2020

Business Plan
Contents
2020 Targets and Objectives 3

Business Development 7

 Smart Islands (IoT) 8

 Fintech 9

 Jersey Fintech Map 10

 Digital Health 11

 Digital Sector Growth 12

 Key Performance Indicators 13

Strategy & Policy 14

 Activity 15

Hubs 17

 The Hub space for meetings

18
 and hot-desking

 The Hub Offices 19

 Digital Jersey Xchange 20

 Key Performance Indicators 21

Academy 23

 Activity 24

 Key Performance Indicators 25

Marketing 26

 Campaign Activity 27

 Events 28
2020 Targets
and Objectives
1 Drive Digital Sector Growth
Create 50 new jobs and support 100 businesses
through tailored growth plans, targeted inward
investment campaigns and a wide range
of services via the Digital Jersey Hubs.
2 Create a digitally-skilled
workforce
Support 300 students on training initiatives from
the Digital Jersey Academy. To be achieved through
growing the Digital Leadership Programme,
developing and running new courses in areas of
industry demand, and hosting 3rd party courses.
3
Focus on the growth of the
local fintech sector
Relocation of 5 Fintech businesses into Jersey, and
help with the ongoing modernisation of the existing
finance industry. To be achieved through delivering
the Fintech Roadmap, positioning Jersey as a
supportive jurisdiction for fintech and building an
even closer working relationship with Jersey Finance,
Government and the JFSC.
Drive Smart City and IoT
4 innovation in Jersey
Support the relocation of 5 IoT related businesses into
Jersey. To be achieved by working with local firms to
implement new technologies such as 5G, by working
with off island companies to utilise our world-class
networks, and further developing our supporting
foundations such as DJX and digital twin.
Promote Jersey as an attractive
5 and unique destination to develop
and launch new technologies
Work with off island businesses to deliver 4 Sandbox
Jersey projects. To be achieved through the support
of the business development team, targeted digital
marketing campaigns, publication of compelling case
studies, and off island representation at key events.
6
Promote and celebrate the very
best of Jersey’s digital sector
Attract over 3500 people both on island and around
the world through key Digital Jersey events such as
TechWeek, the TechAwards and sector specific events
on fintech and Smart Islands. By achieving 80%+
attendee satisfaction levels at these events, Digital
Jersey will enable Jersey to showcase the very best of
Jersey’s digital business sector to support local and
export growth, and also attract new businesses to the
island.
Develop and implement an island
7 wide technology roadmap
Develop a technology strategy for Jersey, which pulls
together public and private sector organisations to
address key challenges facing the island. The strategy’s
objective will be to deliver efficiencies, support
economic growth and make Jersey a more attractive
place for digital companies
to work.
Establish a future vision for a
8 strong digital economy in Jersey
Work with leading academic and industry experts
to publish a long-term vision for the organisation’s
direction over the next few years. This in turn will
support the Government of Jersey’s Common Strategic
Policies and Digital Policy Framework.
3
 Supporting the Government’s Strategic Plans

Government of Jersey – Common Strategic Policy 2018 - 2022

Protect and Value

Create a Sustainable, Vibrant Economy and Skilled Local Workforce Improve Islander’s Wellbeing
our Environment

GoJ - Sustainable GoJ - Tackling the GoJ / Digital Jersey - Digital

GoJ - Digital Policy Framework
Transport Strategy Climate Emergency Health and Care Strategy

• Thriving Digital Sector • Electrification • Protecting and developing our • GoJ / DJ Electronic Patient
• Digital Skills for All • Vehicle sharing finance and digital sectors Records

• Advanced Digital Infrastructure • Congestion monitoring • Carbon neutral by 2030 • Replacement of legacy systems

• Mapping services • Improving information flows

• Air Quality • Health Sandbox

• Digital Health and Care
Strategy

Digital Sector Growth Fintech Smart Island (IoT) Digital Health Academy Hubs

4
 Business
Development
Business
Development
Business Development activity for Digital Jersey
continues to be a combination of the more
traditional function of positioning Jersey as a viable
destination for inward investment in the digital
sector, which includes encouraging organisations
and individuals to relocate, as well as supporting the
three priority sectors – Fintech, Digital Health and
Smart Island (IoT).

