FACTORS AFFECTING BUYING BEHAVIOUR CONSUMER OF

PARLE PRODUCT:

 Demographics

 Geographics

DEMOGRAPHICS
Size of population: According to the census 2011,as of May2001,the
population of India stood at 1,027Million of which 742Million lived in rural
areas and 285 Millions in urban areas.

Literacy and education: According to the Census 2011,the Nation’s average

literacy rate is 65.4%.Exhibit 18.1 shows the growth in literacy rate since
1951.

GROWTH IN LITERACY RATE:

YEAR LITERACY RATE%

2008 43.7%

2009 52.2%

2010 65.4%

2011 70.2%
GEOGRAPHICS:
We mentioned earlier that as of May 2011,the population of India stood at1027
Million,with742 million people living in rural areas and 285 million urban areas.In terms of
percentage 73% of population is in rural areas and 27% in urban areas.

LIMITATION OF THE STUDY

The effectiveness of project and consumer behavior is measured in keeping in mind the

constraints and limitation given below:

 The present study was confined to Sagar and its adjoining areas. The findings
of this study may not applicable to other areas.
 The limitation and biasness of sampling techniques used in this study may
influence the findings of this study.

 Due to limitation of time and resources, all the possible factors influencing the
report could not be considered.

 The study of tradition and consumer behavior may not well over a period of
time due to various improvements in the present electronic media.