marketing plan

"principles of marketing"
the marketing plan- more of the information of proposed product
nature, sales and marketing, financial backround, numbers.
may benifits ito sa mga tao kaya tao gumagawa ng
marketing action- marketing performance, marketing as a process
formation for the marketing plan.
excutive summary
chapter 1 business concept
chapter 2
chapter 3
chapter 4
chapter 5
chapter 6

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product proposal, physical characteristic, = leader

nag padesisyon na kung ano yung product.. kaya idiscuss at i defend
"february 12 deadline date"

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idea/example ni sir
map idea

'product"
convience product- madalas nabibili, shop, super markets, tindahan.
shompoo
soap
chips
soft drinks
canned goods
cosmetic products
sanitary products
etccccccccccc........

specialty goods - ginagawa ng mga specialist. expensive.

paintings
cars
presciption medicine
musical intruments

industrial products - turned bussiness product they are contribute.

raw materials para makagawa ng isang product.

coconut
sugar cane
wood
tools
supplies
machines fabrics
fabriction
plastic
glass

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Chapter 1

company name, official product name = palaging babangitin sa

marketing plan

chapter 1 "business concept"

- overview of the business concept -

nasa huli, summarize of the product
introduction of the marketing plan here the reseachers should explain

- type and nature business -

explain what type nature of business
discuss - manufacturing, retailing
retailing- covers all activitives involved in the sale of good and
or service to the final product.

- business structure -
should show their organiztional structure explain what the structure
sole prorietorship - hindi gagamitin, hindi single owner
partnerships - two ir more business owners = ito ang gagamitin
corporation - aticles of corporation, stock holders, tax etc malalaking company
social media team, account management sector. anong business dapat
wag lagyan ng pangalan/general dapat dalawang part explain ng partnership

- location -
saan nag proproduce ng product. sa bahay. google maps. hindi dapat specific

- business objective -
mission, vision and goal of the business. guide ng company. involve ang costumers
pwede mag kahiwalay

google docs dapat!!! acess lahat pati si sir

dapat palaging binbaggit ang product name

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chapter 2

Product des and specification - pano mo idedescribe ang product and what it does

backround to its developlment- what are the reasons for the creation of the product

benifits and features- what are the benifits to the costumer? kailangan parang
binibenta, explain clearly

unique selling position - ano yung edge ng product mo sa mga competitor. relative
advantage, differentiating features
( fashionable, trendy ) kay sir

value to customer- averyone needs, bakit need or wants explain. discuss

dina gagamit ng google

pagsesend na dapat pdf na

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Chapter 3
Industry review nash
swot analysis precious
strengths earl
opportunities nash
weaknesses bea
threats sydney
competitors irrish
direct Competitors irrish
indirect competitors precious

Industry review - discuss ex bag, waterproof bag, specific discuss yung waterproof,
competitors

swot analysis - bullet form

strengths -

weaknesses -

opportunities -

threats -

competitors -

direct Competitors - pupunta si cosumer sa competitors mo dahil mas mura o mas

maganda ang producto
pepsi, coke cola. mag name ng company

indirect competitors - mcdo, vs andoks

save as pdf ulit!!!

starbucks
strengths- strong brand, well known, clients love the athmospher, thousand of
outlet around the world, quality of product
weaknesses- nit customized to local taste, premium price,
oppotunities- easy access in other country, intertainment in movies,
threats- us market, healthier lifestyle of people

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Chapter 4 discuss - customers, gain the customers, paano mo imamarket sa customer

market sementation - specific info about your customer, sino sinong customer ang
target mo para pagbilhan ng product mo
ibat ibat product at ibat ibang customers. di kahit sino ang
customers

georaphic segementation - anong reason kung bakit mo pinili yung loc na yon, bakit
napili mo iyon

demographic segmentation - family size, salary of fam, occupation, religion,

psychographic, ano ang persanlity nila, values nila.social class ng tao

behavioral seg - occasion oriented - tuwing may ganap lang ba
usage oriented - madalas o minsan lang ba
loyalty oriented - nag iisa lang ba
benifit sought hinihinap nya yung panganganglangan sa product

product strategy- 4ps heart of the marketing plan.

company logo, product consistensy, specific information.
sariling logo, flyers mas maganda.

pricing strategy- revenue, income,qaulity and prestige

place strategy - anong location, geographic, specific photo at specific location
( zere level distribution or direct marketing method)
place and reasons
promotion strategy - promotion para ibenta ang product, socmeds pwede

4thdraft na march 19 deadline, 2weeks. madugo, galing satin.

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chapter 5

budget summaet 2 parts= production cost and budget summary

production cost - mga raw materials, monthly basis,

ex 20 bags = 8hours) 20 bahs x 20 days = 400 bags
mark up 40% = tubo
ex 514pesos raw material mark up is 40% = 205.6 = 719.6pesos per bag

budget summary -
complete budget section will cover all of the
assets, monthly expenses, other expenses

walang physical rent house

per partner kung ano yung kailangan ilabas na pera.
di na lalagpas ng tatlong products