Germany Market

MarketLine Industry Profile
Confectionery in
Germany
April 2018
Reference Code: 0165-0710
Publication Date: April 2018
WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
Germany - Confectionery 0165 - 0710 - 2017
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1

EXECUTIVE SUMMARY
Market value
The German confectionery market grew by 2.4% in 2017 to reach a value of $10,950.7 million.
Market value forecast

In 2022, the German confectionery market is forecast to have a value of $12,961.8 million, an increase of 18.4% since
2017.
Market volume
The German confectionery market grew by 1.3% in 2017 to reach a volume of 1,108.7 million kilograms.
Market volume forecast

In 2022, the German confectionery market is forecast to have a volume of 1,163.3 million kilograms, an increase of 4.9%
since 2017.
Category segmentation
Chocolate is the largest segment of the confectionery market in Germany, accounting for 64.2% of the market's total
value.
Geography segmentation
Germany accounts for 17.5% of the European confectionery market value.
Market share
Mars, Incorporated is the leading player in the German confectionery market, generating a 13% share of the market's
value.
Market rivalry
The German confectionery market experienced moderate growth during the review period (2013-2017). Players in this
market are often quite diversified, but generally tend to depend heavily on the food and beverage market. This, and the
low cost of switching for end consumers, drives rivalry, although the latter can be mitigated to some extent by strong
branding. Overall, the degree of rivalry in this market is assessed to be moderate.

TABLE OF CONTENTS
Executive Summary ....................................................................................................................................................... 2
Market value............................................................................................................................................................... 2
Market value forecast ................................................................................................................................................. 2
Market volume............................................................................................................................................................ 2
Market volume forecast .............................................................................................................................................. 2
Category segmentation .............................................................................................................................................. 2
Geography segmentation ........................................................................................................................................... 2
Market share .............................................................................................................................................................. 2
Market rivalry.............................................................................................................................................................. 2
Market Overview ............................................................................................................................................................ 7
Market definition ......................................................................................................................................................... 7
Market analysis .......................................................................................................................................................... 7
Market Data ................................................................................................................................................................... 8
Market value............................................................................................................................................................... 8
Market volume............................................................................................................................................................ 9
Market Segmentation ................................................................................................................................................... 10
Category segmentation ............................................................................................................................................ 10
Geography segmentation ......................................................................................................................................... 11
Market share ............................................................................................................................................................ 12
Market distribution .................................................................................................................................................... 13
Market Outlook ............................................................................................................................................................. 14
Market value forecast ............................................................................................................................................... 14
Market volume forecast ............................................................................................................................................ 15
Five Forces Analysis .................................................................................................................................................... 16
Summary .................................................................................................................................................................. 16
Buyer power ............................................................................................................................................................. 17
Supplier power ......................................................................................................................................................... 18
New entrants ............................................................................................................................................................ 19
Threat of substitutes................................................................................................................................................. 20
Degree of rivalry ....................................................................................................................................................... 21
Leading Companies ..................................................................................................................................................... 22

Chocoladefabriken Lindt & Sprungli AG ................................................................................................................... 22
Ferrero Group .......................................................................................................................................................... 25
Mars, Incorporated ................................................................................................................................................... 26
Mondelez International, Inc. ..................................................................................................................................... 27
Macroeconomic Indicators ........................................................................................................................................... 30
Country data............................................................................................................................................................. 30
Methodology................................................................................................................................................................. 32
Industry associations ................................................................................................................................................ 33
Related MarketLine research ................................................................................................................................... 33
Appendix ...................................................................................................................................................................... 34
About MarketLine ..................................................................................................................................................... 34

LIST OF TABLES
Table 1: Germany confectionery market value: $ million, 2013–17 ................................................................................ 8
Table 2: Germany confectionery market volume: million kilograms, 2013–17 ............................................................... 9
Table 3: Germany confectionery market category segmentation: $ million, 2017 ........................................................ 10
Table 4: Germany confectionery market geography segmentation: $ million, 2017 ..................................................... 11
Table 5: Germany confectionery market share: % share, by value, 2017 .................................................................... 12
Table 6: Germany confectionery market distribution: % share, by value, 2017 ............................................................ 13
Table 7: Germany confectionery market value forecast: $ million, 2017–22 ................................................................ 14
Table 8: Germany confectionery market volume forecast: million kilograms, 2017–22 ................................................ 15
Table 9: Chocoladefabriken Lindt & Sprungli AG: key facts ......................................................................................... 22
Table 10: Chocoladefabriken Lindt & Sprungli AG: key financials ($) .......................................................................... 23
Table 11: Chocoladefabriken Lindt & Sprungli AG: key financials (CHF) ..................................................................... 23
Table 12: Chocoladefabriken Lindt & Sprungli AG: key financial ratios........................................................................ 23
Table 13: Ferrero Group: key facts .............................................................................................................................. 25
Table 14: Mars, Incorporated: key facts ....................................................................................................................... 26
Table 15: Mondelez International, Inc.: key facts ......................................................................................................... 27
Table 16: Mondelez International, Inc.: key financials ($) ............................................................................................ 28
Table 17: Mondelez International, Inc.: key financial ratios .......................................................................................... 28
Table 18: Germany size of population (million), 2013–17 ............................................................................................ 30
Table 19: Germany gdp (constant 2005 prices, $ billion), 2013–17 ............................................................................. 30
Table 20: Germany gdp (current prices, $ billion), 2013–17 ........................................................................................ 30
Table 21: Germany inflation, 2013–17 ......................................................................................................................... 31
Table 22: Germany consumer price index (absolute), 2013–17 ................................................................................... 31
Table 23: Germany exchange rate, 2013–17 ............................................................................................................... 31

