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VISUAL

DEVELOPMENT
Module III
Telling stories and creating images

Creative Thinking
Cristina Ruiz-Poveda Vera, 2019-2020
EXPLORING WORLDS
Tone
Mood
Color palette
DRAW
HOW
ALZHEIMER
LOOKS
LIKE
Enric Jardí
Pensar con Imágenes
2012
Activity
Word association
1. VISUAL STORYTELLING

Image Story
Writer

Aesthetics

Narrative
1. VISUAL STORYTELLING
Verbal language
Precise

Semiotics:
study of signs

Visual language
Cultural codes
Intuitive, inaccurate

Conceptual images
Examples Enric Jardí’s illustrations
Examples Enric Jardí’s illustrations
Examples Enric Jardí’s illustrations
Inside Out (2015)
Example Character design
(video)
2. EVOCATIVE IMAGES
Plasticity Sensations
Examples

Man Ray
Black and White (1926)
Ingre’s Violin (1924)
Shapes Textures Colors

PLASTICITY
Fantasy Ideas
Conventions
Experimentation: Meanings
materials
Jan Svankmajer’s
Darkness, Light, Darkness (1989)
Len Lye’s A Colour Box (1932)
Photographs by Chema Madoz
Examples
Photographs by Chema Madoz Examples
Photographs by Chema Madoz Examples
Photographs by Chema Madoz Examples
HOMEWORK (optional)
• Questions and work in progress

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