A

SUMMER TRAINING REPORT

ON

INVESTMENT PATTERN OF BIRLA SUNLIFE IN SELECTED

COMPANIES OF FMCG SECTOR

Submitted in partial fulfillment for the award of

Degree of
MASTER OF BUSINESS ADMINISTRATION

Submitted To: Submitted By:

Name-Aditya Garg
Roll no-.104

University School of Management

Kurukshetra University
Kurukshetra
 CONTENTS
Preface
Acknowledgement
Declaration
Organization certificate
Executive summary
S.NO. Chapter Name Page no
1 Industry Profile 1
2 Company profile 7
3 Research Methodology 16
3.1 Objective of the study 18
3.2 Nature of the study 18
3.3 Sampling procedure and design 18
3.4 Method of data collection 19
3.5 Techniques of data Analysis 19
3.6 Scope of the study 22
3.7 Significance of the study 23
3.8 Limitation of the study 23
4 Study of the topic 24
5 Analysis and interpretation 26
6 Finding 42
7 Suggestions 44
8 Bibliography 46
9 Appendix
PREFACE

Internship is the integral and basic requirement of all the business programs because it is the
practical implication of the theoretical knowledge which we have taught in are subjects to gain
further knowledge and experience about professional business activities. This is basically
designed to expose the students of in the real life situation of organization.

It equips us with the necessary knowledge, skill and value of business culture which are basic
requirement of the business professional and which also helps new graduate to perform
professionally as the get first step in there practical professional life. This helps the students in
developing the decision-making abilities. To develop healthy managerial and administrative
skills of potential managers.

ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone who supported me throughout

the course of ‘INVESTMENT PATTRENS OF BIRLA SUNLIFE IN SELECTED
COMPANIES OF FMCG SECTOR’ project. I am thankful for their aspiring guidance,
invaluably constructive criticism and advice during the project work. I am sincerely grateful to
them for sharing their truthful and illuminating views on a number of issues related to the
project.

I express my warm thanks to Mr. Ranchit Dhingra for his support and provided all the facilities
being required and conductive conditions and guidance at Birla Sunlife Insurance Limited.

Aditya Garg

DECLARATION
I hereby declare that the Project report title “INVESTMENT PATTRENS OF BIRLA
SUNLIFE IN SELECTED FMCG COMPANIES” is my original work which has been done
by me during my summer training .This has been undertaken for the purpose of partial
fulfillment for the degree of MASTER OF BUSINESS ADMINISTRATION at University
School of Management, Kurukshetra University, and Kurukshetra.

Aditya Garg
 EXECUTIVE SUMMARY

As to prepare the report, it is the important part of the curriculum so we need to prepare the
report. This report provides me a great opportunity to analyses and gain the knowledge about the
FMCG sector in the depth.

This report provides an analysis of the current performance of the FMCG sector. We are mainly
concerned with the two companies and that are HINDUSTAN UNILEVER LIMITED and the
INDIAN TABACCO COMPANY.

We get an insight into sales, profitability, debt, equity, operating profit etc. All the important
ratios of the companies are compared to the industry’s performance and the inter comparison of
both the companies.

This report is mainly prepared to draw the attention of the investors towards the FMCG sector
that doing business in this sector is easy but sustaining in that industry is quite difficult , we need
to make a strong brand goodwill or image to make our-self sustain and grow in that market.

The profitability of the companies varies so they just need to focus on the promotional factors of
the product and the differentiation of the product so that they can create loyalty and image in the
industry.

This report covers the FMCG sector and its segment, scope and its limitations. The main tool is
taken as ratio analysis which provides a clear picture about the company and the corresponding
sector. And accordingly conclusions and recommendations are given in this report