LIST OF FIGURES
Figure 1: Germany confectionery market value: $ million, 2013–17............................................................................... 8
Figure 2: Germany confectionery market volume: million kilograms, 2013–17 .............................................................. 9
Figure 3: Germany confectionery market category segmentation: % share, by value, 2017 ........................................ 10
Figure 4: Germany confectionery market geography segmentation: % share, by value, 2017 .................................... 11
Figure 5: Germany confectionery market share: % share, by value, 2017 ................................................................... 12
Figure 6: Germany confectionery market distribution: % share, by value, 2017 .......................................................... 13
Figure 7: Germany confectionery market value forecast: $ million, 2017–22 ............................................................... 14
Figure 8: Germany confectionery market volume forecast: million kilograms, 2017–22............................................... 15
Figure 9: Forces driving competition in the confectionery market in Germany, 2017 ................................................... 16
Figure 10: Drivers of buyer power in the confectionery market in Germany, 2017 ....................................................... 17
Figure 11: Drivers of supplier power in the confectionery market in Germany, 2017 ................................................... 18
Figure 12: Factors influencing the likelihood of new entrants in the confectionery market in Germany, 2017 ............. 19
Figure 13: Factors influencing the threat of substitutes in the confectionery market in Germany, 2017....................... 20
Figure 14: Drivers of degree of rivalry in the confectionery market in Germany, 2017 ................................................. 21
Figure 15: Chocoladefabriken Lindt & Sprungli AG: revenues & profitability ................................................................ 24
Figure 16: Chocoladefabriken Lindt & Sprungli AG: assets & liabilities ........................................................................ 24
Figure 17: Mondelez International, Inc.: revenues & profitability .................................................................................. 28
Figure 18: Mondelez International, Inc.: assets & liabilities .......................................................................................... 29

MARKET OVERVIEW
Market definition
The confectionery market consists of the retail sale of chocolate, gum and sugar confectionery products. The chocolate
segment consists of all chocolate based products, including boxed chocolates, chocolate countlines, chocolate
straightlines, molded bars and novelties. The gum segment consists of all bubble and chewing gum. Moreover, sugar
confectionery products consist of hard boiled sweets, mints, caramels and toffees, gums and jellies, marshmallows,
fudges and medicated throat lozenges. The market is valued according to retail selling price (RSP) and includes any
applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2017
annual average exchange rates.
For the purposes of this report, the global figure comprises North America, South America, Europe, Asia-Pacific, the
Middle East, and South Africa.
The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru and the United States.
North America comprises Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia and Peru.
Europe comprises Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, France, Germany, Greece,
Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Turkey,
Ukraine, and the United Kingdom.
Scandinavia comprises Denmark, Finland, Norway, and Sweden.
Asia-Pacific comprises Australia, China, Japan, India, Indonesia, Malaysia, New Zealand, Pakistan, the Philippines,
Singapore, South Korea, Hong Kong, Vietnam, Kazakhstan, Taiwan, and Thailand.
The Middle East comprises Saudi Arabia, Egypt, Israel and the United Arab Emirates.
Market analysis
The German confectionery market recorded moderate growth during the review period (2013-2017). The growth of the
market is expected to accelerate over the forecast period (2017-2022).
Germany’s favorable economic conditions strengthened consumer purchasing power during the review period.
Therefore, demand for premium confectionery, particularly chocolate products, was high and supported market growth.
However, rising health consciousness related to sugar and fat consumption is expected to affect overall market growth
over the forecast period. Additionally, demand for gum is declining, primarily because the segment has matured.
The German confectionery market had total revenues of $10,950.7m in 2017, representing a compound annual growth
rate (CAGR) of 2.9% between 2013 and 2017. In comparison, the French and UK markets grew with CAGRs of 1.9%
and 3.3% respectively, over the same period, to reach respective values of $6,979.4m and $8,543.5m in 2017.
Market consumption volume increased with a CAGR of 1.7% between 2013 and 2017, to reach a total of 1,108.7 million
kg in 2017. The market's volume is expected to rise to 1,163.3 million kg by the end of 2022, representing a CAGR of
1.0% for the 2017-2022 period.
Chocolate accounted for the highest value in the German confectionery market in 2017, with total sales of $7,027.2m,
equivalent to 64.2% of the market's overall value. In comparison, sales of sugar confectionery reached a value of
$3,085.6m, equating to 28.2% of the total market value.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.4% for the five-year period 2017
- 2022, which is expected to drive the market to a value of $12,961.8m by the end of 2022. Comparatively, the French
and UK markets will grow with CAGRs of 2.7% and 3.9% respectively, over the same period, to reach respective values
of $7,954.8m and $10,354.8m in 2022.

