PARLE is the market leader in the organized biscuit and candy market in India.

Biscuits
contribute to more than 80% of Parle’s total turnover. Other products include cookies
and candys. The biscuit market in India is estimated to be 1.1mn tpa, valued at
Rs35bn. The unorganized sector accounts for over 50% of the market. The market has
been growing at a CAGR of 6-7% pa. Per capita consumption of biscuits is estimated at
a low 1.5kgs, reflecting the huge potential for growth. Manufacturing was reserved for
small-scale up to 1997, which put large players at a disadvantage. In the organized
sector, Parle and Britannia are the only national players with dominant market shares.
Other organized players include domestic players like Bakeman’s, Champion, Quality,
Priya and MNC’s like Smith Kline Consumer, Kellogg’s, Sara Lee, Heinz, Excelsia
(Nestle) and United Biscuits.
 INTRODUCTION TO THE ORGANIZATION

Board of Directors
Board of Directors as on

Chairman : Vijay Kanti Lal Chauhan

Managing Director : MR. Pitamber Mohan Lal

MR .Narotam Mohan Lal

MR .Kanti Mohan Lal

MR. Vijay Kanti Mohan Lal

MR. Shard Pitamber Chauhan

MR. Shard Kanti Lal Chauhan

Plant location :
MUMBAI
NIMRANA
BAHADURGARH
 BANGLORE
   
Parle core businesses constitute of Bakery and Candy products. Bakery products

account for 90% of the revenues. Candy products contribute to 10% of Parle’s

annual turnover of Rs13.38bn.

Biscuits (82.7% of turnover)

Revenues from biscuit were Rs11.07bn in FY01. The company sold 214,214 tons

of biscuits registering a volume growth of 11% yoy. Biscuit sales in value terms

registered a 13.2% yoy growth. Parle has a 40% volume share and 48% value

market share in the organized biscuit market. The company presently has an

installed capacity of 111,000 tons for biscuits. Production in FY01 was 59657 tons

against 62034 tons in FY00. Over 70% of biscuits sold are outsourced by the

company.