MKT 8035 WORKSHEET # 9 PROMOTION STRATEGY

TEAM # _________
SEC # ____________

Discussion among all group members should take place and answer the following questions This is your
last Worksheet. Hopefully you have found merit in the process of completing the sheets and to
stimulate conversation among your team members.

Promotional Mix – Describe the promotional mix that will be used for your product(s) globally. The
promotional mix will normally involve more than one element to reach the target market. Bullet points
can be used – however, details will need to be within the report. Ensure you list any differences
between this promotional strategy and the current country promotional strategy.

Advertising : a: (Internet: social media, search engine, pay per click, display advertising, banner ads)
b: (Traditional media : television, newspapers, magazines, radio, out of home)

Public Relations: PR Tools (press releases, press conferences, special events, company reports,
social media release)

Direct Response: Direct mail, face to face selling, email campaigns

Sales Promotions: Online: ads, blogs, images Traditional: coupons, contests, point of sale

Personal Selling: Sales Force (What type?), Incentivized employees within a retail store?
Event Marketing & Sponsorship

Social Media (This may have been identified throughout)

Will the same slogan be used in the new Global Country? Why?

The Promotional Mix defined above – does this have the same feel, appeal as the current promotional
mix? Why?