Strategic Management

Major and Final Output

Mabini Colleges, Inc.
Cesar P. Abasolo, MBA

Requirements:

Comprehensive case study analysis:

Conducting case study analysis:

Rationale: As future managers, oftentimes, you are confronted with problems that need
solutions. There are different modes of handling such concerns, one of which is the
case method. A case is essentially a situation that requires a decision. It may be
business, technical or administrative in nature.

Contents of a Case Analysis:

1. Title of the Case:

2. Time Context: (state the period of study)
3. Perspective: (from whose point of view are you looking at the problem? Perhaps
someone credible, competent, and with the rightful authority and power to make
decisions)
4. Central Issue: (what is the MAIN PROBLEM; care should be taken in clearly
identifying the real or root issue)
5. Statement of Objectives: (write your set of verifiable objectives)
6. Areas of Considerations: (SWOT / PESTLE analysis……these include facts of the
case; dominant variables in the organizational, local, and even global environment
that may have contributed to the problem or may have been the roots cause of the
central issue)
7. Alternative Course of Action: (having determined your major areas of
consideration, what are your alternative courses of action?)
8. Decision Matrix: (in assessing each alternative course of action, a rating scale from
1 to 5 is used (with 5 being the highest and 1, the lowest).

For risks involved: 5 is the least risky and 1 is the most risky
For costs to be incurred: 5 is the least costly and 1 is the most costly
For benefits derived: 5 is the most beneficial and 1 is the least beneficial
For ease of implementation: 5 is the easiest to implement and 1 is the most
difficult to implement

Note: Add to get the total and the one that yields the highest accumulated point
score determines your final decision. Your final decision is your conclusion
Example: Bank of Philippine Island

Variables (point of Proposed Action #1 Proposed Action #2 Proposed Action #3

reference /criterion) Efficient collection Reduction of
of loans branches
Risks 4 3
Costs 3 1
Benefits 5 4
Ease of 1 2
implementation
Total 13 (highest) 12

9. Conclusion/s: (one that yields the highest accumulated point score.)

10. Recommendations: (once evaluation has been completed and the conclusion has
been arrived at, clearly state your recommendations)
11. Action Plan: (your recommendations should always be accompanied by an Action
Plan).

Activities Objectives Division/Departmen Persons Costs Time

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