MARKET DATA
Market value
The German confectionery market grew by 2.4% in 2017 to reach a value of $10,950.7 million.
The compound annual growth rate of the market in the period 2013–17 was 2.9%.
Table 1: Germany confectionery market value: $ million, 2013–17
Year $ million € million % Growth

2013 9,772.5 8,653.8
2014 10,064.2 8,912.2 3.0%
2015 10,367.8 9,181.0 3.0%
2016 10,697.1 9,472.6 3.2%
2017 10,950.7 9,697.1 2.4%
CAGR: 2013–17 2.9%
SOURCE: MARKETLINE MARKETLINE
Figure 1: Germany confectionery market value: $ million, 2013–17

Market volume
The German confectionery market grew by 1.3% in 2017 to reach a volume of 1,108.7 million kilograms.
The compound annual growth rate of the market in the period 2013–17 was 1.7%.
Table 2: Germany confectionery market volume: million kilograms, 2013–17
Year million kilograms % Growth

2013 1,038.0
2014 1,056.6 1.8%
2015 1,075.4 1.8%
2016 1,094.3 1.8%
2017 1,108.7 1.3%
CAGR: 2013–17 1.7%
Figure 2: Germany confectionery market volume: million kilograms, 2013–17

MARKET SEGMENTATION
Category segmentation
Chocolate is the largest segment of the confectionery market in Germany, accounting for 64.2% of the market's total
value.
The Sugar confectionery segment accounts for a further 28.2% of the market.
Table 3: Germany confectionery market category segmentation: $ million, 2017
Category 2017 %
Chocolate 7,027.2 64.2%
Sugar Confectionery 3,085.6 28.2%
Gum 837.9 7.7%
Total 10,950.7 100.1%
Figure 3: Germany confectionery market category segmentation: % share, by value, 2017

Geography segmentation
Germany accounts for 17.5% of the European confectionery market value.
United Kingdom accounts for a further 13.6% of the European market.
Table 4: Germany confectionery market geography segmentation: $ million, 2017
Geography 2017 %
Germany 10,950.7 17.5
United Kingdom 8,543.5 13.6
France 6,979.4 11.1
Italy 5,524.3 8.8
Spain 3,091.1 4.9
Rest of Europe 27,547.4 44.0
Total 62,636.4 99.9%
Figure 4: Germany confectionery market geography segmentation: % share, by value, 2017

Market share
Mars, Incorporated is the leading player in the German confectionery market, generating a 13% share of the market's
value.
Ferrero accounts for a further 12.2% of the market.
Table 5: Germany confectionery market share: % share, by value, 2017
Company % Share
Mars, Incorporated 13.0%
Ferrero 12.2%
Chocoladefabriken Lindt & Sprüngli AG 10.9%
Mondelez International, Inc 10.1%
Other 53.8%
Total 100%
Figure 5: Germany confectionery market share: % share, by value, 2017

Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the German confectionery market, accounting for
a 51.9% share of the total market's value.
Convenience Stores accounts for a further 25.8% of the market.
Table 6: Germany confectionery market distribution: % share, by value, 2017
Channel % Share
Hypermarkets & Supermarkets 51.9%
Convenience Stores 25.8%
Food & drinks specialists 14.5%
Vending machines 1.8%
Other 5.9%
Total 100%
Figure 6: Germany confectionery market distribution: % share, by value, 2017

MARKET OUTLOOK
Market value forecast
In 2022, the German confectionery market is forecast to have a value of $12,961.8 million, an increase of 18.4% since
2017.
The compound annual growth rate of the market in the period 2017–22 is predicted to be 3.4%.
Table 7: Germany confectionery market value forecast: $ million, 2017–22
Year $ million € million % Growth

2017 10,950.7 9,697.1 2.4%
2018 11,320.5 10,024.6 3.4%
2019 11,659.9 10,325.2 3.0%
2020 12,101.8 10,716.5 3.8%
2021 12,537.3 11,102.2 3.6%
2022 12,961.8 11,478.0 3.4%
CAGR: 2017–22 3.4%
Figure 7: Germany confectionery market value forecast: $ million, 2017–22

Market volume forecast
In 2022, the German confectionery market is forecast to have a volume of 1,163.3 million kilograms, an increase of 4.9%
since 2017.
The compound annual growth rate of the market in the period 2017–22 is predicted to be 1%.
Table 8: Germany confectionery market volume forecast: million kilograms, 2017–22
Year million kilograms % Growth

2017 1,108.7 1.3%
2018 1,121.6 1.2%
2019 1,131.1 0.9%
2020 1,143.4 1.1%
2021 1,154.4 1.0%
2022 1,163.3 0.8%
CAGR: 2017–22 1.0%
Figure 8: Germany confectionery market volume forecast: million kilograms, 2017–22

FIVE FORCES ANALYSIS
The confectionery market will be analyzed taking manufacturers of chocolates, gum and sugar confectionery as players.
The key buyers will be taken as retailers, and cocoa farmers and other raw material producers as the key suppliers.
Summary
Figure 9: Forces driving competition in the confectionery market in Germany, 2017
The German confectionery market experienced moderate growth during the review period (2013-2017). Players in this
market are often quite diversified, but generally tend to depend heavily on the food and beverage market. This, and the
low cost of switching for end consumers, drives rivalry, although the latter can be mitigated to some extent by strong
branding. Overall, the degree of rivalry in this market is assessed to be moderate.
Buyers in the confectionery market range from small independent retailers to large, often multinational supermarket and
hypermarket chains. With extensive distribution infrastructure and financial muscle, larger buyers are able to exert a
strong degree of power; in turn, due to the high importance of branding in the market, these buyers are heavily
influenced by consumer demand.
Suppliers to this market vary, from farmers and ingredient manufacturers, to the producers of machinery. There is also
significant diversity within each supplier category. An example of this is that ingredient producers vary in terms of the
ethical standards to which they adhere, the ingredients they offer, or the geographic locations in which they operate.
For new entrants, fairly high operating and entry costs, along with the considerable importance of brand power, create
barriers to entry. Despite this, it is possible to enter this market on a smaller scale, with higher value products, for
instance.
Finally, in terms of substitutes, an array of alternatives exists. However, for retailers, stocking potential substitutes tends
to bring some disadvantages in terms of storage space or the need for specialized equipment, such as chilled display
units.

