TYBMS (MARKETING)

E-COMMERCE & DIGITAL MARKETING

MULTIPLE CHOICE QUESITONS
1. Availability of e-commerce everywhere at all time show that
it is _____.
a. Ubiquitous.
b. poses global reach
c. Intense
d. Market

2. Infrastructure and e markets are the basic components of

_________ e-commerce.
a. B2B
b. B2C
c. B2G
d. B2F

3. High levels of inflation affects E-Commerce business that

mainly deals with ________.
a. Essential items
b. Luxurious items
c. Both a and b
d. Superior items

4. The technological bases of e-commerce basically web client

/ server middleware is called as ________ tier architectures.
a. One
b. Two
c. Three
d. Four

5. Occurrence of new intermediate is called ____.

a. Dis intermediation
b. Re -intermediation
c. Intermediation
d. Non intermediation

6. RTI application PAN card application shows that E-

Commerce is extensively used in the _____.
a. Tourism
b. government
c. medical
d. academic

7. M governors is not replacement but _______ for the E

governance .
a. Complement
b. Supplement
c. Both
d. optional

8. E commerce in education had lead to _____.

a. personalized learning
b. gamification
c. both a and b
d. public learning

9. B2B applications are in the areas of suppliers management

that Involve _______.
a. inventory management
b. distribution management
c. both a and b
d. risk management

10. _______ A process whereby outsourcing of some functions

necessary for doing the business can be eliminated.
a. intermediation
b. hyper mediation
c. both a and b
d. non mediation

11. Amazon.com is an example of _____ business model.

a. B2B
b. B2C
c. B2G
d. B2H

12. There is no uniform platform for Information sharing in case

of ________ e-commerce as it depends heavily on personal
communication.
a. traditional
b. domestic
local
c. International

13. ERP systems have helped in the reduction of ________

time.
a. cycle
b. heavy
c. inflation
d. slow

14. ________ allows Re developing resources from backend

processing to the front line of customer service.
a. E-government
b. E-commerce
c. .E- business
d. E- education

15. ________ is education May create a feeling of isolation

among learners.
a. E-government
b. E-commerce
c. .E- business
d. E- education

16. _________ is also known as next generation e commerce.

a. M-commerce
b. E-commerce
c. .E- business
d. E- education

17. Collection of appropriate _______ has become a major

issue due to emergence of e-commerce.
a. Tax
b. penalty
c. account
d. balance sheet
18. ________ E- commerce has lead to decrease in the
transaction cost.
a. B2B
b. B2C
c. B2G
d. B2A

19. __________ has changed the entire market structure and

its local proximity.
a. E-government
b. E-commerce
c. .E- business
d. E- education

20. E-Commerce in sector ______ using immigration Visa and

foreigners registration tracking.
a. Tourism
b. government
c. medical
d. academic

21. Amazon.com is well known for which e-commerce

marketing technique?
a. Banner ads
b. Pop-up-ads
c. Affiliate Programs
d. Viral Marketing

22. The underlying computing equipment that the system uses

to achieve its e-commerce Functionality is called a _______.
a. Hardware Platform
b. Content Platform
c. Transaction Platform
d. Scalability Platform

23. Most individuals are familiar with which form of e-

commerce?
a. B2B
b. B2C
c. C2B
d. c2c
24. Compared to internet users, the number of cell phone
subscribers is ________.
a. About the same
b. Slightly Fewer
c. Much Fewer
d. Much Larger

25. All of the following are techniques B2C e-commerce

companies use to attract customers, except _______.
a. Registering with search engines
b. Viral Marketing
c. Online ads
d. Viral Marketing

26. All of the following are major B2C business models excepts
a. Content Provider
b. Industry Consortium
c. Transaction Broker
d. Service Provider

27. The best products to sell in B2C e-commerce are ________.

a. Small products
b. Digital products
c. Specialty product
d. Fresh product

28. _______ is the set of planned activities designed to result in

a profit in a marketplace.
a. Business model
b. Profit Model
c. Business Plan
d. Revenue model

29. The primary source of financing during the early years of e-

commerce was _________.
a. Bank loans
b. Large retail firms
c. Venture Capital Funds
d. Initial Public offerings

30. Which type of e-commerce focuses on consumers dealing

with each other?
a. B2B
b. B2C
c. C2B
d. C2C

31. How the transactions occur in e-commerce?

a. Using e-medias
b. Using computers only
c. Using mobile phones only
d. Using laptop only

32. Which type of products is lesser purchased using

ecommerce?
a. automobiles
b. books
c. software
d. toys

33. What is the name for direct computer-to-computer transfer

of
transaction information contained in standard business
documents?
a. internet commerce
b. e-commerce
c. transaction information
d. electronic data interchange

