Paragraph 1 What is corporate strategy?

A corporate strategy entails a clearly defined, long-term vision that

organizations set, seeking to create corporate value and motivate the
workforce to implement the proper actions to achieve customer satisfaction.
In addition, corporate strategy is a continuous process that requires a
constant effort to engage investors in trusting the company with their
money, thereby increasing the company’s equity. Organizations that
manage to deliver customer value unfailingly are those that revisit their
corporate strategy regularly to improve areas that may not deliver the
aimed results.
P2 What is business strategy.

A business strategy can be defined as the combination of all the

decisions taken and actions performed by the business to accomplish
business goals and to secure a competitive position in the market.

It is the backbone of the business as it is the roadmap which leads to

the desired goals. Any fault in this roadmap can result in the business
getting lost in the crowd of overwhelming competitors.

P3: Briefly provide: History of your organisation.

Boots Company PLC is a leading chemist chain across the United Kingdom.
The company has its own labelled products and enjoy brand loyalty over its
well-tested products relating to health and beauty. The company plans to
enter into a UK fitness wearable market to target a new market segment and
increase sales. The company is overly dominated in the UK chemist market
and thus looking forward to developing new fitness products to extend market
share in other areas.
P4: What is your organisation corporate and business objectives(SMART)? Provide critical evaluation
and analysis

Marketing strategy is a method of focusing an organization's energies and resources

on a course of action which can lead to increased sales and dominance of a targeted
market niche. A marketing strategy combines product development, promotion,
distribution, pricing, relationship management and other elements; identifies the
firm's marketing goals, and explains how they will be achieved, ideally within a stated
timeframe. Marketing strategy determines the choice of target market segments,
positioning, marketing mix, and allocation of resources. It is most effective when it is
an integral component of overall firm strategy, defining how the organization will
successfully engage customers, prospects, and competitors in the market
arena. Corporate strategies, corporate missions, and corporate goals. As the
customer constitutes the source of a company's revenue, marketing strategy is
closely linked with sales. A key component of marketing strategy is often to keep
marketing in line with a company's overarching mission statement.

Once the company has obtained an adequate understanding of the customer base
and its own competitive position in the industry, marketing managers are able to
make key strategic decisions and develop a marketing strategy designed to maximize
the revenues and profits of the firm. The selected strategy may aim for any of a
variety of specific objectives, including optimizing short-term unit margins, revenue
growth, market share, long-term profitability, or other goals.

From the annual report of 2019 it was identified that managers are able to make key strategic
decisions and develop a marketing strategy designed to maximize the revenues and profits of the
firm it can be done when the company has once obtained an adequate understanding of the
customer base and its own competitive position in the industry, of marketing. For any of a variety of
specific objectives, including optimizing short-term unit margins, revenue growth, market share,
long-term profitability, or other goals the selected strategy are considered.

Boots strategy is to focus on its two core business activities of pharmacy-led health and beauty
retailing and pharmaceutical wholesaling and distribution, while increasingly developing and
internationalizing our product brands to create a third dimension. Their strategy includes:

Boots is the largest pharmacy chain in Europe with an excellent reputation for differentiated health
and beauty products and customer care. Their strategy is to develop Boots into the world‟s leading
pharmacy-led health and beauty retail brand, focused on helping people look and feel their best. The
key steps we are taking in the UK to execute our strategy are: Increasingly differentiating their
product offering; Providing customers with excellent value; Developing our people to be at their very
best for our customers; Making Boots more convenient and accessible for our customers; Creating a
compelling omni-channel health and wellbeing consumer offering.