AMB202 IMC Literature review
7 6
MARK (100% - 85%)
Knowledge and Technological Skills (KS)
2.5
2.5 marks Abstract clearly and succinctly
outlines the IMC concept or theory to
Abstract be discussed and reviewed. Tthe key
findings of the review. Within the
word limit.
2.5
2.5 marks You provide a clear, strong,
introduction to the managerial issue
Introduction for your topic of interest. You
to the succinctly outline general trends in
literature the literature and define key
review constructs of importance. There are
very good links to the relevant
literature.
Higher Order Thinking (HO)
17-20
20 marks You critically analyse relevant, major
contributors and up to date research
Scope of the articles.
literature
Demonstrate an excellent
understanding of the literature,
integrate readings into a coherent
and logical argument, and display a
comprehensive understanding of
current thought on the topic.
You use a minimum of 15 peer-
reviewed scholarly sources in your
literature review.
(100% - 85%)
5 4
(84% - 75%)
2 1.75
Abstract provides a good outline,
but might be missing one of the
key points. Within the word limit.
2 1.75
You provide a clear introduction to
the managerial issue for your topic
of interest. You outline general
trends in the literature and define
key constructs of importance.
There are good links to the
relevant literature.
15-17
You critically analyse relevant,
major contributors and up to date
research articles, demonstrate an
excellent understanding of the
literature, integrate readings into a
coherent and logical argument, and
display a comprehensive
understanding of current thought
on the topic.
You use a minimum of 12 peer-
reviewed scholarly sources in your
literature review.
(84% - 75%)
(74% - 65%)
In the abstract you have
attempted to outline a the IMC
concept or theory and key
findings. Within the word limit.
You provide a sound introduction
to the topic of interest although it
may not always be clearly linked
to the managerial issue. Links to
the relevant literature might not
be clearly stated.
13-15
You analyse some key authors
and contributions, and relevant
research articles, and
demonstrate a sound
understanding of the literature,
while conveying the results of
the readings into a useful
argument, and display a
functional understanding of
current thought on the topic.
Somewhat textbooky and either
too broad or too narrow and not
up to date.
(74% -r 65%)
3 2-1
(64% - 50%)
1.5
You have outlined a managerial
issue but little else. The section
might read more like an
introduction. Might not be within
the word limit.
1.5
You attempt to introduce to the
topic of interest although the
links to your managerial issue
are lacking. Links to the relevant
literature might be weak and
poorly stated.
10-13
You describe, rather than
analyse the literature. The
review does not demonstrate
evidence of wide reading on
issues relevant to the topic. It
reads like a textbook. You
attempt to convey the results
into an argument.
You demonstrate some
understanding of current
thought on the topic.
(64% - 50%)
Continued on next page
(46% - 24% - 0%)
1-0
You either fail to provide an
abstract, or the section is well
outside the word limit.
1-0
You fail to introduce your topic or
managerial issue, or you fail to
demonstrate an understanding of
how your literature review/variables
etc relate to the managerial issue or
topic of interest
10-1
You do not critically present
relevant research or demonstrate
an understanding of the literature.
You describe rather than intergrate
outcomes, too general and
reviewed at a very superficial level
and do not display an
understanding of current thought on
the topic.
You have many secondary source
citations and/or far too many old
references for the topic.
(46% - 24% - 0%)
 7 6 5 4 3 2-1
Professional Written Communication (PC): 3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
5 4 3 2 1-0
5 marks Excellent work. You organise content Very good work. You organise Good work. You generally You organise content in a manner You present content in an
clearly and professionally, using content clearly and make few organise content well but make that may be difficult for the reader incoherent way and make frequent
Presentation appropriate structures in the work. structural errors. Follows some structural errors. A number to follow at times. A number of structural errors throughout paper.
Follows suggested format precisely. suggested format. Few of grammatical and/or spelling structural and grammatical/spelling Grammar and spelling needs
Free of grammatical /spelling and grammatical/spelling and sentence errors, and does not follow errors throughout document. Word attention. Word limit might not be
sentence structure errors. Word limit structure errors. Word limit suggested format satisfactorily. limit might not be adhered to. adhered to. Referencing in
adhered to. Citations in document adhered to. Citations in document Word limit adhered to. Citations Significant errors in citations in document and reference list is
and reference list are correct and in and reference list are correct and in document and reference list document and reference list and/or problematic.
APA format. in APA format. are mostly correct and in APA does not follow the APA format.
format.

Total marks: / 30 = /30 marks