CONCLUSION

During summer training, I went in market, meet to the retail shop, place order for him, and
maintain the order in DSR (Daily Sales Report). On the basis of DSR and observation of the
consumer, response I am analyzed the market situation of the Parle’s industries Ltd. and try to
gather the knowledge of market share, flow of product in the market and behavior of the consumer
about the product of Parle. My project is completed On the basis of my DSR and observations of
the consumer response on the retail shop my fact and finding is given below-

1 The consumer prefer the product from various reason as like 35% consumer prefer the
product for its price, 30%for its quality, 15% for its packing but 20% consumer have not
certain idea or view why they prefer the Parle product may be they prefer by availability,
awareness, and other various reason.

2 I n the various company of Biscuits the Parle have 55% market share and Britania and
ITC have less market share in Sagar as 30% and 15% and other biscuits company have
10% 0f market share in Sagar .

RECOMMENDATION AND SUGGESTIONS

On the basis of my summer training report, and the survey I am suggest to the company to
increase the sales volume by following way: -

1 Company should increase the quality of the product in the present time
consumer want different flavor with high Quality. To face the competition form
other company and increase the market share the company should improve
the quality of different product and increase sales.

2 Print media and television are the major source of awareness, so these
Medias cancan be concentrated more for efficient results.

3 The ages groups 30-45 and above are not interested to consume the biscuits,
so these potential groups can concentrate.

4 The retailer is complain about the profit margin because it is less and not
interested to sale it so some discount should be given to retailer to motivate them to
the increase profit margin and help in increase the sales.

APPENDIX

The effectiveness of project and consumer behavior is measured in keeping in mind the
constraints and limitation given below:

1.The present study was confined to Sagar city and its adjoining areas. The findings of
this study may not applicable to other areas.

2.The limitation and biasness of sampling techniques used in this study may influence
the findings of this study.
3.Due to limitation of time and resources, all the possible factors influencing the report
could not be considered.