The Mexico Venture:

PLANNING DOCUMENT

Name: __Jamie Milline Brunson__________

Role: __Alex Morgan, Regional Sales Manager_________________

What issues are most important to you?

1. Hire three additional salespeople and eliminate the receptionist and one trainer.
2. Commissions based on sales volume.
3. Brother position change to salesperson with commission or eliminate.

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4. Reduce absenteeism in Guadalajara with a new policy.

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5. Pricing and sales goals

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What alternatives do you have to reaching an agreement with your opponent?
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Buy out Luisa Martinez and incorporate the company into the American sector.
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What issues do you expect are most important to your opponent?

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1. Discount for product.

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2. Increased budget for advertising and promotion.

3. Maintaining all employees.
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What are your primary interests/positions?

To maintain the current partnership with some changes which could keep the
company profitable for everyone.
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What are the other party’s likely interests/positions?

To receive more support for the business being completed in Mexico.
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What are the other party’s likely alternatives?

Find another company to supply the data that could buy Algorithum USA out or to
buy us out herself.
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Other terms of note:

Business was profitable before the peso devaluation, different countries complete
business differently, they are only a distributer, customers comfort levels with
product, motivation of employees.

This study source was downloaded by 100000767776554 from CourseHero.com on 04-16-2021 04:31:56 GMT -05:00

https://www.coursehero.com/file/74551952/Milline-Brunson-Week4-Assignment1docx/
 If AI surpasses first quarter volume in the fourth quarter, I can provide a 10%
increase on lists sales or discount price for Martinez.

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