Buyer power
Figure 10: Drivers of buyer power in the confectionery market in Germany, 2017
Hypermarkets and supermarkets constitute the major buyers in the German confectionery market, accounting for 51.9%
of total sales value in 2017. Convenience stores are also significant and accounted for a further 25.8%. Such large, often
multinational buyers are able to exert a strong degree of buyer power, since they control extensive distribution systems.
Switching costs for buyers are usually not significant, as market players are required to distribute products widely.
The confectionery market includes a wide range of product categories, with opportunities for manufacturers to diversify
their products from competitors in each segment, such as sugar free snacks or products addressing diabetics. Due to an
increase in health awareness, snacks offering health benefits, for instance, with no artificial colors or the inclusion of
additives such as vitamins, present new areas of expansion. As most retailers in this market offer a wide variety of
products, with confectionery being only a small part of the company’s product range, buyer power is increased.
As branding is a significant factor within this market, enforcing the market players’ negotiating position against buyers,
manufacturers invest heavily in advertising to build strong brand awareness. The existence of strong, established brands
mitigates buyer power to some extent, as consumer preferences compel retailers to respond to demand and stock
popular products.
While it is rare (though not unheard of) to see a market player forward integrate into food retail, many large supermarket
chains offer self-owned private labelled confectionery. The potential for larger retailers integrating backwards further
increases buyer power.
Overall, buyer power is assessed as moderate.

Supplier power
Figure 11: Drivers of supplier power in the confectionery market in Germany, 2017
The key inputs in the confectionery market are ingredients including sugar, cocoa beans, and their derivatives (cocoa
butter, cocoa liquor, or cocoa powder).
Suppliers to this market are cocoa farmers, along with producers of various other raw materials such as sugar, and the
machinery required for production and packaging, among others.
Within the market, there is a degree of diversification; cocoa is sold in a variety of grades, and market players must often
source ingredients from around the world. Many cocoa-based raw materials are sourced from countries including Cote
d'Ivoire, Ghana, Indonesia, and Brazil, which increases supplier power to some extent in the confectionery market.
Manufacturers may also choose to adopt international Fair Trade standards, which ensure that farmers receive a 'fair'
price for their products, as well as that the working conditions are not considered exploitative. As end consumers may
opt for Fair Trade certified products over alternatives with weaker ethical credentials, some retailers and market players
are compelled to source from Fair Trade suppliers. This further increases supplier differentiation, resulting in supplier
power.
Despite this, market players do have alternatives: suppliers also exist in other East Asian, West African, and South
American equatorial regions, where existing inventory in domestic markets acts as a supply buffer.
Supplier power dropped during the review period, as the price of sugar remained low. Moreover, major producers,
including India, Thailand, and China, were affected by El Nino, experiencing a huge fall in sugar output. This may result
in a global rebound of sugar prices going forward.
Raw materials, such as those used by confectionery producers, are bought on commodity markets. While confectionery
companies are unlikely to have much control over supplier prices, they are able to use financial techniques such as
hedging in order to reduce the impact of price rises on their margins.
Overall, supplier power is evaluated to be moderate.

New entrants
Figure 12: Factors influencing the likelihood of new entrants in the confectionery market in
Germany, 2017
In order to enter this market, high levels of capital is required in order to set up production facilities, as most
confectionery products are mass-marketed and must be manufactured in substantial volumes to be profitable. However,
it is also possible to enter the market on a smaller scale with a higher value, 'artisanal' product.
As existing players have established strong brands, consumers may be reluctant to swap their favorite snack for a
completely new product, which in turn will make it harder for new manufacturers to find distribution channels.
There is a significant risk of large retailers - particularly supermarket chains - backward integrating, attaining a position
by manufacturing self-owned private label products, and cutting into players’ revenues, usually at the lower end of the
market. However, private label products are only sold in the retailer’s own outlets, and therefore gain only limited brand
recognition.
As branding is a significant factor in this market, players tend to focus more on expanding current product lines rather
than developing entirely new ones.
Government regulations within the confectionery market (along with the food and beverage markets more generally) also
limits the eagerness of new entrants. In Germany, the food market is regulated by the European Food Safety Authority,
as well as the Bundesamt für Verbraucherschutz und Lebensmittelsicherheit (BVL), which require that products should
be safe to eat, produced under sanitary conditions and contain no harmful substances. Having to comply with these
regulations makes it harder for newcomers to enter the market.
A moderate rate of market growth during the review period will encourage new entrants in the German confectionery
market. Overall, the threat from new entrants is assessed as being moderate.

Threat of substitutes
Figure 13: Factors influencing the threat of substitutes in the confectionery market in Germany,
2017
Most confectionery products are purchased by end-users as snack food. As such, substitutes include savory snacks and
fresh fruit.
For retailers, potential substitutes tend to bring disadvantages; in regards to storage of snacks such as potato chips, they
require more shelf space per item than most confectionery, whilst fruit is biodegradable and can require expensive
chilled display units. This reduces the risk of substitution.
On the other hand, switching costs are reduced for many food retailers due to the standard practice being able to stock
an array of confectionery and potential substitutes. Rebalancing the product line-up is not especially problematic due to
consumer demand, which drives retailers in that direction. Increasing public awareness regarding the health hazards
associated with poor dietary practices - particularly diets high in fat and sugar - are a major factor in steering consumers
away from confectionery products and towards healthier substitutes.
Furthermore, some forms of confectionery are purchased by consumers as luxury or gift items, rather than quick snacks
for personal consumption. In such cases, the substitutes are more varied, and may include certain gift items of a similar
value.
Overall, the threat from substitutes is deemed to be moderate.

