EFE

Opportunities Weigh Rating Weighted Score

t
1 Growth potential in rural areas 0.10 3 0.3
2 High growth rate of urban Pakistan 0.10 3 0.3
3 Face paced lifestyle (no time for 0.10 2
0.2
cooking)
4 Quality raw-material locally available 0.15 2 0.3
5 Significantly sizable and growing
number of South Asians in West and 0.10 3 0.3
Middle-East

Threats Weigh Rating Weighted Score

t
1 High inflation rates 0.1 2 0.2
2 Tax policies are fluctuating 0.05 3 0.15
3 New local and foreign competitors 0.1 3 0.3
4 Easily substituted 0.1 3 0.3
5 Low price competition from
0.1 3 0.3
loose/open spices
Total EFE Score 1.00 2.65

National Foods received a score of 2.65 in the external factor evaluation. This means that

their performance is slightly above average. National Foods is doing an average job in taking

advantage of opportunities in the external environment, and defending against most potential

threats.

IFE
Strengths Weight Rating Weighted Score
1 Bulk raw-material purchase 0.05 3 0.15
2 Market competitive employee salaries 0.10 3 0.30
3 New product development (R&D) 0.10 4 0.40
4 Strong Distribution Network 0.15 2 0.30
5 ERP integration 0.10 3 0.30
6 Locally available suppliers 0.10 3 0.30
7 Diverse Product categories 0.15 4 0.60
Weaknesses Weigh Rating Weighted Score
t
1 Marketing strategy execution 0.10 2 0.2
2 No company owned distribution
0.05 3 0.15
channel
 3 No international advertisements 0.10 3 0.3
Total EFE Score 1.00 3.00

National Foods received a total score of 3.00 in the internal evaluation. This signifies that the
company has a strong internal system and is able to effectively manage all of their strengths
in a meaningful manner.