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Cognitive Commodities and The Value-Form: Guido Starosta
Cognitive Commodities and The Value-Form: Guido Starosta
Cognitive Commodities and The Value-Form: Guido Starosta
GUIDO STAROSTA
ABSTRACT: One of the central claims of the “post-workerist” Cog-
nitive Capitalism approach is that the specific ontology of cognitive
commodities (costless reproducibility, indivisibility, non-rivalry,
etc.) contributes to the obsolescence of the Marxian “law of value”
in contemporary capitalism. Although that claim is usually pre-
sented as grounded on self-evident and unproblematic facts and
implications of the nature of cognitive commodities, those argu-
ments about the crisis of the “measure of value in social labor-time”
rest on a rather crude understanding of the antithetical deter-
minations of the commodity-form as the unity of use-value and
(exchange-)value. While acknowledging the descriptive validity of
some of the features associated with so-called cognitive commodi-
ties, a more rigorous approach to the critique of political economy
can make sense of those peculiarities through the lenses of the
qualitative and quantitative determinations of the value-form that
Marx presented in Capital, i.e., through the law of value.
T
HE “COGNITIVE CAPITALISM” APPROACH is the latest theo-
retical development of the post-workerist current associated
with the French journal Multitudes (including, among its major
figures, Yann Moulier-Boutang, Carlo Vercellone, Antonella Corsani
and Bernard Paulré).1 It emerged as an attempt to systematize the
previously advanced (and better known) “immaterial labor” thesis into
a coherent and unified research program (Dieuaide, et al., 2006).2
1 For overviews of the main tenets of the approach, see especially Corsani, et al., 2001; Vercel-
lone, 2004b; Paulré, 2007; and Moulier-Boutang, 2007. There are few English translations
of this recent work by post-workerists. See, however, Vercellone, 2005; 2007.
2 The “immaterial labor” thesis is a central element of Empire (Hardt and Negri, 2000) and
Multitude (Hardt and Negri, 2004), two highly influential books by leading post-workerist
authors.
365
366 SCIENCE & SOCIETY
The main thrust of the argument remains the same: the essence of
the recent transformations of capitalism can be found in the novel
forms of productive subjectivity in the era of the “general intellect”
and the emancipatory content that they embody (Vercellone, 2007,
35). The current phase of capitalist development is thus seen as the
realization of the qualitative determinations of productive subjectivity
that Marx described in the so-called “Fragment on Machines” in the
Grundrisse (Vercellone, 2007, 26ff). On the one hand, “living knowl-
edge” or the cognitive dimension of living labor becomes the principal
force of production (Vercellone, 2007, 19, 29) and, therefore, the
qualitatively dominant source of value creation and accumulation
(Negri and Vercellone, 2008; Vercellone, 2008a). This represents a
new stage in the antagonistic development of the capitalistic division
of labor, which sublates the Smithian logic of separation between
mental and manual labor (or conception and execution) that domi-
nated “industrial capitalism” and the real subsumption of labor to
capital. On the other hand, this new figure of the collective laborer
(“a diffuse intellectuality”) thereby embodies the material capacity
to organize productive cooperation autonomously from capital, thus
rendering superfluous the role of capitalist command (Vercellone,
2008b, 4). These two aspects of contemporary capitalism entail both
the obsolescence of the law of value and the immediate material pos-
sibility of a direct transition to communism (Vercellone, 2007, 35).
These contentious claims have already been critiqued quite force-
fully by a number of authors from diverse traditions and perspectives
(Caffentzis, 2005; Camfield, 2007; Henninger, 2007; Smith, 2008),
so my discussion will be focused elsewhere. Instead, this article con-
centrates mainly on a second constitutive element of the Cognitive
Capitalism approach, namely its emphasis on the peculiar nature of
the products of this allegedly novel hegemonic form of labor, that is,
the specificity of so-called cognitive commodities. These are commodities
for which the knowledge mobilized and objectified in their produc-
tion predominates over the direct manufacturing labor required for
the actual fabrication of its material support, which will act as “car-
rier” of that predominantly “ideal” content constituting their use-
value (Vercellone, 2007, 29). This feature of cognitive commodities
results in a peculiar cost structure: the production of the first article
generally entails enormously high initial fixed costs in the form of
massive R&D investments, whereas the cost of “reproduction” (i.e.,
cognitive commodities 367
the so-called “knowledge economy.” This not only leads them to draw
theoretical conclusions about the relevance of Marx’s value theory
too hastily, but also leads them to flawed political implications. In sim-
ply offering a radical reformulation of fundamentally unchallenged
ideological accounts of the role of knowledge in the contemporary
economy, they overstate the immediate emancipatory potentialities of
the present phase of capitalism and downplay the profundity of the
material transformations of productive subjectivity still needed before
“the capitalist integument” can be “burst asunder” (Marx, 1976a, 929).