Degree of rivalry
Figure 14: Drivers of degree of rivalry in the confectionery market in Germany, 2017
The German confectionery market is fairly fragmented, with the leading four players, Mars, Ferrero, Lindt, and Mondelez,
controlling 46.2% of the market, which drives rivalry.
Leading companies have diverse product lines, although food and drink products tend to be central to the businesses.
This intensifies rivalry, as profit depends largely on their success in this market.
Switching costs for consumers and retailers are low. The threat from private labels, which offer a cheaper alternative to
branded products, tends to increase during times of economic downturn or slowdowns, as consumers become
increasingly price-conscious.
However, product differentiation, bolstered both by inherent characteristics and by strong branding, enables players to
maintain a hold over customers to some extent, alleviating rivalry.
In a business where automated, high-volume manufacturing is the norm, capacity increases are relatively easy to
implement, and fixed costs are high, this results in enhanced rivalry.
A moderate rate of growth during the review period works to alleviate the rivalry to some extent. Overall, the threat of
rivalry is assessed as moderate.

LEADING COMPANIES
Chocoladefabriken Lindt & Sprungli AG
Table 9: Chocoladefabriken Lindt & Sprungli AG: key facts
Head office: Seestrasse 204, Kilchberg, Zurich, CHE

Telephone: 41 447 162 233
Chocoladefabriken Lindt & Sprungli GmbH, Susterfeldstrasse 130,
Local office:
Aachen, Nordrhein-Westfalen, DEU
Telephone: 49 241 88810
Website: www.lindt-spruengli.com
Financial year-end: December
Ticker: LISN
Stock exchange: SIX Swiss Exchange
SOURCE: COMPANY WEBSITE MARKETLINE
Chocoladefabriken Lindt & Sprungli AG (Lindt, ‘the company’) along with its subsidiaries manufactures and distributes
premium chocolate and confectionery products. It has more than 370 stores worldwide. The company’s retail operations
are divided into six different concepts; Chocolate Cafes, Chocolate Boutiques, Ghirardelli, Chocolate Outlets, Factory
Stores, and Russel Stover.
The company operates under various formats such as retail outlets, departmental stores and boutiques. Apart from
selling products instore, it sells products through ecommerce sites. It provides gift wrapping services. The company sells
its products under the brand names Lindt, Ghirardelli, Caffarel, Hofbauer, Kufferle, Russell Stover, Whitman's and
Pangburn's.
The company offers chocolates, milk chocolates, dark chocolates, tablets and pralines. Lindt offers its chocolates under
the brand names Creation, Excellence, Lindor, Hello, and Easter. The Creation category includes a range of dark and
milk chocolates. The excellence category includes dark chocolates with 70%, 85%, 90% and 99% cocoa content, as well
as with orange intense, chili, mint, caramel and sea salt, and extra creamy flavors. The Lindor category comprises Lindor
sticks, Lindor seasonal, Lindor chocolate bars, boxes and chocolate truffles. The Hello category offers a range of milk
chocolates in various flavors (such as cookies and cream, crunchy nougat, caramel and brownie, and strawberry and
cheesecake) and formats (including boxes and sticks). The Easter product line offers a range of delicately smooth
chocolates which include Lindt Gold Bunny and premium chocolate eggs.
The company divides its business segments into three geographical regions: Europe, NAFTA, Other segments.
The Europe segment consists of all European companies and business units including Russia.
The NAFTA segment consists of the companies in the US, Canada, and Mexico.
The other segment consists of the companies in Australia, Japan, South Africa, Hong Kong, China, and Brazil as well as
the Distributors and Duty Free business units.
The Company has more than 100 distribution facilities all over the world. Lindt operates 12 manufacturing plants.
In Germany, the company sells its products under the Lindt, Excellence, Hello, Lindor and several other brand names.

Key Metrics
The company recorded revenues of $4,156 million in the fiscal year ending December 2017, an increase of 4.8%
compared to fiscal 2016. Its net income was $458 million in fiscal 2017, compared to a net income of $427 million in the
preceding year.
Table 10: Chocoladefabriken Lindt & Sprungli AG: key financials ($)
$ million 2013 2014 2015 2016 2017

Revenues 2,930.0 3,441.2 3,713.5 3,965.2 4,155.8
Net income (loss) 308.0 348.0 386.7 426.6 458.1
Total assets 3,944.7 5,673.5 6,362.2 6,534.8 7,090.6
Total liabilities 1,266.5 2,623.9 2,819.2 2,807.1 2,835.3
SOURCE: COMPANY FILINGS MARKETLINE
Table 11: Chocoladefabriken Lindt & Sprungli AG: key financials (CHF)
CHF million 2013 2014 2015 2016 2017

Revenues 2,882.5 3,385.4 3,653.3 3,900.9 4,088.4
Net income (loss) 303.0 342.4 380.4 419.7 450.7
Total assets 3,880.7 5,581.5 6,259.0 6,428.8 6,975.6
Table 12: Chocoladefabriken Lindt & Sprungli AG: key financial ratios
Ratio 2013 2014 2015 2016 2017

Profit margin 10.5% 10.1% 10.4% 10.8% 11.0%
Revenue growth 8.0% 17.4% 7.9% 6.8% 4.8%
Asset growth 46.9% 43.8% 12.1% 2.7% 8.5%
Liabilities growth 31.6% 107.2% 7.4% (0.4%) 1.0%
Debt/asset ratio 32.1% 46.2% 44.3% 43.0% 40.0%
Return on assets 9.3% 7.2% 6.4% 6.6% 6.7%