34. ERP stands for

a. Enterprise resolution planning
b. Enterprise reverse planning
c. Enterprise resource planning
d. Enterprise resource plan
35. Which of the following describes e-commerce?
a. Doing business electronically
b. Doing business
c. Sale of goods
d. Doing business at store

36. the main aim of the competitive structure of

__________________ is to integrate entire business life
cycle
a. e-trade
b. e-commerce
c. e-market
d. e-business

37. Due to internet, market entry will be_____________

without any geographical limit
a. easier
b. complicate
c. difficult
d. impossible

38. e-commerce helps the business firm to ________________

inventions and overhead costs
a. increase
b. remains constant
c. reduce
d. zero

39. __________ affects the whole business and the value chain
in which it operates.
a. E-trade
b. E-commerce
c. E-market
d. E-business

40. High levels of inflation affects E-commerce business that

mainly deal with _____.
a. Essential items
b. Luxurious items
c. day to day items
d. consumer goods

41. E-commerce in education had lead to _____.

a. Personalized learning
b. online content
c. eLearning
d. collaborative content

42. E business provide_____.

a. Convenience
b. Have local reach
c. need for middlemen
d. expensive

43. _____ business model means having a business with

physical presence
a. Brick and Mortar
b. pure online
c. brick and click
d. click and click

44. _____ also known as click-and-mortar business model

a. Brick and Mortar
b. pure online
c. brick and click
d. click and click

45. EDI is used in _____ businesses only

a. B2B
b. B2c
c. B2G
d. c2C

46. E-procurement applications have _____ scope.

a. limited
b. vast
c. undetermined
d. small

47. E-marketing is a ____________ of E-business to achieve the

desired marketing aim of the firm
a. set
b. sub-set
c. re-set
d. data-set

48. E-marketers must understand the _________ situation of its

company and environments.
a. past
b. future
c. present
d. estimate

49. ___________ consists of on-line buying and selling of shares

and other financial instruments
a. E-auction
b. E-delivery
c. E-procuremnet
d. E-trading

50. Electronic Data Interchange (EDI)_________ the need paper

based system.
a. improves
b. eliminates
c. Uploaded
d. highlighted

51. E-business cannot service without a ________ customers

a. loyal
b. disloyal
c. matured
d. unmatured
52. E-business is a broader term than ___________

a. e-trade
b. e-commerce
c. e-market
d. e-business

53. Bricks and clicks is a combination of physical and

______presence
a. online
b. offline
c. store
d. Multi store

54. E-delivery includes ________ delivery of goods and

rendering services.
a. Electronic
b. goods
c. store
d. estimate

55. ecommerce includes electronic trading of both

___________ and electronic materials
a. goods
b. services
c. fusions
d. computers

56. There is global reach just by creating a

___________________ and uploading it on the server
a. stationary shop
b. computer cyber
c. website
d. electronic firm
57. All electronic businesses _____.

a. Are automated
b. provide network
c. Perform business Process
d. geographically managed

58. Bricks and clicks have _________customer acquisition cost

a. lower
b. higher
c. Medium
d. Average

59. Which of the following refers to creating products tailored

to individual customers?
a. customization
b. aggregation
c. Direct materials
d. Reverse auction

60. ______ allowes card holder to make secure purchases

online via point and click interface
a. digital signature
b. digital card
c. digital wallet
d. digital iformation

61. SSL stand for _______

a. secure socket layer

b. secure surf level
c. secure security layer
d. socket secure layer
62. DES is widely used method of data _______ using private
key

a. description
b. encryption
c. collection
d. verification

63. _____ is a system for ensuring the security of financial

transaction on the internet.
a. SET
b. DES
c. SHTTP
d. HTTP

64. A _______ is a piece of information that proves the identity

of the sender.
a. digital wallet
b. digital signature
c. digital account
d. digital information

65. _________ is unique digital id used to verify identity of an

individual website or user.
a. security server
b. security route
c. security path
d. security certificate

66. Most famous mode of payment for online shopping is__

a. debit card
b. credit card
c. wallet
d. COD

67. ___ is an essential part of any transaction that takes place

over the internet.
a. data
b. security
c. safety
d. server

68. Find the odd one

a. amazon
b. flip kart
c. fan code
d. d-mart

69. PKI stand for

a. public key internet
b. public key information
c. public key infrastructure
d. public know information

70. full form of HTTP is__________

a. hyper transfer protocol

b. hypertext transfer protocol
c. hypertext protocol
d. hyper test transfer protocol

71. A ________ wallet let a you take money out of it and put it
back in to your bank account
a. semi closed
b. closed
c. fully closed
d. double closed

72. A ________ is small plastic card issued to user as a system

of payment.

