Training Needed in the following:

For Website:
Shopify tutorials
Shopify tips to scale business
Stock and inventory management
Ecommerce customer experience for 2021
How to boost online sales

Marketing:
FB ads for 2021
IG ads for 2021
Marketing on Linked in for 2021
B2B digital campaign strategy
Understanding SEO
Ad Words
CRM & Loyalty management
Performance reports with Google Analytics
Look into Product Seeding
content distribution and placement networks like Outbrain and Taboola.

Tasks to be done:
1. Competitor research – Screenshots & notes for ideas
2. Upload products – home/kitchen appliances, school/work from home essentials, phones &
laptops
3. Draft email for Reviews with added links
4. Check all Catalogues for relevant products and current deals.
5. Create Slide Banner for website of “Summer Deals” and “Valentine’s Day Deals”
6. Create performance plan for social media and website analytics – Weekly review of AD progress
and comment what workings/not working/to be improved and future opportunities – track money
spent on ADS

Schedule Mon-Fri (20hrs)

Monday
Performance Review of all platforms
Check catalogues for product deals
Upload products

Tuesday
In depth competitor research – brands & products, price points, promotions, website experience,
customer engagement/comments
From collated research – Note what this means for Kayi USP and Plan Next steps going forward

Wednesday
Decide what deals to be uploaded
Create Banner Reels for website / FB header / IG post

Thursday
Post/Upload Created Ads
Content Creation Ideas / Ad Ideas

Friday