8 In what follows, I will take the case of software as the paradigmatic example of a cognitive
commodity.
376 SCIENCE & SOCIETY
9 Intellectual property rights (IPRs) might be “technically” difficult or costly to enforce, but
these difficulties are far from constituting in its immediacy an absolute contradiction of the
capitalist mode of production, as Cognitive Capitalism theorists tend to put it (Moulier-
Boutang, 2007, 153–82). As Altvater sharply points out, “human ingenuity” (i.e., capital)
“knows no bounds in overcoming the state of non-exclusivity ‘alien to the market economy’
and in assigning exclusive proprietary rights” (Altvater, 2004, 8). This is not to deny that
the specificity of the conditions of appropriation of the use-value of cognitive commodities
does constitute a particular acute manifestation of the contradictory foundations of the
capitalist mode of development of the productive forces of social labor. And this certainly
means that the development and enforcement of IPRs will tend to be done with remarkable
zeal. However, the point is to not to exaggerate their contradictory content by treating them
as an immediate carrier of the absolute limit of the capitalist mode of production. Those
mediating juridical forms of the movement of cognitive commodities do certainly rest on
a peculiarly antagonistic foundation but one that can be resolved (as ever, without being
abolished) within the reproduction of capital itself.
10 Their non-rivalry implies that the use-value of cognitive commodities can be shared without
loss of the available quantity of that use-value. In other words, one person’s consumption
does not diminish the amount available to other people (Varian, 1998, 6). Strictly speaking,
this is not really a feature of these commodities. The alleged non-rivalry is based on the as-
sumption that the real use-value is the knowledge-content, which is seen as an ethereal entity
floating in mid-air, with the material support as a “mere” physical guise (Zuckerfeld, 2009).
But the use-value of a commodity is given by all the material properties in their indissoluble
unity, including both the knowledge-content and the “physical bearer.” Thus, the use-value
of software thus comprises the unity of the digital content and the material support, which
means that the consumption of each copy is rivalrous.
378 SCIENCE & SOCIETY
11 As Marx notes (1976a, 197), the acquisition of an “imaginary price-form” by things that are
not “in and for themselves” commodities (like conscience, honor, etc.) is a possibility that
is immanent in the commodity-form as the general social relation. These cases do entail a
qualitative contradiction between form and content in which “price ceases altogether to
express value.” Cognitive Capitalism theorists seem to be treating cognitive commodities
as if they were equivalent to those cases of commodification of moral attributes mentioned
by Marx. The problem is that, unlike the latter, the former do have the full content of the
value-determinations.
cognitive commodities 379
12 Some authors go as far as to characterize the production of free software as germinal com-
munism (Ordoñez, et al., 2008, 53). They seem to forget that those free software developers
continue to rely on selling their labor-power as a commodity to reproduce the materiality of
their productive subjectivity. They are wage-laborers and capital continues to be the general
social relation of production through which they produce their life. Under the appearance
of building “spaces of freedom and horizontal democracy” outside the despotic organiza-
tion of production under the command of individual capitals, they are, on the one hand,
further expanding their productive subjectivity with no additional cost for capital, which the
latter then exploits in those workers’ day jobs. On the other hand, they are unconsciously
mediating the competition between individual cognitive capitals and/or acting as an active
force in the imposition of the needs of the reproduction of the total social capital when the
independent actions of particular individual capitals become a barrier to the production of
relative surplus-value (e.g., Microsoft’s attempts at “excessive” monopolistic practices and the
technical unreliability of its operating systems). See Smith, 2009, for a critical assessment of
the limits to the transformative potentialities of commons-based peer production.
380 SCIENCE & SOCIETY
13 Strictly speaking, the stable and marketable version of software is usually referred to in the
specialized literature as the “Gold version,” the prototype proper being an earlier version
which might still contain errors or technical problems (Blondeau, 2004, 44).
14 I am indebted to Juan Iñigo Carrera for clarifying this point to me.
cognitive commodities 383
16 Marx discusses the notion of working period and the peculiarities of continuous labor
processes in Volume II of Capital (Marx, 1978, 306ff).
cognitive commodities 385
does not even derive from its more concrete mode of existence as a
product of capital, discussed earlier. It simply derives from the material
specificities of the software prototype as an instrument of production
(i.e., as past labor), and the ways in which they make it participate in
the formation of the value of the finished article. It is therefore an even
simpler determination which, abstractly considered, already pertains
to the value of commodities simply constituting the reified represen-
tation of the socially necessary labor for their production, regardless
of their condition as depositories of valorized value. In reality, we can
appreciate now that already at that higher level of abstraction each
single article acts as a formally identical embodiment of an aliquot
part of the overall socially necessary abstract labor required for the
production of a determinate mass of commodities.18
Concluding Remarks
18 However, as stated above, in this paper we have followed Marx in postponing the presentation
of this determination until reaching the level of the capital-form.
cognitive commodities 387
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