Figure 15: Chocoladefabriken Lindt & Sprungli AG: revenues & profitability
Figure 16: Chocoladefabriken Lindt & Sprungli AG: assets & liabilities

Ferrero Group
Table 13: Ferrero Group: key facts
Head office: Piazzale Pietro Ferrero 1, Alba, Piemonte, ITA

Telephone: 39 173 295 111
Fax: 39 173 363 034
Website: www.ferrero.com
Financial year-end: August
Ferrero Group (Ferrero or ‘the company’) is one of the world's largest chocolate manufacturers. The company offers a
broad range of products including chocolates, pralines, wafers, spreads, breath mints, snacks, bakery products and
drinks, among others.
The company offers crunchy wafer with hazelnut in the center under the Ferrero Rocher brand, crispy shell covered in
flakes of coconut under the Rafaello brand, boxed chocolate under the Mon Cheri brand, hazelnut spread under the
Nutella brand, and breath mints under the Tic Tac brand. The company’s Ferrero product line offers pralines, snacks and
bakery products. The pralines comprise Ferrero Rocher and its dark chocolate version, Ferrero Rondnoir. The snacks
consist of Ferrero duplo, Ferrero fiesta, and Ferrero Tronky; and the bakery products comprise Ferrero Brioss and
Ferrero Yoga. The company markets its drinks under the Esta brands. Under its Kinder brand, the company offers Kinder
Surprise, Kinder Chocolate, Kinder Bueno, Kinder Pingui. Ferrero operates through 86 consolidated companies and 22
production plants worldwide. The company also undertakes research and development (R&D) activities for the
development of unique products and innovative research and production processes utilizing its own technologies.
The company outsources certain activities such as packaging, promotions, certain commercial and distribution activities,
and some administrative, IT and accounting services. The company, through its affiliated companies, operates across
Europe, America, Asia, Oceania and Africa.
Key Metrics
As a privately held group, Ferrero is not obliged to publish its financial results.

Mars, Incorporated
Table 14: Mars, Incorporated: key facts
Head office: 6885 Elm Street, McLean, Virginia, USA

Telephone: 1 703 821 4900
Local office: Mars Holding GmbH, Industriering 17, D-41751 Viersen, DEU
Telephone: 49 216 250 00
Website: www.mars.com
Mars, Incorporated (Mars) primarily produces and distributes food products worldwide. The company offers chocolates,
candies, chewing gums, rice, sauces, and beverages, among others. Additionally, it provides dog and cat food. Mars
operates across North America, Europe, Asia-Pacific, South America, Africa and the Middle East.
The company operates through six businesses: pet care, chocolate, food, Wrigley, drinks and symbioscience.
Mars' pet care business offers a wide range of pet food products under 41 brands. Some of the brands marketed by this
business include Pedigree, Royal Canin, Whiskas, Banfield, Cesar, Sheba, Temptations and IAMS, among others. With
a presence in more than 50 countries, the business provides products for fishcare and horsecare; petservices; and
operates the Waltham Centre for Pet Nutrition.
Under the chocolate business, the company offers a wide variety of chocolates in 21 countries worldwide under 29
brands, including M&M's, Snickers, Dove, Galaxy, Mars, Milky Way, Twix, 3 Musketeers, Balisto, Bounty and Amicelli.
Mars’ food business offers rice, sauces, herbs and spices, recipe bases, marinades, relishes, mustards, cheese and
ready-made meals in over 28 countries, including the US, Canada, Brazil, Australia, Europe, and South Africa. These
products are offered under several brands including Uncle Ben's, Dolmio, Masterfoods, Miracoli, Suzi Wan, Kan Tong,
Seeds of Change, Royco, Ebly, Abu Siouf, Raris and Pamesello. The food business operates through 11 manufacturing
sites.
The Wrigley business offers a wide range of products such as gum, mints, and hard and chewy candies. These products
are marketed under the following brands: Wrigley's Spearmint, Juicy Fruit, Altoids, Life Savers, Doublemint, Skittles,
BigRed, Winterfresh, Extra, Starburst, Freedent, Hubba Bubba, Orbit, Eclipse and 5.
Under the drinks business, Mars offers coffee, tea and hot chocolate drinks. Major brands of Mars’ drinks business
include Alterra, The Bright Tea Co., and Dove. The company also offers hot drinks machines under the Flavia and Klix
brands. Mars’ Orbit and Extra are two billion-dollar global brands. Geographically, the business operates in more than 50
countries and its brands are present in 180 countries.
The symbioscience segment constitutes the health and life sciences business of Mars. This segment includes brands
such as CocoaVia, a cocoa extract supplement; and Cocoapro, a process developed and patented by Mars scientists,
which helps in preserving the cocoa flavanols present in cocoa beans, among others.
Key Metrics
As a privately held company, Mars, Incorporated is not obliged to publish its financial statements.