7
Business Development
Smart Islands (IoT)
The Government of Jersey has ambitions
to protect and value our environment. This
includes “creating a Smart Island strategy
that utilises the Internet of Things and
other digital innovations to enhance the
environment.” Digital Jersey aims to connect
these government objectives with business
opportunities and technology.
This approach also aligns with the economic
growth section of the Government plan,
which emphasises the need to “diversify our
economy, including ongoing support for our
digital sector.”
To achieve this in 2020, Digital Jersey
will enact proposals laid out in its Smart
Island framework, following a Smart Island
Roundtable held last year.
8
Activity
The Business Development team will work to develop
proposals for private sector investment in Smart
Island technology. In doing so, this will encourage
businesses to utilise Smart Island technology, creating
high productivity jobs, as well as improving the quality
of life on island.
The strategy will support local technology businesses
in prototyping new Smart Island products and
innovations, to be achieved by populating the DJX
Digital Twin with valuable data sets, which can be
analysed to help solve local problems.
Promote Jersey as a business location for Smart Island
technology, by running events on-island and having a
presence at off-island events.
Support Government in delivering Island-wide
sustainable initiatives creating data-driven decisions
both at a community level and through government
policy, for example, sub-standard air quality readings
at certain times in certain areas such as schools,
could drive down conventional vehicle usage whilst
influencing sustainable transport policy i.e. promoting
electric vehicle initiatives.
Business Development
Fintech
Digital Jersey’s Fintech activity delivers
on a range of Government priorities to
improve economic performance, support
and strengthen our financial services
sector, and continue to diversify our
economy through digital.
To contribute towards the delivery of this,
Digital Jersey will implement the Fintech
Roadmap, which will shape Jersey’s
direction and priorities for fintech and
regtech, to create more jobs and business
for the digital sector.
Activity
In 2020 Digital Jersey will support jurisdiction for fintech
through working with the JFSC, JFL and Government in
having clear and consistent messaging and marketing
material across agencies.
Assess the viability for the financial services industry to
reduce high compliance costs and complexity, enhance
security, and to simplify Client Due Diligence. Digital
Jersey will work with JFSC, Government and industry
to identify whether a jurisdictional wide approach to
address this is possible.
Improve Jersey’s international footprint via reciprocal
business development agreements.
9
 Regtech Analytics, Data & Information Management Digital Assets, Crypto, & Blockchain

Jersey
Fintech Map
Enabling Digital Providers, Hosting, & Support Wealthtech, Fundstech, & Corporate Service Platforms

Lending & Alternative Finance Peopletech Cyber Security Banking & Payments

www.digital.je V.01 October 2019

10
Business Development

Digital Health
Included within the Government’s plan is a commitment to “improve
Islanders’ wellbeing and mental and physical health by supporting
Islanders to live healthier, active, longer lives, improving the quality
of and access to mental health services, and by putting patients,
families and carers at the heart of Jersey’s health and care system.”
Specifically in relation to Digital Jersey, this includes a commitment
to “deliver the majority of recommendations in the Digital Health and
Care Strategy,” which was produced by Digital Jersey in 2017.

In conjunction with the new Digital Health Team within Government,

Digital Jersey will help to implement the Digital Health and Care
strategy by acting as a facilitator between public and private sector.

Digital Jersey will also promote Jersey as a business location for

Digital Health and as a centre of healthcare innovation, by helping to
connect local firms with off-island partners.

Investigate opportunities for private sector investment in the Digital

Health sector, by assessing the viability of a research foundation in
Jersey, as a vehicle for accessing on-island funds. The Foundation
could be a structure capable of attracting and administering funds
that remain unchannelled and may reside in various sectors of the
community (private, public, charitable sector, private wealth) but
have no official or structured investment vehicle.

