Social

 Increasing User Growth Rate-Ever since the wide Enhance Community Quarantine
(ECQ) had begun in the country, the social media have been a powerful tool to encourage
many people to Sign-Up in GCash because of its beneficial safety measures. The
increasing demand and numerous encounters had affected the mind consciousness of the
society around. And this factor immensely leaves a direct impact to the better
understanding/behavior of the consumers. Their main drive was considered a lot by
Gcash as they made numerous updates to their application as to offer more efficiency to
the users and the potential users.

 Preferred Habits- the societal habit became a significant variable in the operation of
GCash. To how people often touch their phone, increase their usage of data connection,
spending every second clicking, scrolling or tapping these had really create inevitable
changes to the lifestyle and habits of the society. Considering this factor, helps GCash to
implement more digital marketing and ads along the online social platforms.

 Struggling Access of Aging Population – It is important that GCash must conduct an

analysis of the demographics figures. The target market of GCash shall not only focus on
the people who are already technological articulate but must also study the aging patterns
of our population. It is obviously an indicator that the aging population has weak chances
to be a potential user of GCash as they had major difficulties to migration of trends from
the usual.

 Fear of Switching to Cashless Transactions – the fear and alternative resources plays
important variable on the behavior of the society. Basically, when majority of the markets
heard that the country will switch into cashless transactions, their fear of migration
prevails as they see it as costly consumption. This kind of variables is a challenge should
be considered by Gcash especially if we visualized that nationwide will be a GCash user
would there be enough resources and capacity for a Gcash to handle it? especially the
bugs and maintenance of their system database.

 Convenient Interest – Gcash already had an advantage to gaining the trust of its
consumer. Their service had already created an appeal to its potential users that what they
offer are what all consumers were looking for, “the convenience of GCash being just one
click away” is a big step to provoke a non-users to use the application and utilized it. It is
a key factor that GCash must always consider the interest of its target market to maintain
their stabilized worth and reputation.