Creative Profiles and How To Harness Them

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CREATIVE PROFILES

Module I
Introduction to Creative Thinking

Creative Thinking
Cristina Ruiz-Poveda Vera, 2019-2020
CREATIVE TYPES

Dreamer Innovator Maker

Producer Thinker
Adventurer

Artist Visionary
Sensitive: Works with:
Emotions and Dreams fuel innovators
intuition their actions

Beauty, magic, Connected to


metaphors Magical realism, their purpose
everyday beauty

Imagination
Empathy: Idealism
Voice universal Inner world:
emotions Artistic expression

Challenge:
Lack of discipline
DREAMER
Strategies for dreamers…
Possibilities and Works well with:
New ideas and progress maker
innovative solutions

Loves solving Dream better ways of


No fear problems doing things
of change
Surroundings, Pioneer
experiment Helps us
progress
Risk taker
Challenge: getting bored,
Works for big only newness
change
Follow through!
INNOVATOR
Strategies
for
innovators
Focus and Mastery of the trade Works well with
dedication visionaries
Valued in society
Manifests ideas Process-centered
in physical form Make the
world possible Like to work alone
Hard-working
and busy Hands dirty
Enjoy tangible
results Needs to take
risks and play
Challenge:
Too mechanical,
MAKERS inspiration
Strategies for makers
A LOT of inspiration Endless Works well with:
possibilities thinkers

Imaginary world: Beliefs = limits


Push the limits
potential
Society and
Introspective surroundings
Wants practical and intuitive
solutions
Community
Expressive and
charismatic Inspiring, leader

Challenge: fueling
daily action Need
consistency!

VISIONARY
Strategies
for
visionaries
Works well with:
THINKER Intellectual curiosity adventurer

Eternal Theory but


student less practice
Questions,
Alone time challenge conventions

Inner world:
ideas

Abstract Depth of perception,


thinking big picture

Challenge: getting
No ideas to life
out of their head
Strategies for thinkers
Creative energy, Endless passion, Works well with:
curiosity, and play enthusiasm artist

Follows their Multi-talented, Compulsive need to


inspiration hobbies, interests act on ideas

Frustrated without a Empathy


Many projects
at once creative outlet
Good storytellers
Fast learner
Master the creative mystery

Needs commitment
to projects

ADVENTURER
Strategies
for
adventurers
Full of ideas Independence
Brings concepts and vissions (introverts?)
to life

Imagination Inner-outer worlds


and hand New POV, inspiring

Flow, Works well with


timeless Beauty and producers
aesthetics

Passion:
Creation = life Fear of expression

Blocks, emotional,
Self-doubt ARTIST
Strategies
for artists
DOER: Strong motivating Works well with
Makes things leader dreamers
happen
Extrovert,
People-oriented Analytical and focused
mind
Collaborative Organizer:
Teamwork Goal-oriented

Problem
Ideas should benefit others solver

Challenge: Realism and creativity


Productivity and
purpose
PRODUCER
Strategies for producers
Group synergies
Activity
• Trying to avoid too many creatives
of your type, make a group of 3-4
people
• Briefly explain your type and your
strategies to each other
• Pitch your kitchen utensil stories (if
you liked yours)
• As a team, come up with only one
Creative itinerary
(Rafael Lamata)
1. Entry door activity
2. Introductions though objects
3. Explain your type and strategies
4. Consensually establish rules
5. Open mode
6. Connect: comfort and trust
7. Pitch each idea
8. Ask why, why, why, why…
9. Story: summarize it in a poster
10. Develop the story in more detail
HOMEWORK
1. Watch The Conversation
(Francis Ford Coppola 1974)
and journal on your idea box
• What storytelling tools did you
find interesting in this film?
• What are the main formal
resources you learnt from this
film?
• How can you apply these tools to
other narratives? Think about
the use of sound and of
technological reproduction or
“found footage”

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