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    Example Who Uses The Selling Concept

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    Ramsha Shafeel
    The document discusses the selling concept, which assumes that consumers will not purchase enough of a company's products without active marketing and sales efforts. Under this concept, companies focus on increasing short-term sales and profits by targeting customer segments and persuading customers of a product's benefits. One example given is the insurance company MetLife, which still uses the selling concept for products that customers do not typically pursue independently, such as insurance. The goal of the selling concept is to increase sales revenue through marketing and sales tools that drive more purchases.

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    Example Who Uses The Selling Concept

    Uploaded by

    Ramsha Shafeel
    37 views1 page
    The document discusses the selling concept, which assumes that consumers will not purchase enough of a company's products without active marketing and sales efforts. Under this concept, companies focus on increasing short-term sales and profits by targeting customer segments and persuading customers of a product's benefits. One example given is the insurance company MetLife, which still uses the selling concept for products that customers do not typically pursue independently, such as insurance. The goal of the selling concept is to increase sales revenue through marketing and sales tools that drive more purchases.

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    The Selling Concept

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    The document discusses the selling concept, which assumes that consumers will not purchase enough of a company's products without active marketing and sales efforts. Under this concept, companies focus on increasing short-term sales and profits by targeting customer segments and persuading customers of a product's benefits. One example given is the insurance company MetLife, which still uses the selling concept for products that customers do not typically pursue independently, such as insurance. The goal of the selling concept is to increase sales revenue through marketing and sales tools that drive more purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    37 views1 page

    Example Who Uses The Selling Concept

    Uploaded by

    Ramsha Shafeel
    The document discusses the selling concept, which assumes that consumers will not purchase enough of a company's products without active marketing and sales efforts. Under this concept, companies focus on increasing short-term sales and profits by targeting customer segments and persuading customers of a product's benefits. One example given is the insurance company MetLife, which still uses the selling concept for products that customers do not typically pursue independently, such as insurance. The goal of the selling concept is to increase sales revenue through marketing and sales tools that drive more purchases.

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    © All Rights Reserved
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    The Selling Concept


    The ve concepts that characterize the marketplace
    RAMSHA SHAFEEL JAN 05, 2021 02:40AM

    EXAMPLE WHO USES THE SELLING CONCEPT


    One example of a company that still uses the selling concept is used for products/services that customers usually do not buy,
    MetLife. MetLife is among the largest global providers of items they do not actively pursue, such as insurance. These
    insurance, annuities, and employee bene t programs, with 90 items are sold by tracking the target segment and are sold based
    million customers in over 60 countries. on product bene ts. The ultimate goal is to increase sales
    revenue and increase pro ts.

    THE SELLING CONCEPT


    This concept assumes that if consumers and businesses are left
    alone, they usually don't buy enough of the selling company's
    products. Therefore, the organization must actively work on
    In today's marketplace there are many who believe that the sales and marketing. This concept assumes that the consumer is

    selling concept is irrelevant and outdated as it tends to ignore prone to resistance to purchases and must be persuaded to
    customer needs and point of view while only focusing on short- purchase. It also assumes that a company has both effective
    sales and marketing tools to drive more purchases.
    term goals but, some companies do still put sales at the center
    of their business, especially when it's dif cult to describe the
    bene ts of a product.

    ※※※※※※

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