11
Business Development
Digital Sector Growth
• Continue to work with local businesses to bring
in advanced digital skills that can’t be found
on-island, by supporting and endorsing Work
Permission applications.
• Working with off-island businesses looking to
relocate their innovative digital businesses to
Jersey, by supporting their Business Licence
applications.
• Create a specific plan to engage the Creative sector
of Jersey’s digital economy.
• Build a network of Digital Jersey Ambassadors,
who promote the opportunities of running a
business in Jersey, by promoting the island at
international events and conferences. We will
also make it easier for Ambassadors to reach into
overseas locations, by promoting existing links
with other tech hubs in cities around the world.
• Help small digital businesses and students gain
access to mentors who can guide them on their
start-up journey. To be achieved by continuing
the Digital Jersey mentorship scheme, to connect
members with experienced digital business
leaders.
• Evaluate whether Jersey has business development
opportunities in positioning itself in the global
market as a Data Island or Data Trust. To be
achieved by analysing the legal, regulatory and
policy implications of this initiative, and whether a
commercial case can be identified for local firms.
• Work with Government to deliver outcomes from
the Telecoms Strategy, which includes supporting
private sector providers in their development of
5G use cases, and promoting Jersey as a Sandbox.
12
Business Development
Key Performance Indicators
20
20 Work Permission
Licences for highly skilled
digital staff from off-
island to work in local
businesses.
15 6 6
15 Business Licences 6 mentors to guide an
within the Smart Island, support entrepreneurs
Fintech and other digital and digital business
sector businesses. leaders.
3 I T
40
Support and develop 40 leads to be generated
3 proposals for private from Sandbox Jersey
sector investment in Smart campaigns and promotion.
Island technology.
5
6 Digital Jersey 5 Sandbox Jersey projects.
Ambassadors to promote
Jersey around the world at
conferences and events.
13
Strategy & Policy
A core part of Digital Jersey’s work is to reduce
barriers to entry for digital start-ups, and increase
the international competitiveness of Jersey’s digital
sector. Digital Jersey’s policy function helps to shape
the island’s legal and regulatory environment, and
to develop initiatives supporting the development of
Jersey as a mature digital business destination.
In doing so, this will create the right conditions
for any digital business to start and grow, and to
support local businesses in exporting their goods
and services.

In 2020, the Policy Team will be working to refine

and refresh the Digital Jersey economic strategy,
working with partners in industry and Government
to align views to create a clear vision for the digital
economy moving forward. The strategy will have
a strong focus on institutions and infrastructure
in delivering the vision for a digital Jersey, building
in the capabilities to respond appropriately to
changing market conditions and technology
advances.

14
Strategy & Policy Review options for short term Deliver the Digital elements of

Activity
Work with Statistics Jersey to ensure
more representative analysis of the
digital sector:
In 2020 Digital Jersey will continue to improve the
accuracy of how the digital economy is monitored
by working with stakeholders to implement the
recommendations from the Tech Nation Jersey
report.
housing needs:
Assess the feasibility of creating appropriate housing
to accommodate local and overseas students
studying higher education in Jersey, and short-term
key workers in digital professions. This purpose-
built accommodation could be public or privately
funded and would address barriers to growing the
island’s digital sector and its wider knowledge-based
economy.
Outcome: A go/no go decision on whether to
progress the project through to investment
and construction.
Government’s Future Economy
initiative:
Work with the Government of Jersey to develop and
implement the digital focus of the Future Economy
initiatives which are in the process of being
developed.
Outcome: The delivery of initiatives connected
with digital skills, sector intervention/growth
and technology adoption, to be published by
the Government of Jersey as part of its long-
term Future Economy Programme.

Outcome: Publications of local labour

market insights throughout the year (blogs,
infographics or reports).
Establish International partnerships
with universities:

Working with the External Relations team to

Address barriers to growth: establish an education partnership with target
universities to foster knowledge exchange, the
Work with partners to address barriers by
creation of future trading relationships and benefits
introducing creative ways for entrepreneurs and
to students studying at the Digital Jersey Academy.
investors to raise funds from the local market.

Outcome: The launch of a funding platform Outcome: Agreement with a University to

which connects investors with start-ups. student exchanges and industry placements.

15
Hubs

Over the past five years, Digital Jersey has worked

to grow and support the island’s digital industry
and economy on-island and raise its profile
internationally. The Hubs provide a vital part in
this process, acting as a focal point for those in the
sector to start businesses, collaborate on projects,
to share expertise and hold events.

