 690

air max 95 https://www.kicksonfire.com/tag/nike-air-max-95/ 15 16 67,300 74 810

air max 95 https://sneakerbardetroit.com/tag/nike-air-max-95/ 21 12 67,300 74 570

yeezy boost https://sneakerbardetroit.com/adidas-yeezy-boost-350-v2-
350 v2 linen-release-date/ 22 58,600 63 480
yeezy boost https://www.kicksonfire.com/adidas-yeezy-boost-350-v2-
350 v2 cinder/ 24 58,600 63 440

air max 90 https://sneakerbardetroit.com/tag/nike-air-max-90/ 21 -1 56,000 74 480

https://sneakerbardetroit.com/adidas-yeezy-700-v3-black-
yeezy 700 release-date/ 19 -12 53,800 49 510

vans old skool https://sneakerbardetroit.com/tag/vans-old-skool/ 28 1 49,600 85 320

addias https://www.kicksonfire.com/tag/addias/ 22 48,200 90 400

adidas nmd r1 https://sneakerbardetroit.com/tag/adidas-nmd-r1/ 19 -4 42,200 63 400

Ultra boost https://www.kicksonfire.com/tag/adidas-ultra-boost/ 22 -5 42,200 87 340

bred 11s https://www.kicksonfire.com/air-jordan-11-bred-2019/ 21 -2 42,100 60 360

nike id https://www.kicksonfire.com/tag/nike-id/ 17 2 41,700 76 440

jordan 9 https://www.kicksonfire.com/tag/air-jordan-9/ 20 -9 41,700 87 380

jordan 13 https://www.kicksonfire.com/tag/air-jordan-13/ 22 0 35,000 74 290

jordan 14 https://www.kicksonfire.com/tag/air-jordan-14/ 12 3 32,300 86 480

jordan 14 https://sneakerbardetroit.com/tag/air-jordan-14/ 23 -11 32,300 86 250

nike air max
95 https://www.kicksonfire.com/tag/nike-air-max-95/ 17 -1 31,500 51 340
jordan retro
11 https://sneakerbardetroit.com/tag/air-jordan-11/ 23 -3 31,400 61 250
jordan release
dates https://www.kicksonfire.com/category/air-jordans/ 6 -1 29,100 39 840

jordan 5 https://www.kicksonfire.com/tag/air-jordan-5/ 18 10 27,300 85 270

jordan 6 https://sneakerbardetroit.com/tag/air-jordan-6/ 15 -3 27,200 75 320

sneaker
release dates https://www.kicksonfire.com/app/ 7 -1 24,400 68 600

jordans 11 https://sneakerbardetroit.com/tag/air-jordan-11/ 15 2 24,300 73 290

nike air max
90 https://sneakerbardetroit.com/tag/nike-air-max-90/ 17 6 23,700 58 250

sneakernews https://www.kicksonfire.com/ 12 -1 20,900 15 300

sneakernews https://sneakerbardetroit.com/ 15 0 20,900 15 250

kicks on fire https://www.kicksonfire.com/ 1 0 20,000 89 3300

nike https://www.kicksonfire.com/category/nike/nike-
foamposite basketball/nike-foamposite-one/ 8 0 18,500 65 400

bred 11 https://www.kicksonfire.com/air-jordan-11-bred-2019/ 11 0 17,300 84 280

jordan release https://www.kicksonfire.com/category/air-jordans/ 5 0 13,300 82 460

kicksonfire https://www.kicksonfire.com/ 1 0 8,300 27 1400

jordan https://www.kicksonfire.com/air-jordan-release-dates/air-
releases 2018 jordan-release-dates-2018/ 2 0 3,900 72 320

Top 3 Keyword Analysis

Rank Search Ranking SEO Content

Keyword Top Ranked URL Rank Change Volume Difficulty Clicks Alignment Top 5
jordan https://sneakerbardetroit.com/doernbecher- Single
1 air-jordan-1-what-the-2021-release-date/ 26 3 104,000 82 720 Page 1
Keyword Analysis:

I chose “Jordan 1” as one of my Top 3 Keywords based on the information from Spyfu,

because it has had an upward trend. Another reason I thought this would be good because the

ranking isn’t too high on the organic listing, so it has room to improve and get on the first page

of the results page. “Jordan 1” is ranking on SneakerBarDetroit.com and has had a consistent

upward trend the past five years. “Jordan 1” is currently ranked at 26 and has a rank change of 3.

“Jordan 1” is currently ranked at 39 on KicksonFire.com, which is good for us that we are above

our competition. It also gets 104,000 searches per month, which tells us the keyword is doing

good by how many searchers there are. The difficulty for the keyword is an 82. For this keyword

it is getting 720 clicks, with a new keyword this could improve. The specific page that the

keyword came from is a single page. It would be better if it was in a tagged page or a category

page, because those pages are always being updated.