Mondelez International, Inc.
Table 15: Mondelez International, Inc.: key facts
Head office: Three Parkway North, Deerfield, Illinois 60015, USA

Telephone: 1 847 943 4000
Mondelez Deutschland GmbH, Langemarckstrasse 4-20, Bremen,
Local office:
28199, DEU
Telephone: 49 4 21 599 01
Fax: 49 4 21 599 3675
Website: www.mondelezinternational.com
Financial year-end: December
Ticker: MDLZ
Stock exchange: NASDAQ
Mondelez International, Inc. (Mondelez) is one of the largest snack companies in the world. The company offers snack
food and beverage products, including biscuits (cookies, crackers and salted snacks), chocolate, gum and candy,
powered beverages, and various cheese and grocery products. It has operations in more than 80 countries and sells its
products in approximately 165 countries.
The company operates through five business segments, classified on a geographical basis: Europe; North America;
Latin America; Asia-Pacific; and Eastern Europe, the Middle East and Africa (EEMEA).
Mondelez offers its products across five categories: biscuits, chocolate, gum and candy, beverages, and cheese and
grocery.
The company markets biscuits, including cookies, crackers and salted snacks under the brand names Oreo, Chips
Ahoy!, Club Social, Barni, Triscuit, LU, Tiger, belVita, Nilla, Newtons, Nabisco, and Trakinas among others. The
chocolate products are marketed under the brand names Toblerone, Milka, Lacta, Cadbury, Alpen Gold, Cadbury Dairy
Milk, and Cote d'Or, among others. Mondelez offers gum and candy products under the following brand names: Trident,
Halls, Stride, Dentyne, Hollywood, Stimorol, and Bubbaloo among others.
The beverages category offers powdered beverages under the brand names Tang, Clight, and Cadbury Bournvita. The
company markets its cheese and grocery products under the Philadelphia, Royal and Sottilette brand names.
Mondelez manufactures its products through manufacturing and processing facilities located in 57 countries.
The company sells its products to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers,
convenience stores, distributors, gasoline stations, drug stores, value stores and other retail food outlets. Mondelez
distributes its products through direct store delivery, company-owned and satellite warehouses, distribution centers and
other facilities.
Key Metrics
The company recorded revenues of $25,896 million in the fiscal year ending December 2017, a decrease of 0.1%
compared to fiscal 2016. Its net income was $2,922 million in fiscal 2017, compared to a net income of $1,659 million in
the preceding year.

Table 16: Mondelez International, Inc.: key financials ($)
$ million 2013 2014 2015 2016 2017

Revenues 35,299.0 34,244.0 29,636.0 25,923.0 25,896.0
Net income (loss) 3,915.0 2,184.0 7,267.0 1,659.0 2,922.0
Total assets 72,515.0 66,815.0 62,843.0 61,538.0 63,109.0
Employees 107,000 104,000 99,000 90,000 90,000
Table 17: Mondelez International, Inc.: key financial ratios
Ratio 2013 2014 2015 2016 2017

Profit margin 11.1% 6.4% 24.5% 6.4% 11.3%
Revenue growth 0.8% (3.0%) (13.5%) (12.5%) (0.1%)
Asset growth (3.9%) (7.9%) (5.9%) (2.1%) 2.6%
Liabilities growth (7.1%) (2.7%) (10.8%) 4.4% 1.7%
Debt/asset ratio 55.4% 58.5% 55.4% 59.1% 58.6%
Return on assets 5.3% 3.1% 11.2% 2.7% 4.7%
Revenue per employee $329,897 $329,269 $299,354 $288,033 $287,733
Profit per employee $36,589 $21,000 $73,404 $18,433 $32,467
Figure 17: Mondelez International, Inc.: revenues & profitability

Figure 18: Mondelez International, Inc.: assets & liabilities

MACROECONOMIC INDICATORS
Country data
Table 18: Germany size of population (million), 2013–17
Year Population (million) % Growth

2013 81.3 (0.2%)
2014 81.1 (0.2%)
2015 81.0 (0.2%)
2016 80.8 (0.2%)
2017 80.7 (0.2%)
Table 19: Germany gdp (constant 2005 prices, $ billion), 2013–17
Year Constant 2005 Prices, $ billion % Growth

2013 3,167.4 0.1%
2014 3,216.0 1.5%
2015 3,266.7 1.6%
2016 3,327.6 1.9%
2017 3,384.3 1.7%
Table 20: Germany gdp (current prices, $ billion), 2013–17
Year Current Prices, $ billion % Growth

2013 3,736.0 5.5%
2014 3,923.7 5.0%
2015 4,052.3 3.3%
2016 4,192.4 3.5%
2017 4,335.6 3.4%

Table 21: Germany inflation, 2013–17
Year Inflation Rate (%)

2013 1.6%
2014 0.9%
2015 1.3%
2016 1.6%
2017 1.7%
Table 22: Germany consumer price index (absolute), 2013–17
Year Consumer Price Index (2005 = 100)

2013 115.0
2014 116.1
2015 117.6
2016 119.5
2017 121.6
Table 23: Germany exchange rate, 2013–17
Year Exchange rate ($/€)

2013 0.7533
2014 0.7535
2015 0.9013
2016 0.9040
2017 0.8855

METHODOLOGY
MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-
checked and presented in a consistent and accessible style.
Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by
analysis from industry experts using highly complex modeling & forecasting tools, MarketLine’s in-house databases
provide the foundation for all related industry profiles
Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company
profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market
overview
Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of each
definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the
market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and
trends
MarketLine aggregates and analyzes a number of secondary information sources, including:
- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools – MarketLine has developed powerful tools that allow quantitative and qualitative data to
be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can
then be refined according to specific competitive, regulatory and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

Industry associations
German Cocoa Trade Association
Sonninstr. 28 , 20097 Hamburg City Süd, DEU
Tel.: 49 40 2360 1625/32
Fax: 49 40 23601610/11/40
www.kakaoverein.de
Association of Chocolate, Biscuit and Confectionery Industries of Europe
CAOBISCO BD SAINT MICHEL 47, 1040 BRUSSELS, BELGIUM
Tel.: 32 2 539 1800
http://caobisco.eu/
European Cocoa Association
Avenue des Gaulois 3 , Box 6, B 1040 Brussels, Belgium
Tel.: 32 2 662 00 06
Fax: 32 2 662 00 06
http://www.eurococoa.com/
Related MarketLine research