Entrepreneurs from on and off-island, who have

chosen Jersey as the place to develop their business
and begin that journey at the Hubs. Ambassadors
and visiting dignitaries, who want to understand the
scale and ambition of Jersey’s tech sector, are also
among those who have visited the Hub in 2019,
and will continue to do so in 2020.

17
 Hubs

The Hub space for

meetings and
hot-desking
Towards the end of 2019, the space at the Hub was
revamped, providing additional hot-desks, a greater
number of meeting rooms and a larger events space.
In 2020 a greater number of workshops, member-run
events and targeted networking meet-ups are planned
at the Hub. This is part of our commitment to focus on
generating knowledge sharing opportunities and value
for Digital Jersey members.

The additional space also allows employees from

larger businesses to use the facilities for short term
projects, which has the benefit of encouraging
users to collaborate with other people in the digital
community. The additional work and meeting areas also
gives students from the adjacent Digital Jersey Academy
the chance to meet industry professionals. This allows
Digital Jersey to maximize the space committed to
classroom-based learning, while also encouraging users
to move between all three floors of the Digital Jersey site.

18 18
Hubs

The Hub Offices

The Digital Jersey Hub Offices are collaborative and energetic co-
working environments for the tech sector in Jersey. The Offices
provide dedicated desks and offices for members to come together
to learn, share skills, develop ideas and innovate. The vision for the
Offices is to become a space for the most innovative and forward-
thinking digital firms in Jersey. The Offices are on the first floor of
Forum 4, located next door to the existing Hub and one floor above
the Digital Jersey Academy. The floor provides 30 dedicated open
plan desks and 7 offices for 4-8 people. These are prioritised for the
most scalable, high-growth, product led digital sector businesses,
which have the potential to work together and support each other
on projects.

The Offices will encourage the natural progression of start-ups,

allowing them to begin their journey with a hot-desk in the ground
floor Digital Hub, benefit from networking and events, and then
grow on to the first-floor permanent desk area. The space has been
designed to encourage all three of Digital Jersey’s floors to come
together, where users flow between the Academy and Hub Offices
into the Digital Hub for formal meetings, catch-up coffees and events.
This space is also an incentive for those companies relocating to
Jersey to have a closer working relationship/support within close
proximity to the Digital Jersey team.

19
Hubs

Digital Jersey
Xchange
The vision for the Digital Jersey Xchange (DJX) is to
provide a dedicated technology space and research
centre focused on the latest innovations in IoT,
with a particular focus on Telecoms and Digital
Health. IoT businesses will not only benefit from
DJX, but also from the Island’s highly-developed
network infrastructure, rapid connectivity, and
access to award-winning Tier 1 mobile and
fixed infrastructure. In 2020 DJX will continue to
support local businesses prototyping and testing
products, and act as a key tool in our off-Island
campaign, Sandbox Jersey, which promotes our
Island as a unique place to research, develop, test,
and launch a digital product or business.

20
Hubs

Key Performance Indicators

25 6 80% 4
Host 25 workshops, Help all industry sectors Reach and maintain 80% Run 4 workshops which
corporate, networking or embrace the benefits of utilisation rate of the 30 encourage firms to utilise the
educational events. technology through running permanent desks and available data sets on the DJX
at least six promotional 7 offices. Digital Twin.
events or workshops with
partners, such as Jersey
Business.

21
Academy
Whether someone is interested in technology,
looking for career guidance, or deciding their next
step in education, the Academy will provide a
dedicated space for a wide range of digital training
opportunities. The Digital Jersey Academy opened
in September 2019 and is a dedicated facility for
higher level digital skills development. The Academy
has been established to benefit students leaving
further education, those currently in the digital
economy looking to up-skill, or those looking to
change career.

The facility is located on the ground floor of Forum

4, with teaching space for around 60 students, 5
rooms equipped with smart teaching technology for
project-based work or study, an audio booth and
media production space for AV related projects, and
a breakout area. Students from the Academy will
also be encouraged to use the Digital Jersey Hub for
self-study time and when meeting industry partners
with whom they will be working with.

