CALAMBA DOCTORS’ COLLEGE

Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027

Tel. Nos. (049) 545-9921 / 545-9922

MARKETING PLAN

Marketing Mix
Set of advertising tools that uses to sell products to target customers. It will define and it
comprises the marketing options in terms of price, place promotion and product.

PRODUCT

Description
The product that constructed by the proponents is a soap paper named “VitaPure”,
proponents guarantee that the consumers will feel satisfied with their product, due to the fact
that in the middle of this pandemic, people must have this kind of product. Proponents innovates
the natural concept of a soap paper, it has different scents which is lavender scent, rose scent,
and the original— tea tree oil. It has different colors depends on which scent is. Also,
proponents come up with the idea of combining two type of soap, moisturizing soap and anti-
bacterial soap into one. And this how it contrasts their product to the other competitors.

Uses
Simple hand washing is a good way to prevent the spread of germs and viruses. We must
have a proper hygiene to be clean. The Centers for Disease Control Prevention (CDC)
recommends always wash your hands with soap and water. Washing your hands with soap can
diminish all types of germs and chemicals. The proponents come up with the idea of creating
soap paper named “VitaPure”, this product is light-weight, so the consumer can easily bring it
anywhere. Also, proponents always ensure the safety of everyone, with this product it can assure
you that everyone will be free from the viruses take in with your hands.

BRAND
The company's name "GAEA" stands for "Galilei's Antibacterial Effective Aid" which
inspired from the name of their section named "Galilei" and the "Antibacterial Effective Aid"
means that their company is working for the health and safety of their dearest and beloved
customers. The word "GAEA" is also inspired from the Greek mythology which is the “Mother
Earth”. She was the great goddess of the early Greeks. She represented the Earth. So, their
company represents as the mother of all health and safety companies. They ensure that their
company serves their customers the best product that can protect them from sickness. The black

Page 1|9
 CALAMBA DOCTORS’ COLLEGE
Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027
Tel. Nos. (049) 545-9921 / 545-9922

color in their brand name represents distinctive, serious, and authority. Black is sophisticated
and classic, just like a clean-cut suit.

Figure 1
Company’s Logo

This figure shows their brand logo "VitaPure". Which "Vita" or "vitae" which means
"life". Their product can help to save lives by preventing us from the viruses that can lead us to
illness. And "Pure" which means their product is not mixed and do not contain any other
substances that can harm their customers. The "Sampaguita" flower in their brand logo is a
Spanish term which originates from Filipino words "sumpa kita" meaning "I promise you". This
flower symbolizes love, purity, devotion, dedication, strength, fidelity and simplicity that also
represents their product. They promise and ensure their customers that it is very safe to use and
made with love and care. Their brand logo is just a minimalist, which represents simplicity and
focuses on the main purpose of their product.

Figure 2
Logo of the Proposed Product

Page 2|9
 CALAMBA DOCTORS’ COLLEGE
Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027
Tel. Nos. (049) 545-9921 / 545-9922

Package
The enthusiasts use a box for the packaging to reduce the use of plastics. It is the covering
of the product to protect it and make it organized so that it is easy to find and use. The box that
they used is durable and does not easily break and get wet by any liquid. They also put designs
on the packaging to make it look good everywhere you take it and to make it more attractive to
the consumers. The colors of the box depend on what the product scent. If it is original scent,
the color of the box is white, if it is Rose scent it is pink, and if it is Lavender scent it is purple.
In every pack there are 12 sheets of paper soap. On the front of the box, you can see the brand
name and the logo of the product and its scent. In the back of the box, you can see the label that
contains the ingredients and directions on how you use the product.

Figure 3
Proposed Packaging of Original Scent

Figure 4
Proposed Packaging of Rose Scent

Page 3|9
 CALAMBA DOCTORS’ COLLEGE
Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027
Tel. Nos. (049) 545-9921 / 545-9922

Figure 5
Proposed Packaging of Lavender Scent

Label
It is manufactured by Galilei's Anti-Bacterial Effective Aid (GAEA) which is the
company’s name. The materials used are Green soap, Olive oil, Essential oils (Tea-Tree Oil,
Rose Oil, Lavender Oil) for scents, Glycerin and Paper soluble. Direction to use: Take a piece
of paper soap. Place the paper soap in the palm of your hand. Put a small amount of water in
your hand and scrub your hand to get all the soap all over your hand. Rinse your hand and make
sure you get all the soap right off your hands. Dry your hands with a clean towel.

