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Business Plan Group 4 - TBI 6A.
Business Plan Group 4 - TBI 6A.
Prepared by
In the name of Allah SWT for the profusion of blessed, grace, and guidance, so we can
make a business idea. Insha Allah will beneficial for business owner, investor, and society in
general. Especially for Mrs. Aniz Azimah, M.Pd as lecturers who have provided guidance,
encouragement, suggestion, and feedback in preparation for this proposal.
We introduce gift box business named Sunny Craft which is engaged in services. Serving
a special and beautiful gift fit to our customer budget. This business prior service quality for
customer, making a gift with the special design, best quality, and elegant.
The writer realizes that this paper has not been perfect. Therefore, any constructive
criticism and suggestion will gladly be accepted. However, the writer hopes that this paper can
provide things that are useful and add insight to the reader.
Writer
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TABLE OF CONTENT
PREFACE ...................................................................................................................................i
TABLE OF CONTENT........................................................................................................... ii
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CHAPTER 1
INTRODUCTION
1.1 Background
Sometimes people find that it’s difficult to find a perfect gift for their special person
in the special day. Perhaps, they maybe not have time to search out an ideal gift. They want
special gift for their special one but they don’t have any idea to make it. So, in this cases,
we are here to make it happen. People can choose their special gift ingredient and we help
them to dressing them up in creative packages. This hampers or gift box themed around
romance, graduated, travel, birthday, and everything design you want.
This business is concentrating on making gift box or hampers with high quality
ingredients. We offer the option of a custom hampers or gift box to the customer to choose
the ingredients themselves. Therefore, we intend to start this business named Sunny Craft.
As the name that we made, we hope that our business can be enlightening for others,
especially for people who are looking for gifts and our business can be famous and have a
bright future like the sun.
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B. Structure Organization
- Owner (Emilia)
The owner of the business.
- Craftsman (Anisa, Firda, Boordish)
Responsible for making the craft item acc.
- Marketing (Rohmat and Hidayawati)
Responsible for developing sales strategies, promoting product, services, or idea.
- Packager (Jesica and Ina)
Responsible for preparing finished product by packing them into hampers box.
1.3 Purpose, Vision, and Mission
A. Purpose
- Realizing our vision and mission being entrepreneur.
- Serving out customers who look beautiful gift and fit to their budget.
- Minimizing financial loss in business.
- Get business profit and increasing income.
B. Vision
To serve a special, unique, and priceless gift for special person in the special
moment.
C. Mission
- Prioritizing service quality for customers.
- Make a gift with the special design, best quality, and elegant but with low budget.
- Prioritizing in customer service with the speed and accuracy so make the customers
feel satisfied.
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CHAPTER 2
PRODUCT/SERVICE DISCUSSION
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D. Threats
1. There are many competitors with affordable prices
2. Many competitors in the same business with maximal service.
2.2 Production
A. Production process
A gift box or hampers need different materials for different type of model. So, all we
do before a gift box finished are:
1. Decide the materials first. Such as materials for gift box accessories, box, main
gift, cards, and others. We choose the materials for the best quality but still
depend on our budget plan.
2. We do the production process with the best services so the gift we made is a gift
box with best quality.
3. Arranging the financial statements, we do this steps to make sure the best
management system in the business activities.
B. Making the gift box depend on ingredients/content
Sunny craft serves some type or model of gift box depend on the
materials/ingredients, so it will affect the selling price. We have four model to sell:
1. Box 1 (Flowers, photo, and thankyou/greeting cards)
2. Box 2 (Flowers, veil, and thankyou/greeting cards)
3. Box 3 (Flowers, small bear, and thankyou/greeting cards)
4. Box 4 (Flowers, customer’s good, and thankyou/greeting cards)
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Using WhatsApp to promote this business by making snap WA, and share the product
via WAG, especially for special moment.
C. Market target
In order for the plan to established this business to run smoothly, the efforts made in
implementing a market strategy include:
1. Segmenting
Market segmentation is to make buyers or customers as targets to be achieved, the
services product we make are services product that can be enjoyed by those who
looking for a special, unique, and priceless gift for special person in the special
moment.
2. Targeting
The target market we are aiming is the community, both from children and adult.
Especially people who need a gift for birthday, graduate, special moment, and
others.
3. Positioning
In order for our services product to be easily recognized by the public, we innovate
by creating logo and special variation/bonus of the gift box.
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CHAPTER 3
BUDGETING
3.1 Materials
Small bear
Glue stick
Cutter
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3.2 Calculation of cost price and selling price
A. Long-term cost price
No. Item Unit Price
1 Hot melt glue gun 20W 1 Rp 9.000,-
2 Cutting (scissor + cutter) 1 Rp 6.000,-
Total Rp 15.000,-
D. Selling price
Selling price = cost price + profit
= cost price + (cost price x profit%)
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1. Selling price Box 1 (Flowers, photo, and thankyou/greeting cards).
Selling price= cost price + (cost price box 1 x profit)
= Rp 32.000 + (Rp 32.000 x 40%)
= Rp 32.000 + Rp 13.000
= Rp 45.000
2. Selling price Box 2A (Flowers, pasmina ceruty veil, and thankyou/greeting
cards).
Selling price= cost price + (cost price box 2A x profit)
= Rp 37.000 + (Rp 37.000 x 40%)
= Rp. 37.000 + Rp. 15.000
= Rp 52,000
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CHAPTER 4
CLOSING
4.1 Conclusion
Sunny Craft is a service and product business that concentrating on making gift box
or hampers with high quality ingredients. We offer the option of a custom hampers or gift
box to the customer to choose the ingredients themselves. This gift box is made by hand
made and love from the crew of the sunny craft so make it more special. In addition to
being a gift box, it can be stored and used as a decoration. Maintenance is very easy, that
is, it is enough to clean it using a clean tissue slowly and then cover it with clear plastic.
So apart from taking the prize, the box can also be reused without having to throw it away.
4.2 Suggestion
For the readers who have read this business plan and want to start any business or especially
about gift box and hampers there are many things that must be considered and prepared
such as:
1. Good intentions
2. Sufficient capital
3. Strong mentally
4. Willingness and ability to market the product
5. Determine the target and be careful in any case
6. Prioritizing product quality, don’t just look for profit
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