Industry Profile
Confectionery in France
Confectionery in the UK
Confectionery in Scandinavia

APPENDIX
About MarketLine
In an information-rich world, finding facts you can rely upon isn’t always easy. MarketLine is the solution.
We make it our job to sort through the data and deliver accurate, up-to-date information on companies, industries and
countries across the world. No other business information company comes close to matching our sheer breadth of
coverage.
And unlike many of our competitors, we cut the ‘data padding’ and present information in easy-to-digest formats, so you
can absorb key facts in minutes, not hours.
What we do
Profiling all major companies, industries and geographies, MarketLine is one of the most prolific publishers of business
information today.
Our dedicated research professionals aggregate, analyze, and cross-check facts in line with our strict research
methodology, ensuring a constant stream of new and accurate information is added to MarketLine every day.
With stringent checks and controls to capture and validate the accuracy of our data, you can be confident in MarketLine
to deliver quality data in an instant.
For further information about our products and services see more at: http://www.marketline.com/overview/
Disclaimer
All Rights Reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means,
electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, MarketLine.
The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that
the findings, conclusions and recommendations that MarketLine delivers will be based on information gathered in good
faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such
MarketLine can accept no liability whatever for actions taken based on any information that may subsequently prove to
be incorrect.

MarketLine | John Carpenter House, John Carpenter Street |
London, United Kingdom, EC4Y 0AN
T: +44(0)203 377 3042, F: +44 (0) 870 134 4371
E: reachus@marketline.com
Copyright of Confectionery Industry Profile: Germany is the property of MarketLine, a
Progressive Digital Media business and its content may not be copied or emailed to multiple
sites or posted to a listserv without the copyright holder's express written permission.
However, users may print, download, or email articles for individual use.

Germany Market

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Germany Market

Uploaded by

Copyright:

Available Formats

MarketLine Industry Profile

Reference Code: 0165-0710

Publication Date: April 2018

Germany - Confectionery 0165 - 0710 - 2017

© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1

Market value forecast

Market volume forecast

Germany - Confectionery 0165 - 0710 - 2017

© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2

Market value forecast ................................................................................................................................................. 2

Market volume forecast .............................................................................................................................................. 2

Category segmentation .............................................................................................................................................. 2

Geography segmentation ........................................................................................................................................... 2

Market share .............................................................................................................................................................. 2

Market Overview ............................................................................................................................................................ 7

Market definition ......................................................................................................................................................... 7

Market analysis .......................................................................................................................................................... 7

Market Data ................................................................................................................................................................... 8

Market Segmentation ................................................................................................................................................... 10

Category segmentation ............................................................................................................................................ 10

Geography segmentation ......................................................................................................................................... 11

Market share ............................................................................................................................................................ 12

Market distribution .................................................................................................................................................... 13

Market Outlook ............................................................................................................................................................. 14

Market value forecast ............................................................................................................................................... 14

Market volume forecast ............................................................................................................................................ 15

Five Forces Analysis .................................................................................................................................................... 16

Buyer power ............................................................................................................................................................. 17

Supplier power ......................................................................................................................................................... 18

New entrants ............................................................................................................................................................ 19

Degree of rivalry ....................................................................................................................................................... 21

Leading Companies ..................................................................................................................................................... 22

Germany - Confectionery 0165 - 0710 - 2017

© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3

Ferrero Group .......................................................................................................................................................... 25

Mars, Incorporated ................................................................................................................................................... 26

Mondelez International, Inc. ..................................................................................................................................... 27

Macroeconomic Indicators ........................................................................................................................................... 30

Industry associations ................................................................................................................................................ 33

Related MarketLine research ................................................................................................................................... 33

About MarketLine ..................................................................................................................................................... 34

Germany - Confectionery 0165 - 0710 - 2017

© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 4

Table 2: Germany confectionery market volume: million kilograms, 2013–17 ............................................................... 9

Table 3: Germany confectionery market category segmentation: $ million, 2017 ........................................................ 10

Table 4: Germany confectionery market geography segmentation: $ million, 2017 ..................................................... 11

Table 5: Germany confectionery market share: % share, by value, 2017 .................................................................... 12

Table 6: Germany confectionery market distribution: % share, by value, 2017 ............................................................ 13

Table 7: Germany confectionery market value forecast: $ million, 2017–22 ................................................................ 14

Table 9: Chocoladefabriken Lindt & Sprungli AG: key facts ......................................................................................... 22

Table 13: Ferrero Group: key facts .............................................................................................................................. 25

Table 14: Mars, Incorporated: key facts ....................................................................................................................... 26

Table 15: Mondelez International, Inc.: key facts ......................................................................................................... 27

Table 16: Mondelez International, Inc.: key financials ($) ............................................................................................ 28

Table 17: Mondelez International, Inc.: key financial ratios .......................................................................................... 28

Table 18: Germany size of population (million), 2013–17 ............................................................................................ 30

Table 20: Germany gdp (current prices, $ billion), 2013–17 ........................................................................................ 30

Table 21: Germany inflation, 2013–17 ......................................................................................................................... 31

Table 22: Germany consumer price index (absolute), 2013–17 ................................................................................... 31

Table 23: Germany exchange rate, 2013–17 ............................................................................................................... 31

Germany - Confectionery 0165 - 0710 - 2017

© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 5

Figure 2: Germany confectionery market volume: million kilograms, 2013–17 .............................................................. 9