My Brand Identity

for Instagram Worksheet

Having a brand identity crisis?

Do you have an idea in your head about what My Brand Name:
you want your brand to look like, but have no
clue how to communicate that on Instagram? Instagram: @
Fill out this worksheet to help you visualize Official Hashtag: #
your brand identity for Instagram.

How will I help my followers? For example: ‘I want to educate

Visual Profile them about yoga and how to live an active lifestyle’

When I think of my brand, these 3 adjectives come to

mind: For example: Trendy, bright, happy, moody, fun, etc. These 3
words will create a consistent theme for your posts.

1.
What makes my brand unique? How will your content highlight
2. what makes you shine and stand out from the rest?

3.

The 2 colors I most associate with my brand are: You can

be general and name the color family like ‘green’ or be really specific
and use the hex code ‘#009933.
What would my brand sound like if it had a voice?
1. For example: Personable + friendly or professional + corporate.
This will decide the overall tone and personality of your captions.
2.

What symbols or emojis represent my brand? Draw

or write: Use these symbols/emojis in your captions and photos.

Follower Profile
Who is my ideal follower? Once you identify your ideal follower,

Brand Profile you’ll have more success in attracting them.

Age Range: Location:

Top 3 Instagram accounts that I like:
Gender: Occupation:
1. @
Hobbies:
2. @

3. @
What other Instagram accounts does my ideal follower
interact with? Use these accounts as visual inspiration to see what
I like these accounts because: Posting great content will come type of content you should be posting.
easy once you know what you like and what your style is.

@ @

@ @

@ @

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