Primeasia University

Spring Semester-2021
Marketing Management, MKT-501
Final Assessment: Chapter Writing
Total Marks: 20
You have to write separate chapters as instructed of the following topics:
Groups Topics Assigned Person
Name ID
1. Nazmus Sakib 201009067
1. Defining Marketing for the 21st Century
2.Saudia Newaz 201010067
3. Md. Akbar Hossain Raju 202008067
4. Mohammed Zahid Hossain 203001067
5. Rahmatunnesa Rumi 211001067
2. Adopting Marketing to the New Economy 1. Md. Jainal Abedin 211004067
2.Md. Firoz Mia 211005067
3.Md. Saidul Islam 211006067
4. Jannatul Ferdous 211008067
5. Sowrov Sorker 211009067
3. Building Customer Satisfaction, Value and Retention 1.Ignatious Bright Costa 211010067
2. Imtiaz Mahmood 211011067
3. Smirity Sarker 211013067
4. Ibrahim Omar Ali 211015067
5. Said Abdirahman Awil 211017067

Group-B 1. Company Marketing Strategy: Partnering to build 1.Mohammad Mahmudul Hasan 211018067
customer relationship 2. Md. Paloby 211020067
3. Fahmida Chowdhury 202002068
4. Alam Ahamed 203001068
5. Jebun Nesa 203002068
2. Marketing Channels and Supply Chain Management 1.Masfaq uddin Khaled 211002068
2. S. M. Azmal Huda 211002068
3. Md. Abrar Rahman Siam 211003068
4. Md. Hasibul Huda 211004068
5. Md. Rakibul Islam 211005068
3. Segmentation, Targeting, and Positioning: Building 1.Md. Aktaruzzaman 211006068
relationships with customers 2. Md. Atik Siraji 211007068
3. Mahabuba Sharmin 211008068
4. Kabya Paul 203001070
5. A. K. M. Rezwan Sardar 203003070
Group-C 1. Product, Service and Branding Strategies 1.Md. Mamun-Or-Rashid 203004070
2. Avijit Neogi 203005070
3. Md. Biplob Hossain 203010070
4. Md. Alim Al Raji 203011070
5. Md. Ashraful Islam Chowdhury 203001072

Note: You have to submit assignment individually as assigned in groups as stated above.

You have to follow the basic criteria as under for your “Chapter Writing”:

1. Title of the Chapter

2. Learning Objectives
3. Outcome of the Study
4. Introduction
5. Body of the Chapter
Title-1: Make description of the title-1
Title-2: Make description of title-2
Title-N: Say,1,2…N, Make description up to title N
Total Title of the Chapter: 1-N, Not less than 10, you may add
subtitles where applicable to complete the topics.
6. Conclusion
7. References
The last date of submission “Chapter Writing” on or before April 25,
2021.

For any query/Submission: sikder@primeasia.edu.bd, Mobile: +8801914210401