23
Activity
• Ensuring the successful delivery of the two-
year Level-6 Diploma in Digital Leadership.
The programme will be run by Digital Jersey’s
education partner Innovate Education and will
take students through a variety of advanced
digital modules designed to provide them with
the digital leadership skills in demand locally and
internationally. The programme will be delivered
flexibly allowing options for full-time, part-time,
apprenticeship and continuous professional
development style learning.
• Ensuring sufficient sign-up of students for
the second cohort of the Digital Leadership
Programme starting in September 2020.
• Private sector involvement and financial support
is a critical component of the programme (as
• The Academy facilitates communication between
business and education through the Digital Skills
achieved with Jersey Electricity in 2019), and the Partnership. This enables businesses to influence
Academy will need to ensure this is sourced and the digital literacy/skills of young people to best fill
delivered. Students will be assessed against live the needs of the local economy.
industry projects commissioned by industry
partners throughout their studies.
• The Academy will also host the Higher National
Diploma in Computing run by University College
Jersey two days a week.
• Key to improving competencies in the digital sector
will be a range of shorter courses in other areas of
industry demand.
• Having an informed digital strategy is a vital part
of any business, particularly at board level. The
Academy will facilitate Executive Training Courses
alongside promoting thought leadership events.
24
Academy
Key Performance Indicators
25
Enrol 25 students on the second cohort
of the DLP starting in September 2020.
80%
Run 2 Data Protection courses, with 10
people per course and a targeted 80%
pass rate.
20%
Work with Highlands College to enrol
20% more students taking the HND
in Computing through the Academy,
starting in September 2020.
80%
Run 2 Cyber Security courses, with 10
people per course and a targeted 80%
pass rate.
100
100 workers from private sector
businesses to attend workshops and
promote a digital first mindset at
executive level.
15
Run 1 coding course with 15 students
and an 80% pass rate.
25
Marketing
In 2020 Digital Jersey will run a full marketing
programme, both on and off island, to support
and deliver the Operational plan. To achieve
this, the marketing function will deliver a greater
number of more dynamic campaigns, events and
communications.

26
Marketing

Campaign Activity
Working with the Business Development team,
Digital Jersey will increase the number of on and
off-island digital marketing campaigns in the
following areas:

• Drive membership and revenue: via member retention

and recruitment campaigns led by the membership plan.

• Maximise usage of facilities: Hub, DJX & Academy

campaigns aimed at meeting KPI targets.

• Encourage inward investment via ongoing Sandbox Jersey

and Relocations campaigns.

• Increase take up of support services: working permissions

& start-up campaigns aimed at meeting KPI targets.

• National campaigns throughout the year that help achieve

brand awareness: i.e. World Programmers Day, World
Techies Day and World Telecommunications Day.

27
Marketing
Events
Digital Jersey will run both on-island and
off-island events, to enable the delivery
of the business plan. Key 2020 events
include:
• The Digital Jersey Annual Review event,
showcasing 2019 successes and 2020 aims.
• TechWeek 2020 - After a break in 2019, we will once
again hold Jersey TechWeek, enabling Jersey to
play host to a full week of exciting and innovative
tech events, showcasing the best of tech whilst
providing networking, learning, business and
social opportunities. We will look to repeat the
success of the inaugural 2018 Jersey TechWeek,
which saw experts from around the globe impress
local audiences with talks at our Fintech, Digital
Health and IoT Days plus a hackathon. During
2020’s TechWeek we will the event by encouraging
off-island attendees (given the right funding), as
well as global speakers and media.
28
• TechAwards – As part of TechWeek, we will once
again celebrate the very best of Jersey’s digital
talent, creativity and entrepreneurship at the
Jersey TechAwards. The event will have at least
twelve categories, celebrating a wide range of
digital and technological accomplishments from
local students and educators, to innovative
organisations, projects and digital pioneers.
• The marketing team will support and promote
the Digital Jersey Hub, DJX & the Digital Jersey
Academy events during 2020 including assisting in
securing sponsorship. 
• Off Island events will consist of encouraging and
supporting Digital Jersey trade delegations and
roundtables (partnering with members) in key
business plan areas, plus promoting team member
attendance and helping to secure speaker slots at
relevant digital conferences. 
Thank You