Strategic Paper in Strategic Management

Executive Summary
● Provide the purpose of doing a strategic management analysis for the identified
company.
● Identify the scope of the analysis and the tools to be used in the study.
● Briefly state the overall results of the study.
● What are the recommendations of the study
( This part is around 250-350 words only (in paragraph form)

I. Company Profile
● State the name of the company.
● Discuss the nature of the business.
● Include the location of the business.
● Specify also the type of enterprise (sole proprietorship, partnership or
corporation). Detail also the owners of the enterprise and their personal
background.
● Briefly state the history and background of the enterprise. Briefly mention its
roots, initial capital, its initial resources
● Enumerate and succinctly discuss the nature of their products. Include photos of
the products offered by the company and provide a short description for each
product.

II. VMG Analysis

a. Vision
● Identify the present vision of the company.
● Execute the vision statement analysis. Follow the format given below.

Criteria Yes/No Evaluation

Focused Concept

Plausible chance of
Success

Notable purpose

( Evaluation is when you explain the second column. Explain why yes or no )

b. Mission
● Identify the present mission of the company.
● Execute mission statement analysis. Follow the format given below.
 Criteria Yes/No Evaluation

Customers

Product/Services

Technology

Concern for survival,

growth, and profitability.

Philosophy

Self concept

Concern for public image

Concern for employees

c. Goal/Objectives
● Enumerate the goals/objectives of the company
● Are these goals/objectives aligned with the vision and mission of the
company? Explain

III. Strategic Managers

● Identify the BOD
● Identify the top managers of the company

IV. External Assessment

● Execute Porter’s Five Forces Analysis. Enumerated format only

● Create External Factor Evaluation Matrix
● Competitive Profile Matrix (CPM)

V. Internal Assessment
● Present organizational chart of the local if available. If not present the organizational
chart of the main/head office. Explain the kind of organizational structure.
● On the aspect of Marketing (only) identify the 4P’s of the company. Identify also the
target market.
● Identify the HR Programs/functions/systems/process of the company:Recruitment &
Selection, Safety, Employee Relations, Compensation & Benefits, Training &
Development.
● On the Accounting and & Finance compute for the liquidity ratios, leverage ratios, activity
ratios and profitability ratios and growth ratios. Note: Use the available financial
statements.
● Create Internal Factor Evaluation Matrix
VI. Analysis of Strategic Factors
● SWOT Matrix
● SPACE Matrix
● Boston Consulting Group

VII. Strategies-Programs/Activities-Timeframe-Resources (SPATRES)

● Create SPATRES. Follow the format given below

Objectives Strategies Programs/Activities Timeframe Resource Person in

/Budget Charge

Note: Include references if needed.

● Short Bond Paper

● Margin 1inch all sides
● Arial/Times New Roman
● Font size 12
● Line spacing is 1.5