a. credit card
b. COD
c. wallet
d. security

73. find the odd one

a. card brand logo

b. contactless chip
c. hologram
d. otp

74. _______ and direct deposit are an example of electronic

money
a. EFT
b. COD
c. DEBIT CARD
d. CREDIT CARD

75. _________ are made thousand of times a second all over he

word in online shopping.
a. online payments
b. online job
c. online interview
d. online construction

76. Is an example of ebanking

a. ATM
b. COD
c. TELEGRAM
d. CASH PAYMENT

77. Find the odd one

a. visa
b. master
c. rupay
d. bank
78. what is EPS?

a. electronic payment system

b. electronic process system
c. electron process security
d. electronic payment security

79. IT act passed in the year__

a. 2000
b. 2001
c. 2002
d. 2003

80. ISP stand for.

a. internet service provider
b. internet service process
c. internet system process
d. internet system provider

81. Information technology amendment act passed in the year.

a. 2007
b. 2008
c. 2009
d. 2006

82. ____ has established a strong data protection regime in

India
a. IAAT
b. ITI
c. IBD
d. ITAA

83. _____of India gives the legal frame work so information is

not denied legal effects.
a. cyber law
b. cyber crime
c. CBI
d. CID

84. It act 2000 mainly deal with__

a. cyber notification
b. cyber crime
c. cyber information
d. cyber system

85. ____is an example of cyber crime

a. surfing
b. online shopping
c. hacking
d. online payment

86. The ____ industry carries out its busines via transaction and
communication done through electronic records
a. manufacturing
b. e-commerce
c. banking
d. transportation

87. is the first step in online shopping

a. order place
b. registration
c. payment
d. delivery

88. Debit card is an example of.

a. e business
b. e-process
c. e-banking
d. e-market
89. The term digital marketing was first used

a. 1991
b. 1998
c. 1996
d. 1990

90. The first clickable banner went live in the year

a. 1993
b. 1998
c. 1997
d. 1989

91. The top three social networking sites used by marketers are
LinkedIn, twitter or
a. snapchat
b. WeChat
c. Facebook
d. WhatsApp

92. The digital marketing world saw its first steep surge in the
year
a. 2009
b. 2007
c. 2005
d. 2006

93. The first social networking site to arrive

a. Myspace
b. yahoo
c. google
d. Snapdeal

94. Today, customers are spending more time on

a. computers
b. mobile
c. laptop
d. both a & b

95. SEO stands for

a. search engine optimization
b. search engine opera
c. search engine operates
d. Search end on

96. There is no content without this

a. writer
b. author
c. pagers
d. lines

97. Quality content on website drives more

a. tax
b. rates
c. traffic
d. marketing

98. Today majority marketers are using content marketing very

successfully
a. B2C
b. B2B
c. B2G
d. B2H

99. It is actually difficult to quantify the return on

a. savings
b. fixed deposits
c. investments
d. recurring deposits

100. The results of influencer marketing may not be

a. constant
b. flexible
c. rigid
d. instant

101. Sending out e-mail newsletters is very cost

a. low
b. high
c. medium
d. effective
102. The unsolicited email sends to customers
a. spam
b. hacking
c. social ability
d. fraud

103. Advertising is used on websites

a. content
b. display
c. in detail
d. all of the above

104. The server helps management of display

advertisement
a. banners
b. newspaper
c. ad
d. radio

105. Information collected about display ads is usually

a. effective
b. unlimited
c. limited
d. constant

106. Socializing and networking has now brought people

a. closer
b. distance
c. free
d. all of the above

107. Viral marketing cuts through the clutter of advertising

a. modern
b. traditional
c. government
d. social

108. A type of digital media that consists of an episodic

series of audio and video
a. spam
b. vodcast
c. podcast
d. web analysis

109. Result generation process through the use of SEO is

a. slow and time consuming
b. fast and speedier
c. cannot be determined
d. all of the above

110. SEO strategy to promote site is to the number of

inbound links
a. constant
b. increase
c. decreased
d. cannot determined

111. Marketing that involves the creation and sharing of

media and publishing content in order to acquire new
customers
a. content
b. influencer
c. effective
d. both a & b

112. Marketing consists of specific activities designed to

promote a product, service or business
a. content
b. influencer
c. campaign
d. both a & b

113. advertising is advertising on websites

a. display
b. content
c. campaign
d. influencer

114. Banners, text lines, video, audio clips, flash animation

is a type of advertising
a. content
b. display
c. blog
d. influencer

115. Marketing techniques that use existing social

networking services and technologies to increase the brand
awareness
a. viral
b. specific
c. blog
d. content

116. twitter is a microblogging service that allows

registered number to broadcast shorts posts
a. free
b. chargeable
c. sometimes chargeable
d. costly