Q1. Choose an IT company in Pakistan or abroad.

Prepare a “Brief Analytical Report” through

Top-Down Analysis and SWOT Analysis. (maximum 3 typed pages)
a. Write an overview of the environment/economy the company is operating in. (e.g.
Pakistan’s economy for local company and American economy for American
company).

DHL LOGISTIC COMPANY (PVT) LTD

GERMANY'S ECONOMY
The economy of Germany is a highly developed social market economy. It has the largest
national economy in Europe, the fourth-largest by nominal GDP in the world, and fifth by GDP.
The service sector contributes around 70% of the total GDP, industry 29.1%, and agriculture
0.9%. Exports account for 41% of national output. Germany is one of the largest exporters
globally with $1448.17 billion worth of goods and services export. Germany is the world's top
location for trade fairs. Around two thirds of the world's leading trade fairs take place in
Germany.
Despite economic prosperity, Germany's biggest threat for future economic development is the
nation's declining birthrate which is among the lowest in the world. This is particularly prevalent
in parts of society with higher education. As a result, the numbers of workers is expected to
decrease and the government spending needed to support pensioners and healthcare will increase
if the trend is not reversed.

b. Write an overview of the whole IT industry. You can include visual aids as well.
Give proper references. Emphasize on the Opportunities and Threats in the
industry.

IT INDUSTRY
Germany has been perceived as a leader in digital and technological spheres not only in Europe
but worldwide. As IT and communication technologies both are innovative driven and
interconnected ones. For example, modern telecommunications, such as mobile services, radio,
and television use such technologies as artificial intelligence and robotics. IT when narrowing
down to particular technologies or IT services as a subsector exclusively. The companies invest a
high percentage of their revenues in developing new technologies and creating brand new
products. These significant investments are justified by the results of about 20 percent of the
industry’s revenue is generated through product innovations. Innovation rate among German IT
companies, i.e. the percentage of companies that have introduced at least one new product or
service in the last few years, is about 57 percent.

OPPORTUNITIES FOR IT INDUSTRY

  ORGANIZATION COMPETITOR SUCCESS OTHER PRODUCTS
Be liked other industries competitor to work on healthcare department.

 PROVIDE GOOD OPPORTUNITIES FOR BUSINESS

Provide a good opportunity to build new business for high organization revenue earned and
profits.

 ECONOMIC FALL DOWN ARE INCREASE CONSUMERS

Before few years economy slow growth rate in the industries is an opportunity to convince new
consumer and create new business for making new job.

 GOVERNMENT GIVEN NEW POLICYS AS A BIG OPPURTUNITY AS

AN ENTREPRENEUR
Government gives same relaxation to created job and this is Big opportunity for a business to
research in markets demand and settlement with government contractors to government policy
and expand business with ethical criteria.

THREATS OF IT INDUSTRY
 SUPPLY OF INNOVATIVE PRODUCT
The supply of new products is not regular leading to high and low swings in the sales number
over period of time. and products not often response to the development to the service provider.

 LIABILITY LAW
IT industry expose in the market do not clearly implement Liability laws and given change
blame of policy of liabilities.

 DEMAND OF HIGH PROFITS

IT have very big problem to force in main head and founded office to expends over revenue and
grow to earn profits increase day by day.

c. Write the positive and negative effects of Coronavirus Pandemic on the IT industry?

EFFECTS ON IT INDUSTRY DUE TO COVID-19

 POSITIVE EFFECTS
IT industry is highly effected due to COVID-19. Management and department do not
maintain the pressure of financial reputation and profit criteria. COVID-19 do very effect the
whole world. Well profitable and revenue earned companies goes on crises cause of COVID-
 19. Corona virus high effect and longtime effect our country and companies’ economic
growth. So many companies fire employees don’t pay salary.

 NEGATIVE EFFECTS
The significant weaknesses the IT industry is facing now is due to the fall in the economy, as a
lot of companies are forced to ask their employees to work from home (remotely) keeping in the
account of the public health concerns. Due to this, there is a massive loss in opportunity for
many companies who have international dealers. For example, Apple Inc. is estimated to have at
least 10% fall in its shares because of the lack of availability of iPhones in the market. The parts
that are required to build the iPhones are supposed to come from China, and it is facing a major
lockdown. The spread of this deadly virus has caused a lot of tech conferences to get cancelled,
which could have been a great partnership opportunity for many companies to expand their
horizons. A few of the meetings were shifter to teleconferences, but this won’t have the same
reach, and the conference attendees will not be able to have the networking opportunity as they
would be attending the actual conference. Due to the cancellation of these major tech
conferences, there is an estimated loss of US$ 1 Billion.
d. Prepare a brief write-up (an introduction) of the company. Emphasize on the
Strengths and Weaknesses of the company.

INTRODUCTION OF DHL
DHL (Dalsey, Hillblom and Lynn) is an American-founded German courier, parcel, and express
mail service which is a division of the German logistics company Deutsche Post DHL. Deutsche
Post DHL is the world's largest logistics company, now in over 220 countries and territories
worldwide, particularly in sea and air mail. DHL offers worldwide services, including deliveries
to countries such as Iraq, Afghanistan and Burma. Any types of all items transported from one
place to other place need logistics companies and delivery company help to drop your drop out
for real destination. DHL insure every parcel delivery employee about health. DHL says life are
gift from God, however behind this simple truth there are millions of stories. As a logistics
company we are the basis of trade. DHL connect millions of people in the world and play roles
to improving lives.

STRENGTHS OF DHL
 LEVEL OF CUSTOMER SATISFACTION
The company decided created long term and successful relation create between customer and
management department to archived peak of customer satisfaction level.

 GOOD QUALITY AND LONG-LIFE SUPPLIERS

Good quality of raw material and long-life suppliers are the backbone of DHL Company.
And maintain customer trust on DHL brand.
  DELIVERY TRACTING TIMING
DHL IT department are do good work for Customer. To track product delivery and
destination point to see easily with login id in mobile and check Current status in hand
without going anywhere.

 AUTOMATON ACTIVITY
DHL product are automation activity criteria work on public demand. Company and product
scales work automation process scale up and down base on supplies and public demands.

 DHL HIRED GOOD SKILL AND MOTIVATED WORKFORCE:

DHL employees have higher generated skills and Fully motivated about on work and task.
Higher motivated employees have spread to archived mission at that time. The result is
company move on upward faster with the help of training and professional skill employees.

 GOOD RETURN POLICY

DHL is successful of new projects and generated good returns policy by building new
revenue streams.

 STRONG BRAND INVESTMENT

SWOT analysis of DHL just underlines this fact. This brand investment useful if the
organization wants to expand new product categories.

WEAKNESSES OF DHL
 DAYS IS HIGH COMPARE TO COMPETITORS
Making the company raise more capital to invest in the channel. This can impact the long-term
growth of DHL.

 MISS OPPORTUNITIES COMPARE TO ITS COMPETITORS

One of the basic reasons is high compare to its competitors is that DHL is not very good at
demand forecasting end up keeping higher inventory both in-house and in channel.

 PRODUCT RANGE SOLD BY THE COMPANY

This lack of the product range DHL can give the chance a new competitor a foothold in the market.

 LOST SMALL MARKETS SHARES

DHL has to build internal feedback activity started for knowing product and service criteria
and management interest, but they are not maintained public relation and completely fail in
this project.