Rank Search Ranking SEO Content

Keyword Top Ranked URL Rank Change Volume Difficulty Clicks Alignment Top 5
nike air https://sneakerbardetroit.com/nike-air- Single
max max-95-dd5365-222-release-date/ 36 15 262,000 77 1300 Page 1
Keyword Analysis:

I chose “Nike Air Max” as one of my Top 3 Keywords based on the information from

Spyfu, because the search volume was high, and it had room to move on the first page of organic

listing. “Nike Air Max” is ranking on SneakerBardetroit.com and has had an upward trend the

last five years. “Nike Air Max” is currently ranked at 36 with a rank change of 15. The rank

change is good, it has moved up from a rank of 51 to a rank of 36. KicksonFire.com is ranked at

26 for this keyword, SBD isn’t too far behind, but could use some work to get ahead of the

competition. The search volume is 262,000 searches per month. The ranking difficulty for this

keyword is 77 making the keyword easier. “Nike Air Max” gets 1,300 clicks, which is higher

than my other two keywords. It makes sense why there are so many clicks based on the difficulty

and the search volume, but the page that the keyword is tagged to is a single page, which doesn’t

get updated as much or not at all compared to a tag or category page.

Rank Search Ranking SEO Content

Keyword Top Ranked URL Rank Change Volume Difficulty Clicks Alignment Top 5
Air
Max https://sneakerbardetroit.com/tag/nike-
270 air-max-270/ 21 -10 84,500 77 720 Tag 1
Keyword Analysis:

I chose “Air Max 270” as one of my Top 3 Keywords based on the information from

Spyfu, because the URL it was ranked with is a tag page and there is room for it to grow in the

search volume and SEO clicks. “Air Max 270” is ranking on SneakerBarDetroit.com and has had

an upward trend the past five years. “Air Max 270” is currently ranked at 21 with a rank change

of -10, which is not good. The rank was an 11 but now is 21. KicksonFire.com doesn’t have a

ranking just for “Air Max 270”, they have other words with the keyword. The search volume is

84,000 searches per month. The ranking difficulty for this keyword is 77, with 720 SEO clicks.

The SEO clicks are lower but coming up with a new keyword we could improve the clicks and

get it at a better ranking. The URL that the keyword is ranked with is a tag page. This is good

because the page is always being updated and has current things that people are looking for.

Ultimate Keyword Choice: “Air Max 270”

The page I’ll be optimizing: https://sneakerbardetroit.com/tag/nike-air-max-270/

After looking at my Top 3 Keywords, I have decided to choose the keyword “Air Max

270”. The ranking difficulty is good for this keyword, making it easy for the user to find and

isn’t as competitive. The rank change on the keyword wasn’t good, but I believe with a new

keyword the rank change will be positive. I also chose this one over the other two because it is a

tag page and will be updated constantly with recent post with that tag.

HTML: Implementation of Chosen Keyphrase

1. Title Tags

Current Tags:
 SneakerBarDetroit.com Title Tag for [Tag: Nike Air Max 270]: <title>Nike

Air Max 270 Colorways, Release Dates, Pricing | SBD

</title>

KicksonFire.com Title Tag for [Tag: Nike Air Max 270]: <title>Nike Air

Max 270 ∙ KicksOnFire.com</title>

Recommended New Title Tag for SneakerBarDetroit.com:

<title>Nike Air Max 270 | Release Dates</title>

Explanation:

A title tag is important because it tells the user what the page’s title is and can drive

more traffic. SneakerBarDetroit and KicksOnFire have similar title tags. SBD has a little

more detail being release, price, and the top article. My recommended title is “Nike Air Max

270 | Release Dates”. Tips that I used to come up with a new title tag were numbers and

keywords. I used the keyword at the beginning of the title tag and used the shoe number. I

think this will increase the click through rate, because it is simple but also has the

information the users want and need.

2. Image ALT Text

SneakerBarDetroit.com Image Tag Details:

 Image file name = “Nike-Air-Max-270-

DJ5997-100-Release-Date-4-648x470”

Alt text = “Nike Air Max 270 DJ5997-100

Release Date”

Recommendation to Improve SneakerBarDetroit.com image name and ALT Text:

Image name recommendation = “Nike Air Max 270 DJ5997

Alt text = “New Nike Air Max 270, Running Shoe that’s white, orange, black,

and pink”

Explanation:

ALT attribute tags are important to SEO for disability users. It is important to have ALT

tags so people with a disability can use software to tell them what is on a page. It is important to

reach all people and this is how that is done. I believe my recommended improvements may

drive more traffic for SneakerBarDetroit.com because I gave a more detailed ALT tag to

describe what the shoe looks like and the name. The Image name isn’t as long or complicated

either.

Extra Credit: https://www.scribd.com/document/502087522/SEO-Keyword-Research