Respect the Brand

By Priyanka Kapoor

A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM

COMPANY LOGO

HOTEL LOGO

A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM

COMPANY LOGO Frequent Mistakes
The following are incorrect:
● Swiss-belhotel
● Swissbell-Hotel
HOTEL LOGO
● Swiss-belHotel
● Swissbel International
● Swissbelhotel
And many more….

A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM

HOW IT SHOULD BE WRITTEN
● Our company name must be written as

Swiss-Belhotel International
Zest Hotel International

A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM

HOW IT SHOULD BE WRITTEN - SBI HOTELS

NATIONAL Swiss-Belinn Legian, Bali

<Brand> <Suburb/Area/Identification> <Region>

INTERNATIONAL Swiss-Belinn Legian, Bali, Indonesia

<Brand> <Suburb/Area/Identification> <Region> <Country>

● Check all your collaterals

● Inform and revise the partners, vendors, external parties

A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM

HOW IT SHOULD BE WRITTEN - ZEST HOTELS
No “Hotel” needed in the writing

NATIONAL Zest Jemursari, Surabaya

<Brand> <Suburb/Area/Identification> <Region>

INTERNATIONAL Zest Jemursari, Surabaya, Indonesia

<Brand> <Suburb/Area/Identification> <Region> <Country>

● Check all your collaterals, OTA, website, etc.

● Inform and revise the partners, vendors, external parties
A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM
 WRITING SERVICE BRANDS
● Our Privilege Program Swiss-Belexecutive Card

● SBI Hallmark must be written with a trademark symbol

Passion and Professionalism™
● Service brands must be written with a trademark symbol
• Swiss-Care™ (room amenities) • Swiss-Bistro™
• Swiss-Café™ Restaurant • Swiss-Kitchen™
• Swiss-Café™ Bistro • Citruz™ Kitchen & Bar 7

• Swiss-Cafe™ Bar

A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM

Pronouncing Brand Names

DOs
SBI
Swiss-Belhotel
Swiss-Belinn DONTs
Swiss-Belresidences
“Swiss-Bel”

A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM

PROTECTING CORPORATE REPUTATION
1. DO NOT wear or bring any hotel /
SBI company attributes when
publishing your personal beliefs/
affiliations/ idea, whether it is on your
personal Social Media or personal
time.
2. Disciplinary action for misconduct

A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM

FOR ACTION

● Start right with yourself ● Train and remind the

staffs all the time

A CULTURE OF PASSION • A CULTURE OF PROFESSIONALISM