Figure 6
Proposed Packaging Label for Original Scent

Page 4|9
 CALAMBA DOCTORS’ COLLEGE
Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027
Tel. Nos. (049) 545-9921 / 545-9922

Figure 7
Proposed Packaging Label for Rose Scent.

Figure 8
Proposed Packaging Label for Lavender Scent.

Page 5|9
 CALAMBA DOCTORS’ COLLEGE
Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027
Tel. Nos. (049) 545-9921 / 545-9922

Price
The G.A.E.A team gleaned on Cost- Based Pricing it is a pricing method that is based on
the cost of production, manufacturing, and distribution. Essentially, the price of a product is
determined by adding a percentage of the manufacturing costs to the selling price to make a profit.
This product has different scents, which is the regular one, rose and lavender. Each scent has
different value because of the composition of it, it’s quite high-priced, but this product is surely
will hit every customers’ satisfaction. The G.A.E.A team is thinking of what will be the very best
for every customer, from the packaging into how will it provide the customer gratification.

Formula

Total Amount of each used Direct and Indirect Materials per unit

Wages of worker per day/ Total unit per day= Direct Labor

Equipment used to create a product- Salvage value and / Estimated useful life = Factory Overhead

Direct Materials + Indirect materials + Direct labor + Manufacturing overhead + percentage =

total price

Total Cost of Direct Materials per unit = 76.9 (Regular), 82.75 (Rose) 80.8 (Lavender)

Total Cost of Indirect Materials per unit = 48

Total Cost of Direct Labor per unit = 21.48

Total Cost of Factory Overhead per day = 1.42

117.8, 123.65, 121.7

Percentage: + 13.61%, 13.02%, 13.18%

Total Price 167.8(Regular),173.65(Rose), 171.7(lavender)

Place
The business will be located at Mayapa-Canlubang Cadre Road, Calamba City, 4027
Laguna. This road is part of the two-to-four lane, tertiary national road, making it easier for
customers to bypass the business.

Page 6|9
 CALAMBA DOCTORS’ COLLEGE
Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027
Tel. Nos. (049) 545-9921 / 545-9922

Producers
VitaPure

Direct Selling Resellers

End Users

Figure 9
Channel of Distribution

Promotion
The researchers will print out flyers and tarpaulin for the promotion of the product. And
because of the pandemic, the researchers will also use social media platform like Facebook page
seeing that it is the fastest way to promote and communicate to consumers especially now that
face to face is not possible. The researchers also put some information about their product so
that the consumers know what they are buying. The researchers also put discounts, sales, and
other promotions to please and attract customers.

Figure 10
Tarpaulin’s Layout

Page 7|9
 CALAMBA DOCTORS’ COLLEGE
Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027
Tel. Nos. (049) 545-9921 / 545-9922

Figure 11
Flyer’s Layout

Figure 12
Instagram Page

Page 8|9
 CALAMBA DOCTORS’ COLLEGE
Virborough Subdivision, Brgy. Parian, Calamba City, Laguna 4027
Tel. Nos. (049) 545-9921 / 545-9922

Figure 13
Facebook Page

Marketing Cost
The proponents will make a flyer before the opening day, this flyer contains what the
proponent’s business is all about, what is the main product of the corporation, and other
business related. On this table, it will give you a data that links with the promoting materials, it
also shows the unit cost, quantity and the total cost of materials needed.

Item Source Unit Cost Qty. Total Cost

Flyers GleePrinting ₱ 5.00 100 pcs ₱ 500.00

Tarpaulin Alfox Printing ₱ 1,040.00 1 pc ₱ 1,040.00

Services

Total Initial Marketing Cost ₱ 1,540.00

Table 2

Total Cost of Promoting Materials

Page 9|9