AQ FITNESS

GROUP MEMBERS
SANDRA NICOLE (22093)
BATOOL
MALIK ZEESHAN MAQBOOL
USMAN ZAFAR GILL (23199)
SHARJEEL

SUBMITTED TO
SIR AMMAR SHAH

DATE
23rd November 2020

TABLE OF CONTENT

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COMPETITOR
ANALYSIS………………………………………
COMPETITOR
CAMPAIGN……………………………………..
RESPONSE
RATE…………………………………………….
ONLINE BRANDING
IDEAS……………………………………………

COMPARATIVE ANALYSIS: CORE FITNESS

CORE was founded in 2011 by Sheema Sultan, the current branch in Ocean Tower, Clifton, is
the first multi-function full-service facility in Pakistan. Spread out over one 15,000 square floor,
14 stories high up in the Ocean Tower office building, Clifton. The service model is designed for

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all levels of fitness and lifestyles. A wide variety of training and studio services that have been
researched and qualified from all over the world with proven results.
Core Fitness is located on 14th floor, Ocean Tower. Plot G-3, Block 9, Scheme #5. Main Clifton
Road Block 9 Clifton, Karachi, Karachi City, Sindh 77550.
CORE is designed to be an exclusive fitness sanctuary, providing members with a truly unique
fitness environment. It has coupled all the training tools and lifestyle experiences required to
maintain the vision of a strong and well-balanced experience.

KEY FEATURES:
 PERSONAL TRAINING
 GROUP FITNESS CLASSES
 FITNESS ASSESSMENT
 NUTRITION CONSULTATION
 CAFE ON PREMISES

Social Media Platforms

Core Fitness is having three social media platforms including:

Facebook
The Facebook page is created on 1st of February 2012, having 35,735 page likes and 36, 338
followers. And Almost 1800+ people checked in here.
https://www.facebook.com/corekarachi/

Instagram
On Instagram, Core has over 993 posts, 6,020 followers and 169 following.
https://www.instagram.com/corekarachi/

Twitter
Core also has a Twitter page but it seems Twitter is not the best platform for their reach. On
Twitter Core has only 20 followers. @COREKARACHI

Packages and Price

Core Fitness provides the following packages and their fee structure is given below:

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4
Facilities
Core Fitness provides various facilities:

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Trainers
Core is having 17 Professionals trainers to facilitate individuals according to their goals.

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Café
Core provides huge variety of meals and shakes at their own café. Following is the menu:

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8
Promotions

Reviews

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Ratings

Website Outlook
The UI and UX is quite friendly and very eye catching. The website is really appealing and engaging.

Browsing Time
The average browsing time was approximately 77 secs to browse throughout the categories.

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 AQ FITNESS CAMPAIGN VS COMPETITORS CAMPAIGN

Facebook
Engagement Activity
Campaign
Campaigns Rate
Month
Like Comment Share Avg. Posts
s s s Per Month
Women
Classes
no October 821 21 2
CORE registration 4
fee
CORE Home 418
July 38 10
PT 3
K7 Fitness Fight Against Septembe
22 4 3
& Fear r
Kickboxing
7
No admission
Academy August 33 9 9
Fee
50% OFF
Registration October 2 - -
AQ Fitness fee 2
Online Yoga
June 4 - -
Class

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AQ FITNESS RESPONSE RATE AND COMMUNICATION VERSUS
ITS COMPETITOR

In order to check the response rate of AQ fitness and its competitors we approached all the three
brands through their social media page i.e. Facebook, messages were being dropped and the
response rate, communication ways were being observed. Following are the questions which are
asked:
1. Timings of the gym
2. Packages that are being offered with or without trainer
3. Other branch in the city apart from the mentioned one
4. Discount offered if one brings a member with himself/herself

AQ FITNESS
AQ fitness communication entails the automated reply as soon as the customer sends them a
message. Apart from this the response rate took the time of around 1.5 hour and the question
which were asked not all of them were answered properly.

K7 FITNESS & KICKBOXING ACADEMY

The response rate and the communication of K7 fitness and kickboxing academy is not strong as
that compared to AQ Fitness. Answers to the queries were given after the time span of more than
20 hours.
Hence, the brand communication along with its response timing to customer queries is slower.
An automated reply is already set as soon as the message was sent which does not leave a good
impact sometimes to the customers.

CORE FITNESS
Although core fitness responded to our queries at very minimal amount of time but when a
slightly different question was been asked it was observed that the brand previous reply was
automated and which did not answered all our questions.

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Instead of telling the price range the brand linked us to their main website in order to get more
detail regarding the fitness center.

FACTORS AQ FITNESS K7 FITNESS AND CORE FITNESS

KICKBOXING ACADEMY

RESPONSE RATE 1.5 hour 20+ hour Immediate response

AUTOMATED REPLY Yes Yes Yes

COMMUNICATION Good Weak Average

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